What Frigerio Viaggi Network does

Frigerio Viaggi Network (legal entity Frigerio Viaggi S.r.l.) is a privately held Italian online travel agency and tour operator founded in 1974 and headquartered in Giussano, Italy. The company operates a direct-to-consumer online platform, frigerioviaggi.com, that aggregates accommodation (over 990,000 hotels), flights, cruises, guided tours, activities, transfers, and car rentals into a single multi-destination search and booking engine. The platform is available in Italian, English, and Spanish and is supported by an underlying technology stack provided by TravelComline/Travel Compositor. The company sells packaged holidays (WOW Offers), organized guided tours with Italian-speaking escorts, cruise packages in partnership with Costa Crociere, and bespoke itineraries assembled via a custom quote request system.

The business operates on a transaction-fee revenue model, earning commissions and supplier markups across package holiday sales, accommodation bookings (promoted with 10% discount codes GRT10 and HOTEL10), tour and activity resales, and cruise sales. Customer acquisition is driven by a multi-channel marketing mix including organic social (Facebook, Instagram, TikTok, YouTube), a content blog, a WhatsApp community channel, SEO-optimized destination pages, email marketing, and video call consultations scheduled via Microsoft Outlook. Customer segments are primarily individual Italian-speaking travelers and families, with secondary focus on honeymooners and group/escorted tour travelers.

Frigerio Viaggi is part of the broader Frigerio Il Gruppo corporate network, which spans incoming travel services, Shopping Express retail experiences, amusement parks, and wellness centers across Italy, providing cross-referral traffic and physical office touchpoints. The company holds GDPR compliance certification, has 51-100 employees, operates internationally across 35+ countries, and is led by founder and president Giancarlo Frigerio with Giovanni Arnaboldi serving as CFO. No institutional investment, public listing, or external ownership information is disclosed.

Name

Frigerio Viaggi Network

Legal name

Frigerio Viaggi S.r.l.

Website

https://frigerioviaggi.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Frigerio Viaggi Network is a privately held Italian online travel agency and tour operator, founded 1974 and based in Giussano, that sells package holidays, cruises, and guided tours to Italian-speaking individual travelers, families, and groups across 35+ countries via a multilingual booking platform built on TravelComline technology.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (561510), Tour Operators (56152), Travel Arrangement and Reservation Services (5615), Other Travel Arrangement and Reservation Services (56159)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

Cruise Aggregators & Online Cruise Agencies (THAKAAAK), Lodging & Vacation Rental Booking Platforms (BPAMAIAC), Price Tracking, Alerts & Deal Discovery (Fare Prediction/Watchlists) (THALAEAJ)

Keywords

• Online travel agency
• Package holiday booking
• Cruise packages
• Guided tour operator
• Multi-destination trip planning

Headquarters

HQ city

Giussano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure, Others

Revenue model

1. Package holiday sales: Frigerio Viaggi acts as a tour operator and travel agency selling packaged holidays combining flights, hotels, transfers, tours, and activities. Revenue is generated through markups on supplier rates (airlines, hotels, tour operators, cruise lines) and service fees charged to end customers.
2. Accommodation commission: The platform aggregates over 990,000 hotels worldwide and earns commission on each booking made through the platform, with special discount codes (GRT10, HOTEL10) offered to drive conversions.
3. Tour and activity bookings: Guided tours, activities, transfers, and car rentals are sold either as standalone services or bundled within package holidays, with Frigerio Viaggi earning commissions from third-party tour operators and service providers.
4. Cruise sales: Cruise packages are sold through the platform, with revenue generated through commissions from cruise line partners including Costa Cruises.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Frigerio Viaggi operates a direct-to-consumer online travel agency and tour operator platform that enables customers to search, compare, and book package holidays, flight+hotel combinations, cruises, guided tours, activities, transfers, and car rentals across 35+ countries. The platform aggregates 990,000+ hotels and supports multi-destination itinerary assembly, with expert consultation available via video call, WhatsApp, and email for personalized quote-based bookings. Revenue is generated through markups on supplier rates and commissions from hotels, tour operators, cruise lines, and activity providers.

