What Squish does

SQUISH Candies Canada, operated by Oink Oink Candy Inc., is a Montreal-based privately held confectionery company founded in 2014 by Sarah Segal that designs and markets artisanal gourmet gummy candies, with a core specialization in plant-based, vegan formulations using pectin as a gelatin alternative alongside real fruit juices, spices, herbs, and organic cane sugar or maltitol syrup. The product portfolio spans over 25 (and reportedly up to 50) original flavor profiles — including signature SKUs such as Vegan DinoSours, Vegan Cherry Watermelon Crush, Vegan Sour Peach Hearts, Sour Grapefruit + Blood Orange, Sour Rainbow Bears, Vegan Baby Elephants, Vegan Magic, and Mango Maracuja — organized into Vegan, Gluten-Free, Bestsellers, and Classic collections, with cocktail-inspired flavor profiles, RSPO-certified sustainable palm oil coatings, and fully recyclable packaging as notable technical and sustainability differentiators. Products are manufactured or sourced through European and North American artisans and priced from $6.99 CAD per 120g bag, with promotional bundles (5 for $30, 2 Ultimate Sharing Boxes for $80) and eGift cards in $10–$200 denominations.

The business operates a hybrid go-to-market model combining a Shopify-powered direct-to-consumer e-commerce storefront (squishcandies.ca) shipping across Canada and the continental United States, a wholesale "Become a Retailer" program distributing through an extensive Canadian retail partner network (Shop Makers, Royal Canadian Mint gift shops, Brunet pharmacies, Welk's General Store, Lit Wine & Books, Belle General, Caroline Cellars Winery, La fromagerie Atwater, and other specialty boutiques), a Mont-Royal warehouse pickup option, and a contact-driven B2B Corporate Gifting and Office Gummies program for employee appreciation, client gifts, event giveaways, and custom branded projects. The customer base is segmented across individual consumers (primary), corporate/business clients, retail partners, and celebration planners, served through social-media-led top-of-funnel demand (Instagram, Facebook, Pinterest, TikTok), blog content, email marketing, and earned media. The company is founder-owned and bootstrapped with no disclosed external funding, prior retail storefront closures, and documented sustainability outcomes including a 15-ton waste reduction (40–50% improvement), 10+ box reuse cycles, and 50% reduction in cleaning product reliance.

Name

Squish

Legal name

Oink Oink Candy Inc.

Website

https://squishcandies.ca

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

SQUISH Candies is a Montreal-based, female-founded gourmet gummy candy company founded in 2014 that sells 25–50 vegan and artisanal flavors directly to consumers via Shopify e-commerce, through Canadian wholesale retail partners, and via B2B corporate gifting across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Mont-royal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online retail sales of gourmet gummy products through their Shopify-powered e-commerce platform to individual consumers in Canada and the United States. Products are sold in various sizes including 120g small bags and larger sharing boxes.
2. Corporate Gifting & B2B: B2B sales to corporate clients for employee appreciation, client gifts, event giveaways, and brand activations. Includes custom packaging, curated candy selections, and branded gift options.
3. Wholesale to Retailers: Wholesale distribution of products to retail partners including specialty food stores, gift shops, pharmacies, and boutique retailers across Canada.
4. Gift Cards: Digital e-gift cards sold online in various denominations ($10, $20, $25, $50, $100, $200) for gifting purposes.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Squish manufactures and sells artisanal gourmet gummy candies, with a primary focus on plant-based vegan formulations made with pectin instead of gelatin. The company sells individual 120g bags, mix-and-match bundles, sharing boxes, and curated collections through its own Shopify e-commerce store, while also supplying wholesale to retail partners and operating a corporate gifting and bulk office supply service.

Product overview

Squish is a Montreal-based gourmet gummy candy company founded in 2014, operating as a direct-to-consumer e-commerce platform powered by Shopify. The company offers over 25 original gourmet vegan gummy flavours, including signature products like Vegan DinoSours, Vegan Cherry Watermelon Crush, Vegan Sour Peach Hearts, Sour Grapefruit + Blood Orange, Sour Rainbow Bears, Vegan Baby Elephants, Vegan Magic, and Mango Maracuja. The product portfolio includes Mix & Match 5 for $30 promotional offerings and Ultimate Sharing Boxes at 2 for $80. Beyond retail, Squish provides corporate services including Office Gummies bulk ordering, Corporate Gifting programs, and Custom Projects with personalized packaging and branding options. Products are organized into collections including Vegan, Gluten-Free, Bestsellers, and Classic, with Online eGift Cards available in denominations from $10 to $200. The company sources its artisanal gummies from candy artisans in Europe and North America while maintaining headquarters in Montreal, Quebec.

