Dustin
Dustin is the largest Nordic B2B e-commerce retailer of IT hardware, software, and managed services, serving enterprises, public sector, and SMBs across Sweden and the broader Nordics via dustin.se and field sales.
- Company typePrivate
- Founded1995
- HeadquartersNacka, Sweden
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Dustin does
Dustin is a Nordic B2B IT e-commerce and services company headquartered in Nacka, Sweden, operating under the Dustin Group AB holding company. The company sells more than 265,000 IT products — including own-brand lines (Voxicon, Cirafon, Prokord) and offerings from vendors such as HP, Lenovo, Dell, Samsung, Apple, Cisco, and Microsoft — across categories spanning computers, servers, networking, storage, printers, mobile devices, and software. It has operated online since 1995 and positions itself as the largest B2B e-commerce IT retailer in the Nordics, fulfilling in-stock orders within one to two business days.
Beyond product resale, Dustin has assembled a managed services stack covering Modern Workplace, Cloud & Infrastructure (including Azure and Private Cloud), Network as a Service, Data Protection, Security, and a Dustin IT as a Service subscription offering, together with a Software Marketplace for license and subscription management. It serves B2B enterprises, public sector organizations, and SMBs through a hybrid go-to-market combining a self-service e-commerce storefront (dustin.se), inside sales, and dedicated enterprise field sales for large accounts. The company monetizes primarily through hardware resale, with a growing mix of recurring managed services, software subscriptions, professional services, and ancillary offerings such as the Aon Sweden-backed Dustin Trygghetsavtal insurance product and a Takeback/lifecycle management service.
Dustin firmographics
Firmographics- Name
- Dustin
- Legal name
- Dustin Sverige AB
- Website
- https://dustin.se
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Dustin is the largest Nordic B2B e-commerce retailer of IT hardware, software, and managed services, serving enterprises, public sector, and SMBs across Sweden and the broader Nordics via dustin.se and field sales.
- Ownership category
- akta.pro rank
Where Dustin is headquartered
LocationHeadquarters
- HQ city
- Nacka
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Dustin business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Product Sales: Dustin generates primary revenue through the sale of IT hardware products including computers, servers, storage, networking equipment, printers, peripherals, and accessories. The company offers over 265,000 products with delivery within 1-2 business days.
- Software Licenses and Subscriptions: Revenue from software licenses, subscription management, and license consulting through the Dustin Software Marketplace. Includes software products across various categories.
- Managed Services: Managed IT services including Workplace & Devices (device lifecycle management), Cloud & Infrastructure services, Security services, and ongoing support and advisory services.
- Professional Services: Services including configuration, installation support, lifecycle management, and IT consulting. The company also offers Dustin IT as a Service providing comprehensive IT management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | B2B Business Account Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Dustin product offering
Product offeringCore offering
Dustin operates an online B2B IT retail and services platform, selling more than 265,000 IT hardware products (computers, servers, storage, networking, printers, mobile devices, accessories) from brands such as HP, Lenovo, Dell, Samsung, Apple, Cisco and Microsoft alongside in-house brands Voxicon, Cirafon and Prokord. It complements product sales with managed IT services (Workplace & Devices, Cloud & Infrastructure, Network-as-a-Service, Security, Data Protection), a Software Marketplace for licenses and subscriptions, and supporting services such as product lifecycle management, Takeback recycling, and the Dustin Trygghetsavtal insurance offering in partnership with Aon Sweden.
Product overview
Dustin is a B2B e-commerce platform operating primarily as an online retailer of IT hardware products, offering over 265,000 products across categories including computers, tablets, monitors, servers, storage, networking, printers, components, and mobile devices. The company provides both online sales and relationship-based sales approaches. The product portfolio includes own-brand offerings (Voxicon, Cirafon, Prokord) alongside major vendor brands (HP, Lenovo, Dell, Samsung, Apple, Cisco, Microsoft). Beyond product sales, Dustin offers a suite of managed IT services including Modern Workplace, Cloud & Infrastructure, Managed IT Services, Network as a Service, Data Protection, and Security services. The company also operates a Software Marketplace for licenses and subscriptions, along with Product Lifecycle Management and Takeback services for sustainable IT disposal.
Differentiator
Problem solved
Functional benefit
Brands
- Dustin Home: Home-focused service offering that has been closed down as of December 15.
Products and services
- Dustin Software Marketplace Online marketplace for purchasing and managing software licenses and subscriptions, including license consulting services for B2B customers.
- Modern Workplace Managed workplace solution providing device and lifecycle management to deliver a modern work environment for organizations.
- Cloud & Infrastructure IT infrastructure services including network, cloud solutions (Azure and Private Cloud), and related managed services for businesses.
- Managed IT Services Comprehensive management of IT services with ongoing support and consulting for businesses.
- Network as a Service Managed network services providing network infrastructure delivered as a service for businesses.
- Dataskydd (Data Protection) Data protection and backup services for business continuity and data security.
- Säkerhet (Security) IT security services and solutions for protecting business infrastructure and data.
