What Reality Premedia Services does

Reality Premedia Services is a privately held Indian IT services and digital content company headquartered in Pune, India, founded in 2009. The company provides a vertically integrated portfolio spanning 3D modeling and rendering, AR/VR/MR development, 3D animation, publishing solutions, and enterprise technology services including web and mobile application development, cloud, IoT, DevOps, testing/QA, RPA, and data analytics. It serves enterprise and mid-market clients across publishing, manufacturing, e-commerce and retail, furniture and home décor, real estate, consumer goods, and media. Notable customers include Hyundai, BBC, Forbes, Warner Bros, Atlas Copco, Dabur, Pidilite, Henkel, Truke, and publishing houses such as Dundurn, Nageen, New Holland, and Outskirts Press.

The technical foundation centers on a high-volume 3D asset production pipeline capable of scaling from 10 to 10,000+ SKUs, with CAD-to-GLB/USDZ conversion workflows, automated material mapping, modular asset reuse, and validation checks. AR/VR/MR capability is demonstrated through 15+ deployed applications spanning publishers, manufacturers, retailers, automobile, and engineering clients. The technology stack spans AWS, Azure, Google Cloud, OpenStack, and VMware, with RPA expertise across UiPath, Blue Prism, Automation Anywhere, and IntelliBot, plus Microsoft Power Virtual Agents for intelligent automation. The company holds Optimizely Solution Partner (Bronze) status for EPiServer CMS and commerce implementations and has delivered 50+ mobile applications.

Revenue is generated primarily through project-based professional services with custom quote-based pricing tied to scope, asset volume, complexity, and delivery timeline. Go-to-market is direct enterprise sales via the company website's inquiry forms, supported by sales and marketing offices in Princeton NJ, Piscataway NJ, Gloucester UK, and Madrid Spain, plus a Pune-based print production facility. Distribution is entirely direct with no marketplace listing or reseller network. The company is bootstrapped and founder-controlled (Angelo Lima Fernandes as Managing Director and CEO), with no external institutional investment disclosed. Reported customer outcomes include 40% cost savings versus traditional photography for furniture brands, 40% increases in online inquiries, 25-30% social media engagement improvements, and 20-40% enterprise cost savings through RPA implementations.

Name

Reality Premedia Services

Legal name

Reality Premedia Services Pvt. Ltd.

Website

https://realitypremedia.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Reality Premedia Services is a privately held Pune-based IT services company providing 3D visualization, AR/VR/MR development, publishing solutions, and enterprise technology services to enterprise clients across publishing, manufacturing, e-commerce, furniture, and media globally.

Ownership category

akta.pro rank

Product category

Digital Premedia & Technology Services

NAICS

Motion Picture and Video Production (51211), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

akta.pro secondary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• 3D visualization services
• AR/VR development
• Digital premedia
• Publishing solutions
• Enterprise technology services

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. 3D Modeling and Rendering Services: Project-based 3D visualization services for product rendering, including furniture, automobile, fashion, home appliances, and game assets. Revenue generated through per-project or per-asset pricing.
2. AR/VR Development: Custom augmented reality, virtual reality, and mixed reality application development. Includes AR solutions for publishers, manufacturing, real estate, and furniture industries.
3. Animated Video Production: 3D animated video services including explainer videos, promotional videos, industrial animations, and medical animations. Project-based creative services.
4. Publishing Solutions: eBook conversion, typesetting, book cover design, print-on-demand, and content migration services for publishers.
5. Technology Services: Web application development, mobile application development, IoT development, cloud computing, testing and QA, DevOps, and data analytics services. B2B technology consulting and implementation.
6. Multi-Channel Marketing: Website design, print design, application design, and digital marketing services for brand communication and e-commerce support.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Reality Premedia Services is a digital premedia and enterprise technology services provider that produces 3D models, renders, animated videos, AI-generated imagery, AR/VR/MR applications, virtual tours, 360-degree product spins, and eBook/publishing outputs for enterprise clients. It also delivers technology development services including web and mobile applications, cloud, IoT, RPA, testing, analytics, and DevOps, with quote-based, project-specific engagements across publishing, e-commerce, furniture, manufacturing, real estate, and enterprise technology verticals.

