WE ARE ONA
- Company typePrivate
- Founded2019
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
WE ARE ONA firmographics
Firmographics- Name
- WE ARE ONA
- Legal name
- WE ARE ONA France, Société par actions simplifiée à associé unique au capital de 1 000 euros
- Website
- https://weareona.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
WE ARE ONA industry classification
Industry- Product category
- Experiential Culinary Event Services
- NAICS
- Caterers (722320), Special Food Services (7223)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)
- akta.pro secondary industries
- Chef’s Table & Tasting Menu Restaurants (THAFACAG), Special Occasion & Destination Restaurants (THAFACAK), Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL), Event Culinary Staffing & Back-of-House Services (Chefs, Servers, Bartenders) (THAHAKAN)
Keywords
Where WE ARE ONA is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices9 records
Markets served
WE ARE ONA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Bespoke Culinary Event Services: WE ARE ONA designs and delivers custom culinary experiences for luxury and artistic brands. Revenue is generated through project-based fees for event conceptualization, design, production, and execution. The company employs a network of independent chef talents and creative partners who deliver services under WE ARE ONA's direction.
- Pop-up Restaurant Experiences: The company organizes pop-up dining experiences at various global locations, often in partnership with art fairs, fashion brands, and cultural institutions. These ephemeral restaurants generate revenue through ticket sales or client commissions.
- Chef Residency Programs: WE ARE ONA operates yearlong or extended chef residency restaurants in locations like Mexico City and Turkey, hosting rotating international chefs who collaborate with local食材. These programs provide revenue through partnerships with hospitality venues.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
WE ARE ONA product offering
Product offeringCore offering
WE ARE ONA designs, conceptualizes, and produces bespoke ephemeral culinary experiences (pop-up restaurants and branded creative events) for luxury fashion houses, art fairs, and cultural institutions. Services span concept strategy, scenography and design, chef curation, on-site production, and end-to-end event execution. The studio also operates extended chef residency programs in partnership with hospitality venues worldwide.
Product overview
WE ARE ONA is a 360° creative culinary studio that designs unique and ephemeral dining experiences around the world. Founded by Luca Pronzato in 2019, the company creates pop-up experiences and creative events for luxury and artistic brands including Chanel, Gucci, Jacquemus, and Moncler. Their core offerings include Pop-Up Experiences (ephemeral restaurant concepts in unique venues) and Creative Events (branded culinary activations for fashion and lifestyle clients). The company also operates The Chefs' Guide, a free international culinary guide app. WE ARE ONA does not offer a unified software platform but rather service-based culinary design and production.
Differentiator
Problem solved
Functional benefit
Brands
- The Chefs' Guide: A free international culinary guide that allows users to access restaurant recommendations sourced by chefs around the world. Users can navigate directly on the map and discover a list of the best restaurants selected by the chefs and their best tips.
Products and services
- WE ARE ONA Pop-Up Experiences Ephemeral, single-location dining experiences created in unique venues worldwide, featuring rotating guest chefs and collaborative culinary concepts. Designed for luxury and artistic brand clients, these pop-ups integrate gastronomy with scenography, design, and brand storytelling.
- WE ARE ONA Creative Events Bespoke branded culinary events designed for fashion, art, and lifestyle companies, integrating gastronomy with brand storytelling and experiential marketing. Includes private dinners, product launches, fashion-week activations, and VIP hospitality.
- Chef Residency Programs Extended (yearlong or multi-month) chef residency restaurants operated in partnership with hospitality venues, hosting rotating international chefs who collaborate with local ingredients and producers. Examples include Circulo Mexicano (Mexico City) and a residency in Turkey.
- The Chefs' Guide (mobile app) A free international culinary guide mobile app that lets users discover restaurant recommendations sourced from WE ARE ONA's community of chefs. Available on the Apple App Store.
Companies that use WE ARE ONA
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
WE ARE ONA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WE ARE ONA partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- Sabine Marcelis (Designer)flagshipFor Art Basel Miami Beach 2025, WE ARE ONA partnered with designer Sabine Marcelis for an immersive culinary installation. Chef José Andrés collaborated with Sabine Marcelis, who worked with SolidNature for tables and Bocci for lamps, creating a sculptural and sensorial environment.
