Inzide

What Inzide does

Inzide is a privately held New Zealand commercial flooring distributor, founded in 1996 and headquartered in Takapuna, Auckland. The company operates as the exclusive New Zealand distributor for three global commercial flooring manufacturers — Interface (carpet tiles and LVT), Forbo (linoleum/Marmoleum, vinyl, Flotex flocked flooring), and nora (rubber flooring) — and supplies these products through four consultative studios located in Auckland, Hamilton, Wellington, and Christchurch. Its product portfolio covers carpet tiles, luxury vinyl tile (LVT), linoleum, vinyl (homogeneous, heterogeneous, safety, wall, anti-static resilient, acoustic resilient), rubber flooring, flocked flooring, and entrance matting, complemented by bespoke design services for custom carpet tile and digitally printed resilient flooring.

The company serves nine named commercial verticals — workplace, education, hospitality, healthcare, senior living, retail, apartments & lodging, public spaces, and industrial — with sales positioned around sustainability-certified, specification-grade products compliant with Green Star, WELL Building, and Living Building Challenge requirements. Named reference projects include the One NZ head office relocation to Wynyard Quarter, Karori Normal School, and the Punangairi National Park Visitor Centre. Certifications held across the product range include ISO 9001, ISO 14001, Declare Red List Free, GECA, Global Green Tag, and EPD. Sustainability metrics reported as of 31 March 2025 include 587 tonnes of carpet tile recycled, 7,721 tonnes of carbon offset, and 409,984 litres of fuel saved via a Hybrid/PHEV fleet.

Inzide's revenue model is B2B distribution of premium imported commercial flooring, with pricing provided on a per-project quote basis rather than through publicly disclosed price lists. Go-to-market is consultative and sales-led, with samples ordered online, floor visualizer tools sourced from brand partners (Interface, Forbo, nora), and project case studies used as mid-funnel marketing content. The company is privately held with no disclosed external investors, funding rounds, parent company, or leadership team details in the source data, and operates exclusively within New Zealand.

Name

Inzide

Legal name

Inzide Commercial Ltd

Website

https://inzide.co.nz

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Inzide is a privately held New Zealand commercial flooring distributor, founded in 1996 and operating from studios in Auckland, Hamilton, Wellington, and Christchurch. It exclusively distributes Interface, Forbo, and nora flooring products to commercial projects across workplace, education, healthcare, hospitality, and other sectors.

Ownership category

akta.pro rank

Product category

Commercial Flooring Distribution

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)

akta.pro secondary industries

Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI), Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)

Keywords

• Commercial flooring distribution
• Sustainable flooring solutions
• Carpet tiles supply
• Luxury vinyl tile
• Rubber flooring supply

Headquarters

HQ city

Takapuna

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Flooring Distribution: Inzide distributes premium sustainable commercial flooring products from exclusive brand partners Interface, Forbo, and nora. Revenue appears to be generated through direct B2B sales of flooring products to commercial projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Inzide is a New Zealand commercial flooring distributor that exclusively supplies sustainable flooring products from three global brands: Interface, Forbo, and nora. Its portfolio includes carpet tiles, luxury vinyl tile (LVT), linoleum (Marmoleum), vinyl, rubber flooring, flocked flooring, and entrance matting, complemented by bespoke in-house floor design services and floor planning support for commercial projects across workplace, education, healthcare, hospitality, retail, senior living, public spaces, and industrial sectors.

