WIN Verlag
WIN-Verlag is a Munich-based German B2B specialist trade publisher operating 11 media brands across digitalization, manufacturing, engineering, eCommerce, construction, energy, and plastics, serving advertisers and industry decision-makers via print, ePaper, web, newsletters, podcasts, and B2B events in the DACH region.
- Company typePrivate
- Founded1978
- HeadquartersVaterstetten, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What WIN Verlag does
WIN-Verlag GmbH & Co. KG is a Munich-based specialist B2B trade publishing house (Fachverlag) operating in the German-speaking DACH region. Founded in 1978 by Hans-Jürgen and Liane Grohmann, the company publishes 11 specialist media brands (including DIGITAL BUSINESS, DIGITAL MANUFACTURING, DIGITAL ENGINEERING Magazin, AUTOCAD Magazin, e-commerce Magazin, Bauen aktuell, r.energy, PlastXnow, PLASTVERARBEITER, and KGK Kautschuk Gummi Kunststoffe) and operates nine web portals targeting technology decision-makers, manufacturers, engineers, architects, energy professionals, plastics processors, e-commerce operators, and corporate executives.
The underlying technology is a multi-channel publishing platform that combines print magazines, flippable ePapers distributed via airlines (Lufthansa, Swiss, Austrian, Etihad, Oman Air, Turkish Airlines, Iberia, British Airways), Deutsche Bahn ICE, TUI Cruises, hotels, and universities, plus websites, newsletters, podcasts, social channels (100,000+ followers), web conferences, and B2B events. The platform distributes over 800,000 ePaper copies and 4.2 million newsletters annually, with digital advertising now representing approximately 50% of advertising revenue.
The business model is multi-stream: print and digital subscriptions, display/video/banner/podcast/newsletter advertising, whitepaper lead generation, custom corporate publishing (a competency dating to 1978), sponsored web conferences and B2B events, direct mailings to 120,000 GDPR-compliant recipients, and SEO services. Advertisers include Siemens, HP, DMG Mori, SKF, Hexagon, Mitsubishi, Panasonic Industry, and Sophos. Since 2023, WIN-Verlag has been a 100% subsidiary of Vogel Communications Group GmbH & Co. KG while continuing to operate independently, and in April 2025 it acquired the Plastverarbeiter and KGK brands from Hüthig Medien GmbH, expanding its plastics-sector footprint.
WIN Verlag firmographics
Firmographics- Name
- WIN Verlag
- Legal name
- WIN-Verlag GmbH & Co. KG
- Website
- https://win-verlag.de
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WIN-Verlag is a Munich-based German B2B specialist trade publisher operating 11 media brands across digitalization, manufacturing, engineering, eCommerce, construction, energy, and plastics, serving advertisers and industry decision-makers via print, ePaper, web, newsletters, podcasts, and B2B events in the DACH region.
- Ownership category
- akta.pro rank
WIN Verlag industry classification
Industry- Product category
- Trade Publishing
- NAICS
- Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
- akta.pro secondary industry
- Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)
Keywords
Where WIN Verlag is headquartered
LocationHeadquarters
- HQ city
- Vaterstetten
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
WIN Verlag business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Print Magazine Subscriptions: Print magazine subscriptions for specialized trade publications covering digitalization, AI, eCommerce, construction, manufacturing, plastics, rubber, energy, and related topics.
- Digital Advertising: Display advertising, video advertising, banner advertising, podcast advertising, and sponsored posts on the company's websites and digital channels. Approximately 50% of advertising revenue is digital.
- Lead Generation: Whitepaper-based lead generation services for advertisers seeking to demonstrate their solution competencies and generate additional leads, traffic, and brand awareness.
- Custom Magazines (Kundenmagazine): Customized magazines for clients produced from conception to production, delivering high-quality magazines with genuine added value for specific target audiences in print and digital formats.