Product overview

Reality Premedia Services is a 25-year-old premedia services company offering a comprehensive portfolio of digital content creation and technology solutions. The core offerings include 3D Modelling & Rendering Services (for automobile, furniture, home appliances, fashion, and game assets), 3D Animated Video Services (explainer, promotional, industrial, and medical animation), AI Generated Images & Videos, Augmented Reality Development Services, and Virtual Tour Services. These visual content services are complemented by Publishing Solutions (eBook conversion, typesetting, book cover design, print on demand, content migration, eReader solutions), Image Processing, Digital Catalogs, and Multi Channel Marketing services (website design, print design, application design, digital marketing). On the technology side, the company provides Product Engineering Services, Web/Mobile Application Development, EPiServer Development, Cloud Computing, IoT Development, AR/VR/MR Development, Robotic Process Automation (RPA), Testing and QA, Data Analytics (including predictive analytics), and DevOps services. The portfolio spans from creative content production to enterprise technology solutions, unified under the goal of helping businesses with digital transformation and visual communication.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D Modelling and Rendering Services High-volume 3D visualization services including CAD to GLB and USDZ conversion for product models across automobile, furniture, home appliances, fashion, and game asset verticals, designed for enterprises that need photorealistic product visuals at scale.
• 3D Animated Video Services 3D animation services including Explainer Videos, Promotional Videos, Industrial Animation, and Medical Animation for brand storytelling and audience engagement across enterprise and institutional buyers.
• AI Generated Images and Videos AI-powered image and video generation service that produces visual assets using generative artificial intelligence technology for enterprise marketing and content teams.
• Augmented Reality Development Services Custom AR application development for visualizing products in real-world contexts, specialized for publishers, manufacturing, real estate, furniture, and jewelry sectors.
• Virtual Tour Services Immersive 360-degree virtual tour creation service for showcasing spaces and products, primarily for real estate, hospitality, and property marketing use cases.
• 360-Degree Spin Product Render Services Interactive 360-degree rotation product images for e-commerce platforms that let customers view products from every angle online.
• A+ Creative Design for Amazon Creative design services specifically tailored for Amazon product listings, including enhanced A+ content and brand assets for e-commerce sellers.
• Publishing Solutions End-to-end digital publishing services covering eBook conversion, typesetting, book cover design, print on demand, content migration, and eReader solutions for publishers and media companies.
• Image Processing Services Digital image processing and enhancement services for various media applications, including retouching, color correction, masking, and optimization across publishing and marketing use cases.
• Digital Catalogs Digital catalog creation and management services for product showcases, integrating 3D renders and interactive content for retail, manufacturing, and publishing buyers.
• Multi Channel Marketing Services Comprehensive marketing services across multiple channels including website design, print design, application design, and digital marketing for brand communication and e-commerce support.
• Product Engineering Services End-to-end product engineering services from ideation and UI/UX design to development, testing, deployment, and maintenance for enterprise software products.
• Web Application Development Custom web application development services covering architecture, design, development, performance engineering, and maintenance support for enterprise clients.
• Mobile Application Development Mobile app development services with experience delivering more than 50 mobile applications across operating systems, display resolutions, and hardware configurations.
• EPiServer Development Strategic EPiServer (Optimizely) CMS development services for creating, deploying, and maintaining EPiServer applications including CMS, Commerce, and Digital Experience Cloud implementations.
• Cloud Computing Services Cloud services covering IaaS, PaaS, and SaaS deployment and development across AWS, Microsoft Azure, Google Cloud, OpenStack, and VMware with container-based technologies.
• IoT Development Internet of Things development services for healthcare, manufacturing, automobile, retail, and home automation sectors, including connected device and sensor integration.
• Robotic Process Automation (RPA) Services RPA services with a Center of Excellence covering UI automation, process automation, and intelligent automation, supporting platforms including UiPath, Automation Anywhere, Blue Prism, IntelliBot, and Microsoft Power Virtual Agents.
• Testing and Quality Assurance Quality assurance testing services using industry-standard tools including Azure DevOps, JIRA, TFS, Bugzilla, and YouTrack for enterprise software projects.
• Data Analytics Services Data analytics services including business analytics, predictive analytics using machine learning, and process analytics for enterprise decision support.
• DevOps Services DevOps services spanning Azure DevOps, AWS, Google GCE, Microsoft Azure, OpenStack, and VMware using container-based technologies for CI/CD, infrastructure automation, and release engineering.
• Augmented, Virtual and Mixed Reality Development End-to-end AR, VR, and MR development across publishers, manufacturers, retailers, automobile, and engineering sectors, with use cases including AR for training, maintenance, product visualization, remote assistance, and industry-specific applications such as AR for jewelry.

