USA SKATES, INC.

What USA SKATES, INC. does

USA Skates, Inc. is a privately held specialty e-commerce and pro-shop retailer of figure skates, hockey equipment, and quad and inline roller skates, headquartered in Anaheim, California. The company sells third-party branded products from a broad portfolio of manufacturers — including Jackson, Riedell, Edea, Risport, Bauer, Moxi, Sure Grip, John Wilson, Matrix, MK, Paramount, Graf, Harlick, SP Teri, and Zuca — spanning competitive and recreational segments, with a catalog that includes complete skates, boots, blades, apparel (dresses, jackets, skating pants, tights), protective gear, bags, and consumable accessories such as guards, soakers, and laces. The underlying technology is a BigCommerce-hosted online storefront with standard e-commerce functionality (account creation, wishlist, shopping cart) and a global shipping footprint, complemented by a single physical retail store at 300 W Lincoln Blvd, Anaheim.

The business operates a direct-to-consumer retail model, monetizing one-time product sales across a wide price range (approximately $8 for basic accessories to over $1,000 for premium competitive boots and $750 for top-end blades). Revenue is generated through individual unit purchases, bundled figure skate packages, and themed gift certificates, with no subscription, rental, or service-revenue model disclosed. GTM motion is DTC e-commerce first, supported by SEO-optimized product and sizing-chart content and an email newsletter signup for promotional offers; the company does not disclose any B2B, wholesale, or institutional customer relationships.

Customer segmentation is horizontal by use case, targeting recreational figure skaters, competitive figure skaters, hockey players across youth to senior levels, and quad roller skaters across artistic, derby, outdoor, and rhythm disciplines. The company self-positions as the "#1, #2, #3 Online Parts Store," claims expertise in brand-specific sizing, and offers an in-house skate repair service. No AI/ML capabilities, funding history, headcount, subsidiaries, parent company, or financial disclosures are present in the source data.

Name

USA SKATES, INC.

Legal name

USA Skates, Inc.

Website

https://usaskates.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

USA Skates, Inc. is a privately held Anaheim, California-based DTC e-commerce and pro-shop retailer selling third-party branded figure skates, hockey equipment, quad and inline roller skates, apparel, accessories, and repair services to recreational and competitive skaters, with international online shipping.

Ownership category

akta.pro rank

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Retail Product Sales: One-time product sales of skating equipment including figure skates, hockey skates, roller skates, inline skates, blades, boots, apparel, and accessories. The company operates as an e-commerce retailer selling products from multiple third-party brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

USA Skates, Inc. is a specialty retailer that sells figure skates, hockey skates, quad roller skates, inline skates, blades, boots, apparel, and skating accessories online through its BigCommerce-powered e-commerce site and via its pro shop in Anaheim, California. The company carries multiple premium brands such as Jackson, Riedell, Edea, Risport, Moxi, Sure Grip, and Bauer, serving recreational and competitive skaters across all skill levels.

Product overview

USA Skates, Inc. is an online specialty retailer of skating equipment and apparel. Their product portfolio centers on three main categories: Figure Skating (competitive and recreational skates, boots, blades, and apparel from Jackson, Riedell, Edea, Risport, and other brands), Hockey Equipment (including Bauer skates, helmets, protective gear, and goalie equipment), and Quad/Inline Roller Skates (from Moxi, Sure Grip, Riedell, and Edea). They also offer a comprehensive range of skating accessories including bags (Zuca), guards, soakers, laces, and replacement blades from John Wilson, Matrix, MK, and Paramount. The company positions itself as a top online parts store and carries products across all skill levels from beginner to competitive.

Differentiator

Problem solved

Functional benefit

Products and services

• Jackson Figure Skates Jackson brand figure skates for competitive and recreational skating across girls', women's, boys', and men's categories with various support levels and blade configurations.
• Riedell Figure Skates Riedell figure skates from beginner through advanced levels including Topaz, Ruby, 255 Motion, and Stride series with various blade options.
• Figure Skate Boots Figure skate boots from Jackson, Riedell, Edea, Risport, Aura, Graf, Harlick, and SP Teri, in support levels ranging from beginner to professional.
• Figure Skate Blades Replacement figure skate blades from John Wilson, Matrix/Ultima, MK, Paramount, Riedell, and Ultima, in competition, intermediate, and entry-level options.
• Quad Roller Skates Quad roller skates from Edea, Jackson, Moxi, Riedell, and Sure Grip for artistic, derby, outdoor, rhythm, and speed skating.
• Hockey Equipment Complete hockey equipment including Bauer skates, hockey bags, helmets, cages and shields, jerseys, socks, goalie gear, and protective equipment.
• Inline Skates and Components Inline skates, wheels, bearings, Snow White chassis, and related accessories for inline skating.
• Skate Accessories and Bags Accessories including skate guards, soakers, laces, gloves, boot covers, skate tape, Zuca and Carry Bags, Wheel Bags, plus skate repair services.
• Figure Skate Apparel Figure skating apparel including dresses, jackets, shirts, shorts, skating pants, skirts, and tights for girls and women.
• Figure Skate Packages Pre-bundled figure skate packages pairing boots with appropriate blades, including Edea Ice Discovery Intro and Deluxe packages.
• Moxi Beach Bunny Skates Popular Moxi recreational quad roller skates featured at $169.99.
• Riedell Dart Roller Skate Entry-level Riedell roller skate featured at $174.99.
• Sure Grip Slick Fo-Mac Wheels Sure Grip brand roller skate wheels featured at $144.99.
• Risport Scott Hamilton Figure Skate Beginner instructional figure skate from Risport priced at $209.99.
• Gift Certificates Gift certificates available in various themes including Birthday, Boy, Celebration, Christmas, General, and Girl.
• Skate Repair Services Repair services for figure skates, hockey skates, and roller skates accessible from the site navigation.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and major.

