Pacific Outdoor Advertising

What Pacific Outdoor Advertising does

Pacific Outdoor Advertising is a privately held, independent out-of-home (OOH) advertising company headquartered in Seattle, Washington. The company owns and operates an inventory of approximately 150+ advertising displays spanning the Seattle-Tacoma Designated Market Area, including traditional static bulletins (14'x48' and 20'x60' formats), 14 electronic LED digital billboards positioned along major Washington highways (I-5, Highway 527), and custom wallscape murals mounted on building exteriors in downtown Seattle. Coverage extends across Seattle/King County, Tacoma/Pierce County, Snohomish County, Olympia/Thurston-Mason Counties, and Mount Vernon/Skagit County. The digital network reaches over 1.4 million impressions weekly and uses wireless connectivity for real-time content updates on an 8-10 second rotation cycle. All displays undergo Geopath audits for third-party-verified audience measurement, and the company holds membership in the OAAA.

The company's product portfolio is organized into three core lines: Seattle Metro Bulletins (static billboards targeting daily commuters along expressways and major intersections), Seattle Metro Digital Network (LED displays supporting real-time creative updates and dynamic content without incremental production costs), and Seattle Wallscapes (large-format building-mounted murals near Pike Place Market, Climate Pledge Arena, Lumen Field, and T-Mobile Park). Supporting modules include rotary bulletins for portable placement, permanent bulletin contracts ranging from 4 weeks to multiple years, billboard extensions/embellishments (cutouts up to 5' top, 2' sides, 1' bottom), and in-house creative design and installation services delivered as part of turnkey campaign packages.

Pacific Outdoor monetizes primarily through recurring advertising space rentals on a per-spot, per-panel subscription basis, with digital campaigns averaging 6-month contract durations and bulletin placements ranging from short-term 4-week runs to multi-year commitments. Wallscape pricing is structured as longer-duration one-time license arrangements reflecting the custom creative investment. The go-to-market motion is sales-led and consultative, with named account executives providing personalized service including geographic and demographic data analysis, location selection, and end-to-end campaign management. The customer base spans national consumer brands (Dr. Martens, Beachbody on Demand), advertising agencies (Stwan & Company, Mogul Media, The Emery Group), nonprofit organizations (Big Brothers Big Sisters, America's Automotive Trust, Boys & Girls Clubs), and regional small-to-mid-market businesses, with no disclosed revenue, funding history, or management team bios in available source material.

Name

Pacific Outdoor Advertising

Legal name

Pacific Outdoor Advertising

Website

https://pacificoutdooradvertising.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Pacific Outdoor Advertising is a Seattle-based, privately held outdoor advertising company operating 150+ static bulletins, digital LED billboards, and wallscapes across the Pacific Northwest. The firm delivers turnkey OOH campaign services to national brands, agencies, nonprofits, and regional businesses in the Seattle-Tacoma DMA.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

akta.pro secondary industries

Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), OOH Production, Printing & Installation Services (BPAFALAL)

Keywords

• Outdoor advertising
• Billboard advertising
• Digital billboards
• Wallscape advertising
• Out-of-home media

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Billboard Advertising Space Rental: Pacific Outdoor rents advertising space on traditional static billboards (bulletins) and digital displays. Bulletins are typically 14'x48' and 20'x60' in size, positioned in heavy traffic locations such as expressways and major intersections. Rental periods range from short-term (4 weeks) to multi-year contracts for permanent placements. Rotary bulletins can be moved to different locations for broad market coverage.
2. Digital Billboard Advertising: Digital billboard advertising sold on a per-spot basis. Standard full-spot campaigns book 1,200 spots daily at 8 seconds each. Half-spots receive 600 spots daily. Rates quoted individually based on displays scheduled, quantity of locations, time of year, occupancy, and contract length. Typical booking is 4-week basis with 6-month average contract length.
3. Wallscape Advertising: Custom wall mural advertising on building exteriors. Pricing depends on location, size, length of campaign, and demand for inventory. Wallscapes traditionally stay in place longer than traditional billboards due to the custom nature of the creative and advertiser desire for long-term impact.
4. Full-Service Production and Installation: In-house graphic design and production services for seamless execution of creative vision. Installation services included as part of turn-key outdoor advertising packages. Extension and embellishment services available for bulletin customization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Pacific Outdoor Advertising owns and operates out-of-home advertising inventory in the Pacific Northwest, renting space on traditional static bulletins, electronic LED digital billboards, and custom building-mounted wallscapes. The company sells advertising campaigns on a per-spot or contract basis with in-house creative design, production coordination, and installation services bundled into turnkey packages. Geographic coverage spans Seattle, Tacoma, Snohomish County, Olympia, and Mount Vernon markets in Washington State.

