What Ubitrac does

Ubitrac Ltd is a UK-based, private location-based services (LBS) company founded in 2009 that develops mobile, web, and desktop applications for the healthcare, education, travel, and marketing sectors. Its platform consists of more than 65 configurable location-based functions covering real-time asset tracking, intelligent routing, geo-tagging, geofencing, dynamic task scheduling, and a suite of safety and lone-worker tools. Two flagship products are built on this platform: Jobtrac+, a smartphone-based compliant lone-worker solution with a web dashboard for employers, and Locate My Trip, a trip tracking product used by the NST Group to monitor university and college excursions. A distinguishing operational asset is Ubitrac's 24/7 Emergency Response Centre (ERC), staffed by ex-military personnel with intelligence, air traffic control, and logistics backgrounds, providing proactive risk assessment and incident response on behalf of customers.

The company monetises through three primary streams: SaaS / hosted subscription services accessed via web browser under subscription-based terms, white-label and OEM licensing that allows partners to rebrand the platform, and mobile app distribution via the Google Play Store and direct download. Pricing is quote-based rather than publicly listed, with named-user and concurrent-user licence constructs referenced in the terms of service. Go-to-market is direct enterprise sales (phone and email), supplemented by a channel partnership programme for resellers and white-label partners, and a modest organic social presence on LinkedIn, Facebook, and Twitter.

The customer base is small but diversified, with named logos spanning the NHS and East Coast Community Healthcare (healthcare), Doro (consumer health hardware), Bedford College and Studylink (education), NST Group (education travel, 2,000+ tracked trips), and Complete Sports Solutions (sports/travel). The firm is registered with the UK Information Commissioner's Office as a data controller (registration ZA032759) and is independently owned with no disclosed parent, investor, or funding history, operating with 11–50 employees from its UK headquarters in Boston, Lincolnshire.

Name

Ubitrac

Legal name

Ubitrac Ltd

Website

https://ubitrac.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Ubitrac is a UK-based location-based services company providing mobile, web, and desktop applications for real-time asset tracking, lone-worker safety, and trip monitoring across healthcare, education, travel, and marketing sectors.

Ownership category

akta.pro rank

Product category

Location-based services software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)

Keywords

• Location-based services
• Asset tracking software
• Lone-worker solutions
• Geofencing platform
• Emergency response services

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software as a Service (Hosted Services): Ubitrac provides hosted services through a platform that customers access via supported web browsers. The agreement creates indefinite-term contracts with subscription-based charges as specified in Services Order Forms. Customers pay for named user licenses and concurrent user licenses.
2. White label / branded solutions: Ubitrac creates or rebrands existing software solutions tailored to individual client needs and use-cases, allowing partners to apply varied functions under their own branding.
3. Mobile app distribution: Mobile applications distributed through Google Play Store and direct downloads, potentially generating revenue through app-based service access.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Ubitrac develops and delivers location-based service (LBS) software for mobile, web, and desktop platforms. The core offering is a configurable platform of 65+ location-based functions including real-time asset tracking, geofencing, intelligent routing, geo-tagging, task scheduling, and lone-worker safety tools, packaged into flagship products (Jobtrac+ for lone-worker duty-of-care compliance and Locate My Trip for educational trip tracking) and offered as white-label solutions to partners. A proprietary 24/7 Emergency Response Centre staffed by ex-military personnel underpins the safety offering.

Product overview

Ubitrac is a location-based services specialist that has developed a core platform with over 65 location-based functions including asset tracking, routing, geofencing, task scheduling, and safety tools. The company offers two flagship products: Jobtrac+, a lone-worker smartphone application with web dashboard for duty-of-care compliance, and Locate My Trip, an educational trip tracking solution for universities and colleges. Ubitrac operates a dedicated 24/7 Emergency Response Centre staffed by ex-military personnel. The company provides white-label solutions enabling partners to rebrand software for their customer bases. Products serve healthcare, education, travel, and marketing sectors across business, consumer, and education markets.

Differentiator

Problem solved

Functional benefit

Brands

• Jobtrac+: Smartphone application designed to help employers meet their duty of care obligation and to increase employee efficiency. A compliant lone-worker solution coupled with a web application providing employers with tools to streamline working practices.
• Locate My Trip

Products and services

• Jobtrac+ A smartphone application designed to help employers meet their duty-of-care obligations and increase employee efficiency. Jobtrac+ is a compliant lone-worker solution coupled with a web application providing employers with tools to streamline working practices. Customers range from government organisations to local businesses.
• Locate My Trip A trip tracking solution for universities and colleges that uses location tracking to provide reassurance to tutors and parents. The product has tracked over 2,000 trips and provides travel and safety notifications affecting tour plans.
• White Label Solutions Ubitrac creates or rebrands existing software solutions tailored to individual client needs and use-cases, allowing partners to apply varied location-based functions under their own branding. Used to support core offerings or to create new recurring revenue streams for partners.

Quantifiable outcome

• Over 2000 trips tracked for NST Group across universities and colleges worldwide

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SoloProtect: UK-based lone-worker safety solution provider offering dedicated devices and a 24/7 monitoring centre, directly competing with Ubitrac's Jobtrac+ in the same healthcare, public-sector, and enterprise duty-of-care market.
• StaySafe Solutions: App-based lone-worker safety solution with a 24/7 monitoring hub, directly competing with Ubitrac's Jobtrac+ smartphone application for enterprise duty-of-care compliance and emergency response.
• Peoplesafe: UK lone-worker technology provider with 24/7 alarm monitoring, offering devices and a smartphone app comparable to Ubitrac's Jobtrac+ and Emergency Response Centre.
• GeoPal: Ireland-based lone-worker and workforce management solution with a monitoring centre, comparable to Ubitrac's Jobtrac+ in addressing duty-of-care for field-based and lone workers.
• CriticalArc: Provider of safety, emergency response, and mass-notification platforms, comparable to Ubitrac's Emergency Response Centre offering and used across education, healthcare, and corporate campuses.
• Reliance ACSN: UK-based lone-worker safety and managed services provider, directly competing with Ubitrac's duty-of-care solutions in the enterprise and public-sector market.

Broad incumbents

• Quuppa: Provider of real-time locating systems (RTLS) and indoor positioning technology, a broader location-platform player with overlapping capabilities to Ubitrac's real-time tracking and geofencing features.
• Mapsted: Indoor/outdoor location positioning platform with no external hardware, comparable to Ubitrac's location-based tracking and mapping capabilities as part of a broader platform offering.
• Gurtam (Wialon): Major GPS tracking and fleet management platform with white-label options, providing comparable real-time tracking, geofencing, and routing functionality used by resellers and integrators.
• Trimble Maps: Enterprise mapping and location data platform offering commercial vehicle routing, asset tracking, and geospatial analytics — a much larger incumbent with overlapping capabilities to Ubitrac's intelligent routing and asset tracking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ubitrac
• Facebooken-gb.facebook.com/Ubitrac-374676675909022
• LinkedInlinkedin.com/company/ubitrac-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ubitrac