• JacksoncoreChannel Partner/ Reseller/ DistributorJackson Ultima is a major brand partner whose figure skates, boots, and blades are sold through USA Skates. Jackson is a leading manufacturer of figure skating equipment.
• RiedellcoreChannel Partner/ Reseller/ DistributorRiedell is a key brand partner providing figure skates, boots, and blades. Riedell manufactures complete skating solutions from recreational to competitive levels.
• EdeacoreChannel Partner/ Reseller/ DistributorEdea is an Italian manufacturer of figure skating boots sold through USA Skates, known for innovative lightweight designs.
• RisportcoreChannel Partner/ Reseller/ DistributorRisport is an Italian figure skate manufacturer whose products are distributed through USA Skates.
• BauermajorChannel Partner/ Reseller/ DistributorBauer is a major hockey equipment brand sold through USA Skates, including hockey skates, helmets, and protective gear.
• Sure GripmajorChannel Partner/ Reseller/ DistributorSure Grip manufactures quad roller skates and accessories, sold through USA Skates for roller skating customers.
• MoximajorChannel Partner/ Reseller/ DistributorMoxi is a popular roller skate brand known for Beach Bunny and other recreational quad skates, distributed through USA Skates.
• BigCommercecoreTechnology or IntegrationE-commerce platform provider powering the USA Skates online store with hosted shopping cart, payment processing, and inventory management.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edea: Italian manufacturer of premium figure skating boots known for innovative lightweight designs, sold through USA Skates and direct to consumers globally. Comparable at the premium competitive figure skating price point where USA Skates' higher-margin sales are concentrated.
• Riedell Shoes: Major U.S. manufacturer of figure and roller skates that also sells direct to consumers. Comparable as both a brand partner and a competing sales channel, with broader manufacturing capabilities than USA Skates' pure-retail model.
• Bauer Hockey: Dominant global hockey equipment brand that distributes through USA Skates and operates its own DTC channel. Comparable across the hockey equipment portfolio and represents both a key brand partnership and a direct competitive sales channel.
• Sure Grip: Long-established manufacturer of quad roller skates, plates, and accessories. Comparable to USA Skates' roller skating product line as both a brand partner and a direct-to-consumer competitor in the derby, rhythm, and artistic skating segments.
• Jackson Ultima: Leading North American figure skate manufacturer and a core brand partner of USA Skates. Operates a direct sales channel that overlaps with USA Skates' competitive figure skating offering, making it both supplier and competitor.

Direct peers

• Pure Hockey: One of the largest U.S. specialty hockey equipment retailers with both online and physical store presence. Directly comparable to USA Skates' hockey equipment line, with a similar multi-brand model and pricing structure, though at significantly larger scale.
• HockeyMonkey: Multi-channel hockey equipment retailer carrying Bauer, CCM, and other major brands online and through physical stores. Directly comparable to the hockey equipment portion of USA Skates' catalog, with overlapping supplier relationships and similar customer base.
• Moxi Skates: A premium roller skate brand (Moxi Beach Bunny, Lolly, etc.) that sells directly to consumers in addition to wholesale distribution through USA Skates. Represents the dual-threat of brand partner and DTC competitor in the quad roller skating category.
• Inline Warehouse: Long-standing online specialty retailer for inline skates, wheels, bearings, and accessories. Comparable to USA Skates' inline skating category in target customer (roller/inline enthusiasts), SKU breadth, and direct-to-consumer e-commerce model.

Regional players

• ProSkateland: U.S.-based specialty retailer of roller and inline skates serving recreational and derby customers. Comparable to USA Skates in customer overlap and product mix, with a regional retail footprint that competes in overlapping geographic markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/usa-skates-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USA SKATES, INC.