Jensen Insurance Agency

Name

Jensen Insurance Agency

Legal name

Jensen Insurance & Real Estate

Website

https://jensenagencyonline.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

• Independent insurance agency
• Commercial insurance brokerage
• Personal insurance coverage
• Multi-carrier insurance agent
• South Dakota insurance services

Headquarters

HQ city

Beresford

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Insurance Commissions: As an independent insurance agency, Jensen Insurance & Real Estate earns commissions from insurance carriers for policies placed and renewed. Commission structures vary by carrier and policy type.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Jensen Insurance Agency (legal name: Jensen Insurance & Real Estate) is an independent insurance brokerage that places personal and commercial insurance policies on behalf of customers through multiple carrier partners, and also operates a real estate brokerage. The agency earns commissions from carriers for policies placed and renewed, offering quote-based coverage across auto, home, life, health, business, farm/ranch, and numerous specialty lines from offices in Beresford, Sioux Falls, Elk Point, and Alcester, South Dakota.

Product overview

Jensen Insurance & Real Estate is an independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products across South Dakota. The agency operates as a multi-line insurance brokerage with three main product categories: Personal Insurance (auto, homeowners, renters, specialty vehicles, health, life, and retirement products), Business Insurance (commercial property, liability, workers compensation, industry-specific coverages for sectors including agriculture, oil & gas, hospitality, and transportation), and Real Estate Services. The agency represents multiple insurance carriers to provide competitive pricing and customized coverage options, functioning as an independent agency model rather than a unified technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Multi-line personal insurance coverage for individuals and families including auto, homeowners, renters, condo, flood, life, health, disability, long-term care, Medicare supplements, annuities, jewelry floaters, landlord, ATV, boat, motorcycle, RV, collector car, and personal umbrella coverage.
• Business Insurance Commercial insurance products for businesses including BOP, commercial auto, commercial property, general liability, workers comp, umbrella, cyber liability, D&O, EPLI, E&O, and industry-specific coverages such as contractors, restaurant, hotel, retail, trucking, church, nonprofit, oil/gas, and agribusiness.
• Real Estate Services Real estate brokerage services for residential and commercial properties in South Dakota, including listings for homes, land, and commercial buildings.
• Auto Insurance Personal and commercial vehicle insurance coverage including liability, collision, comprehensive, specialized coverage for collector cars, SR-22 filings, and commercial fleets.
• Homeowners Insurance Coverage for homes, condos, mobile homes, and rental properties protecting against damage, liability, and loss of personal belongings.
• Life Insurance (Group & Individual) Term, whole, and universal life insurance products for individuals and group coverage for employers and employees.
• Health Insurance (Group & Individual) Group health plans including PPO, HMO, and CDHP options, as well as individual health, dental, and vision coverage.
• Workers Compensation Insurance Coverage for South Dakota employers to protect employees against workplace injuries, providing medical expenses and income replacement benefits.
• General Liability Insurance Commercial coverage protecting businesses from claims of bodily injury, property damage, and personal injury arising from business operations.
• Business Owners Policy (BOP) Combined commercial package covering property, liability, and business interruption for small to medium-sized businesses.
• Commercial Property Insurance Coverage for commercial buildings, equipment, computers, tools, and furniture owned or rented by businesses.
• Commercial Auto Insurance Vehicle coverage for business-owned automobiles, trucks, and fleets including liability, collision, comprehensive, and medical payments.
• Crop Insurance Protection for farmers and ranchers against financial losses from natural disasters, weather events, and market fluctuations affecting crops.
• Farm & Ranch Insurance Comprehensive coverage for farms and ranches including home protection, farm property, liability, livestock, and structures.
• Agribusiness Insurance Specialized coverage for agricultural operations including farms, ranches, warehouses, vineyards, orchards, cattle, dairy, and crop dealers.
• Cyber Liability Insurance Coverage for businesses facing cyber risks including data breaches, system hacks, and loss of private information.
• Directors & Officers (D&O) Insurance Liability protection for board members, officers, and directors against lawsuits arising from their duties.
• EPLI Insurance Employment Practices Liability coverage protecting businesses from claims of wrongful termination, discrimination, and harassment.
• Professional Liability / E&O Insurance Coverage protecting service and consulting businesses from claims of professional negligence.
• Trucking Insurance Coverage for truckers and trucking companies including primary liability, physical damage, motor truck cargo, and bobtail coverage.
• Restaurant Insurance Specialized coverage for restaurants including property, crime, liquor liability, and employee benefit liability.
• Hotel/Motel Insurance Coverage for hospitality businesses including business property, liability, guest property, and employment practices.
• Oil & Gas Insurance Specialized coverage for oil and gas operators, service contractors, drilling companies, and pipeline operators.
• Surety Bonds Contract, subdivision, commercial, license/permit, and court bonds for contractors and businesses.
• Builders Risk Insurance Coverage for property under construction protecting against fire, flood, theft, and project-related financial losses.
• Special Event Insurance Coverage for weddings, corporate events, concerts, sporting events, and celebrations including liquor liability options.
• Umbrella Insurance (Personal & Commercial) Excess liability coverage that supplements primary policies when limits are exhausted, available for both personal and commercial use.
• Flood Insurance Coverage for homes, condos, businesses, and rentals located in flood zones, separate from standard homeowners policies.
• Recreational Vehicle Insurance Coverage for RVs, motorcycles, ATVs, boats, jet skis, snowmobiles, and related trailers.
• Long Term Care Insurance Coverage for nursing home and elderly care expenses to protect assets and provide financial security.
• Medicare Supplements Medigap plans helping seniors cover deductibles, co-payments, and coinsurance not covered by Medicare.
• Annuities Retirement products including immediate, deferred, fixed, and variable annuities for lifetime income and tax-deferred growth.
• Disability Insurance Income replacement coverage for individuals unable to work due to injury or illness.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

