What Rouleur does

Rouleur is a privately held, London-based independent cycling media company founded in 2005, operating primarily as a long-form journalism and photography publication focused on professional road cycling, adventure, technology, performance, and cycling culture. Its core product is the print magazine, published approximately eight times per year with 160+ page perfect-bound issues (reaching Issue 144 by April 2026), supplemented by an editorial website at rouleur.cc and a 20-year digital archive available to members. Beyond the magazine, Rouleur has built a multi-vertical ecosystem comprising Rouleur Travel (curated cycling trips across three tiers: Pinnacle Tours, Gran Fondos, and Epic Series, with destinations including the French Alps, Norway, the Italian Dolomites, and Tibet/Everest Base Camp), Rouleur Live (an annual three-day cycling exhibition in London featuring exhibitors such as Cannondale, Shimano, Pinarello, Specialized, and Campagnolo), a direct e-commerce shop selling branded apparel and art prints, a mobile app for offline reading and race alerts, and a weekly newsletter titled The Chronicle.

Rouleur's technology stack is built around a Shopify-hosted digital publishing and e-commerce platform with a web frontend and dedicated iOS/Android applications, with editorial content organized across five categories: Racing, Adventure, Tech, Performance, and Culture. The company offers paid digital memberships at approximately $64/year, print+digital memberships at approximately $112/year plus global postage, single magazine issues at £10-£13, and individual apparel and art products at varying price points. Distribution is direct-to-consumer globally via rouleur.cc, the App Store, Google Play, and physical print delivery worldwide. The company also operates a localized brand, Rouleur Italia, for Italian-speaking markets.

The customer base consists of long-tail individual subscribers and cycling enthusiasts globally, with no disclosed enterprise customers or B2B revenue lines; the company employs 11-50 people and operates without publicly disclosed funding, suggesting an owner-operated or independent publisher structure with diversified consumer revenue across subscriptions, events, travel, and merchandise.

Name

Rouleur

Website

https://rouleur.cc

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Rouleur is an independent London-based cycling media company founded in 2005, publishing a long-form print magazine eight times per year, a digital subscription platform with a 20-year editorial archive, curated cycling travel, an annual live exhibition, branded merchandise, and a mobile app serving serious cycling enthusiasts worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D, Infrastructure

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Rouleur is an independent cycling media brand that publishes a print and digital magazine (eight issues per year) covering professional cycling journalism, photography, and culture. Beyond the magazine, Rouleur sells memberships (digital-only or print+digital subscriptions), organizes curated cycling travel experiences (Rouleur Travel), hosts an annual three-day cycling exhibition in London (Rouleur Live), distributes a mobile app and weekly newsletter, and operates an e-commerce shop selling branded apparel, art prints, accessories, and individual back issues.

Product overview

Rouleur is a cycling journalism, photography, and culture media company founded in 2005, offering a print and digital magazine (eight issues per year), Rouleur Travel (curated cycling trips in three series: Pinnacle Tours, Gran Fondos, Epic Series), Rouleur Live (annual three-day cycling event in London), a mobile app for offline reading and race alerts, and The Chronicle weekly newsletter. The company also operates a shop selling branded apparel, accessories, and art prints. Recent magazine issues include Issue 144 (The Tour Issue, April 2026), Issue 143 (Grand Tours Preview, March 2026), Issue 142 (The Spring Classics, February 2026), and Issue 141 (The Renewal Issue, January 2026).

Differentiator

Problem solved

Functional benefit

Brands

• Rouleur Travel: Curated cycling trips and travel experiences offered by the team behind the magazine.
• Rouleur Live
• Rouleur Italia

Products and services

• Rouleur Magazine Subscription (Print + Digital / Digital only) Subscription-based access to Rouleur's award-winning cycling magazine with two tiers: a digital-only membership ($64/year) granting unlimited website access, 20-year archive, long-form features, live race coverage, and member-only newsletters, and a print+digital membership ($112/year plus worldwide postage) adding eight perfect-bound print issues (160+ pages) delivered worldwide each year. Targeted at individual cycling enthusiasts and fans of professional road cycling.
• Rouleur Travel

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• VeloNews: US-based cycling media brand covering road, gravel, and mountain biking with subscription and free content. Comparable premium cycling journalism model, now part of Outside (the same parent as several outdoor enthusiast media brands).
• BikeRadar: Global cycling technology and reviews publication owned by Future plc. Direct competitor to Rouleur's tech and gear-review content targeting enthusiast cyclists shopping for components and bikes.
• GCN (Global Cycling Network): Largest cycling-focused YouTube channel and media brand, owned by Play Sports Group. Competes with Rouleur for the same cycling enthusiast audience via video rather than long-form print, representing the free-content competitive threat to subscription cycling media.
• Procycling: Long-running UK cycling publication covering professional road racing. Direct competitor to Rouleur in the pro road cycling journalism niche, particularly in the UK market.
• Rouleur Competitor / Peloton Magazine: US-based premium cycling magazine covering road racing, culture, and adventure. Closely comparable in editorial positioning and premium print product to Rouleur's award-winning cycling magazine.
• Cyclingnews: Largest English-language cycling news website, owned by Future plc. Directly competes with rouleur.cc on daily race coverage, news, and tech reporting — Rouleur's core digital content verticals.
• Cycling Weekly: UK-based cycling magazine and digital publisher owned by Future plc, offering news, race coverage, reviews, and subscription content. Direct competitor to Rouleur's premium cycling journalism positioning in the same UK/global market.
• Cycling Plus: UK monthly cycling magazine covering road and trail riding, owned by Future plc. Direct competitor in the print cycling magazine category with similar target audience and content mix.

Broad incumbents

• Outside Magazine: US-based subscription outdoor and adventure media brand covering cycling, running, hiking, and broader active lifestyle. Comparable premium subscription publishing model targeting enthusiast audiences with similar content categories.
• The Athletic: Subscription-based sports media company with deep coverage of cycling alongside major global sports. Comparable subscription-first business model monetizing premium journalism in niche enthusiast verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rouleur
• Facebookfacebook.com/rouleur.magazine
• LinkedInlinkedin.com/company/rouleur-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rouleur