- Events and Web Conferences: B2B events including expert conferences and networking formats, plus web conferences that bring together multiple sponsors and neutral experts addressing specific topics, moderated by editorial staff.
- Newsletter Advertising: Newsletter advertising with banner and text advertisements, reaching approximately 4.2 million newsletters annually.
- Direct Mailings: Stand-alone mailings reaching target audiences directly without dispersion losses, with a media network offering reach of up to 120,000 GDPR-compliant addressable recipients.
- SEO Services: SEO optimization services for articles and specialist contributions, ensuring content is discoverable in search engines and reaches its intended audience.
- Podcast Production: Production and publication of podcasts on one or more digital channels, reaching the appropriate target audience.
Go-to-market motion2 records
Distribution channels7 records
Marketing channels9 records
WIN Verlag product offering
Product offeringCore offering
WIN-Verlag publishes 11 specialized B2B trade magazines covering digitalization, AI, Industry 4.0, eCommerce, construction, manufacturing, plastics, and renewable energy, distributed via print subscriptions, ePaper, 9 web portals, newsletters, podcasts, and social channels. Complementing the editorial portfolio, the company sells advertising placements, whitepaper-based lead generation, custom corporate magazines, SEO services, podcast production, web conferences, and B2B events to advertisers and corporate clients in the DACH region.
Product overview
WIN-Verlag is a specialist publishing house (Fachmedienhaus) for the technology sector offering a portfolio of 11 specialist media brands across digital and print formats. The core offerings include nine established trade magazines (DIGITAL BUSINESS, DIGITAL MANUFACTURING, Bauen aktuell, e-commerce Magazin, DIGITAL ENGINEERING Magazin, AUTOCAD Magazin, r.energy, PlastXnow/PLASTVERARBEITER, KGK Kautschuk Gummi Kunststoffe) and nine web portals. The publishing house operates on a multi-channel publishing model combining print magazines, digital ePapers, web portals, newsletters, social media, podcasts, web conferences, and B2B events. Complementary services include website advertising (display, video, banner), newsletter advertising, whitepaper services, print advertising, custom magazine production (corporate publishing), SEO services, podcast production, and event organization. The portfolio focuses on Digitalisierung, KI, Industrie 4.0, eCommerce, Construction, Automation, Production, Robotics, Renewable Energies, and Plastics industries. Since 2023, WIN-Verlag is a 100% subsidiary of Vogel Communications Group.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 800,000 ePaper copies distributed annually
- +4 more outcomes
Companies that use WIN Verlag
Customer profileNamed customers20 records
Segments10 records
Ideal customer profiles3 records
WIN Verlag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WIN Verlag partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hüthig Medien GmbHmajorEffective April 1, 2025, the two media brands Plastverarbeiter and Kautschuk Gummi Kunststoffe from Hüthig Medien GmbH will be integrated into WIN-Verlag, strengthening its plastics topic area. This follows WIN-Verlag's December 2024 launch of PlastXnow and represents a strategic expansion of its magazine portfolio.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
WIN Verlag competitors and assessment
Company assessmentDirect peers
- Deutscher Fachverlag (dfv): One of Germany's largest independent B2B trade publishing groups, operating multiple specialized trade magazines across food, hospitality, retail, textiles, and corporate communications. Directly comparable to WIN-Verlag as a DACH-focused B2B trade publisher with a multi-title portfolio and similar advertising-supported business model.
- Haufe Group: German B2B media and software company offering specialized information, training, and digital tools for tax, legal, HR, and real estate professionals. Comparable to WIN-Verlag as a German-language B2B content business with subscription, advertising, events, and digital services revenue streams.
- WEKA Media: German B2B information and knowledge provider publishing trade magazines, books, and digital services across automotive, construction, electronics, and management verticals. Directly comparable to WIN-Verlag's multi-vertical B2B trade publishing model targeting German Mittelstadt decision-makers.
