OneDay Group
OneDay Group is an Italian holding company that builds and operates a portfolio of twelve youth-focused brands spanning travel (WeRoad), mobility (BRUM), education (ScuolaZoo), creative agencies (ZooCom, Together), coworking (WAO), and employment (BuddyJob), serving GenZ and Millennial consumers and brand partners across Europe.
- Company typePrivate
- Founded2013
- HeadquartersMilan, Italy
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What OneDay Group does
OneDay Group is an Italian Business & Community Builder headquartered in Milan, focused exclusively on GenZ and Millennial audiences. Founded in 2007 and structured as OneDay Srl (Italian S.r.l.), the group operates twelve wholly-owned subsidiary brands across complementary vertical categories: travel (WeRoad, belive/wabe, ScuolaZoo Viaggi), education and youth media (ScuolaZoo, ODEX), mobility (BRUM), employment (BuddyJob), workspace (WAO Spaces in Milan), creative and integrated marketing agencies (ZooCom, Together), and brand activation (Mambo, Glint, Artena). The portfolio shares a unified cultural positioning emphasising ambition, speed, and concreteness, and is connected by cross-brand community and audience reuse rather than a single shared product. The portfolio encompasses both digital platforms (community-driven travel marketplace with 2,900+ Travel Coordinators and 500+ itineraries; theory-preparation app plus physical driving schools in 4 Italian provinces; youth employment platform) and physical assets (5 WAO coworking locations covering 22,300 m² in Milan).
The group generates revenue through a mix of models: transaction fees on group travel bookings (WeRoad, belive, ScuolaZoo Viaggi), subscription/recurring revenue from coworking memberships (WAO) and driving school packages (BRUM), professional services fees from creative agencies managing 40+ brand partnerships and over €1M in annual client media spending (Together, ZooCom), and advertising/affiliate revenue from youth platforms (BuddyJob, ScuolaZoo). The two agency subsidiaries (ZooCom, Together) also provide a B2B distribution channel that monetises the group's first-party youth audience data for brand partners. Reported revenue was €113M in 2024 and €150M in 2025, with 380+ team members across Milan, London, Madrid, and Barcelona and active expansion into additional European markets and APAC. Leadership comprises founder Paolo De Nadai (Presidente) and CEO Mattia Riva; BRUM is the group's most recent venture-backed subsidiary, having raised €5M from Italian Founders Fund in January 2026 and completed acquisitions of Mindwork and Welfood.
OneDay Group firmographics
Firmographics- Name
- OneDay Group
- Legal name
- OneDay Srl
- Website
- https://onedaygroup.it
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- OneDay Group is an Italian holding company that builds and operates a portfolio of twelve youth-focused brands spanning travel (WeRoad), mobility (BRUM), education (ScuolaZoo), creative agencies (ZooCom, Together), coworking (WAO), and employment (BuddyJob), serving GenZ and Millennial consumers and brand partners across Europe.
- Ownership category
- akta.pro rank
OneDay Group industry classification
Industry- Product category
- Multi-brand youth services and community builder
- NAICS
- Convention and Trade Show Organizers (56192), Advertising Agencies (541810)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Group Leisure Retail Travel Agencies (THAKABAJ)
Keywords
Where OneDay Group is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices5 records
Markets served
OneDay Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Travel and Adventure Services (WeRoad, ScuolaZoo Viaggi): Revenue from organizing and selling group travel experiences to GenZ and Millennials through WeRoad and ScuolaZoo Viaggi. WeRoad is the largest community of on-the-road travelers in Europe.
- Travel Coordinator Network: Revenue generated through a network of 2,900+ Travel Coordinators facilitating travel experiences across 500+ itineraries globally.
- Creative Agency Services (Together, ZooCom): Creative and integrated communication agency services; Together manages over €1M in media spending for clients with 100% renewal rate in 2024.
