Thrive Mental Health
- Company typePrivate
- Founded1898
- HeadquartersNorth Sydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Thrive Mental Health firmographics
Firmographics- Name
- Thrive Mental Health
- Legal name
- Australian Wholistic Health and Wellbeing Company Ltd
- Website
- https://vitalityworks.health
- Company type
- Private
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Thrive Mental Health industry classification
Industry- Product category
- Employee Mental Health Platform
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industries
- Stress Management & Burnout Prevention Coaching (HSADAGAD), Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
Keywords
Where Thrive Mental Health is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Thrive Mental Health business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- B2B SaaS Subscription: Enterprise organizations subscribe to Thrive Mental Health as part of their employee wellbeing program. The subscription is sold through SaaS agreements between employers, insurers, or healthcare organizations and Thrive Oceania. Pricing is typically per-employee or organization-wide, with 24/7 unlimited therapy access included without session caps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise subscription model - pricing available upon request |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Thrive Mental Health product offering
Product offeringCore offering
Thrive Mental Health is a 24/7 mental health care platform providing unlimited therapy via text, phone, or video through qualified psychologists. The service includes proactive therapist outreach, clinically validated screening tools (GAD-7, PHQ-9), over 100 hours of CBT-based self-help content, and a real-time analytics dashboard. It is sold as a B2B enterprise subscription to employers, insurers, and healthcare organizations as part of workplace wellbeing programs, with no session caps.
Product overview
Vitality Works offers a unified platform-plus-modules portfolio of workplace health, safety and wellbeing solutions. The core offering includes Thrive Mental Health (24/7 mental health care with proactive outreach), SafeSpine™ SafeMind (injury prevention and behaviour change), and Charge (FIFO workforce health). Supporting modules include SafetyWorks consulting, Vitality Hub digital platform, Wellbeing360 assessment tool, Health Checks, and vaccination services (flu and COVID-19). The company serves over 1,500 clients across Australia and New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- Thrive Mental Health Whole-person 24/7 mental health care platform providing unlimited therapy via text, phone, or video through qualified psychologists, with proactive outreach capabilities and clinically proven tools including GAD-7 and PHQ-9 screening. Sold as a B2B enterprise subscription to employers, insurers, and healthcare organizations, with no session caps and a real-time analytics dashboard for measuring engagement and ROI.
Quantifiable outcome
- 88% recovery rate for employees using therapy services
- +4 more outcomes
Companies that use Thrive Mental Health
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles3 records
Thrive Mental Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Thrive Mental Health partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- First Capital Financial ServicescoreNew Zealand partnership to revolutionise workplace health and financial wellbeing. Joint venture combining Vitality Works' workplace health expertise with First Capital Financial Services' financial wellbeing capabilities for NZ market.
- SafetyWorkscoreSafetyWorks became part of Vitality Works in 2021, bringing together workplace health, safety and wellbeing services. SafetyWorks provides WHS consulting, risk assurance, and psychosocial risk assessments.
- The Healthy Minds Program and Dr. Tom NehmyminorPartnership with Dr. Tom Nehmy, a global pioneer in preventive psychology, to promote preventive psychology approaches in workplace wellness programs.
- Thrive Therapeutic Software LimitedcoreUK-based company that licenses the Thrive Mental Wellbeing application software. Owns the App and Documents and grants usage rights to Thrive Oceania for Oceania markets. Provides the technology platform, technical support teams, and servers located in UK and EU.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Thrive Mental Health competitors and assessment
Company assessmentDirect peers
- Spring Health: Spring Health is a B2B mental health benefits platform combining assessments, therapy, coaching, and medication services for employers and health plans. Closely comparable to Thrive in model and customer profile, with broader global scale.
- Headspace Health: Headspace Health (combining Headspace and Ginger) delivers mental health support, therapy, and coaching to employers and consumers. It directly competes with Thrive in workplace mental health subscriptions and content-driven care.
- Lyra Health: Lyra Health provides a B2B mental health benefits platform with therapy, coaching, and medication management sold to enterprise employers. It is a direct competitor in the EAP-replacement category with similar proactive engagement strategies.
- Calm Business: Calm Business extends the consumer Calm meditation app to enterprise wellness buyers, providing mental wellbeing content and programs. Comparable to Thrive's content library and B2B distribution motion, though with a less clinical service offering.
- Modern Health: Modern Health is a B2B mental health platform offering therapy, coaching, and EAP modernization to enterprise employers — a directly comparable business model and target customer to Thrive Mental Health, with stronger US presence.
Broad incumbents
- Doctor On Demand: Doctor On Demand provides virtual care including mental health services to employers and health plans via a broad telehealth platform. Overlaps with Thrive on employer mental health delivery but operates as a generalist incumbent rather than a specialist.
- Teladoc Health: Teladoc Health is a broad telehealth incumbent offering virtual mental health as part of a wider portfolio of healthcare services to employers and health plans. Comparable to Thrive on telehealth delivery and enterprise GTM, but as part of a much broader offering.
Emerging players
- Meru Health: Meru Health provides a digital mental health program combining therapist-led treatment, coaching, and digital tools for employers and health systems. Comparable to Thrive as a clinically-led digital mental health program for enterprise buyers.
- Wysa: Wysa offers an AI-driven mental health chatbot combined with human therapist access, sold to employers and health plans. It is an emerging player in B2B mental health with a partially overlapping offering to Thrive's text-based therapy model.
Regional players
- Mente: Mente is a regional Australian/New Zealand-focused mental health platform operating in Thrive's home geography. If accurate, it would represent a more localized direct competitor to Thrive Oceania, though specific market presence is not independently confirmed here.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Thrive Mental Health social profiles
Digital presenceThrive Mental Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thrive Mental Health leadership team
Management profileNumber of profiles
Profiles1 record
Thrive Mental Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thrive Mental Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thrive Mental Health
What does Thrive Mental Health do?
Thrive Mental Health is a 24/7 mental health care platform providing unlimited therapy via text, phone, or video through qualified psychologists. The service includes proactive therapist outreach, clinically validated screening tools (GAD-7, PHQ-9), over 100 hours of CBT-based self-help content, and a real-time analytics dashboard. It is sold as a B2B enterprise subscription to employers, insurers, and healthcare organizations as part of workplace wellbeing programs, with no session caps.
Is Thrive Mental Health a public or private company?
Thrive Mental Health is a private company. It is classified as corporate owned and is currently operating.
When was Thrive Mental Health founded?
Thrive Mental Health was founded in 1898. It employs 11 to 50 people.
Where is Thrive Mental Health based?
Thrive Mental Health is headquartered in North Sydney, Australia, in the Oceania region.
How does Thrive Mental Health make money?
One revenue line is on record: B2B SaaS Subscription.
Who are Thrive Mental Health's main competitors?
Direct peers on record are Spring Health, Headspace Health, Lyra Health, Calm Business and Modern Health. Broad incumbents are Doctor On Demand and Teladoc Health. Emerging players are Meru Health and Wysa. Mente is listed as a regional player.
Does Thrive Mental Health have an API?
No public API is recorded for Thrive Mental Health.
What industry is Thrive Mental Health in?
Thrive Mental Health's product category is Employee Mental Health Platform. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HSADAGAD, Stress Management & Burnout Prevention Coaching. Its NAICS code is 621420 and its SIC code is 8000.