Innovative Insulation

What Innovative Insulation does

Innovative Insulation is a Texas-based manufacturer of reflective radiant barrier and insulation products, founded in 1987 in Arlington, TX by Dan Russell. The company designs and produces metallized-film and aluminum-based insulation that reduces radiant heat transfer, with applications spanning residential attics and garages, metal buildings, agricultural barns and poultry houses, HVAC ducts and piping, and industrial heat-containment curtains. Its core product families are Super R® (sheet radiant barriers, including Super R Plus® and Super R Diamond® variants), Tempshield® (reflective bubble insulation for ducts, pipes, and water heater jackets), Temptrol™ (metalized fabric and radiant curtains), and the vertically-targeted Ag-Barrier® and Deck Barrier® lines. The technology is purely physics-based — reflective aluminum and metallized polymer films — with no software or AI component.

The company operates a dual go-to-market. Primary revenue comes from direct-to-consumer e-commerce through radiantbarrier.com, supported by same/next-day shipping from the largest in-stock radiant barrier inventory in the United States (over 10 million square feet). A parallel dealer network provides wholesale and contractor distribution across the country. Pricing is unit-based, typically ranging from $15 to $175 per SKU, with heavier commercial and industrial rolls priced higher. Customer segments include DIY homeowners, professional insulation contractors, agricultural operators, and a small number of named enterprise customers such as Smithfield Foods and Chemo Cold Caps. Revenue is one-time hardware sales with no subscription, recurring service, or licensing component.

Innovative Insulation is a privately held, for-profit company with 11–50 employees and no disclosed outside funding. It has grown organically for over 35 years, positioning itself as a category specialist within the U.S. reflective insulation niche rather than a diversified building products conglomerate.

Name

Innovative Insulation

Legal name

Innovative Insulation

Website

https://radiantbarrier.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Innovative Insulation is a Texas-based manufacturer of reflective radiant barriers and insulation products, founded in 1987. The company sells DTC via e-commerce and through a national dealer network to homeowners, contractors, agricultural operators, and select enterprise customers.

Ownership category

akta.pro rank

Product category

Reflective Insulation Products

NAICS

Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Reflective Insulation & Radiant Barriers (IMADAGAF)

Keywords

• Reflective insulation products
• Radiant barrier systems
• Bubble insulation materials
• Metalized cloth fabric
• Attic insulation products

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct-to-consumer e-commerce sales of radiant barrier and reflective insulation products to homeowners, DIY enthusiasts, and professional installers. Products are sold in various configurations (rolls, kits) with pricing based on square footage and product grade.
2. Dealer/Distribution Channel: Revenue generated through dealer network who purchase products wholesale and resell/instal l locally. Company provides training and support to dealers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Innovative Insulation manufactures and sells ASTM-tested radiant barriers and reflective insulation products under proprietary brands including Super R®, Tempshield®, Temptrol™, Ag-Barrier®, and Deck Barrier®, available in rolls and pre-packaged kits for attics, walls, basements, crawl spaces, garages, metal buildings, agricultural facilities, ducts, and other applications. The company sells direct-to-consumer through its e-commerce website and through a trained dealer network, with the largest in-stock inventory in the U.S. (over 10 million square feet) supporting same or next business day shipping.

Product overview

Innovative Insulation is a manufacturer of radiant barriers and reflective insulation products for residential, commercial, and agricultural applications. The product portfolio centers on three main product lines: Super R® radiant barriers (including Super R® Plus, Super R® Diamond, Super R® Plus Heavy Duty, Deck Barrier, and Ag Barrier® variants) for attic and building envelope applications; Tempshield® reflective bubble insulation (single and double bubble configurations) for walls, basements, crawl spaces, ducts, and metal buildings; and Temptrol™ metalized cloth reflective fabric for flexible applications like curtains and clothing. The company targets both DIY residential consumers and professional installers across diverse applications including attics, garages, basements, crawl spaces, agricultural buildings, metal buildings, and vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• Super R®: Professional and DIY radiant barrier product line including Super R® Plus, Super R® Diamond, and Super R® Plus Heavy Duty variants designed for attic and roof applications.
• Tempshield®
• Temptrol™
• Ag-Barrier®
• Deck Barrier®

