Out of Home Masters

What Out of Home Masters does

Out of Home Masters is a Netherlands-headquartered private firm specializing in the planning and purchasing of digital out-of-home (DOOH) advertising inventory. The company operates from Almere and was founded in 2015, positioning itself as a specialist intermediary between advertisers and digital outdoor media owners rather than a full-service creative or media agency. Its functional role is narrowly defined around media planning and media buying for the DOOH channel, a sub-segment of the broader out-of-home advertising market that has been migrating from static to digital screens over the past decade. The website domain (outofhomemasters.nl) and Dutch operating base suggest the firm's primary service territory is the Netherlands, with no documented international expansion in the available data.

The company is privately held with no disclosed investors, parent company, subsidiaries, or funding history, and operates with a small team of 11-50 employees. No products, pricing models, customer logos, contract values, or case studies are documented in the input data, which constrains any view of revenue mix, client concentration, or go-to-market mechanics. Likewise, no leadership team, technology stack, or proprietary tooling is disclosed, so the underlying operational model — whether buying desk, agency-of-record, or programmatic-trading entity — cannot be determined from the supplied information. The absence of disclosed revenue, ARR, GMV, M&A activity, or strategic transactions over the period 2015-present indicates either a low-disclosure profile or a sub-scale, owner-operated business.

Business model mechanics are accordingly inferred rather than confirmed: as a DOOH planning and purchasing intermediary, the firm would typically earn either a media-buying commission/rebate from media owners or a planning/buying fee from advertisers (or a blended model). The Dutch DOOH market is fragmented and dominated by a small number of media owners (e.g., JCDecaux, Clear Channel, Exterion), so a specialist intermediary's defensibility depends on long-standing relationships on both sides of the market. Given limited data, any assessment of scale, pricing power, or durability of the business model remains indicative only.

Name

Out of Home Masters

Website

https://outofhomemasters.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Out of Home Masters is a Netherlands-based specialist intermediary that plans and purchases digital out-of-home (DOOH) advertising for advertisers in the Dutch market, operating from Almere with 11-50 employees.

Ownership category

akta.pro rank

Product category

Outdoor Advertising Services

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE)

Keywords

• Outdoor advertising
• Digital out-of-home media
• Media planning services
• Media buying agency
• Digital billboard advertising

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Out of Home Masters specializes in the planning and purchasing of digital outdoor advertising services. The company helps advertisers select and procure digital out-of-home (DOOH) media placements, acting as a specialist agency in the Dutch market.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital outdoor advertising planning and purchasing Specialist service for advertisers and brands covering the planning and procurement of digital out-of-home (DOOH) advertising placements in the Netherlands market.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Posterscope: Dentsu-owned global OOH and DOOH specialty media agency. Direct competitor in the same product category — OOH/DOOH media planning and buying — with a much larger global footprint and access to multinational advertisers.
• Talon Outdoor: Independent OOH and DOOH media planning and buying agency operating across the UK and Europe. Directly comparable to Out of Home Masters as a specialist DOOH planner/buyer serving advertisers with similar services; the source data even references talonooh.nl, suggesting an adjacent market relationship.
• Kinetic Worldwide: WPP-owned OOH media agency offering planning, buying, and activation across traditional and digital out-of-home. Directly comparable as a specialist OOH/DOOH planning and buying agency, though with significantly greater scale and global reach.

Emerging players

• Hivestack: Programmatic DOOH supply-side platform that enables automated buying of digital out-of-home inventory. Comparable in the DOOH planning/buying value chain, though operating as a technology platform rather than a traditional agency intermediary.
• Vistar Media: Programmatic DOOH ad-tech platform offering planning, buying, and measurement tools for digital out-of-home campaigns. Adjacent competitor in DOOH buying, particularly relevant as programmatic DOOH threatens the manual planner/buyer model.

Broad incumbents

• JCDecaux: World's largest out-of-home advertising company and a major DOOH media owner across Europe including the Netherlands. Comparable as a major counterparty in DOOH inventory, but operates on the media-owner side of the value chain rather than as an independent buying agency.
• Clear Channel Outdoor: Large global OOH media owner with significant DOOH operations across Europe and the Americas. Comparable as a DOOH market participant, though primarily a media owner/seller rather than an independent planning and buying agency.
• Havas Media (OOH practice): Global media agency network with OOH/DOOH planning and buying capabilities operating under the Havas Media umbrella. Comparable as a full-service agency that competes for OOH/DOOH planning and buying budgets, though OOH is one of many channels within a broader portfolio.

Regional players

• Ströer: German-headquartered OOH and DOOH media owner with strong DACH-region presence and growing operations in other European markets. Comparable as a major DOOH counterpart in continental Europe, though primarily a media owner rather than an independent buyer.
• Ocean Outdoor: UK and Northern Europe-focused premium digital out-of-home media owner. Comparable in DOOH operations and a likely media-owner counterparty for a Dutch specialist buyer, but primarily a media owner serving premium UK/Scandinavian markets.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/OOH_Masters
• Facebookfacebook.com/outofhomemasters
• LinkedInlinkedin.com/company/out-of-home-masters

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Out of Home Masters