- Manar Abu Dhabi (Department of Culture and Tourism)coreManar Abu Dhabi, part of the Department of Culture and Tourism - Abu Dhabi, partnered with WE ARE ONA and Luca Pronzato for an immersive pop-up dining event in Abu Dhabi from November 16-22, 2025. The event featured Michelin-starred chef Solemann Haddad and explored outdoor cooking through art, design, and gastronomy, marking WE ARE ONA's first appearance in the UAE.
- Carsten Höller / BrutalistencoreWE ARE ONA collaborated with Carsten Höller's Stockholm-based restaurant Brutalisten (chefs Coen Dieleman and Stefan Eriksson) during Art Basel Paris 2024. The pop-up featured a monochromatic experience in an iconic Paris train station with 6-course lunch and 8-course dinner menus.
- Pierre Marie (Designer)coreWE ARE ONA partnered with designer Pierre Marie for the first chapter of their Art Basel collaboration. The pop-up took place at Filter4, a former municipal water tank in Basel, featuring chef Sayaka Sawaguchi and a tasting menu created for the occasion.
- Marc Leschelier (Brutalist Architect)coreBrutalist architect Marc Leschelier designed a bespoke experience for WE ARE ONA's NYC pop-up during Art Week 2024. The installation created seats that function as architectural elements, forming an open sky pavilion. Michelin-starred chef Dalad Kambhu created the tasting menu.
- Fondazione SozzanicoreWE ARE ONA partnered with Fondazione Sozzani (Carla Sozzani's new location in Bovisa) for a pop-up during Milano Design Week 2024. Photographer/artist Mark Borthwick and chef Megan Moore crafted a dining experience with scenographer Laura Floor.
- Willo Perron / P-R StudiocoreWE ARE ONA partnered with Willo Perron from P-R Studio in Silver Lake for their debut US pop-up during Frieze LA 2024. The pop-up took place in the former Howard Hughes headquarters in Hollywood and featured French chef Valentin Raffali.
- Crosby Studios / Harry NurievcoreWE ARE ONA collaborated with Crosby Studios (Harry Nuriev) for a pop-up at Paris Internationale art fair. The kitchen was revealed through a minimalist installation featuring 'Dirty Dishes' limited series plates designed by Harry Nuriev and Luca Pronzato, inaugurating a tableware collection born of WE ARE ONA collaborations.
- MUMM (Champagne House)coreWE ARE ONA collaborated with champagne house MUMM for the Garage Amelot pop-up in December 2022. The collaboration developed an immersive fine-dining sensory experience with a focus on light and sound design, paired with MUMM champagnes.
- FLOS (Lighting Brand)minorWE ARE ONA partnered with lighting brand FLOS for a pop-up during Salone Del Mobile 2022. The event took place in a large warehouse facing Fondazione Prada, with FLOS creatively curating the unique setting surrounded by wood and concrete.
- Art BaselflagshipWE ARE ONA has a global partnership with Art Basel, the premier destination for modern & contemporary art. The collaboration presents exclusive culinary pop-ups pairing fine dining with art & design at Art Basel's global shows in Basel, Paris, Miami Beach, and Hong Kong. This is a multi-year strategic partnership positioning WE ARE ONA at the intersection of gastronomy and contemporary art.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
WE ARE ONA competitors and assessment
Company assessmentBroad incumbents
- Fever: Global experiences marketplace that curates and distributes ticketed experiences including food, drink, and cultural events. Comparable to WE ARE ONA in the broader experience-economy space, though at a marketplace scale rather than bespoke creative-production scale.
- Hakkasan Group: Global luxury restaurant and nightlife group with Michelin-recognized venues and brand-activation work. Comparable to WE ARE ONA in operating high-end food-led brand experiences and premium hospitality venues worldwide for luxury clientele.