- Media and Influencer Marketing (ZooCom): ZooCom generates revenue through influencer marketing campaigns, events, new media, and integrated marketing projects for brand partners. Over 40 brand partners and 100+ creator collaborations.
- Coworking Spaces (WAO): WAO operates coworking spaces in Milan (Isola, Romolo C30, C32), renting desks and private offices and hosting events in auditorium, Agora, and meeting rooms.
- Youth Travel (belive / wabe): belive organizes group trips exclusively for 18-30 year olds, with 5,000 belivers brought in two summers and partnerships at 15+ festivals as hospitality and media partner.
- Driving School Services (BRUM): BRUM combines a mobile app for theory preparation with physical driving school locations; plans to launch its own Academy in 2026 to train driving instructors.
- Education and Orientation Services (ScuolaZoo, BuddyJob): ScuolaZoo provides educational content and student representation services since 2013; BuddyJob supports youth employment and job matching.
- Youth Employment Platform (BuddyJob): BuddyJob supports youth job placement and career development.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
OneDay Group product offering
Product offeringCore offering
OneDay Group is a Business & Community Builder that operates a portfolio of wholly-owned subsidiary brands targeting Gen Z and Millennials, including group travel experiences (WeRoad, belive), a hybrid mobile app plus physical driving school (BRUM), coworking and event spaces in Milan (WAO Spaces), youth employment matching (BuddyJob), student education and media (ScuolaZoo, ODEX), and creative marketing agency services for brand partners (ZooCom, Together). The group reported €150M in 2025 revenue with 380+ team members across offices in Milan, London, Madrid, and Barcelona.
Product overview
OneDay Group is a Business & Community Builder focused on young generations (Gen Z and Millennials). The company operates as a holding with multiple subsidiary brands spanning education (ScuolaZoo, ODEX), travel (WeRoad, belive), workspace solutions (WAO Spaces), creative/marketing agencies (Together, Zoocom), employment (BuddyJob), and driving school services (BRUM). The group achieved 150M EUR revenue in 2025 with 380+ team members, operating across Milan, London, Madrid, Barcelona, Paris, and Berlin. The portfolio is unified by a shared culture emphasizing speed, ambition, and concreteness while targeting the same demographic of young people.
Differentiator
Problem solved
Functional benefit
Brands
- ScuolaZoo: Student communication, media, and education platform for young people in Italy.
- WeRoad
- WAO Spaces
- BRUM
- BuddyJob
- belive
- ODEX
- ZooCom
- Together
- Glint
- Mambo
- Artena
Products and services
- WeRoad Group travel experiences for Millennials and Gen Z, organized as the largest on-the-road traveler community in Europe with over 160,000 travelers, 2,900+ Travel Coordinators, and 500+ itineraries worldwide.
- belive (wabe) Group travel experiences dedicated exclusively to 18-30 year olds, with 5,000 travelers carried in two summers and Hospitality & Media partnerships at 15+ festivals.
- BRUM
- WAO Spaces Coworking spaces in Milan with five locations (Isola, Romolo C30, C32 and others) offering meeting rooms, auditoriums, open-space desks, and event hosting across 22,300 m² of co-working and co-living space.
- BuddyJob
- ScuolaZoo
- ODEX
- Together
- Zoocom
- BRUM Academy
Quantifiable outcome
- €150 million revenue in 2025 (up from €113M in 2024)
- +5 more outcomes
Companies that use OneDay Group
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
OneDay Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
OneDay Group partnerships and signals
Strategic signalScale indicators31 records
Recent moves6 records
Expansion highlights6 records
OneDay Group competitors and assessment
Company assessmentDirect peers
- TourRadar: TourRadar is an OTA marketplace aggregating multi-day group tours from operators worldwide, directly competing with WeRoad's distribution strategy and serving a similar international traveler base.
- Contiki: Contiki is the global category leader in 18-35 group travel, operating across multiple continents with a community-led model and Travel Coordinator-style trip leaders — a direct comparable to OneDay's flagship brand WeRoad in product, customer, and community mechanic.
