Roces
Roces Sport Srl is a privately-held Italian manufacturer of inline skates, ice skates, quad roller skates, and adjustable children's ski boots, founded in 1952 and serving recreational, fitness, aggressive, kids, and B2B rental customers across European and global markets through direct e-commerce, B2B, and dealer channels.
- Company typePrivate
- Founded1952
- HeadquartersWest Lebanon, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Roces does
Roces Sport Srl, founded in 1952 in Montebelluna, Italy by Ottorino and Lina Cavasin, is a privately-held designer and manufacturer of inline skates, ice skates, quad roller skates, and adjustable children's ski boots. The company holds proprietary technology including the patented Growth Compensation System (1994) for size-adjustable kids' inline skates — a market standard — and the IDEA Extensible Ski Boot (2006), the first and only truly adjustable children's ski boot. Its portfolio spans aggressive inline skates (iconic M12, Fifth Element, Dogma pro-signature lines), fitness and urban inline skates, quad roller skates, ice skates (figure, hockey, recreational, Ice Glamour, and Eco Line with recycled materials and bioplastic content), kids skates with adjustable sizing, and complementary safety gear and accessories. Roces also operates a dedicated rental program for commercial customers including ice rinks, shopping malls, and recreational facilities, with products engineered for commercial durability and tool-free size adjustment.
Roces monetizes primarily through unit-priced hardware sales across a broad price spectrum (€49.99 entry-level to over €450 premium) denominated in Euros, serving recreational/fitness skaters, aggressive skaters, kids, fashion-conscious buyers, ice hockey and figure skating consumers, junior ski families, and B2B rental operators. Distribution combines direct-to-consumer e-commerce (roces.com with five language sites: English, Italian, French, German, Spanish), a dedicated B2B portal (b2b.roces.com), an authorized global dealer network, and a specialized commercial rental channel. The company differentiates through 70+ years of Italian craftsmanship heritage, a 223+ SKU catalog, signature products like the M12 (in production 35+ years) and PRO shell (the most-produced inline skate shell in history), and sustainability positioning through the Eco Line and plastic-free packaging. The company is family-owned with 11–50 employees and no disclosed institutional investors or public listing.
Roces firmographics
Firmographics- Name
- Roces
- Legal name
- Roces Sport Srl
- Website
- https://roces.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roces Sport Srl is a privately-held Italian manufacturer of inline skates, ice skates, quad roller skates, and adjustable children's ski boots, founded in 1952 and serving recreational, fitness, aggressive, kids, and B2B rental customers across European and global markets through direct e-commerce, B2B, and dealer channels.
- Ownership category
- akta.pro rank
Roces industry classification
Industry- Product category
- Skating Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)
- akta.pro secondary industries
- Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC)
Keywords
Where Roces is headquartered
LocationHeadquarters
- HQ city
- West Lebanon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Roces business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales (Skates and Equipment): Roces generates revenue primarily through the sale of finished skating products including inline skates, ice skates, quad roller skates, ski boots, and accessories. Products are sold at various price points from entry-level to premium.
- B2B / Rental Business: Roces serves the rental market with durable skates designed for commercial use, selling to ice rinks, shopping malls, and recreational facilities. Products feature enhanced durability and easy size adjustment for inventory management.
- B2B Portal Sales: Dedicated B2B platform (b2b.roces.com) for dealers and business customers to purchase products at wholesale quantities.
- Spare Parts and Accessories: Sale of replacement parts including wheels, bearings, liners, buckles, straps, bolts, hardware, and skate bags.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level recreational skates |
| Unit Pricing | Pay-as-you-go | Mid-range fitness and recreational skates |
| Unit Pricing | Pay-as-you-go | Premium aggressive and performance skates |
| Unit Pricing | Multi-year contract | Rental/business skates (B2B) |
| Unit Pricing | Pay-as-you-go | Ice skates |
| Unit Pricing | Pay-as-you-go | Safety gear and accessories |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Roces product offering
Product offeringCore offering
Roces designs and manufactures inline skates, ice skates, quad roller skates, and adjustable ski boots. The company sells finished skating products directly to consumers through roces.com in multiple languages and to business customers (dealers and rental operators) through a dedicated B2B portal, with a broad product portfolio covering aggressive, fitness, recreational, kids', and rental-grade skating equipment plus accessories and protective gear.
Product overview
Roces, established in 1952 and headquartered in Montebelluna, Italy, is a world leader in the design and production of inline and ice skates. The company offers a comprehensive portfolio spanning multiple product lines: Aggressive Inline Skates (M12, Fifth Element, Dogma), Inline Skates (Fitness, Thread, 1992, Urban), Quad Roller Skates (Artistic, Roller), Ice Skates (Eco Line, Recreational, Ice Glamour, Hockey, Figure), Kids Skates & Boots (adjustable ice, inline, quad, ski), IDEA Adjustable Ski Boots, Fun Sports Gear (Boards, Hockey, Scooters), Accessories (bolts, buckles, bags), and Protection Gear (helmets, pads). The portfolio also includes a Rental Program for business customers. Roces combines dynamic performance with refined comfort, with notable innovations including the M12 aggressive skate (1996), first size-adjustable kids' inline skate (1994), IDEA growable ski boot (2006), and Eco Line made from recycled materials (2019).