36 partnerships are on record, tiered core, regional and supporting.

• Berkley OnecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering personal insurance products including auto, home, and umbrella coverage. Berkley One is a specialized insurance provider focused on high-net-worth individuals.
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier providing a wide range of personal and commercial insurance products.
• Sanford HealthregionalChannel Partner/ Reseller/ DistributorRegional health insurance partner serving South Dakota markets with health coverage options.
• Northwest GF MutualregionalChannel Partner/ Reseller/ DistributorRegional mutual insurance carrier offering property and casualty insurance products in the upper Midwest.
• Farmers Mutual of NebraskaregionalChannel Partner/ Reseller/ DistributorRegional farm and ranch insurance carrier serving agricultural communities.
• Desmet Farm MutualregionalChannel Partner/ Reseller/ DistributorRegional farm mutual insurance carrier specializing in agricultural insurance products.
• Berkley Risk AdministratorssupportingChannel Partner/ Reseller/ DistributorRisk management and insurance services partner for commercial accounts.
• AflaccoreChannel Partner/ Reseller/ DistributorSupplemental insurance provider offering accident, disability, and health insurance products.
• AlliedcoreChannel Partner/ Reseller/ DistributorPersonal and commercial insurance carrier, part of the Nationwide network.
• American ModernsupportingChannel Partner/ Reseller/ DistributorSpecialty insurance carrier for manufactured homes, RVs, and collectibles.
• Auto-OwnerscoreChannel Partner/ Reseller/ DistributorRegional insurance carrier offering auto, home, and business insurance in Midwestern states.
• BCBS (Blue Cross Blue Shield)coreChannel Partner/ Reseller/ DistributorMajor health insurance provider offering group and individual health coverage.
• CNA SuretysupportingChannel Partner/ Reseller/ DistributorSurety bond provider for commercial and contract bonding needs.
• Continental WesternregionalChannel Partner/ Reseller/ DistributorCommercial insurance carrier specializing in midwestern business coverage.
• Dairyland AutocoreChannel Partner/ Reseller/ DistributorSpecialty auto insurance carrier, particularly for high-risk drivers.
• Dairyland CyclesupportingChannel Partner/ Reseller/ DistributorMotorcycle insurance specialist from the Dairyland group.
• DonegalregionalChannel Partner/ Reseller/ DistributorRegional mutual insurance company offering personal and commercial lines.
• EMCregionalChannel Partner/ Reseller/ DistributorEmployers Mutual Company offering property and casualty insurance.
• Farmers AllianceregionalChannel Partner/ Reseller/ DistributorRegional farm and ranch insurance carrier.
• Farmers Mutual HailregionalChannel Partner/ Reseller/ DistributorSpecialty crop hail insurance provider.
• ForemostcoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier for manufactured homes, RVs, and specialty property.
• Great AmericansupportingChannel Partner/ Reseller/ DistributorDiversified insurance group offering commercial and specialty lines.
• Hull & CompanysupportingChannel Partner/ Reseller/ DistributorInsurance wholesale and specialty lines partner.
• Imperial PFSsupportingChannel Partner/ Reseller/ DistributorPremium financing services partner.
• KempercoreChannel Partner/ Reseller/ DistributorPersonal and commercial insurance carrier serving diverse markets.
• MetLifecoreChannel Partner/ Reseller/ DistributorMajor national insurance company offering auto, home, life, and dental coverage.
• NationwidecoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier offering personal and commercial insurance products.
• NorthStarregionalChannel Partner/ Reseller/ DistributorRegional mutual insurance company for farm, business, and personal coverage.
• ProgressivecoreChannel Partner/ Reseller/ DistributorMajor auto insurance carrier with broad product offerings.
• RLIsupportingChannel Partner/ Reseller/ DistributorSpecialty insurance carrier for professional liability and property coverages.
