ScuolaZoo
ScuolaZoo is an Italian youth-media and travel company that organizes student travel packages, self-produced events, and branded school merchandise for Italian students aged 16-25, monetizing through booking fees, e-commerce, and advertising across its 5M+ social following.
- Company typePrivate
- Founded2007
- HeadquartersMilan, Italy
- Headcount51–100
- GTM typeB2C
- OfferingServices
What ScuolaZoo does
ScuolaZoo S.r.l. a socio unico is an Italian youth-media and travel company headquartered in Milan that serves students aged 16-25. Founded in 2007 by Paolo De Nadai and Francesco Fusetti as a viral school-life blog (10 million visitors within 12 months), the company has evolved into a multi-vertical platform spanning student travel, owned media, e-commerce, and live events. Its core products are youth-oriented travel packages (Viaggi Estivi, Viaggi Explore, Viaggi d'Istruzione, Vacanze Studio) priced from €189.90, sold direct-to-consumer via its own website with WhatsApp support; school diaries, study notes, and institutional merchandise through an e-commerce shop; and self-produced live events including the NoFilter Tour and the Official School Party of Milan.
Its underlying technology stack is a digital media platform layered with commerce rather than a pure-software product: a website/booking funnel, an e-commerce storefront, and content operations across five owned social channels (Instagram, TikTok, YouTube, Twitch, Facebook) plus the Noccioline Podcast. Proprietary community infrastructure includes the R.I.S. (Rappresentanti di Istituto) student-council program that embeds the brand inside Italian schools, and the invitation-gated 'Lover Destination' loyalty travel program. No APIs, SDKs, MCP servers, or AI/ML capabilities are disclosed. The C30 Milan headquarters (4,100 sqm) houses event, podcast, and co-working space that physically anchors the brand and event production.
The business model combines transaction fees on student travel, e-commerce sales of school supplies and merch, branded content and advertising monetized through a 5M+ combined Instagram/TikTok following, and ticket/sponsorship revenue from self-produced events. ScuolaZoo is a subsidiary of OneDay Group (formed 2016-2017 with SGTour and ZooCom by founders Paolo De Nadai, Francesco Fusetti, and Betty Pagnin), which collectively reports 180 team members, 1,600 brand ambassadors, and 14M total followers. Distribution is entirely domestic-Italy through owned digital channels; travel destinations have extended to Croatia, Spain, Malta, and Greece.
ScuolaZoo firmographics
Firmographics- Name
- ScuolaZoo
- Legal name
- ScuolaZoo S.r.l. a socio unico
- Website
- https://scuolazoo.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ScuolaZoo is an Italian youth-media and travel company that organizes student travel packages, self-produced events, and branded school merchandise for Italian students aged 16-25, monetizing through booking fees, e-commerce, and advertising across its 5M+ social following.
- Ownership category
- akta.pro rank
ScuolaZoo industry classification
Industry- Product category
- Youth Travel & Student Events
- NAICS
- Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Student & Youth Educational Tours (THAKAGAA)
- akta.pro secondary industries
- School Group & Curriculum-Led Trips (THAKAGAB), Educational & Student Multi-Day Tour Operators (THAKADAJ), Educational/Student Retail Travel Agencies (THAKABAK), Travel Subscription, Membership & Deal Clubs (THAKAAAL)
Keywords
Where ScuolaZoo is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
ScuolaZoo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure, Others
Revenue model
- Student Travel Packages: ScuolaZoo organizes and sells travel packages for students aged 16–25, including summer trips, study trips, and school trips across Italy and Europe. Revenue is generated through per-person booking fees. The company facilitated 15,000 student travelers in 2022.
- E-commerce (Shop): Sale of school supplies including the ScuolaZoo Diary/agenda, institutional merch (MERCH d'istituto), and study materials (Appunti) through the ScuolaZoo shop.
- Branded Content & Advertising: Leveraging its 5M+ social media following and website traffic (10M+ visitors in early years), ScuolaZoo monetizes through branded content, sponsored posts, and advertising partnerships with brands targeting youth audiences.
- Event Production: Self-produced events including the NoFilter Tour and Official School Party Milan, generating revenue through ticket sales, sponsorship, and community engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Summer trips starting from €189.90 per person |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
ScuolaZoo product offering
Product offeringCore offering
ScuolaZoo organizes and sells packaged travel (summer trips, study trips, field trips, year-round "Explore" trips) for students aged 16–25 across Italy and Europe, and produces self-organized youth events such as the NoFilter Tour and Official School Party Milan. It monetizes through per-booking travel fees, ticket and sponsorship revenue from events, e-commerce sales of ScuolaZoo-branded school diaries, study notes, and merchandise, and branded content/sponsored posts across its 5M+ social following.
Product overview
ScuolaZoo is a multi-platform youth media and travel company targeting students aged 16-25 in Italy and Europe. The company operates a platform-plus-events model consisting of: (1) Core travel products including Viaggi Estivi (summer trips), Viaggi Explore (year-round trips), Viaggi d'Istruzione (school field trips), and Vacanze Studio (study vacations); (2) Self-produced events including Eventi ScuolaZoo, NoFilter Tour, and Official School Party; (3) Consumer products including Lo Shop di ScuolaZoo for back-to-school supplies, Diari ScuolaZoo (personalized school agendas), Appunti (study notes), and Merch d'Istituto (custom school merchandise); (4) Content platforms including News Scuola (news portal) and YouTube channel; (5) Student engagement initiatives including R.I.S. (student representatives) and P.R. ScuolaZoo (peer representatives). The company has been operating since 2007, organized events for 15,000+ participants in 2022, and maintains over 5 million social media followers across Instagram and TikTok.