- Maybourne Hotel Group (The Connaught, Claridge's, The Berkeley): Owner-operator of iconic London luxury hotels with prestigious chef partnerships and residencies. Comparable to WE ARE ONA in leveraging heritage luxury venues and top chef talent to deliver high-end culinary experiences for fashion, art, and luxury brand clients.
- Soho House: Global members-club operator with strong food and beverage programming, event production, and a curated creative community. Overlaps with WE ARE ONA in serving the same luxury, fashion, and creative-class audience with hospitality and curated cultural experiences across global cities.
- Tao Group Hospitality: US-based luxury hospitality and restaurant group operating high-end venues, events, and brand experiences. Comparable to WE ARE ONA in operating premium food-led event and hospitality experiences for upscale clientele, though at a much larger venue-based scale.
Emerging players
- Casa Lever: New York Italian fine-dining venue in the Park Avenue armory building, with a clientele deeply embedded in the art and fashion worlds. Comparable to WE ARE ONA in serving the art-world/luxury crossover audience with premium Italian dining and brand-event potential.
Direct peers
- Brilliant Hospitality: UK-based luxury private chef and event company producing high-end bespoke culinary experiences for private clients and brands. Comparable to WE ARE ONA in the bespoke private-chef and luxury-event-catering model, with similar target clientele.
- Bureau Betak: Paris-based producer of high-end fashion shows and luxury brand events globally. Comparable to WE ARE ONA as a Paris-headquartered creative production house that turns brand ambition into immersive physical experiences for the same luxury fashion clientele (Chanel, Jacquemus, etc.).
- LPM Restaurant & Bar: French-Mediterranean fine-dining concept that has expanded globally (London, Dubai, Miami, etc.) with a chef-curation model. Comparable to WE ARE ONA in building a French-rooted, internationally scaled premium culinary brand targeting luxury and high-net-worth audiences.
Others
- MCH Group (Art Basel parent): Swiss live-marketing group and parent of Art Basel. WE ARE ONA's flagship Art Basel partnership makes MCH the most strategically important counterpart in WE ARE ONA's distribution model, even though MCH is an events-platform owner rather than a creative competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WE ARE ONA social profiles
Digital presenceWE ARE ONA financial estimates
Financial estimateRevenue estimate
Valuation estimate
WE ARE ONA leadership team
Management profileNumber of profiles
Profiles1 record
WE ARE ONA funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WE ARE ONA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WE ARE ONA
What does WE ARE ONA do?
WE ARE ONA designs, conceptualizes, and produces bespoke ephemeral culinary experiences (pop-up restaurants and branded creative events) for luxury fashion houses, art fairs, and cultural institutions. Services span concept strategy, scenography and design, chef curation, on-site production, and end-to-end event execution. The studio also operates extended chef residency programs in partnership with hospitality venues worldwide.
Is WE ARE ONA a public or private company?
WE ARE ONA is a private company. It is classified as corporate owned and is currently operating.
When was WE ARE ONA founded?
WE ARE ONA was founded in 2019. It employs 11 to 50 people.
Where is WE ARE ONA based?
WE ARE ONA is headquartered in Paris, France, in the Europe region.
How does WE ARE ONA make money?
Three revenue lines are on record. Bespoke Culinary Event Services are the primary driver. The others are pop-up Restaurant Experiences and chef Residency Programs.
Who are WE ARE ONA's main competitors?
Broad incumbents on record are Fever, Hakkasan Group, Maybourne Hotel Group (The Connaught, Claridge's, The Berkeley), Soho House and Tao Group Hospitality. Casa Lever is listed as an emerging player. Direct peers are Brilliant Hospitality, Bureau Betak and LPM Restaurant & Bar. MCH Group (Art Basel parent) is listed as an others.
Does WE ARE ONA have an API?
No public API is recorded for WE ARE ONA.
What industry is WE ARE ONA in?
WE ARE ONA's product category is Experiential Culinary Event Services. Its primary akta.pro industry code is THAJALAH, Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal), with a secondary code of THAFACAG, Chef’s Table & Tasting Menu Restaurants. Its NAICS code is 722320 and its SIC code is 5810.