Product overview

Frigerio Viaggi Network operates a unified online travel agency platform combining multiple booking capabilities including accommodations, flights, flight+hotel packages, cruises, organized tours, activities, transfers, and car rentals. The platform features a holistic multi-destination search engine enabling users to create custom itineraries. Supporting services include a customized quote system (Preventivo su Misura), secure online payment processing with Scalapay integration, and an OpenCity mobile app. The company also operates branded vacation programs such as Segui il Cuore (exclusive offers) and Le Idee di Vittoria (curated European travel ideas), along with specialized sections for cruises and organized guided tours with Italian-speaking guides.

Differentiator

Problem solved

Functional benefit

Brands

• WOW: WOW travel packages and special offers featuring destination deals worldwide
• Segui il Cuore
• WOW Che Tour
• WOW Crociere

Products and services

• Online Travel Booking Platform (frigerioviaggi.com) Unified direct-to-consumer online travel agency platform enabling search, comparison, and booking of accommodation (990,000+ hotels), flights, flight+hotel packages, cruises, organized tours, activities, transfers, and car rentals. Supports multi-destination itinerary assembly, multilingual access (Italian, English, Spanish), quote requests, and secure online payment with Scalapay installment option.
• Preventivo su Misura (Custom Quote Service) Form-based service enabling customers to request personalized travel quotes by submitting destination preferences, traveler details, and contact information for tailored follow-up by travel experts.
• Cruise Booking Specialized cruise booking offering featuring packages from cruise line partners including Costa Crociere (Costa Diadema, Costa Toscana) and others, sold through the WOW Crociere branded section with commissions from cruise lines.
• Organized Tours (WOW Che Tour) Guided multi-destination tour packages with Italian-speaking guides covering destinations such as China, Uzbekistan, Ireland, Scotland, Morocco, Turkey, and Thailand. Examples include Tour Turchia 2026 from €555 and Tour Cina Classica 9 nights from €2,863.
• WOW Offers (Seasonal Package Deals) Featured seasonal travel deals under the WOW sub-brand, including beach and package holidays such as Rhodes SEACLUB Lindos Imperial from €1,050, Puglia BRAVO Alimini from €980, Kos ALPICLUB Porto Bello Beach from €945, Calabria SEARESORT Costa degli Dei Tropea from €982, and WOW Che Tour itineraries.
• Segui il Cuore Exclusive Offers Curated exclusive travel offers and packages with special pricing aimed at Frigerio Viaggi customers, positioned under the Segui il Cuore sub-brand.
• Le Idee di Vittoria Curated European travel ideas compiled by Vittoria, featuring themed packages such as Las Vegas & Hawaii, Jesolo beach holidays, and culinary tours.
• Holiday Packages Pre-configured vacation packages combining accommodation, transportation, and activities with filtering options by destination, duration, and price (e.g., Thanksgiving in New York from €2,190 per person).
• Hotel-Only Bookings with 10% Discount Standalone accommodation bookings across 990,000+ properties worldwide with a 10% discount via promotional codes GRT10 or HOTEL10 on applicable properties.
• OpenCity App Milano Mobile application for Milan city discovery and access to Frigerio Viaggi services, available on iOS App Store (id1370007719) and Google Play (com.frigerio.opencity).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Delta Air LinescoreTechnology or IntegrationDelta Air Lines is the airline partner featured for long-haul routes, specifically referenced for direct flights from Milan Malpensa to New York as part of Frigerio Viaggi's Thanksgiving package. Frigerio Viaggi sells Delta flights as part of its packaged tour itineraries.
• ScalapayminorGTM or Marketing PartnerScalapay is featured as a payment option on the Frigerio Viaggi platform, allowing customers to pay for travel packages in installments. This partnership is promoted on the homepage and across package landing pages to improve conversion and reduce friction for high-value purchases.
• Costa CrocierecoreChannel Partner/ Reseller/ DistributorCosta Crociere is a key cruise partner featured prominently on the platform with dedicated cruise package listings including Costa Diadema and Costa Toscana. Frigerio Viaggi resells Costa cruise packages as part of its broader cruise offering.
• Frigerio Il Gruppo (Parent Network)coreStrategic or Co-development PartnerFrigerio Viaggi is part of the Frigerio Il Gruppo corporate network, which includes divisions for incoming travel, shopping experiences, amusement parks, and wellness centers. The network provides cross-referral traffic, shared branding, and operational synergies across divisions.
• TravelComline / Travel CompositorcoreTechnology or IntegrationThe Frigerio Viaggi platform appears to be powered by TravelComline/Travel Compositor technology, evidenced by the URL structure, booking flow, CDN assets, and platform architecture visible across all source pages. This is the underlying technology infrastructure enabling the search, booking, and package assembly capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• eDreams ODIGEO: European online travel agency listed on the Spanish stock exchange, operating OTA brands (eDreams, Opodo, Travellink, GoVoyages) across multiple European markets with multi-language, multi-product online booking. Closely comparable to Frigerio Viaggi's B2C OTA-plus-package model in Italy and Southern Europe.
• Lastminute.com Group: European OTA operating across Italy, Spain, France, Germany, and the UK with a package holiday, flight, hotel, and dynamic-package engine. Directly comparable to Frigerio Viaggi's multi-destination search, seasonal package promotion, and Italian-market focus.
• Alpitour Group: Italian tour operator and OTA (Alpitour, Francorosso, Viaggidea, Bravo Club) specializing in packaged beach holidays and escorted tours with Italian-speaking guides — a direct competitor in Frigerio Viaggi's core escorted-tour and Italian outbound beach-holiday segments.
• Veratour: Italian tour operator selling beach and escorted packages with Italian-language accompaniment, primarily to Italian customers. Overlaps with Frigerio Viaggi's tour-operator business, especially for Italian outbound leisure travelers seeking guided experiences.
• Logitravel: Spanish OTA and tour operator offering package holidays, cruises, flights, and hotels across Europe with multi-language support. Comparable as a mid-sized European multi-product online travel platform with strong tour-operator capabilities.

