Grande Prêmio

What Grande Prêmio does

Grande Prêmio is a privately held Brazilian digital media company founded in 1995 and headquartered in São Paulo, focused exclusively on motorsport and motorcycling coverage. It serves Portuguese-speaking motorsport fans in Brazil through a destination website (grandepremio.com.br), native iOS and Android mobile applications, a YouTube channel (@GrandePremio), and a dedicated video platform (GPTV). Editorial coverage spans more than 15 racing categories, including Formula 1, Formula 2, Formula 3, Formula E, MotoGP, IndyCar, WEC, Stock Car, NASCAR Brasil, rally, karting, and esports, delivered in real time alongside championship classifications, photo galleries, exclusive interviews, and analysis. The platform also operates a Spanish-language edition, expanding its reach into the broader Lusophone and Latin American motorsport audience.

The company's product surface has expanded materially in recent years to include Grande Premium, a paid subscription tier offering exclusive content and an ad-free experience; GPTV, a video platform with continuous '24 horas' programming; Chefão GP, a dedicated Formula 1 leadership and team-management editorial section; and a betting/casino content section with affiliate monetization. Distribution occurs through owned digital channels (website, mobile apps, YouTube, GPTV) and a 'Onde Assistir' TV programming guide that directs audiences to broadcast coverage.

Revenue is generated through two principal streams: digital advertising across the website and video inventory, and recurring consumer subscription fees from Grande Premium. Pricing for the premium tier is not publicly disclosed. The company has 11–50 employees, no disclosed parent company, no institutional funding rounds, and no M&A activity in the available record, indicating an independent, founder- or closely-held operating profile.

Name

Grande Prêmio

Legal name

Grande Prêmio

Website

https://grandepremio.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Grande Prêmio is a Brazilian motorsport digital media company, founded in 1995, that delivers Portuguese- and Spanish-language coverage of F1, MotoGP, IndyCar, WEC, and other series via its website, mobile apps, YouTube channel, and GPTV video platform, monetized through advertising and a Grande Premium subscription.

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

akta.pro secondary industries

Motorsport Event Promoters & Race Organizers (MPAKADAE), Motorsports Leagues & Series (MPAKAAAH)

Keywords

• Motorsport news media
• Racing coverage portal
• Digital sports journalism
• Motorsport video content
• Premium sports subscription

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Content Production

Revenue model

1. Advertising: The platform generates revenue through digital advertising on its website and video content, including display ads, sponsored content, and promotional placements across its racing news coverage.
2. Premium Subscription (Grande Premium): Subscription-based model offering exclusive content, ad-free experience, and enhanced access to motorsport coverage for paying members.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Grande Prêmio is a Brazilian digital motorsport media company that publishes Portuguese-language news, real-time race results, championship classifications, exclusive interviews, photo galleries, and video content covering Formula 1, Formula 2, Formula 3, MotoGP, IndyCar, Formula E, WEC, NASCAR, Stock Car, and other racing series. The platform distributes content through its website, iOS and Android mobile apps, YouTube channel, and the GPTV video platform, and monetizes through digital advertising and a premium subscription tier (Grande Premium) offering ad-free access and exclusive content.

Product overview

Grande Prêmio is a Brazilian motorsport media platform offering comprehensive news coverage, live race coverage, video content, and multimedia across multiple racing disciplines including Formula 1, Formula 2, Formula 3, MotoGP, IndyCar, Formula E, WEC, NASCAR, Stock Car, Rally, and Karting. The platform operates through its core website (grandepremio.com.br) delivering real-time news and classifications, GPTV for video streaming, Grande Premium as a subscription tier for exclusive content, the Chefão GP section for F1 leadership coverage, and mobile applications for iOS and Android. The platform also provides photo galleries, TV programming guides, and betting partnership links, positioning itself as a one-stop destination for Brazilian motorsport enthusiasts.

Differentiator

Problem solved

Functional benefit

Brands

• Grande Premium: Premium subscription service offering exclusive content, ad-free experience, and additional coverage for Grande Prêmio subscribers.
• GPTV
• Chefão GP

Products and services

• Grande Prêmio Website Brazilian motorsport news portal providing real-time coverage, race results, classifications, analysis, and multimedia content across Formula 1, Formula 2, Formula 3, MotoGP, IndyCar, Formula E, WEC, and other racing categories for Portuguese-speaking motorsport fans.
• GPTV (Grande Prêmio TV)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Globo Esporte: Brazil's largest general sports media property covering football, F1, MotoGP, Olympics and more. Comparable as a high-traffic Brazilian sports media destination that competes for motorsport eyeballs and ad budgets, though motorsport is one of many verticals rather than the sole focus.
• Fórmula 1 (official F1 site): Official F1 digital destination offering news, video, live timing, and exclusive content. Comparable as a motorsport media product with global scale, representing both a content competitor and a potential partnership/rights counterpart for Grande Prêmio's F1 coverage.
• ESPN Brasil: Brazilian arm of ESPN covering F1, MotoGP, and major sports with editorial, video, and broadcast integration. Comparable as a Brazilian sports media competitor for motorsport audiences and sponsors, with broader sports coverage as its differentiator.
• UOL Esporte: Major Brazilian sports news portal under the UOL umbrella. Comparable as a Brazilian digital sports media outlet covering motorsport among other sports, competing for the same Portuguese-speaking audience and advertising pool.

Direct peers

• The Race: Digital-first motorsport media outlet producing news, video, and podcasts across F1, MotoGP, IndyCar, WEC, and other series. Comparable in its digital-native, multi-series editorial approach and YouTube-led video strategy to Grande Prêmio's GPTV model.
• Motorsport.com: One of the largest global motorsport news and media networks, covering F1, MotoGP, NASCAR, IndyCar and other series. Directly comparable to Grande Prêmio as a multi-series motorsport digital publisher with advertising and subscription revenue, though operating globally rather than Brazil-specific.
• RacingNews365: Dedicated F1-focused motorsport news portal with global reach. Comparable as a motorsport-specific digital media brand monetized through advertising and audience engagement, though narrower in series coverage than Grande Prêmio.
• Motorsport.tv: Video-on-demand motorsport streaming platform owned by Motorsport Network. Comparable to Grande Prêmio's GPTV product as a video-first motorsport content destination, though operating at global rather than Brazilian scale.
• Crash.net: Long-running motorsport news site covering MotoGP, F1, WSBK, and other series. Directly comparable as a multi-series motorsport digital publisher targeting enthusiast audiences with news and live coverage.
• Autosport: Historic motorsport media brand (owned by Motorsport Network) covering F1, WEC, MotoGP and endurance racing with news, analysis, and statistics. Comparable as a long-standing motorsport editorial brand with digital distribution, though UK-rooted rather than Lusophone-focused.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@GrandePremio
• Xx.com/grandepremio
• Facebookfacebook.com/grandepremio
• LinkedInlinkedin.com/company/grandepremio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grande Prêmio