Longacre Racing Products

What Longacre Racing Products does

Longacre Racing Products, Inc. designs, manufactures, and sells precision measurement and monitoring equipment for motorsport vehicles. Founded by Jack Jaynes in California in 1978 (originally incorporated as a corporation), the company relocated to Redmond, WA in 1987, expanded to Woodinville, WA in 1999, then moved to Monroe, WA, and currently operates from 977 Hyrock Blvd., Boonville, IN (with mailing P.O. Box 548, Boonville). Since 2017 it has been a subsidiary of AFCO Performance Group, a diversified racing-products conglomerate. Its product portfolio centers on weight-distribution scales (Elite Pro Wireless and Elite Wired Scales, the marquee lines), wireless load sticks, digital and analog gauges (Digital Elite LED Waterproof, SMi Elite Waterproof, Sportsman Elite), alignment tools (Digital Caster Camber Gauges with AccuLevel, toe plates, turn plates, stagger gauges), tire-management devices (AccuTech digital pyrometers, tire pressure gauges, TIRELIEF systems), pre-wired switch panels, and steering wheels, all built around proprietary brand identities including AccuTech, AccuLevel, QuickSet, GAGELITES, TIRELIEF, Sidesliders, and Computerscales.

The underlying technology combines precision load cells (1,100–3,500 lbs/pad capacities), Bluetooth connectivity, and the proprietary Longacre Connect mobile application for iOS and Android, which provides wireless wheel-weight display, unlimited setup storage, and CSV export. Products target stock, modified, drag, go-kart, off-road, sprint, and RC car racing, addressing accuracy, durability (waterproof construction), and interoperability needs.

The business model is one-time hardware sales with a single-digit-thousands SKUs ranging from under $30 (basic tire gauges) to over $5,000 (high-capacity wireless scale systems). Revenue is generated through three concurrent channels: a direct-to-consumer e-commerce website (longacreracing.com), phone-based sales supported by technical staff (800-423-3110), and a nationwide plus international dealer network, with international orders handled via direct sales contact for freight quotes. Payment acceptance includes major credit cards, PayPal, bank wires, and COD. The customer base spans individual enthusiasts and professional racing teams, segmented horizontally across motorsport disciplines rather than vertically within any single series.

Name

Longacre Racing Products

Legal name

Longacre Racing Products, Inc.

Website

https://longacreracing.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Longacre Racing Products manufactures precision racing measurement equipment — including wireless scales, load sticks, gauges, alignment tools, and tire management devices — serving individual racers and professional racing teams across multiple motorsport disciplines via direct sales and a worldwide dealer network since 1978.

Ownership category

akta.pro rank

Product category

Racing Measurement and Tire Management Equipment

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

Keywords

• Racing scales
• Tire management equipment
• Motor sports gauges
• Race car alignment tools
• Wheel weighing systems

Headquarters

HQ city

Boonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Hardware Product Sales: Longacre generates revenue primarily through one-time sales of physical racing equipment including scales, gauges, alignment tools, and accessories. Products are sold at various price points from under $30 to over $5,000 depending on complexity and capability.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Longacre Racing Products designs, manufactures, and sells precision racing measurement and tire management equipment for stock car, dirt track, drag racing, and road course racers. Core offerings include digital scales (wired and wireless), load sticks, alignment tools, pyrometers, and digital gauges sold direct to consumers and through a dealer network. The company complements its hardware with the Longacre Connect mobile app for iOS and Android to log, view, and share race data.

Product overview

Longacre Racing Products offers a comprehensive portfolio of precision racing equipment and measurement tools for motorsports. The core product lines include Elite Pro Wireless and Elite Wired Scales (the marquee product category), complemented by Elite Load Sticks for wireless corner weight measurement. The gauge portfolio spans three sub-brands: Digital Elite LED Waterproof Gauges, SMi Elite Waterproof Gauges, and Sportsman Elite Gauges for various measurement needs (temperature, pressure, voltage). Supporting equipment includes Digital Caster Camber Gauges with AccuLevel technology, AccuTech Digital Pyrometers, Digital Tire Pressure Gauges, TIRELIEF tire pressure management systems, and Billet Aluminum Stagger Gauges. The company also produces pre-wired electrical switch panels and aluminum/steel steering wheels. All products are backed by a 1-year warranty (2 years for scales) and supported through the proprietary Longacre Connect mobile app platform that integrates with the Elite/Elite Pro scale systems.

