Storied

What Storied does

Storied (formerly World Archives, founded in 1999) is a Provo, Utah-based consumer genealogy and family-history platform. Its core product is a graph-based family tree builder that supports non-familial relationships, layered with storytelling tools, collaborative Groups, and access to billions of historical records including a newspaper archive dating to 1607. The technology stack spans a web platform plus iOS and Android apps, with integrations including Facebook for content import and partnerships extending platform reach.

Storied operates a freemium SaaS model with two consumer tiers: Plus at $4.99/month and Ultimate at $22.99/month. A hardcover printed keepsake product, StoriedBooks, is offered at $99 for a 12-month subscription, monetizing accumulated digital content in physical form. The company also sells professional genealogy services and offers Institutional Access to libraries, schools, and government entities, broadening the customer base beyond individual consumers.

Distribution is anchored by a partnership with FamilySearch under which LDS members authenticated through FamilySearch receive a free Storied subscription, embedding the product in a large pre-qualified user pool. The company states a user base of 1M+ and maintains a small team of 11–50 employees. Storied is GDPR- and CCPA-compliant, supporting regulated-jurisdiction usage. In January 2025 the company made its first disclosed acquisition, Memory Lane, indicating emerging M&A activity in adjacent memory-capture categories.

Name

Storied

Legal name

World Archives Holdings LLC

Website

https://storied.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Storied is a Utah-based family history platform that enables consumers to build family trees, search billions of historical records and newspapers dating to 1607, and capture stories. It also serves professional genealogists, libraries, schools, and government entities.

Ownership category

akta.pro rank

Product category

Genealogy and Family History Software

NAICS

Libraries and Archives (51921), Web Search Portals, Libraries, Archives, and Other Information Services (5192)

akta.pro primary industry

Libraries, Archives & Special Collections (BPAGAHAF)

akta.pro secondary industry

Archives, Special Collections & Preservation Operations (Rare Materials, Conservation) (EDAEAGAJ)

Keywords

• Family history software
• Genealogy platform
• Historical records search
• Newspaper archive search
• Family tree builder

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Subscription - Core Platform: SaaS subscription model providing access to family tree building, historical records search, newspaper archives, and collaborative features. Multiple tier levels starting with a free tier and premium subscriptions unlocking additional records and features.
2. StoriedBook Sales: Sale of printed hardcover keepsake books that preserve family stories and memories. Includes StoriedBook Studio features and functionality as add-on purchases.
3. Professional Services: Professional genealogical services offered to third parties on an individual basis using the platform, with special institutional access accounts for libraries, schools, and government entities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Storied is a family history and digital storytelling platform that enables users to build or upload family trees, search billions of historical records and newspaper articles dating back to 1607, write and share personal stories and memories, and produce printed hardcover keepsake books. The platform uses graph-based technology to allow non-familial relationships (friends, co-workers, teachers, teammates) on the family tree, distinguishing it from traditional genealogy services.

Product overview

Storied is a genealogy and family history platform that evolved from World Archives. The product portfolio centers on a unified platform combining family tree building, storytelling, and historical record discovery, with add-on publishing capabilities. Core offerings include Family Trees (graph-based tree builder supporting non-familial connections), Stories (personal narrative capture with prompts), Historical Record Search (access to billions of records across census, vital, military, immigration, court, and voter registration categories), and Newspaper Search (billions of articles dating to 1607). The platform is supplemented by StoriedBooks (print-on-demand hardcover book publishing), Groups (collaborative sharing spaces), and People Search (extending connections beyond blood relatives). Subscription tiers include Storied Plus ($4.99/mo with 700M+ records) and Storied Ultimate ($22.99/mo with 3B+ articles), plus an optional Hardcover StoriedBook add-on.

Differentiator

Problem solved

Functional benefit

Products and services

• Storied Platform Subscription-based SaaS platform combining graph-based family tree building, storytelling, and historical record discovery for individual consumers researching their family history.
• StoriedBooks Print-on-demand hardcover keepsake book service that integrates family stories, photos, videos, audio recordings, historical records, and newspaper clippings into customizable printed books.
• Institutional Access Special subscription accounts offered to public libraries, schools, and government entities, providing patron or institutional access to the Storied genealogy and historical records platform.

Quantifiable outcome

• 3 billion+ articles accessible with Ultimate tier
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• FamilySearchcoreTechnology or IntegrationStoried has entered into an agreement with FamilySearch.org granting special access to members of The Church of Jesus Christ of Latter-day Saints. Authenticated Church members receive a free subscription to Storied including access to historical records and newspapers, and the ability to sponsor Groups. The partnership includes terms for free subscription duration and services covered under the agreement. World Archives Holdings LLC operates the Storied platform under this partnership.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ancestry: Ancestry is the largest subscription genealogy platform globally with billions of historical records, family tree tools, and DNA testing. It is Storied's most direct competitor, though Ancestry operates at significantly larger scale with more comprehensive content licensing and brand recognition.
• MyHeritage: MyHeritage offers family trees, historical records, DNA testing, and photo enhancement across multiple international markets. It is a direct competitor with comparable subscription tiers and a similar storytelling approach through features like 'MyHeritage Family Tree Builder.'
• Findmypast: Findmypast is a UK-headquartered genealogy subscription service with deep British and Irish historical records. It directly competes in the records-search and family tree building space, though with a more regional content focus than Storied.
• WikiTree: WikiTree is a free, collaborative family tree platform with a community-driven genealogy model. It directly competes with Storied's collaborative Groups feature but operates on a free/open-source model without subscription tiers or record databases.
• Geni.com: Geni.com, owned by MyHeritage, operates a collaborative family tree platform with shared global trees. It competes directly with Storied's collaborative Groups feature and graph-based tree approach.

Others

• FamilySearch: FamilySearch is the LDS Church-operated free genealogy platform and Storied's most strategic partner. While not a direct competitor (free vs. paid), it sets the baseline for free genealogical record access and represents the platform through which Storied acquires millions of Church-member users.

Emerging players

• 23andMe: 23andMe combines DNA testing with family history features and ancestry composition. While historically focused on genetic data rather than narrative records, it overlaps with Storied in family discovery and remains a relevant adjacent competitor for consumer attention.
• BillionGraves: BillionGraves is a niche genealogy platform focused on cemetery records and gravestone imagery collected via crowdsourcing. It overlaps with Storied's historical records offering but specializes in a narrower record category.
• Legacy Tree Genealogists: Legacy Tree Genealogists is a professional genealogical research services firm. It overlaps with Storied's professional services revenue stream and serves a similar end customer base of genealogy enthusiasts who outsource research.

Broad incumbents

• Newspapers.com: Newspapers.com, owned by Ancestry, is the largest dedicated newspaper archive for genealogy. It is a direct competitor to Storied's Newspaper Search feature, though Ancestry bundles it within a broader subscription rather than as a standalone offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Storied

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storied