Broad incumbents

• TUI Group: Global integrated tourism group operating tour operators, OTA platforms, airlines, and cruise ships (TUI, Marella, Hapag-Lloyd Cruises) across Europe. A much larger incumbent offering overlapping tour-operator, OTA, and cruise products that compete in the same end-customer wallet.
• Booking Holdings: Parent of Booking.com, Priceline, Agoda, KAYAK — the dominant global accommodation-led OTA platform. Competes with Frigerio Viaggi for accommodation and package bookings in Italy and across Frigerio's destination markets.
• Expedia Group: Global OTA group operating Expedia, Hotels.com, Vrbo, and Trivago. Provides broad competitive pressure on independent agencies across accommodation, flight, and package categories.

Others

• Costa Crociere: Cruise line and core supplier partner of Frigerio Viaggi (Costa Diadema, Costa Toscana featured packages). It is a primary supplier relationship rather than a head-to-head competitor, but its direct-to-consumer channels overlap with Frigerio Viaggi's cruise reselling business.
• MSC Cruises: Global cruise operator (MSC Cruises, MSC Yacht Club) selling Mediterranean and worldwide itineraries direct to consumer and through travel agencies. Comparable as an ecosystem participant whose cruise offerings compete for the same Italian outbound cruise customer.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/frigerioviaggi?reload=9
• Facebookfacebook.com/frigerioviagginetwork
• Instagraminstagram.com/frigerioviagginetwork
• TikToktiktok.com/@frigerio.viaggi
• Xx.com/frigerionetwork

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frigerio Viaggi Network