• SafecocoreChannel Partner/ Reseller/ DistributorPersonal insurance carrier, part of Liberty Mutual, offering auto and home coverage.
• State AutoregionalChannel Partner/ Reseller/ DistributorRegional insurance carrier for personal and commercial coverage.
• United FireregionalChannel Partner/ Reseller/ DistributorRegional insurance carrier offering commercial and personal lines.
• VikingcoreChannel Partner/ Reseller/ DistributorAuto insurance carrier, part of Dairyland group, serving preferred risk drivers.
• Western NationalregionalChannel Partner/ Reseller/ DistributorRegional mutual insurance carrier for personal and small business coverage.
• ZurichcoreChannel Partner/ Reseller/ DistributorGlobal insurance carrier offering commercial and specialty lines.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Arthur J. Gallagher & Co. Large global insurance brokerage and risk management firm with a substantial middle-market and agribusiness practice. Comparable to Jensen as an independent-broker model representing multiple carriers, but operating at vastly greater scale with proprietary technology, M&A capacity, and national producer networks.
• Brown & Brown, Inc. National insurance brokerage built through roll-up acquisitions of independent agencies like Jensen. Directly comparable business model (multi-carrier retail brokerage, personal and commercial lines, decentralized offices) and a realistic acquirer profile for small Midwestern independents.
• Acrisure, LLC: Fast-growing insurance brokerage aggregator that explicitly acquires small-to-mid independent agencies. Operates the same multi-carrier independent agency model as Jensen, with deep presence in property/casualty and agribusiness, and is one of the most likely roll-up acquirers of a Jensen-sized book.
• Hub International: North American insurance brokerage with a Midwest regional structure similar in concept to Jensen's multi-state licensing footprint. Comparable as a multi-carrier independent brokerage serving personal and commercial clients, though at substantially greater scale and with proprietary platforms.
• Lockton Companies: Largest independent (non-publicly traded) insurance brokerage in the world. Mirrors Jensen's independent-agency DNA — privately held, multi-carrier, focused on service quality — but at a vastly different scale and with far broader specialty lines and proprietary tools.
• USI Insurance Services: Middle-market insurance brokerage and risk consulting firm with strong Midwest presence. Comparable to Jensen in serving commercial and personal clients through independent-agent-style distribution, and a recurring acquirer of regional independents.
• Marsh McLennan Agency: Middle-market brokerage arm of Marsh McLennan. Comparable to Jensen in offering multi-carrier brokerage across personal and commercial lines, though targeting larger middle-market accounts and operating with substantially broader resources and proprietary analytics.

Emerging players

• Assurex Global: Worldwide partnership network of independent insurance and risk-management agencies. Directly comparable to Jensen's independent-agency model and provides partnership, carrier access, and best-practice sharing that mirrors the role carriers play for Jensen — making it a relevant peer of the same fundamental structure.

Others

• CENTURY 21: Global residential real estate franchise network. Relevant peer to Jensen's real estate brokerage arm (jensenagencyonline.com/jensen-agency-listings), sharing the same listing-marketing and agent-intermediary model for residential and commercial properties.
• Coldwell Banker: Established residential and commercial real estate brokerage brand. Comparable to Jensen's real estate division in offering listing, brokerage, and agent-driven property services in the U.S., and a relevant adjacent peer for the cross-sell insurance-plus-real-estate model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Jensen-Insurance-Real-Estate-314014021956556

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jensen Insurance Agency