Public Cinema
- Company typePrivate
- Founded2014
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
Public Cinema firmographics
Firmographics- Name
- Public Cinema
- Legal name
- Public Cinema B.V.
- Website
- https://public-cinema.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Public Cinema industry classification
Industry- Product category
- Creative & Communication Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Business, Politics & Current Affairs Documentaries (MPADADAJ)
Keywords
Where Public Cinema is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Public Cinema business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Professional Services — Consultancy: Strategy, organization change, and innovation consulting engagements for government and mission-driven organizations. Connect people, organizations, and ideas to solve societal and organizational challenges.
- Creative Production Services: Animation, video production, interactive installations, infographics, branding, concept & design, digital & interactive media, e-learning, live sessions & webinars. Project-based production services.
- Communication Campaigns: Campaign strategy, project communication, branding & identity campaigns for government and institutional clients. Media-mix driven campaigns with social media, video, and offline materials.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels10 records
Public Cinema product offering
Product offeringCore offering
Public Cinema is a creative production and consultancy agency delivering animation, video production, interactive media, infographics, branding, and communication campaigns primarily for Dutch government, educational, healthcare, and NGO clients. Its three service pillars — Consultancy, Communicatie, and Creatie — are delivered by multidisciplinary teams to help mission-driven organizations translate complex societal topics into accessible, engaging communications.
Product overview
Public Cinema is a creative agency offering three interconnected service pillars: Consultancy (innovation, strategy, and organizational change management), Communicatie (branding, campaign development, and project communication), and Creatie (animation, concept/design, digital/interactive, e-learning, live sessions/webinars, and video production). These services are delivered by multidisciplinary creative teams to help organizations achieve societal impact. The company operates as a single unified service offering rather than a software product with separate modules, focusing on complex societal and organizational challenges for government and institutional clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Consultancy Strategy, innovation, and organizational change consultancy connecting people, organizations, and ideas to solve societal and organizational challenges for government and mission-driven clients.
- Communicatie Branding & identity, campaign development, and project communication services for Dutch government and institutional clients, planned with a versatile media mix.
- Creatie Creative production services spanning animation, concept & design, digital & interactive media, e-learning, live sessions & webinars, and video production for mission-driven clients.
Quantifiable outcome
- Social media campaign reached 148,067 people on Instagram and Facebook with 6,575 link clicks at €0.37 per click for Gemeente Utrecht waste separation campaign
- +3 more outcomes
Companies that use Public Cinema
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
Public Cinema technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Public Cinema partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- PINO (Evenementenbureau)minorEvent management partner for organizing the official presentation ceremony of the Staatscommissie rechtsstaat advice report at cultuurhuis Amare in The Hague.
- Nationale Wetenschapsagenda (NWA)coreCollaboration on the Trash Talk Lowlands Science project alongside Hogeschool van Amsterdam, investigating how festival attendees can be motivated to take responsibility for waste problems at Lowlands camping areas.
- Hogeschool van Amsterdam (HvA) — Lectoraat Psychologie voor de duurzame stadcoreCollaboration on interactive installation 'De Klont' exploring sea level rise dialogue between families. HvA researchers developed the concept of 'productive dialogue' and studied the impact of the installation at the Expeditie NEXT festival, generating both research data and public engagement.
- De BaliecoreCollaborative partner in developing the 'Wie zijn wij?' (Who are we?) conversation starter about the Dutch slavery past. De Balie provided artistic and programming expertise for this interactive installation.
- Mathieu WijdevencoreArtist and designer collaborating on the 'Wie zijn wij?' conversation starter installation, contributing artistic direction for the interactive game about Dutch slavery history.
- BBKminorProduction partner for the 'Het verhaal van wind op zee' mini-documentary for RVO. BBK contributed to documentary production alongside Public Cinema.
- Stichting JIMcoreCo-initiator of 'We Spark the World' program, a joint initiative to make Dutch youth mentally more resilient through gratitude training. Public Cinema provides creative production for the program, including the Gratitude Toolkit with science-based challenges, videos, and social media content. Stichting JIM brings its youth work expertise and network.
- Thrive Mentaal Gezond AmsterdamcorePartner in the 'We Spark the World' initiative alongside Stichting JIM and SYNC Lab. Contributes mental health expertise to the youth resilience program developed by Public Cinema.