Differentiator
Problem solved
Functional benefit
Products and services
- Aggressive Inline Skates High-performance inline skates built for grinds, jumps, and technical tricks in street and skatepark environments, featuring reinforced frames, solid cuffs, and replaceable components. Includes the M12, Fifth Element, and Dogma sub-lines for advanced and pro skaters.
- Inline Skates Versatile inline skates for city streets to skate parks, available in fitness, thread, urban, and 1992 sub-categories. Designed for all levels and ages with performance, comfort, and Italian style.
- Quad Roller Skates
- Ice Skates Complete selection of ice skates for men, women and kids including figure skating, hockey, recreational, Ice Glamour fashion line, and Eco Line sustainable models.
- Kids Skates and Boots High-quality adjustable skates and boots for children including ice skates, inline skates, quad skates, and ski boots. Features the patented Growth Compensation System (GCS) adjustable sizing to grow with children across multiple seasons.
- IDEA Size Adjustable Ski Boot
- Fun Sports Gear
- Skating Protection Gear
- Accessories for Skaters
- Rental Program
Quantifiable outcome
- Growth Compensation System has become a market standard adopted industry-wide
- +2 more outcomes
Companies that use Roces
Customer profileSegments7 records
Ideal customer profiles4 records
Roces technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Roces partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Roces competitors and assessment
Company assessmentDirect peers
- Bauer: Dominant ice hockey equipment manufacturer including ice skates. Directly comparable to Roces' hockey skate line and competes in the same ice rink and recreational facility channels.
- K2 Skates: Major inline and ice skate manufacturer with broad product portfolio spanning fitness, recreational, and aggressive segments. Directly competes with Roces in inline skates and shares similar multi-channel distribution.
- Powerslide: German inline skate specialist covering aggressive, freeskate, speed, and urban segments. Closely comparable to Roces' aggressive inline portfolio and shares the European heritage and premium positioning.
- Rollerblade: The original inline skate brand and global market leader in fitness and recreational inline skates. Directly comparable to Roces across the inline skate category with overlapping fitness, urban, and kids' product lines.
- Seba Skates: Premium aggressive and freeskate inline skate brand focused on urban and street skating. Directly comparable to Roces' M12, Fifth Element, and Dogma product lines serving the same aggressive skating community.
- CCM Hockey: Major ice hockey equipment brand offering hockey sticks, skates, and protective gear. Directly comparable to Roces' hockey skate line and competing for the same recreational hockey player segment.
- Jackson Ultima: Specialized figure skate manufacturer serving competitive and recreational figure skaters. Directly comparable to Roces' Paradise and Welkin figure skate models serving similar ice rink customers.
Broad incumbents
- Tecnica Group: Italian ski boot and outdoor footwear conglomerate owning multiple winter sports brands including Blizzard and Nordica. Comparable through overlapping ski boot category and Italian manufacturing heritage.
- Salomon: Global winter sports and outdoor footwear leader owned by Amer Sports. Comparable to Roces through ski boot and winter footwear categories with broader market reach and significantly larger scale.
Emerging players
- USD Skates: Specialized aggressive inline skate brand competing for the same aggressive skating niche as Roces' M12 and Fifth Element lines, with overlapping pro-athlete endorsement models.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Roces social profiles
Digital presenceRoces financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roces leadership team
Management profileNumber of profiles
Roces funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roces M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roces
What does Roces do?
Roces designs and manufactures inline skates, ice skates, quad roller skates, and adjustable ski boots. The company sells finished skating products directly to consumers through roces.com in multiple languages and to business customers (dealers and rental operators) through a dedicated B2B portal, with a broad product portfolio covering aggressive, fitness, recreational, kids', and rental-grade skating equipment plus accessories and protective gear.
Is Roces a public or private company?
Roces is a private company. It is classified as family owned and is currently operating.
When was Roces founded?
Roces was founded in 1952. It employs 11 to 50 people.
Where is Roces based?
Roces is headquartered in West Lebanon, United States, in the North America region.
How does Roces make money?
Four revenue lines are on record. Hardware Sales (Skates and Equipment) is the primary driver. The others are B2B / Rental Business, B2B Portal Sales and spare Parts and Accessories.
Who are Roces's main competitors?
Direct peers on record are Bauer, K2 Skates, Powerslide, Rollerblade, Seba Skates, CCM Hockey and Jackson Ultima. Broad incumbents are Tecnica Group and Salomon. USD Skates is listed as an emerging player.
Does Roces have an API?
No public API is recorded for Roces.
What industry is Roces in?
Roces's product category is Skating Equipment. Its primary akta.pro industry code is CRAMABAJ, Winter Sports (Ski/Snowboard) Retail, with a secondary code of CRAMAJAA, Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles). Its NAICS code is 33992 and its SIC code is 3949.