Coastal Graphics

What Coastal Graphics does

Coastal Graphics LLC is a privately held, founder-operated web design and digital marketing agency headquartered in Dover, Delaware, serving a nationwide SMB clientele across the United States. The company, led by owner John V. Daliani with over 30 years of advertising design experience, delivers WordPress-based website design and development, tiered from a $399 entry-level "Website Pro" package to a multi-year Deluxe bundle that includes hosting, SSL, domain registration, and a service contract. Its technology stack is deliberately built on industry-standard, open platforms—primarily self-hosted WordPress—to maximize portability, scalability, and compatibility for clients while avoiding proprietary vendor lock-in. Coastal Graphics also offers ongoing website maintenance and security monitoring through monthly subscription plans, plus a certified ReviewLead managed reputation service at $199/month for review cultivation and star-rating improvement.

The firm's go-to-market is sales-led via direct outreach (website and phone), with free estimates on custom projects, supported by an active "Sales Partner" affiliate program that pays commissions on referred clients. Revenue is generated through a mix of one-time website build fees, recurring monthly maintenance and reputation management subscriptions, project-based graphic design for print and brand identity, and unit-priced content development starting at $99 per article. Customer segments span local service businesses, non-profits, and professional SMBs in industries including automotive, healthcare, HVAC, real estate, utilities, and government, with named clients such as Milford Primary Care Associates, Growing Bones Pediatric & Neuromuscular Orthopaedic Institute, and the American Legion Department of Delaware. The business has launched an Etsy storefront (CoastalGFX) for original art merchandise and is incorporating AI-assisted tools for content, imagery, and video production as productivity layers within its traditional service model.

Name

Coastal Graphics

Legal name

Coastal Graphics LLC

Website

https://coastalgraphics.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Coastal Graphics is a founder-operated, Dover, Delaware-based web design and digital marketing agency that builds WordPress websites, provides graphic design, content development, SEO, and managed review reputation services primarily for small and medium-sized businesses across the United States.

Ownership category

akta.pro rank

Product category

Web Design and Digital Marketing Services

NAICS

Graphic Design Services (541430), Specialized Design Services (5414)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Graphic Design & Visual Content Production (BPAFAIAC)

akta.pro secondary industries

Content Strategy & Planning (BPAFAIAG), SEO Content Strategy & Production (Topic Research, Editorial Planning) (BPAFAJAH)

Keywords

• Web design services
• Website development
• Graphic design services
• Search engine optimization
• Online reputation management

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Design & Development: One-time website design and development services with multiple tiered packages (One Page, Basic, Standard, Deluxe). Pricing starts at $399 for Website Pro package. Includes custom design, WordPress implementation, mobile-friendly design, and SEO optimization.
2. Website Maintenance & Service Plans: Monthly service contracts providing ongoing website maintenance including uptime monitoring, security reviews, WordPress updates, backups, and minor edits. Offers discounted rates for contract clients (50% off regular rates).
3. Review Lead Reputation Management: Managed review management service at $199/month that handles cultivating 5-star reviews, keeping reviews fresh and frequent, and boosting average star ratings.
4. Graphic Design Services: Custom graphic design for print and digital marketing materials including logos, business cards, brochures, banners, signs, and brand identity development.
5. Content Development: Content creation services starting at $99 per article for text, copywriting, graphics, video production, and multimedia content development.
6. SEO & SEM Services: Search engine optimization services including content optimization, backlink building, citation cultivation, online activity management, and pay-per-click advertising campaign management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Coastal Graphics designs and develops WordPress-based business websites with tiered packages starting at $399, and provides complementary digital services including website maintenance, SEO/SEM, graphic design for print and brand identity, content development (copywriting, video, multimedia), and managed online reputation/review services via its ReviewLead partnership. All work is owner-supervised and serves small and medium-sized businesses nationwide from its Dover, Delaware headquarters.