Product overview

Inzide is a New Zealand owned and operated company distributing sustainable commercial flooring solutions from three exclusive imported brands: Interface, Forbo, and nora. Their product portfolio centers on carpet tiles, luxury vinyl tile (LVT), linoleum (Marmoleum brand), vinyl flooring (homogeneous, heterogeneous, safety, wall, anti-static resilient, acoustic resilient), rubber flooring, flocked flooring, and entrance matting. The offerings include both stocked products and indent collections. Interface provides carpet tiles and LVT; Forbo supplies linoleum (Marmoleum), Flotex Colour, and various vinyl products; nora delivers premium rubber flooring. Additional services include bespoke custom carpet tile design using solution-dyed nylon yarn and custom resilient flooring with digital print techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Tiles Interface commercial carpet tiles including the Composure II tufted textured loop collection with GlasBac backing, suited for heavy-duty commercial use.
• Luxury Vinyl Tile (LVT) Luxury vinyl tile flooring solutions including Interface and Forbo Allura Flex options with textured woodgrain finishes for commercial applications.
• Linoleum (Marmoleum) Forbo's Marmoleum linoleum flooring made from natural raw materials, carbon positive from cradle to gate, with Topshield pro surface finish. Available in Walton and Marbled designs for commercial extra heavy duty applications.
• Vinyl Flooring Complete vinyl flooring range covering homogeneous, heterogeneous, safety vinyl, wall vinyl, anti-static resilient, and acoustic resilient options for diverse commercial applications.
• Rubber Flooring nora premium rubber flooring solutions designed with a human-centred design approach, addressing barriers in healing, learning, and working environments.
• Flocked Flooring (Flotex) Forbo Flotex vinyl/textile hybrid flooring with flocked construction and R12 anti-slip rating, suitable for extremely high traffic areas including public transportation and marine craft.
• Entrance Matting Commercial entrance matting solutions for high-traffic entryways to protect interior flooring and enhance safety.
• Interface Indent Collection Indent collection of Interface global commercial flooring products, including the integrated carpet tile and luxury vinyl tile (LVT) range available exclusively through Inzide in New Zealand.
• Forbo Indent Collection Indent collection of Forbo floor coverings including linoleum, luxury vinyl tiles, vinyl, and entrance flooring from a global manufacturer with over 150 years of experience.
• nora Indent Collection Indent collection of nora premium rubber flooring solutions with a human-centred design philosophy, addressing barriers in healing, learning, and working environments.
• Design Services Bespoke floor design services including custom carpet tiles with solution-dyed nylon yarn and custom resilient flooring with digital print techniques, helping commercial clients create unique interiors.

Named customers3 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• InterfacecoreChannel Partner/ Reseller/ DistributorInterface, Inc. is a global commercial flooring company with an integrated collection of carpet tiles and resilient flooring including luxury vinyl tile (LVT). Inzide is the exclusive New Zealand distributor for Interface products.
• ForbocoreChannel Partner/ Reseller/ DistributorWith over 150 years of experience, Forbo Flooring Systems is a trusted global manufacturer of high-quality floor coverings including linoleum, luxury vinyl tiles, vinyl, and entrance flooring. Inzide distributes Forbo products in New Zealand.
• noracoreChannel Partner/ Reseller/ Distributornora embraces human-centred design resulting in premium rubber flooring solutions that address barriers in healing, learning, and working environments. Inzide is the exclusive New Zealand distributor for nora products.

Scale indicators5 records

Expansion highlights4 records

Broad incumbents

• Mohawk Industries: World's largest flooring manufacturer with broad carpet, ceramic, vinyl, and laminate portfolios. Represents the upper-bound incumbent competing for the same commercial specification projects Inzide serves in NZ via its principals.
• Gerflor: French global specialist in resilient vinyl flooring (LVT, safety vinyl, homogeneous/heterogeneous vinyl, rubber) with strong presence in healthcare, education, and transport. Directly overlaps with Forbo and nora lines carried by Inzide.
• Tarkett: Global commercial and residential flooring manufacturer offering vinyl, LVT, carpet, linoleum, and rubber flooring. Competes with Inzide's principals in the same specification categories and increasingly sells direct to large commercial customers worldwide.
• Polyflor: UK-headquartered commercial vinyl and rubber flooring manufacturer with significant Australian and New Zealand distribution. Competes directly with the Forbo and nora product categories Inzide distributes.
• Shaw Contract: Commercial-focused subsidiary of Mohawk Industries and direct competitor to Interface in carpet tile and resilient flooring. Serves the same workplace, education, and healthcare specification segments as Inzide with a sustainability-led proposition.
• Mannington Commercial: US-based commercial flooring manufacturer with broad LVT, vinyl, rubber, and carpet tile offerings targeting workplace, healthcare, and education. Comparable specification-led, sustainability-positioned commercial product set.
• Altro: UK-based manufacturer of safety vinyl flooring, wall cladding, and resin systems targeting healthcare, education, and transport. Comparable specification-led, performance-driven commercial proposition in adjacent resilient categories.

Direct peers

• Jacobsen: New Zealand commercial flooring distributor with a multi-brand portfolio across carpet tiles, vinyl, and timber, serving commercial projects in workplace, education, and healthcare. Closest comparable in geography, business model (B2B distribution), and customer base.
• Heritage Carpets: New Zealand flooring distributor with residential and commercial carpet, vinyl, and hard flooring offerings. Direct peer in geography and distribution-led business model serving NZ commercial and residential projects.

Regional players

• Signature Floors: Australian commercial and residential flooring distributor with multi-brand LVT, vinyl, and carpet tile portfolio. Comparable distributor business model in a neighbouring market, useful proxy for Inzide's potential trans-Tasman expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/inzidenz
• LinkedInlinkedin.com/company/inzide
• Instagraminstagram.com/inzidenz

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inzide