Differentiator
Problem solved
Functional benefit
Brands
- NoFilter Tour: Educational and entertainment project to promote physical, mental, and digital well-being among young people.
- Official School Party
Products and services
- Viaggi Estivi (Summer Trips) Summer travel packages for students aged 16–25 to destinations such as Lloret, Corfù, Pag, and Rimini, priced from €189.90 per person, with free cancellation.
- Viaggi Explore Year-round travel experiences for young people offering new friendships and adventure across multiple departure windows.
- Viaggi d'Istruzione School field trips and educational excursions for Italian schools, organized across Italy and Europe.
- Vacanze Studio Study vacation programs combining education and travel for young students.
- Eventi ScuolaZoo (NoFilter Tour and Official School Party) Self-produced youth events, including NoFilter Tour (wellbeing/educational tour) and Official School Party of Milan (end-of-year festival with 5,000+ students).
- Lo Shop di ScuolaZoo (Back-to-School) E-commerce store selling school supplies, back-to-school products, ScuolaZoo diaries, study notes (Appunti), and institutional merchandise.
- Diari ScuolaZoo Personalized school diaries/agendas created by students, with 180 pages of content including math formulas, irregular verb conjugations, and study materials.
- Appunti Study notes and educational materials for students covering various school subjects.
- Merch d'Istituto Custom school and institutional merchandise sold through the ScuolaZoo Shop.
- News Scuola (ScuolaZoo Media) News portal covering school updates, exam information, study tips, and youth-related content for students.
- ScuolaZoo YouTube Channel YouTube channel featuring aftermovies, school pranks, exam tips, interviews, and viral dubbed content (including the Max character).
Quantifiable outcome
- 15,000 students traveled with ScuolaZoo in 2022, the highest number ever
- +3 more outcomes
Companies that use ScuolaZoo
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
ScuolaZoo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
ScuolaZoo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OneDay GroupcoreScuolaZoo is part of OneDay Group, founded by the three original partners Paolo De Nadai, Francesco Fusetti, and Betty Pagnin, alongside SGTour and ZooCom. OneDay Group is a Business Factory that helps Italian digital brands grow. The group has 1,600 brand ambassadors, 14M total followers, and 180 team members.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
ScuolaZoo competitors and assessment
Company assessmentDirect peers
- WeRoad: Italy-founded group travel company built around a community of young travelers who book adventure trips with peers; directly overlaps with ScuolaZoo's youth group-travel model and Italian origin.
- Contiki: Global tour operator specializing in group travel for 18-35 year-olds; competes directly on the youth social-travel proposition ScuolaZoo offers to 16-25s.
- Giocamondo Study: Italian operator of study vacations (vacanze studio) and educational trips for students; directly comparable in market, geography, and product to ScuolaZoo's Vacanze Studio and viaggi d'istruzione.
- Topdeck Travel: Youth-focused group tour operator running social trips for 18-30s across Europe; overlaps with ScuolaZoo's peer-group European travel format.
Regional players
- Interstudioviaggi: Italian agency organizing study vacations and student trips abroad; comparable product and Italian student customer base to ScuolaZoo.
Emerging players
- Webboh: Italian Gen-Z digital media brand with a large youth social following; overlaps with ScuolaZoo's youth media/branded-content side rather than travel.
Others
- Freeda Media: Italian social-first digital media company monetizing a large audience via branded content; comparable to ScuolaZoo's advertising/branded-content revenue model, not its travel business.
- StudentUniverse: Travel platform focused on students and youth pricing; shares the student traveler customer base though it is a booking marketplace rather than a community-led operator.
- G Adventures: Small-group adventure tour operator popular with younger travelers; adjacent group-travel model with a broader age range and global footprint.
Broad incumbents
- EF Education First: Large global provider of educational travel, study-abroad and language programs for students; broadly overlaps with ScuolaZoo's student educational travel but as part of a much wider portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ScuolaZoo social profiles
Digital presenceScuolaZoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
ScuolaZoo leadership team
Management profileNumber of profiles
Profiles3 records
ScuolaZoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ScuolaZoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ScuolaZoo
What does ScuolaZoo do?
ScuolaZoo organizes and sells packaged travel (summer trips, study trips, field trips, year-round "Explore" trips) for students aged 16–25 across Italy and Europe, and produces self-organized youth events such as the NoFilter Tour and Official School Party Milan. It monetizes through per-booking travel fees, ticket and sponsorship revenue from events, e-commerce sales of ScuolaZoo-branded school diaries, study notes, and merchandise, and branded content/sponsored posts across its 5M+ social following.
Is ScuolaZoo a public or private company?
ScuolaZoo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ScuolaZoo founded?
ScuolaZoo was founded in 2007. It employs 51 to 100 people.
Where is ScuolaZoo based?
ScuolaZoo is headquartered in Milan, Italy, in the Europe region.
How does ScuolaZoo make money?
Four revenue lines are on record. Student Travel Packages are the primary driver. The others are E-commerce (Shop), branded Content & Advertising and event Production.
Who are ScuolaZoo's main competitors?
Direct peers on record are WeRoad, Contiki, Giocamondo Study and Topdeck Travel. Interstudioviaggi is listed as a regional player. Webboh is listed as an emerging player. Others are Freeda Media, StudentUniverse and G Adventures. EF Education First is listed as a broad incumbent.
Does ScuolaZoo have an API?
No public API is recorded for ScuolaZoo.
What industry is ScuolaZoo in?
ScuolaZoo's product category is Youth Travel & Student Events. Its primary akta.pro industry code is THAKAGAA, Student & Youth Educational Tours, with a secondary code of THAKAGAB, School Group & Curriculum-Led Trips. Its NAICS code is 56152 and its SIC code is 7900.