Danbury
Danbury Chrysler Jeep Dodge Ram Fiat is a privately-held, single-location Stellantis franchised dealership in Danbury, CT, selling and servicing new and pre-owned Chrysler, Dodge, Jeep, RAM, and FIAT vehicles, parts, and financing for individual consumers across greater Danbury, CT and Brewster, NY.
- Company typePrivate
- Founded1998
- HeadquartersDanbury, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Danbury does
Danbury Chrysler Jeep Dodge Ram Fiat, operating as Danbury Dodge, is a privately-held, multi-brand franchised automobile dealership founded in 1998 and owned by founder Andre Laporte. The business operates from a single location at 100B Federal Road in Danbury, Connecticut, and sells and leases new and pre-owned vehicles across five Stellantis brands — Chrysler, Dodge, Jeep, RAM, and FIAT — supplemented by a certified Mopar service center, a genuine OEM parts department, and an in-house finance department. Its customer base is composed of individual consumers and families in the greater Danbury area, including Norwalk, New Milford, Brewster NY, Waterbury CT, Fairfield CT, and Carmel NY, with a stated positioning around transparent, low-pressure sales and full-lifecycle vehicle ownership support.
The dealership generates revenue across six streams: new vehicle sales (front-end gross profit over dealer invoice plus manufacturer incentives), pre-owned vehicle sales (margin plus certification fees), vehicle leasing (recurring payments over 36-60 month terms), F&I origination (finance reserve income from lender relationships), service and maintenance (oil changes, brakes, tires, complex repairs via factory-trained Mopar technicians), and genuine Mopar parts and accessories (sold online and in-store). Pricing varies by model and trim, with entry-level units starting around $29,550 MSRP and high-end vehicles exceeding $100,000; lease offers run from approximately $416 to $566 per month depending on model and term. Go-to-market is direct-to-consumer via the physical dealership plus the danburydodge.com website, which supports online inventory browsing, finance pre-approval, trade-in valuation, payment calculation, and service scheduling. The technology stack is conventional — standard dealer management systems and Stellantis-provided tooling — with no proprietary technology, patents, AI capabilities, or third-party integrations disclosed.
The business is small (11-50 employees), single-location, independently owned, and unbacked by any disclosed venture, private equity, or institutional capital. Total new vehicle inventory of 138 units is concentrated in Jeep Grand Cherokee (49 units) and Jeep Wrangler (25 units). No M&A activity, leadership changes, partnerships, awards, or regulatory actions are evidenced in the available source material; ownership, headcount trend, and financial performance details represent notable data gaps.
Danbury firmographics
Firmographics- Name
- Danbury
- Legal name
- Danbury Chrysler Jeep Dodge Ram Fiat
- Website
- https://danburydodge.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Danbury Chrysler Jeep Dodge Ram Fiat is a privately-held, single-location Stellantis franchised dealership in Danbury, CT, selling and servicing new and pre-owned Chrysler, Dodge, Jeep, RAM, and FIAT vehicles, parts, and financing for individual consumers across greater Danbury, CT and Brewster, NY.
- Ownership category
- akta.pro rank
Where Danbury is headquartered
LocationHeadquarters
- HQ city
- Danbury
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Danbury business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales - New Vehicles: Sale of new Chrysler, Dodge, Jeep, RAM, and FIAT vehicles. Revenue is generated from the markup over dealer invoice price, manufacturer incentives, and dealer add-ons. Transactions can be cash purchases, financed purchases, or leases through captive or third-party financing.
- Vehicle Sales - Pre-Owned Vehicles: Sale of certified pre-owned and used vehicles. Revenue includes the vehicle sale margin and any certification fees.
- Vehicle Leasing: Lease agreements for new and pre-owned vehicles, generating ongoing lease payments over the contract term.
- Service and Maintenance: Maintenance and repair services using Mopar parts. Includes oil changes, brake inspections, tire rotations/alignments, battery checks, and complex mechanical repairs performed by factory-trained technicians.
- Parts and Accessories Sales: Sale of genuine Mopar OEM parts and accessories for DIY projects or custom upgrades. Parts can be ordered online or purchased in-person.
- Financing and Loan Services: Facilitation of auto loans through relationships with various lenders. The dealership earns finance reserve income from lenders based on originated loan volume. Also offers refinancing and lease-end options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Jeep Compass - Compact SUV |
| One time/ perpetual license | Pay-as-you-go | Jeep Wrangler - Off-road SUV |
| One time/ perpetual license | Pay-as-you-go | Jeep Grand Cherokee - Midsize SUV |
| One time/ perpetual license | Pay-as-you-go | Dodge Durango - Full-size SUV |
| One time/ perpetual license | Pay-as-you-go | Jeep Gladiator - Pickup Truck |
| One time/ perpetual license | Pay-as-you-go | Chrysler Pacifica - Minivan |
| One time/ perpetual license | Pay-as-you-go | Jeep Grand Wagoneer - Full-size Luxury SUV |
| Unit Pricing | Pay-as-you-go | Service Maintenance |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Danbury product offering
Product offeringCore offering
Danbury is a franchised multi-brand automobile dealership selling new and pre-owned Chrysler, Dodge, Jeep, RAM, and FIAT vehicles, offering vehicle leasing and financing through its finance center, certified Mopar service and repair through its service department, and genuine Mopar OEM parts and accessories. All sales, service, parts, and finance operations run from a single retail location at 100B Federal Road, Danbury, CT, supported by an online platform that mirrors in-store capabilities.