Differentiator

Problem solved

Functional benefit

Products and services

• Vegan DinoSours Vegan dinosaur-shaped sour gummy candies offering intense flavor profiles, sold as 120g bags starting from $6.99 to individual consumers online and through wholesale and corporate gifting channels.
• Vegan Cherry Watermelon Crush Fruity vegan gummy candy combining cherry and watermelon flavor profiles, sold as 120g bags from $6.99 to individual and corporate customers.
• Vegan Sour Peach Hearts Heart-shaped sour vegan gummy candy with peach flavor, sold as 120g bags from $6.99 to individuals, retailers, and corporate clients.
• Sour Grapefruit + Blood Orange Sour vegan gummy candy combining grapefruit and blood orange citrus flavors, sold in 120g bags from $6.99 across DTC, retail, and B2B channels.
• Sour Rainbow Bears Sour rainbow-colored bear-shaped vegan gummy candies sold in 120g bags from $6.99 through online, wholesale, and corporate channels.
• Vegan Baby Elephants Vegan gummy candy shaped like baby elephants, part of Squish's specialty shape collection, sold in 120g bags from $6.99.
• Vegan Magic Vegan gummy candy with Squish's signature Magic flavor profile, sold as a 120g bag from $6.99.
• Mango Maracuja Tropical fruit-flavored gummy candy combining mango and passion fruit (maracuja) sold as 120g bags from $6.99 across DTC and wholesale channels.
• Ultimate Sharing Box Large sharing-sized box of assorted gourmet gummies designed for gifting and group occasions, priced at 2 for $80 CAD.
• Online eGift Card Digital gift cards available online in denominations of $10, $20, $25, $50, $100, and $200 for gifting to other consumers.
• Movie Night Box Curated box of gummy candies designed for movie night snacking occasions, sold to individual consumers through the DTC storefront.
• Mix & Match 5 Bags for $30 Promotional mix-and-match bundle offering any 5 small 120g bags for a flat $30 CAD rate, sold through the DTC storefront to individual consumers.
• Office Gummies Corporate bulk ordering service providing vegan, sour, fruity, and classic gummy selections for stocking office kitchens, meeting rooms, and team celebrations at businesses.
• Corporate Gifting Customized corporate gifting solutions for employee appreciation, client thank-yous, holiday gifting, and event giveaways sold to businesses via [email protected].
• Custom Projects Personalized candy solutions for businesses including custom packaging, curated selections, branded gifts, and event favors developed per client request.

Quantifiable outcome

• 881 customer reviews with overwhelmingly positive sentiment, demonstrating high customer satisfaction
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationShopify powers Squish's e-commerce platform, enabling their online storefront, payment processing, and order management. Shopify also provides personalized advertising services and consumer privacy protections.
• Canada PostcoreTechnology or IntegrationPrimary shipping carrier for domestic Canadian deliveries. Customers can specify delivery preferences including package drop-off locations away from direct sunlight.
• RSPO (Roundtable on Sustainable Palm Oil)minorStrategic or Co-development PartnerRSPO certification ensures Squish's palm oil and palm kernel oil come from plantations that prevent deforestation by not being situated in areas of strong biodiversity.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SmartSweets: SmartSweets is a direct competitor in low-sugar, better-for-you gummy candy, with similar target consumer (health-conscious snackers, parents) and direct-to-consumer plus retail distribution across North America.
• Candy Kittens: Candy Kittens is a premium, vegan-friendly gummy candy brand in the UK with bold flavor profiles, positioning itself similarly to Squish in the artisanal, design-forward adult confectionery segment.
• Albanese Confectionery: Albanese is a US-based premium gummy manufacturer known for flavor breadth and quality, comparable to Squish's gourmet positioning while operating at significantly larger manufacturing scale.
• Surf Sweets: Surf Sweets makes organic, allergen-friendly gummy bears and fruity candy, mirroring Squish's plant-based, clean-ingredient positioning and selling through natural and specialty grocery channels in North America.
• YumEarth: YumEarth produces organic, allergen-free gummy and candy products for kids and adults, directly overlapping with Squish's vegan, gluten-free, no-artificial-additive value proposition and mainstream retail distribution.
• Sugarfina: Sugarfina is a premium adult candy boutique that sells upscale, giftable confections including gummies, comparable to Squish's gifting-first, cocktail-inspired, premium-priced positioning and DTC/wholesale model.

Emerging players

• Project 7: Project 7 is a better-for-you candy brand offering gourmet gummies and chocolates with charitable and clean-label positioning, partially overlapping Squish's premium, conscious-consumer target market.

Regional players

• The Natural Confectionery Co. The Natural Confectionery Co. (owned by BellRing Brands/YumEarth-adjacent portfolio) makes no-artificial-color gummy candies primarily in Australia, comparable in product philosophy to Squish but operating in a different geographic market.

Broad incumbents

• Haribo: Haribo is the dominant global gummy bear brand and a broad incumbent; it has expanded into vegan/organic lines (e.g., Haribo Organic), directly threatening artisanal gummy specialists like Squish with massive marketing and distribution scale.
• Trolli: Trolli, owned by Ferrara Candy, is a leading sour gummy brand competing in the same flavor space as Squish's Sour Rainbow Bears and Sour Grapefruit + Blood Orange, representing the scaled competitive benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/squishcandy
• Facebookfacebook.com/squishcandy
• Instagraminstagram.com/squishcandy
• Pinterestpinterest.ca/squishcandy
• TikToktiktok.com/@squishcandies
• LinkedInlinkedin.com/company/squish-candy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Squish