What Advisors Plus does

Advisors Plus is a financial institution consulting firm that delivers card portfolio management, strategic consulting, and data-driven marketing services to credit unions and community banks in the United States. The firm operates two interconnected service lines — Consulting (Card Operations and Servicing Analysis, Card Portfolio Analysis, Debit and Checking Consulting, Portfolio Strategy, Digital Experience, and Branch Sales) and Marketing (Card Growth, Member Growth, Checking Growth, Marketing Strategies, and Marketing Planning) — supported by a proprietary SAS analytics platform with data mining, segmentation, predictive modeling, and industry benchmarking capabilities built on performance data across 600+ financial institutions. Advisors Plus is a wholly-owned subsidiary of Velera, the CUSO formed from the combination of PSCU and Co-op Solutions, which lends institutional infrastructure and distribution into the credit union ecosystem. The company generates revenue through quote-based consulting engagements, project-based marketing services, and a 12-month subscription plan with assigned marketing consultants, distributing primarily via direct enterprise sales to U.S. credit unions and community banks, with a self-service Marketing Campaign Portal (the Hub) supporting campaign execution for existing clients.

Name

Advisors Plus

Legal name

Advisors Plus

Website

https://advisorsplus.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Advisors Plus is a U.S. consulting and marketing firm serving credit unions and community banks with card portfolio analysis, predictive analytics, and data-driven marketing campaigns through proprietary SAS-based benchmarks and a subscription engagement model under parent Velera.

Ownership category

akta.pro rank

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consulting Services: Strategic consulting engagements providing expert insights across payments, digital, marketing, risk mitigation, organizational effectiveness, execution and experience services. engagements include discovery sessions, P&L analysis, competitive analysis, benchmarking, risk analysis and recommendations.
2. Marketing Services: Data-driven marketing campaigns including targeting, offer development, offer delivery, campaign execution and results reporting. Services range from data analysis through creative services.
3. Subscription Plan: 12-month subscription program providing full marketing consulting and execution support including monthly marketing campaigns, assigned marketing consultant, customized campaigns, tracking and analysis reports, and access to educational sessions.
4. E-Messaging Services: Email service designed for urgent communication needs during emergency situations using customizable templates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Advisors Plus provides strategic consulting and data-driven marketing services to U.S. credit unions and community banks, focused on growing credit and debit card portfolios, checking accounts, and operational efficiency. Engagements cover P&L and risk analysis, benchmarking, predictive modeling, PCF and COSA operational reviews, and the execution of targeted acquisition, activation, usage, and retention marketing campaigns delivered through a Subscription Plan and a self-service Marketing Campaign Portal ("The Hub").

Product overview

Advisors Plus is a strategic consulting firm providing financial institutions (credit unions and community banks) with two interconnected service lines: Consulting Services and Marketing Services. The Consulting division encompasses Card Operations and Servicing Analysis (COSA), Card Portfolio Analysis, Debit and Checking Consulting, Portfolio Strategy, Digital Experience, and Branch Sales consulting offerings. The Marketing division provides Card Growth, Marketing Strategies, Member Growth, Checking Growth, and Marketing Planning services, all delivered through a Marketing Campaign Portal (The Hub) and supported by a Subscription Plan for ongoing engagements. The products work together as a unified solution where consulting insights inform marketing strategies, and marketing campaigns execute on consulting recommendations to drive measurable portfolio growth.

Differentiator

Problem solved

Functional benefit

Brands

• Advisors Plus Hub: Client portal for managing marketing campaigns and enrollment