- Open Influence: Open Influence is a global influencer marketing agency serving brand clients with creator campaigns and integrated content, directly comparable to OneDay's ZooCom agency in service offering, customer type, and creator-led model.
- Topdeck Travel: Topdeck specializes in 18-30s group travel across Europe, Asia, and beyond, sharing WeRoad's youth-only cohort focus, group-trip mechanic, and European geographic center of gravity.
- Flash Pack: Flash Pack runs small-group adventure trips for solo travelers aged 25-39, very closely mirroring WeRoad's group travel, community, and Millennial/GenZ positioning; it is among the most directly comparable community-led group travel operators to WeRoad.
- Talent Garden: Talent Garden operates a pan-European network of coworking and innovation campuses with an education layer, sharing WAO Spaces' coworking-plus-community model and Italian/European geographic footprint.
- STA Travel: STA Travel has historically been a leading student and youth travel specialist (now restructured/online), sharing WeRoad's youth demographic focus and group travel offering with comparable channel positioning.
Broad incumbents
- Intrepid Travel: Intrepid Travel is a global leader in small-group adventure and sustainable travel across many age cohorts and regions; comparable to WeRoad as a group travel incumbent but broader and more established in routes, brand, and B2B distribution.
- WeWork: WeWork is the global coworking incumbent offering flexible workspaces, meeting rooms, and community events at massive scale, overlapping with OneDay's WAO Spaces brand in core service and Milan/European geographic markets.
- G Adventures: G Adventures is a large established small-group adventure travel operator spanning all age groups and continents; it overlaps WeRoad in product mechanic and community-led model but at a much broader demographic and global scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
OneDay Group social profiles
Digital presenceOneDay Group compliance and trust
Trust signalCompliance1 record
OneDay Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
OneDay Group leadership team
Management profileNumber of profiles
Profiles10 records
OneDay Group subsidiaries and ownership
Company hierarchySubsidiaries12 records
OneDay Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OneDay Group M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OneDay Group
What does OneDay Group do?
OneDay Group is a Business & Community Builder that operates a portfolio of wholly-owned subsidiary brands targeting Gen Z and Millennials, including group travel experiences (WeRoad, belive), a hybrid mobile app plus physical driving school (BRUM), coworking and event spaces in Milan (WAO Spaces), youth employment matching (BuddyJob), student education and media (ScuolaZoo, ODEX), and creative marketing agency services for brand partners (ZooCom, Together). The group reported €150M in 2025 revenue with 380+ team members across offices in Milan, London, Madrid, and Barcelona.
Is OneDay Group a public or private company?
OneDay Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OneDay Group founded?
OneDay Group was founded in 2013. It employs 51 to 100 people.
Where is OneDay Group based?
OneDay Group is headquartered in Milan, Italy, in the Europe region.
How does OneDay Group make money?
Nine revenue lines are on record. Travel and Adventure Services (WeRoad, ScuolaZoo Viaggi) is the primary driver. The others are travel Coordinator Network, creative Agency Services (Together, ZooCom), media and Influencer Marketing (ZooCom), coworking Spaces (WAO), youth Travel (belive / wabe), driving School Services (BRUM), education and Orientation Services (ScuolaZoo, BuddyJob) and youth Employment Platform (BuddyJob).
Who are OneDay Group's main competitors?
Direct peers on record are TourRadar, Contiki, Open Influence, Topdeck Travel, Flash Pack, Talent Garden and STA Travel. Broad incumbents are Intrepid Travel, WeWork and G Adventures.
Does OneDay Group have an API?
No public API is recorded for OneDay Group.
What industry is OneDay Group in?
OneDay Group's product category is Multi-brand youth services and community builder. Its primary akta.pro industry code is THAKABAJ, Group Leisure Retail Travel Agencies. Its NAICS code is 56192 and its SIC code is 7900.