Product overview

Coastal Graphics is a full-service web design and digital marketing agency offering a portfolio of integrated services. The core product is Website Pro, a WordPress-based website design and development service with tiered packages. This is complemented by website maintenance services and add-on modules including Review Lead for reputation management, Total Web Presence Management for integrated inbound marketing, Graphic Design for print and brand identity, Content Development for multimedia creation, and SEO services. All services work together as a unified offering focused on helping small businesses establish and maintain a professional online presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Pro (Website Design & Development) WordPress-based website design and development service with tiered packages (One Page, Basic, Standard, Deluxe) starting at $399, including custom design, mobile-friendly responsive layouts, SEO optimization, and WordPress CMS implementation. Targeted at SMBs that need a professional, editable business website.
• Website Service, Repair & Maintenance Ongoing website support including fixes, updates, troubleshooting, WordPress help, security audits, monthly uptime checks, backups, and WordPress/plugin updates, offered under low-cost monthly service plans with discounted contract rates. For existing websites needing ongoing maintenance.
• Review Lead (Managed Review and Reputation Service) Actively managed online review and reputation management subscription at $199/month where Coastal Graphics handles review cultivation, boosting average star ratings, and keeping reviews fresh and frequent for the client. For local businesses seeking improved online reputation.
• Total Web Presence Management Comprehensive inbound marketing service integrating website management, social media posting, online review cultivation, content marketing, and SEO/SEM into a cohesive strategy. For SMBs wanting a single integrated partner for online visibility.
• Graphic Design & Print Advertising Custom graphic design for print and digital marketing materials including logos, business cards, brochures, banners, signs, packaging, and brand identity development for cohesive visual marketing. For businesses needing cohesive brand identity across print and digital.
• Content Development Content creation services for text, graphics, video, and multimedia including copywriting, articles, blog posts, product descriptions, case studies, infographics, and custom illustrations starting at $99 per article. Combines AI and traditional techniques for SEO-friendly content.
• Search Engine Optimization (SEO/SEM) Organic SEO services including content optimization, website structure improvement, backlink building, online review management, citation cultivation, and Pay-Per-Click (PPC) advertising campaign management on a subscription basis. For businesses seeking higher Google rankings and traffic.

Quantifiable outcome

• Over 20% of all U.S. web searches occur on Google Images, making image-rich content with proper SEO critical for traffic
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• ReviewLeadcoreTechnology or IntegrationCoastal Graphics is a certified ReviewLead partner, offering the platform as a fully managed service. They handle all aspects of review cultivation and reputation management for clients, integrating ReviewLead's technology into their service offerings.
• WordPresscoreTechnology or IntegrationWordPress is the core technology platform used for all website development. Coastal Graphics builds self-hosted WordPress websites, leveraging the platform's CMS capabilities, plugin ecosystem, and global community support.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Squarespace: DIY website builder and commerce platform popular with small businesses, solopreneurs, and creatives. Adjacent competitor for the budget-conscious SMB website buyer, particularly in creative/visual categories.
• WP Engine: Premium WordPress hosting and digital experience platform serving agencies and SMB clients. Comparable in technology stack (WordPress-based delivery) and overlapping customer profile in the SMB WordPress ecosystem.
• WebFX: A large, established digital marketing agency offering web design, SEO, and content services primarily to SMB and mid-market clients. Significantly larger scale than Coastal Graphics, but directly overlapping in service mix and SMB target customer.
• Thrive Internet Marketing Agency: Full-service digital agency delivering web design, SEO, social media, and reputation management to SMBs. Competes for the same buyer and overlapping service lines, but at materially greater scale and geographic reach.
• Hibu: Long-standing marketing services provider offering websites, SEO, social media, and reputation management to small businesses. Larger, established competitor with comparable SMB GTM motion.
• GoDaddy Websites + Marketing: Mass-market SMB platform offering website builders, marketing tools, and SEO services. Competes for the same small-business customer with a self-service, low-touch alternative to agency services.
• Wix: Leading DIY website builder competing for the same SMB buyer that Coastal Graphics targets. Represents the structural threat from self-service platforms eroding the entry-level design market.

Direct peers

• SmartSites: SMB-focused web design and digital marketing agency offering website design, SEO, and PPC services. Closely comparable business model, customer profile (small and mid-sized U.S. businesses), and pricing tier to Coastal Graphics.
• Blue Frog Marketing: Smaller digital agency delivering web design, SEO, and graphic design to SMBs. Comparable in scale and offering portfolio to Coastal Graphics, serving a similar small-business buyer.
• Main Street ROI: Digital marketing agency specializing in web design, SEO, and online presence for small and local businesses. Direct peer in the SMB web presence management category with a similar integrated service approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CoastalGraphicsLLC
• Xx.com/CoastalGraphics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coastal Graphics