- Heise Medien: Leading German technology publisher (c't, iX, Technology Review Germany) operating print magazines, websites, newsletters, podcasts, and events targeting IT and digitalization professionals. Highly comparable to WIN-Verlag's digitalization-focused titles in audience and advertiser overlap.
- Ebner Media Group: German B2B media house publishing trade magazines and digital platforms across multiple verticals including electronics, automation, and marketing. Operates with a similar multi-title B2B trade model to WIN-Verlag, often with overlapping advertiser categories.
- Schlütersche Fachmedien: German B2B media group publishing trade magazines, online portals, and events across construction, automotive, healthcare, and industrial sectors. Comparable to WIN-Verlag in its multi-vertical B2B trade publishing and event business model within the DACH region.
Broad incumbents
- Springer Nature (Fachmedien division): Large global academic and professional publisher with a substantial German-language B2B Fachmedien portfolio. Operates at a much larger scale than WIN-Verlag but competes for the same enterprise B2B advertising budgets across overlapping verticals.
- Handelsblatt Media Group: Major German B2B business and financial media group publishing Handelsblatt, WirtschaftsWoche, and specialized trade titles. Operates at substantially larger scale than WIN-Verlag but competes for the same enterprise advertiser budgets targeting German management decision-makers.
Others
- Vogel Business Media: Sister company within Vogel Communications Group (WIN-Verlag's parent), publishing B2B trade magazines across automotive, IT, industry, and electronics verticals. Closely related as a portfolio peer and potential cross-portfolio partner, though it sits within the same corporate parent rather than competing independently.
Emerging players
- TeDo Verlag: Smaller German B2B trade publisher focused on automation, drive technology, and industrial electronics. Operates with a narrower title portfolio than WIN-Verlag but competes in overlapping manufacturing/automation verticals for the same advertiser budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
WIN Verlag social profiles
Digital presenceWIN Verlag compliance and trust
Trust signalCompliance1 record
WIN Verlag financial estimates
Financial estimateRevenue estimate
Valuation estimate
WIN Verlag leadership team
Management profileNumber of profiles
Profiles18 records
WIN Verlag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WIN Verlag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WIN Verlag
What does WIN Verlag do?
WIN-Verlag publishes 11 specialized B2B trade magazines covering digitalization, AI, Industry 4.0, eCommerce, construction, manufacturing, plastics, and renewable energy, distributed via print subscriptions, ePaper, 9 web portals, newsletters, podcasts, and social channels. Complementing the editorial portfolio, the company sells advertising placements, whitepaper-based lead generation, custom corporate magazines, SEO services, podcast production, web conferences, and B2B events to advertisers and corporate clients in the DACH region.
Is WIN Verlag a public or private company?
WIN Verlag is a private company. It is classified as corporate owned and is currently operating.
When was WIN Verlag founded?
WIN Verlag was founded in 1978. It employs 11 to 50 people.
Where is WIN Verlag based?
WIN Verlag is headquartered in Vaterstetten, Germany, in the Europe region.
How does WIN Verlag make money?
Nine revenue lines are on record. Print Magazine Subscriptions are the primary driver. The others are digital Advertising, lead Generation, custom Magazines (Kundenmagazine), events and Web Conferences, newsletter Advertising, direct Mailings, SEO Services and podcast Production.
Who are WIN Verlag's main competitors?
Direct peers on record are Deutscher Fachverlag (dfv), Haufe Group, WEKA Media, Heise Medien, Ebner Media Group and Schlütersche Fachmedien. Broad incumbents are Springer Nature (Fachmedien division) and Handelsblatt Media Group. Vogel Business Media is listed as an others. TeDo Verlag is listed as an emerging player.
Does WIN Verlag have an API?
No public API is recorded for WIN Verlag.
What industry is WIN Verlag in?
WIN Verlag's product category is Trade Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines, with a secondary code of MPAJADAJ, Newsletters & Email-Based News Publishers (B2B/B2C). Its NAICS code is 513120 and its SIC code is 2721.