Tilda's Bake Shop

What Tilda's Bake Shop does

Tilda's Bake Shop is a family-owned retail bakery operating from a single storefront at 640 Route 25A in Rocky Point, New York. Founded in 1955 by Ernie Kasten, the business has served the Long Island community for nearly 70 years under three successive owner-operators: Kasten, Edward Maher (from 1980), and Dan Reinwald (from early 2019), a fourth-generation baker from the Reinwald family. The bakery's operations are entirely physical and traditional, with no e-commerce ordering, no delivery infrastructure, no mobile app, and no technology platform of any kind. The current 'technology' consists of time-tested artisan baking methods and recipes developed across four generations of the Reinwald family lineage, which previously operated successful bakeries from the Bronx to Huntington.

The bakery offers a comprehensive product portfolio organized across seven categories: bread, layer cakes, custom cakes, cookies, pastries and doughnuts, pies, and individual desserts. All products are produced in-house daily using traditional artisan techniques, with a broad menu that includes specialty options such as vegan, gluten-free, sugar-free, and Napoleon cake flavors, and premium fillings like cannoli, chocolate mousse, and caramel mousse. Custom cake orders for weddings, birthdays, anniversaries, and other special occasions are accepted via phone or in-person consultation, while everyday baked goods are sold on a walk-in basis. Product sizes range from quarter-sheet cakes (20-25 servings) to full-sheet cakes (80-100 servings) and multi-tiered designs.

Revenue is generated exclusively through point-of-sale retail transactions at the Rocky Point location and phone/in-person custom cake orders. Pricing is not publicly disclosed and is quote-based for custom orders, determined by size, flavors, fillings, and design complexity. The business employs 11-50 people and relies on local word-of-mouth, community presence, an Instagram social media account (@tildasbakeshop), a static informational website, and an email newsletter to drive foot traffic. There is no evidence of institutional investment, franchising, partnerships, or expansion beyond the single Rocky Point location, and leftover bread is donated to local organizations serving people in need.

Name

Tilda's Bake Shop

Legal name

Tilda's Bake Shop

Website

https://tildas.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Tilda's Bake Shop is a family-owned retail bakery founded in 1955 in Rocky Point, New York, selling freshly baked breads, cakes, cookies, pastries, pies, and individual desserts to walk-in customers and producing custom cakes for weddings and special occasions.

Ownership category

akta.pro rank

Product category

Retail Bakery

NAICS

Retail Bakeries (311811), Commercial Bakeries (311812)

SIC

Bakery Products (2050)

akta.pro primary industry

Bread & Pastry Specialty Stores (CRAHAGAC)

akta.pro secondary industry

Bread & Rolls Manufacturing (AFAKAAAA)

Keywords

• Artisan bakery products
• Custom celebration cakes
• Fresh baked breads
• Pastries and doughnuts
• Seasonal pies

Headquarters

HQ city

Rocky Point

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Retail Bakery Sales: Point-of-sale retail sales of freshly baked goods including breads, pastries, cookies, pies, cupcakes, and layer cakes to walk-in customers at the Rocky Point location.
2. Custom Cake Orders: Custom cake orders placed via phone or in-person for weddings, birthdays, anniversaries, and special occasions. Multi-tiered cakes and ice cream cakes available with a wide variety of flavors, fillings, and icings.
3. Bread Donations: Leftover bread is donated to local organizations that help people in need, demonstrating community commitment rather than generating revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Tilda's Bake Shop is a single-location retail bakery in Rocky Point, New York, that crafts and sells freshly baked breads, pastries, doughnuts, cookies, pies, cupcakes, individual desserts, and layer cakes. It also produces made-to-order custom cakes (multi-tiered and ice cream cakes) for weddings, birthdays, anniversaries, and other special occasions, placed via phone or in person. Leftover bread is donated to local organizations serving people in need.

Product overview

Tilda's Bake Shop is a traditional retail bakery offering a unified menu of freshly baked goods across seven product categories: Bread, Layer Cakes, Custom Cakes, Cookies, Pastries and Doughnuts, Pies, and Individual Desserts. All products are crafted in-house using time-tested recipes and generations of baking expertise, with ingredients sourced for quality and freshness. The bakery operates as a single physical retail location in Rocky Point, New York, with no digital or technology product components.