Differentiator

Problem solved

Functional benefit

Brands

• Longacre Connect: Mobile app for use with Elite and Elite Pro Scales for viewing wheel weights and setup storage.
• Computerscales
• AccuTech
• Gagelite
• Sidesliders

Products and services

• Elite Pro Wireless Scales A wireless electronic pad scale system for race cars that transmits weight readings from each wheel pad to a wireless handheld reader and the Longacre Connect app, eliminating cables on pit lane. Used by stock car, dirt, drag, and road course racers who need fast, accurate corner-weight and cross-weight measurements.
• Elite Wired Scales A wired electronic pad scale system for race cars that delivers weight data from each wheel pad through cables to a handheld display, used for setting up corner weights, cross weights, and wedge at the track.
• Load Stick Tire Pressure Gauges Tire pressure gauges that hold the last measured pressure reading so a crew member can read it after pulling the gauge off a hot tire, designed for stock car, drag, and dirt racers managing hot tire pressures.
• Camber/Caster Alignment Tools Mechanical and digital tools for measuring and adjusting camber, caster, toe, and bump steer on race car suspensions, used by racers and chassis builders dialing in handling.
• Pyrometers and Digital Gauges Infrared pyrometers and digital readout gauges used by racers and crew chiefs to measure tire surface temperatures and exhaust gas temperatures for chassis tuning.
• Scale and Gauge Accessories Accessories such as scale leveling blocks, storage/carrying cases, anti-slip pads, and replacement parts designed to support Longacre scale and gauge users at the track and in the shop.
• Longacre Connect Mobile App A free iOS and Android companion app for Elite Pro Wireless scales that logs weight readings, stores setup notes, and lets racers share data with crew members and team members.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• AFCO Performance GroupcoreStrategic or Co-development Partner · 1 January 2017Longacre Racing Products joined AFCO Performance Group in 2017. AFCO is a performance automotive company that owns multiple racing-related brands including AFCO Racing, Dynatech Headers, PRO Shocks, DeWitt's Radiator, Legend Suspensions, and Custom Dynamics.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Stack, Inc. Direct peer in professional motorsport instrumentation including gauges, data loggers, and sensors. Stack's ST-series and modular gauge systems compete with Longacre's Elite gauge family for the professional racing team segment.
• AEM Performance Electronics: Direct competitor in racing digital gauges and electronic sensors. AEM's digital gauge lines and CD-5/CD-7 displays overlap with Longacre's Digital Elite LED Waterproof Gauges for the same racing and motorsports customer base.
• Painless Performance Products: Direct competitor in racing wiring harnesses and switch panels. Painless's pre-wired switch panels and wiring solutions overlap with Longacre's Elite Switch Panels and Wire Harness product lines for race car builders.
• Auto Meter Products: Long-standing direct competitor in motorsports gauges, tachometers, and shift lights. Auto Meter's Pro-Comp and Sport-Comp lines target the same racing teams and enthusiasts that buy Longacre's Digital Elite LED, SMi Elite, and Sportsman Elite gauges.
• Racepak: Competitor in motorsports data acquisition, gauges, and electronic sensors. Racepak's IQ3 and V-Net systems overlap with Longacre's digital gauge and sensor offerings for racing teams needing integrated measurement and monitoring.
• AiM Sports / AiM Tech: Competitor in racing data acquisition, digital dashes, and wireless telemetry. AiM's Solo 2 and MXG dashes compete with Longacre Connect–enabled hardware for tech-forward racing teams and driving coaches.
• Intercomp Company: Direct competitor in professional racing scales and weighing systems for auto, kart, and motorcycle racing. Longacre's Elite Pro Wireless and Elite Wired lines compete head-to-head with Intercomp's SW and wireless scale platforms for the same race team and shop customers.

Emerging players

• Traqmate: Emerging player in motorsports data logging and lap timing electronics. Traqmate's GPS-based data systems and gauges intersect with Longacre's measurement and monitoring portfolio for amateur and semi-pro racing customers.

Others

• PRO Shocks (AFCO Performance Group sister brand): Sister brand under AFCO Performance Group alongside Longacre. Both serve the same racing team and chassis builder customers and benefit from shared dealer relationships, making it a closely aligned peer for distribution and cross-sell dynamics.

Broad incumbents

• Summit Racing Equipment: Broad incumbent in the motorsports performance parts and accessories retail space. As one of Longacre's distribution channel partners and competitors in adjacent racing product categories, Summit overlaps on racing tools and gauges.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/longacreracing
• YouTubeyoutube.com/channel/UCFHdimrA-Kylcem6LLZ4JsQ
• Facebookfacebook.com/LongacreRacing
• Instagraminstagram.com/longacreracing
• TikToktiktok.com/@longacreracing
• LinkedInlinkedin.com/company/longacre-racing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longacre Racing Products