- Product Lifecycle Management Services for managing the complete lifecycle of IT products from procurement through disposal.
- Takeback IT product takeback and recycling services supporting sustainable disposal and the circular economy.
- Dustin Trygghetsavtal Insurance and protection service offered in partnership with Aon Sweden for covering product damage and losses on purchased products.
- Dustin IT as a Service Comprehensive IT-as-a-Service offering providing flexible IT infrastructure and services on a subscription basis.
- IT Hardware Retail (265,000+ SKUs) Online B2B retail catalog of 265,000+ IT hardware products (computers, tablets, monitors, servers, storage, networking, printers, components, mobile devices, POS) plus accessories and consumables from leading vendor brands (HP, Lenovo, Dell, Samsung, Apple, Cisco, Microsoft) and in-house brands Voxicon, Cirafon and Prokord, with delivery typically within 1-2 business days for in-stock items.
Quantifiable outcome
- Delivery within 1-2 business days
- +1 more outcomes
Companies that use Dustin
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Dustin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dustin partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Aon SwedenminorAon Sweden is Dustin's insurance partner for the Dustin Trygghetsavtal (Dustin Security Agreement), offering insurance coverage for purchased products. Customers can report insurance claims through Aon's portal and receive support for insurance-related questions via phone or email.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Dustin competitors and assessment
Company assessmentDirect peers
- Bechtle AG: Germany-headquartered B2B IT e-commerce and services company with very similar business model — online IT product distribution combined with managed services and a large customer base across DACH and broader Europe. Direct strategic analog to Dustin's Nordic franchise.
- Atea: Nordic-headquartered IT infrastructure and services provider with similar hardware, software, and managed-services offerings across Norway, Sweden, Denmark, Finland, and the Baltics. The closest regional competitor to Dustin's B2B IT proposition.
- CDW Corporation: US-headquartered B2B provider of IT hardware, software, and integrated services to business, government, and education. Closest global peer to Dustin in product breadth, services mix, and target customer profile.
- SHI International: Large US-headquartered B2B IT solutions provider offering hardware, software, and services to enterprise and public-sector customers. Closely analogous business model in vendor relationships and services integration.
- Insight Enterprises: Global B2B IT solutions integrator combining hardware distribution with managed and professional services across North America, EMEA, and APAC. Comparable scale and service-mix strategy to Dustin.
- Also Group: Swiss-headquartered IT distribution and services group operating across Europe with cloud, platform, and traditional distribution offerings. Highly comparable business model to Dustin's hardware-plus-managed-services mix.
Broad incumbents
- TD SYNNEX: Global IT distribution and solutions aggregator formed from Tech Data and SYNNEX. Wider geographic and product footprint than Dustin but overlaps on the wholesale distribution and value-added IT services core.
- Ingram Micro: World's largest IT wholesaler distributing hardware, software, and cloud services globally. Overlaps Dustin's core reseller/wholesale channel but operates at vastly larger scale and with broader geographic reach.
- Arrow Electronics: Global broadline IT and enterprise technology distributor with services-led go-to-market. Indirect overlap with Dustin's enterprise hardware/software distribution core, especially for Nordic enterprise accounts sourcing complex solutions.
Regional players
- Tietoevry: Nordic-headquartered IT software and services company with strong presence across the same Nordic geographies Dustin serves. Competes more on software and digital services, but overlaps on enterprise IT infrastructure transformation deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dustin social profiles
Digital presenceDustin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dustin leadership team
Management profileNumber of profiles
Dustin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dustin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dustin
What does Dustin do?
Dustin operates an online B2B IT retail and services platform, selling more than 265,000 IT hardware products (computers, servers, storage, networking, printers, mobile devices, accessories) from brands such as HP, Lenovo, Dell, Samsung, Apple, Cisco and Microsoft alongside in-house brands Voxicon, Cirafon and Prokord. It complements product sales with managed IT services (Workplace & Devices, Cloud & Infrastructure, Network-as-a-Service, Security, Data Protection), a Software Marketplace for licenses and subscriptions, and supporting services such as product lifecycle management, Takeback recycling, and the Dustin Trygghetsavtal insurance offering in partnership with Aon Sweden.
Is Dustin a public or private company?
Dustin is a private company. It is classified as unknown and is currently operating.
When was Dustin founded?
Dustin was founded in 1995. It employs 1,001 to 5,000 people.
Where is Dustin based?
Dustin is headquartered in Nacka, Sweden, in the Europe region.
How does Dustin make money?
Four revenue lines are on record. Hardware Product Sales are the primary driver. The others are software Licenses and Subscriptions, managed Services and professional Services.
Who are Dustin's main competitors?
Direct peers on record are Bechtle AG, Atea, CDW Corporation, SHI International, Insight Enterprises and Also Group. Broad incumbents are TD SYNNEX, Ingram Micro and Arrow Electronics. Tietoevry is listed as a regional player.
Does Dustin have an API?
No public API is recorded for Dustin.