Quantifiable outcome

• 40% cost savings compared to traditional photography for furniture brands
• +4 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability7 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• OptimizelycoreTechnology or IntegrationReality Premedia is an Optimizely Solution Partner, holding Bronze level certification. This partnership enables delivery of Optimizely-based digital experience platforms, content management, and e-commerce implementations for enterprise clients.
• ClutchminorOthersReality Premedia maintains a verified profile on Clutch, a B2B review and rating platform serving the IT services industry. The profile provides client testimonials and industry recognition supporting business development.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Tata Elxsi: Indian design and engineering services firm with deep AR/VR/3D, automotive visualization, and digital content practices. Closest large-scale direct peer to Reality Premedia's 3D, AR/VR, and embedded visualization offerings.
• Threekit: 3D product visualization and AR commerce platform used by major retailers and brands. Direct competitor for the company's CAD-to-web 3D and AR product visualization services, with a more SaaS-productized delivery model.
• Marxent: Visual product configuration and AR/VR commerce specialist for retail and furniture. Direct competitor in 3D and AR for the same E-commerce & Retail and Furniture & Home Décor verticals Reality Premedia targets.
• Cylindo: 3D product visualization platform for furniture and home goods retailers, acquired by Snap. Competes head-to-head in photorealistic 3D product renders, 360-degree spin images, and AR for retail.
• Happiest Minds Technologies: Indian digital and IT services company offering AR/VR, immersive content, and digital transformation services. Comparable mid-sized Indian peer overlapping with Reality Premedia's AR/VR, web/mobile, and cloud practices.
• Cyient: Global engineering and digital solutions provider with strong industrial 3D visualization, AR/VR for manufacturing, and product engineering practices. Comparable to Reality Premedia's Manufacturing & Industrial vertical.

Broad incumbents

• Persistent Systems: Large Indian IT services firm with a digital engineering practice covering 3D, AR/VR, cloud, and digital transformation. Overlaps with Reality Premedia's technology services but at significantly larger scale.
• Infosys: Global IT services major with digital experience, AR/VR, metaverse, and content production practices. Competes for the same enterprise digital transformation budgets but as part of a much broader portfolio.
• Wipro: Global IT services firm whose Designit division focuses on digital experience, content production, and AR/VR. Comparable for enterprise design and immersive content engagements, but at much larger scale and breadth.
• L&T Technology Services: Engineering services and R&D firm with 3D visualization, AR/VR for industrial use cases, and digital manufacturing offerings. Competes for the same Manufacturing & Industrial and Engineering accounts as Reality Premedia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/realitypremedia
• YouTubeyoutube.com/c/realitypremediaservices
• Facebookfacebook.com/realitypremedia
• LinkedInlinkedin.com/company/reality-premedia-services-pvt-ltd
• Instagraminstagram.com/reality_premedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reality Premedia Services