Product overview

Pacific Outdoor Advertising operates as a traditional out-of-home (OOH) advertising company offering a unified portfolio of billboard advertising products. The core offering consists of three main product lines: (1) Seattle Metro Bulletins - traditional static billboards in 14'x48' and 20'x60' sizes; (2) Seattle Metro Digital Network - electronic LED digital billboards with 8-10 second rotation and real-time content capability; and (3) Seattle Wallscapes - large-format building-mounted murals in custom sizes. Supporting these are add-on modules including Rotary and Permanent Bulletin placement options, billboard extensions and embellishments, Geopath audience measurement audits, and in-house creative design services. The company provides turnkey services including design, production coordination, and installation across the Seattle/Tacoma metro market and surrounding Washington communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Seattle Metro Bulletins Traditional static billboard advertising inventory in 14'x48' and 20'x60' formats positioned along heavy-traffic expressways and major intersections, with rental periods ranging from 4 weeks to multi-year contracts. Targets daily commuters with extended exposure periods and commands viewer attention through massive scale. Available in rotary (movable) and permanent (fixed) placement options.
• Seattle Metro Digital Network Electronic LED digital billboard network with displays in 14'x48' and 20'x60' sizes featuring 8-10 second ad rotation in a 64-second loop, real-time content streaming, and wireless remote content updates with no added production costs. Standard full-spot campaigns deliver 1,200 daily spots per display, and the network produces over 1.4 million weekly impressions across the Seattle-Tacoma DMA.
• Seattle Wallscapes Custom large-format wall mural advertising on building exteriors in varied sizes and dramatic downtown Seattle locations. Capable of dynamic effects and unusual executions including hand painting, 3D elements, glow-in-the-dark paint, and neon tubing, and designed for long-term placements due to the custom nature of the creative.
• In-House Creative Design and Production Services Full-service graphic design and production capabilities delivered in-house, including creative design, RSS feed integration for dynamic content, large-format printing coordination, and installation. Bundled as part of turnkey outdoor advertising packages, including billboard extensions and embellishments.

Quantifiable outcome

• Outdoor advertising reaches 99% of adults 18-64 weekly, more than any other advertising medium
• +14 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GeopathcoreTechnology or IntegrationGeopath is the industry-standard measurement organization for out-of-home advertising. Pacific Outdoor's displays undergo thorough Geopath audits to guarantee optimal performance and accuracy, providing advertisers with verified impression data.
• OAAA (Out of Home Advertising Association of America)coreStrategic or Co-development PartnerOAAA is the national trade association for the out-of-home advertising industry. Pacific Outdoor is a member, demonstrating commitment to industry standards, best practices, and advocacy for outdoor advertising.
• BCG2 (Boys & Girls Clubs)minorGTM or Marketing PartnerPacific Outdoor partners with BCG2 (Boys & Girls Clubs) as a community-minded partner, providing billboard advertising support for nonprofit visibility campaigns.

Scale indicators11 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Lamar Advertising Company: Lamar is the largest U.S. out-of-home advertising operator with a national footprint of billboards, transit, and digital displays, including a substantial Pacific Northwest presence. It is directly comparable to Pacific Outdoor on the static bulletin and digital billboard product categories, though at vastly greater geographic scale.
• Outfront Media: Outfront Media is a publicly traded national OOH operator with a large billboard and transit portfolio across the U.S., including the West Coast. It competes head-to-head with Pacific Outdoor on static and digital billboard inventory and brings stronger programmatic DOOH capabilities, but operates at much broader scale.
• Clear Channel Outdoor Holdings: Clear Channel Outdoor (CCO) is one of the largest global OOH operators with billboard, digital, transit, and place-based networks including the Seattle market. It is a broad incumbent that competes with Pacific Outdoor for national advertiser budgets and increasingly for digital OOH demand, but offers much wider geographic coverage.

Direct peers

• Adams Outdoor Advertising: Adams Outdoor Advertising is a regional OOH operator primarily in the Midwest/Southeast with a similar mix of static bulletins, digital billboards, and wallscapes sold on a sales-led, consultative basis. It is a direct peer in business model and product breadth, differing only in geographic footprint.
• Fairway Outdoor Advertising: Fairway Outdoor is a regional billboard and digital OOH operator in the U.S. Southeast with a similar mid-sized inventory and consultative sales approach. It is a direct peer in product category (static and digital billboards), target customer (regional and national advertisers), and revenue model (campaign-based inventory rentals).
• Burkhart Advertising: Burkhart Advertising is a long-standing regional outdoor advertising operator with static and digital billboard inventory across selected U.S. markets. It is directly comparable to Pacific Outdoor as a regional, privately held OOH operator with a similar turnkey campaign-management value proposition.

Regional players

• Pratt Outdoor Media: Pratt Outdoor is a regional OOH operator with a similar mix of static bulletins and digital billboards in select U.S. markets. It is a comparable regional peer in product offering and direct sales motion though it does not directly compete in the Pacific Northwest.

Emerging players

• Blip Billboards: Blip is a digital OOH programmatic platform aggregating digital billboard inventory across the U.S. and selling it on a self-service basis to SMB advertisers. It is an emerging player that targets the same advertisers as Pacific Outdoor (local/regional businesses) but via a different (programmatic) delivery model.

Others

• Vistar Media: Vistar Media is a leading programmatic DOOH ad-tech / SSP that aggregates and sells digital OOH inventory on behalf of operators including Pacific Outdoor-class regional players. It is adjacent/ecosystem rather than a direct competitor, but increasingly relevant as programmatic DOOH becomes the primary demand channel for digital billboard inventory.
• Geopath: Geopath is the industry-standard audience measurement organization for U.S. OOH advertising, used by virtually every operator including Pacific Outdoor. It is an ecosystem enabler rather than a competitor but defines the audited-impression currency on which Pacific Outdoor's pricing power depends.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/pacificoutdoor_
• Facebookfacebook.com/pacificoutdooradvertising

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Outdoor Advertising