Products and services

• Card Operations and Servicing Analysis (COSA) In-depth review of operational procedures, applications, and processes for card operations, including PCF (product control file) consulting reviews covering 300+ field parameters to optimize portfolio performance, risk management, and customer service for credit unions and community banks.
• Credit Card Consulting / Card Portfolio Analysis Comprehensive portfolio analysis delivering P&L analysis, competitive analysis, benchmarking, risk analysis, and recommendations to improve credit card portfolio performance and profitability for credit unions and community banks.
• Debit and Checking Consulting Data-driven assessment of debit and checking portfolios to evaluate performance, identify risks, and uncover growth opportunities through benchmarking against industry metrics, targeted at credit unions and community banks.
• Portfolio Strategy Consulting Strategic consulting focused on credit, debit, and checking portfolio management, including product development, compliance, credit risk management, and growth strategy execution for financial institutions.
• Digital Experience Consulting Digital banking experience assessment and optimization consulting, including user journey optimization, competitive benchmarking, vendor analysis, and digital roadmap development for financial institutions.
• Branch Sales Consulting Train-the-trainer workshops and sales skills development programs designed to convert front-line staff into confident, customer-focused sales professionals for retail banking branch environments.
• Card Growth Marketing Targeted credit card growth campaigns utilizing proprietary SAS analytics for data mining and segmentation, designed to increase account acquisition, usage, and portfolio balances for credit unions and community banks.
• Marketing Strategies Data-driven marketing campaign development and execution using portfolio modeling and segmentation techniques to achieve measurable portfolio growth, including acquisition, activation, and retention campaigns for credit unions and community banks.
• Customer Growth / Member Growth Marketing Customer acquisition programs combining direct mail campaigns, branch-based sales support, and advanced analytics to reach new customers and grow credit union and community bank relationships.
• Checking Growth Marketing Checking account acquisition campaigns using proprietary data mining, predictive modeling, and segmentation analyses to develop targeted offers that increase checking penetration for credit unions and community banks.
• Marketing Planning Annual and strategic marketing planning services including product P&L analysis, cardholder behavior segmentation, competitive profiling, and custom campaign development for short- and long-term growth objectives of credit unions and community banks.
• Subscription Plan Comprehensive 12-month marketing program providing assigned marketing consultants, monthly campaign meetings, three customized campaigns, campaign projections, and detailed tracking and analysis reporting for credit unions and community banks.
• Marketing Campaign Portal (The Hub) Self-service portal (also known as Advisors Plus Hub) for managing marketing campaigns with flexible customization, scheduling, and notification options, organized by campaign type including acquisition, growth, usage, and retention.
• E-Messaging Enrollment Emergency email communication service for urgent financial institution messaging needs during emergency situations, utilizing customizable templates and a simple enrollment process for crisis communication.

Quantifiable outcome

• 160% higher gross active accounts compared to institutions without Advisors Plus
• +10 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Novantas: Specialized financial services consulting firm providing analytics and advisory to banks on retail banking, payments, deposits, and customer profitability — directly comparable analytical and consulting offerings to FIs.
• Profit Insight: Financial benchmarking and consulting firm for credit unions and community banks, focused on profitability, peer analysis, and operational improvement — comparable consulting model and target customers. Notably named as prior employer of Tom Bennett.
• Celent: Research and advisory firm focused exclusively on financial services technology, payments, and retail banking strategy — directly comparable research-led consulting targeting the same FI segment.
• Capital Performance Group: Consulting firm specializing in credit union and community bank strategy, mergers, performance benchmarking, and risk management — directly overlaps with Advisors Plus' strategic consulting and benchmarking offerings.
• Cornerstone Advisors: Financial institution consulting and research firm advising credit unions and community banks on strategy, technology, payments, and performance benchmarking — directly comparable services, clientele, and methodology to Advisors Plus. Notably named in Ryan Myers' prior work history.
• StrategyCorps: Boutique consulting and research firm focused on retail banking and credit union growth strategy, including deposit, card, and member analytics — a close peer in scope, target market, and analytical approach.

Broad incumbents

• Oliver Wyman: Global management consultancy with a deep financial services practice covering retail/commercial banking, payments, and risk — competes for the same strategic advisory mandates, but at much larger scale and broader scope.
• McKinsey & Company (Banking Practice): Top-tier global consultancy serving large banks and credit unions on retail banking, payments, and digital transformation — competes at the high end for institutional strategy work adjacent to Advisors Plus' offerings.
• BAI (Bank Administration Institute): Long-established banking industry research, training, and advisory organization serving a broad range of retail banking, payments, and risk topics — overlaps in benchmarking and thought leadership for FIs.
• Fiserv: Major financial technology and processing provider whose marketing analytics, payments, and digital banking solutions are sold into many of the same credit unions and community banks Advisors Plus serves — adjacent competitor in the FI marketing/analytics stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/advisors-plus
• Xx.com/pscuadvisorplus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advisors Plus