- SYNC LabcorePartner in 'We Spark the World' initiative, bringing scientific research on gratitude and mental resilience. SYNC Lab's research underpins the gratitude toolkit developed by Public Cinema.
- Erasmus Universiteit RotterdamminorScientific partner contributing behavioral science insights for the 'Act or React' interactive film project on online bullying. Psychobiologist Boy Vissers and researchers from Erasmus contributed scientific explainers for the campaign.
- Ivory StudiocoreTechnical partner enabling the interactive film technology for 'ROBIN de film,' the first Dutch interactive animation with 16 different endings. Ivory Studio's platform made it possible to implement viewer choices within the film.
- Laura BirkerminorQualitative researcher collaborating on the customer journey research for Atlant's Chronisch Psychiatrische Verpleeghuiszorg service in partnership with Zilveren Kruis.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Public Cinema competitors and assessment
Company assessmentDirect peers
- KesselsKramer: Independent Amsterdam-based creative agency with a similar multidisciplinary offering and reputation for culturally resonant campaigns across government, NGO, and brand clients. Directly comparable in scale, mission-driven ethos, and client mix to Public Cinema.
- Random Studio: Amsterdam creative agency with strong capabilities in narrative-driven content, interactive media, and brand communications for European enterprise and institutional clients. Overlaps with Public Cinema on production craft and Dutch public-sector experience.
- Dept: Dutch-headquartered digital creative and engineering agency serving European enterprise, government, and mission-driven organizations across strategy, design, and technology. Comparable in client segments and integrated service model, at a slightly larger scale.
- Submarine: Amsterdam-based animation and production studio producing high-end documentary, branded content, and series for broadcasters, brands, and cultural institutions. Closely comparable on the production and nonfiction storytelling side of Public Cinema's offering.
Broad incumbents
- Monks: Dutch-origin digital content and production powerhouse (formerly MediaMonks) offering creative, content, and media services at global scale. Overlaps with Public Cinema's video, animation, and content production capabilities but as part of a much broader portfolio for enterprise clients worldwide.
- Wieden+Kennedy: Independently owned global creative network with offices in Amsterdam, known for integrated brand, content, and campaign work. Competes for many of the same creative mandates as Public Cinema, but at significantly larger scale and with broader geographic reach.
- Deloitte Digital: Global consulting-led creative and technology practice increasingly competing for European government and public-sector digital communication and citizen engagement contracts. Direct overlap with Public Cinema in target RFP pool, with far greater capacity and brand.
- Publicis Groupe: Global marketing and communications holding company with creative, PR, and production agencies across Europe (including the Netherlands). Targets similar institutional and government clients across the full strategic, creative, and media communications stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Public Cinema social profiles
Digital presencePublic Cinema financial estimates
Financial estimateRevenue estimate
Valuation estimate
Public Cinema leadership team
Management profileNumber of profiles
Profiles7 records
Public Cinema funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Public Cinema M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Public Cinema
What does Public Cinema do?
Public Cinema is a creative production and consultancy agency delivering animation, video production, interactive media, infographics, branding, and communication campaigns primarily for Dutch government, educational, healthcare, and NGO clients. Its three service pillars — Consultancy, Communicatie, and Creatie — are delivered by multidisciplinary teams to help mission-driven organizations translate complex societal topics into accessible, engaging communications.
Is Public Cinema a public or private company?
Public Cinema is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Public Cinema founded?
Public Cinema was founded in 2014. It employs 11 to 50 people.
Where is Public Cinema based?
Public Cinema is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Public Cinema make money?
Three revenue lines are on record. Professional Services — Consultancy is the primary driver. The others are creative Production Services and communication Campaigns.
Who are Public Cinema's main competitors?
Direct peers on record are KesselsKramer, Random Studio, Dept and Submarine. Broad incumbents are Monks, Wieden+Kennedy, Deloitte Digital and Publicis Groupe.
Does Public Cinema have an API?
No public API is recorded for Public Cinema.
What industry is Public Cinema in?
Public Cinema's product category is Creative & Communication Services. Its primary akta.pro industry code is MPADADAJ, Business, Politics & Current Affairs Documentaries. Its NAICS code is 5418 and its SIC code is 7812.