Differentiator

Problem solved

Functional benefit

Products and services

• Bread Freshly baked loaves and rolls including French Baguette, Italian Bread (seeded/unseeded), Pumpernickel, Rye, Semolina, Six Grain, Sourdough, Kaiser (hard) rolls, Egg (soft) rolls, and Continental rolls, baked fresh daily with leftover items donated to local organizations.
• Layer Cakes Pre-made celebration cakes in many flavors including 7 Layer Cake, Black Forest, Carrot Spice, Cannoli Cake, Chocolate Butter Cream, Fudge Layer, Funfetti, Ganache Layer, Mocha, Oreo Layer, Rainbow Cookie Torte, Raspberry Butter Cream, Red Velvet, Strawberry Shortcake, Tiramisu, and White Out Layer Cake.
• Custom Cakes Made-to-order cakes for weddings, birthdays, anniversaries, and special occasions, available as Multi-Tiered Custom Cakes and Ice Cream Cakes, with flavors (Yellow, Devil's Food Chocolate, Carrot, Red Velvet, Vegan, Gluten Free, Sugar Free, Napoleon), fillings (Vanilla Custard, Chocolate Mousse, Cannoli, Caramel Mousse, Raspberry Mousse, and others), and sizes from 1/4 sheet (20-25 servings) to full sheet (80-100 servings).
• Cookies Cookies made with premium ingredients including Almond Cookie (plain, marble, rainbow), Black & White Cookie, Chocolate Chunk, Double Chocolate Chunk, Linzer Tarts, M&M Cookies, Sugar Cookie varieties (chocolate chips, rainbow nonpareil, crystal sugar), Decorated Seasonal Cookies, and Butter Cookies sold by the pound.
• Pastries and Doughnuts Real-butter Danish pastries in Cinnamon, Cheese, Almond, Prune, Cherry, Blueberry, Pineapple, Lemon, Apple, and Pecan varieties, plus Coffee Cakes and doughnuts including Jelly, Boston Cream, Ring, French Cruller, Old Fashioned Cruller, Croissant Doughnut, Cinnamon Bun, Crumb Buns, Turnovers, Chocolate Cigar, Raspberry Pretzel, and Cheese Bear Claw.
• Pies Traditional and seasonal pies available in small (8") or large (10") sizes, including Apple (traditional or crumb), Cherry, Blueberry, Cranberry Apple, Peach, Strawberry Rhubarb, Pumpkin, Coconut Custard, Pecan, Mince Meat, Dutch Apple, Three Fruit (pineapple, cherry, blueberry), and Peach Raspberry.
• Individual Desserts Single-serving desserts including Cupcakes (Vanilla, Chocolate, Carrot with cream cheese, Red Velvet, Oreo, Funfetti, Peanut Butter, Rainbow Cookie with ganache), Pastries (Sfogatelli, Petit Fours, Eclairs, Cream Puffs, Cheesecake Cones, Creme Brule, Rum Baba, Rainbow Cookies, Coconut Macaroons, French Macarons), Brownies (fudge, pecan, peanut butter), Cake Pops, Rugelach, Railroad Tracks, Almond Horns, and Hamantash.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Magnolia Bakery: Iconic NYC-based specialty bakery famous for its cupcakes, layer cakes, and banana pudding. Directly comparable to Tilda's as a retail cake/bakery storefront with a strong celebration-cake and pastry menu and deep brand heritage in its community.
• Carlo's Bake Shop: Hoboken, NJ-based custom-cake and pastry shop famous for multi-tiered wedding and occasion cakes, expanded via licensing and shipping. Direct peer for Tilda's custom-cake, pastry, and Italian-American bakery heritage.
• Levain Bakery: NYC-founded bakery known for oversized cookies and pastries, expanded into multiple locations and national shipping. Comparable to Tilda's as an artisan cookie/bakery retailer with growth from a single storefront into a recognizable regional brand.
• Baked by Melissa: NYC-based specialty cupcake/cake boutique known for bite-size cupcakes and shipping nationally. Comparable to Tilda's celebration-cake focus and small-format specialty retail model.
• Martha's Country Bakery: Long Island bakery with multiple locations offering custom cakes, pastries, and baked goods to the same North Shore communities Tilda's serves. Direct regional competitor and a strong peer for evaluating Tilda's expansion economics.
• Georgetown Cupcake: DC-based specialty cupcake and bakery chain expanded to multiple cities and shipping. Comparable to Tilda's as a single-origin specialty bakery that scaled into a multi-location cupcake/cake brand.
• Nothing Bundt Cakes: National franchise specializing in celebration cakes (bundt cakes) with a heavy custom-order and event focus. Compares to Tilda's custom-cake franchise on occasion-based purchasing and franchisable unit economics.

Emerging players

• Insomnia Cookies: National late-night cookie delivery chain built around digital ordering and shipping. Comparable to Tilda's cookie menu and provides a contrast point for evaluating e-commerce/delivery-enabled growth on top of an in-store cookie base.

Broad incumbents

• Whole Foods Market Bakery: Supermarket chain with in-store bakeries producing breads, pastries, and decorated cakes on a national scale. Represents the grocery-tier competitive set and in-house cake/cookie offering Tilda's competes against for occasion and everyday purchases.
• Trader Joe's: National specialty grocer with an extensive in-store bakery section featuring cookies, pastries, and seasonal baked goods. A broad incumbent competing for the same everyday and gift-baked-goods spend as Tilda's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tildasbakeshop
• Xx.com/tildasbakeshop
• Facebookfacebook.com/tildasbakeshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tilda's Bake Shop