Products and services

• Super R® Plus RFID Radiant Barrier Professional-grade radiant barrier that reflects 95% of radiant heat, meets ASTM E84 and E2599 fire codes, and is designed for stapleable installation to rafters in attics and building envelopes; targeted at professional contractors and serious DIYers.
• Super R® Diamond RFID Radiant Barrier Entry-level, lightweight DIY radiant barrier that reflects 95% of radiant heat and is perforated to prevent moisture buildup; designed for easy residential retrofit installation.
• Super R® Plus Heavy Duty RFID Radiant Barrier Thickest and strongest radiant barrier in the company's lineup, with construction and industrial grade durability and superior energy savings; intended for demanding residential, commercial, and industrial installations.
• Super R® Plus Deck Barrier® RFID Radiant Barrier Deck and roof underlayment radiant barrier with a tacky top surface that improves roofer safety while acting as a vapor barrier and providing moisture protection.
• Super R® Plus Ag Barrier® RFID Radiant Barrier Agricultural-grade radiant barrier that reflects 95% of radiant heat and includes UV and corrosion protection for harsh barn environments; intended for poultry houses, dairy barns, hog barns, stables, and other livestock facilities.
• Double Bubble Foil/Foil RFID Reflective Insulation Higher R-value double bubble reflective insulation with foil on both sides that reflects radiant heat and serves as a moisture barrier for basements, crawl spaces, air ducts, and agricultural buildings.
• Double Bubble White/Foil RFID Reflective Insulation Double bubble reflective insulation with an aesthetic white-facing option that delivers the same radiant heat reflection and moisture barrier properties as the foil/foil version for walls, basements, crawl spaces, ducts, and metal buildings.
• Single Bubble Foil/Foil RFID Reflective Insulation Cost-effective single bubble reflective insulation with foil on both sides, suitable for walls, basements, crawl spaces, and metal buildings where a lighter bubble product is acceptable.
• Single Bubble White/Foil RFID Reflective Insulation Entry-level single bubble reflective insulation with an aesthetic white-facing option, suitable for various residential and commercial applications where appearance matters alongside thermal performance.
• Garage Door Kit with RFID Radiant Barrier Insulation Pre-cut DIY insulation kit sized for standard two-car garage doors that reduces heat transfer by up to 95%, keeping the garage cooler in summer and warmer in winter with panels that can be trimmed to fit.
• Water Heater Jacket Reflective insulation jacket for residential water heaters that reduces standby heat loss, helping improve energy efficiency and maintain water temperature.
• Temptrol™ Metalized Cloth Reflective Fabric Flexible metalized cloth reflective fabric that reflects 90% of radiant heat and is puncture-, tear-resistant, breathable, and sewable; used for insulated curtains, tents, clothing, and other applications requiring flexibility.
• Tempshield® Reflective Bubble Duct and Pipe Insulation Reflective bubble insulation configured for wrapping air ducts and pipes, preventing heat absorption by ductwork in attics or crawl spaces to improve HVAC efficiency.
• Temptrol™ Radiant Curtains Insulated window curtains made from Temptrol™ metalized cloth reflective fabric that block radiant heat in both directions, white on one side and silver on the other.

Quantifiable outcome

• Reflects up to 97% of radiant heat
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Dealer Network PartnerscoreChannel Partner/ Reseller/ DistributorInnovative Insulation operates a dealer network where local businesses sell and install radiant barrier products. The company provides training on sales and installation techniques. Dealers benefit from established customer databases and the company's product reputation. This channel is key to reaching local markets and providing professional installation services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Reflectix, Inc. Manufacturer of double-bubble reflective insulation and radiant barrier products spanning residential, commercial, agricultural, and HVAC duct applications. Closest direct competitor given overlapping product form factors (single/double bubble foil) and similar DIY + contractor GTM.
• AtticFoil: Radiant barrier specialist focused on attic and whole-house reflective insulation, sold direct-to-consumer online. Direct competitor in the DIY attic radiant barrier niche with comparable ASTM-tested SKU messaging and e-commerce-first distribution.
• Radiant Guard: Manufacturer/distributor of radiant barrier foil insulation for attics, walls, and roofs. Direct competitor with overlapping SuperShield-style product names, identical target use cases (attics, garages, metal buildings), and e-commerce-led marketing.
• EcoFoil: Insulation product line offering reflective foil insulation, radiant barriers, and bubble insulation for residential and commercial applications. Direct competitor across the same product taxonomy (radiant barrier + reflective bubble).
• Fi-Foil Company: Manufacturer of reflective bubble insulation and radiant barrier products with a longer B2B/wholesale heritage serving metal building and post-frame construction. Comparable SKU base and overlapping professional-installer segment.
• Covertech Fabricating: Manufacturer of reflective insulation, radiant barriers, and foil-faced bubble products serving OEM, packaging, and construction applications. Direct competing manufacturer with overlap in foil/bubble SKUs.

Broad incumbents

• LP Building Solutions: Building products manufacturer whose LP TechShield sheathing integrates a radiant barrier layer into OSB panels. Competes via distribution to builders and roofers rather than direct retail, but addresses the same end-application need.
• Owens Corning: Large diversified building products manufacturer with a major insulation franchise (fiberglass, foam, sheathing). Competes indirectly via mass insulation category dominance but addresses identical end applications from a broader portfolio.
• Johns Manville: Established insulation manufacturer owned by Berkshire Hathaway, producing fiberglass batts, rolls, spray systems, and foam board. Indirectly competes by anchoring category share against specialty radiant barriers in residential and commercial applications.

Emerging players

• Radiant Heat Technologies / NASA Tech: Smaller specialty manufacturer of reflective foil-based radiant barrier and metal building insulation. Comparable product line but with narrower distribution and brand presence than the established players in the niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InnovatInsulate
• Facebookfacebook.com/innovativeinsulation

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovative Insulation