Product overview
Danbury is a multi-brand automobile dealership offering new and pre-owned vehicles from five Stellantis brands (Chrysler, Dodge, Jeep, RAM, and FIAT) alongside complementary automotive services. The core product offering consists of vehicle sales and leasing across the brand lineup, which includes sedans, minivans, SUVs, and trucks. The dealership also provides value-added services including vehicle financing through its finance center and certified Mopar service/repair at its service department, creating an integrated car-buying and ownership experience. Pre-owned vehicles and genuine parts/accessories round out the product portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- New Chrysler Vehicles New Chrysler-brand sedans, minivans, and SUVs (including the Pacifica and Voyager) sold or leased to individual consumers and families.
- New Dodge Vehicles New Dodge muscle cars and SUVs (Charger, Challenger, Durango, Hornet) sold or leased to individual consumers.
- New Jeep Vehicles New Jeep SUVs, off-road vehicles, and pickups (Wrangler, Grand Cherokee, Cherokee, Compass, Gladiator, Wagoneer, Grand Wagoneer) sold or leased.
- New RAM Vehicles New RAM pickup trucks and ProMaster cargo vans (RAM 1500, 2500, 3500, ProMaster) sold or leased for personal and work use.
- New FIAT Vehicles New FIAT-brand compact cars and convertibles sold or leased to consumers.
- Pre-Owned Vehicles Quality-inspected used and certified pre-owned vehicles from Chrysler, Dodge, Jeep, RAM, FIAT and other brands at various price points for individual buyers and families.
- Vehicle Financing and Leasing Auto loan and lease origination through relationships with multiple lenders, including online finance applications, payment calculators, and credit solutions for buyers across credit profiles.
- Vehicle Service and Repair Certified Mopar service center providing oil changes, brake inspections, tire rotations and alignments, battery checks, multi-point inspections, and complex mechanical repairs using genuine OEM parts, performed by factory-trained technicians.
- Genuine Mopar Parts and Accessories Authentic Mopar OEM parts and accessories available for online ordering or in-person purchase for DIY projects, custom upgrades, and routine replacement.
Quantifiable outcome
- Shuttle service available within 10 miles of dealership
- +2 more outcomes
Companies that use Danbury
Customer profileSegments1 record
Ideal customer profiles1 record
Danbury technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Danbury partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights3 records
Danbury competitors and assessment
Company assessmentDirect peers
- Garavel Chrysler Jeep Dodge Ram: Multi-brand Stellantis franchise dealer located in nearby Norwalk, CT, carrying an overlapping brand portfolio (Chrysler, Jeep, Dodge, RAM) and serving the same Fairfield County trade area as Danbury — directly comparable by brand mix, scale, and geography.
Broad incumbents
- AutoNation: Largest publicly traded automotive retailer in the U.S., operating hundreds of franchised stores across nearly every OEM. Highly comparable in core franchise dealership activity but operates at vastly greater scale and geographic breadth than Danbury.
- Lithia Motors: Public multi-brand franchised dealer group with nationwide stores including Chrysler/Dodge/Jeep/RAM franchises. Comparable franchise business model but with materially larger scale and omnichannel (Driveway) retail infrastructure.
- Sonic Automotive: Public franchised dealer group operating new and used vehicle stores, including Stellantis brands, plus EchoPark used-vehicle operations. Directly comparable in franchise dealership activity but at much larger scale than Danbury.
- Group 1 Automotive: Public franchised and used vehicle dealer group with U.S. and U.K. operations, including Stellantis franchises. Comparable franchise business model, multi-OEM exposure, and F&I monetization, but at substantially larger scale.
- Asbury Automotive Group: Public franchised dealer group operating stores across multiple U.S. states, including Stellantis franchises. Closely comparable in franchise dealership business model and F&I revenue capture, with materially larger scale and a strong Clicklane digital retail platform.
- Penske Automotive Group: Public international franchised dealer group with premium and volume franchise stores, including Stellantis brands. Comparable in franchise dealership economics and service revenue mix, but operates at a substantially larger scale.
- Berkshire Hathaway Automotive: Subsidiary of Berkshire Hathaway operating a large network of franchised dealerships across multiple OEMs. Comparable in franchised auto retail activity but at dramatically larger scale and with stronger balance-sheet backing.
Emerging players
- CarMax: Largest U.S. used-vehicle retailer with a national store footprint and integrated online financing. Competes with Danbury's pre-owned vehicle business and increasingly with new vehicle F&I capture, though CarMax does not hold new-car franchises.
- Carvana: Online-first used vehicle retailer with a fully digital purchase-and-delivery model and no traditional franchise dealership structure. Adjacent competitor for used-car share of wallet and digital-native car shoppers in Danbury's trade area.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Danbury social profiles
Digital presenceDanbury financial estimates
Financial estimateRevenue estimate
Valuation estimate
Danbury leadership team
Management profileNumber of profiles
Profiles1 record
Danbury funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Danbury M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Danbury
What does Danbury do?
Danbury is a franchised multi-brand automobile dealership selling new and pre-owned Chrysler, Dodge, Jeep, RAM, and FIAT vehicles, offering vehicle leasing and financing through its finance center, certified Mopar service and repair through its service department, and genuine Mopar OEM parts and accessories. All sales, service, parts, and finance operations run from a single retail location at 100B Federal Road, Danbury, CT, supported by an online platform that mirrors in-store capabilities.
Is Danbury a public or private company?
Danbury is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Danbury founded?
Danbury was founded in 1998. It employs 11 to 50 people.
Where is Danbury based?
Danbury is headquartered in Danbury, United States, in the North America region.
How does Danbury make money?
Six revenue lines are on record. Vehicle Sales - New Vehicles are the primary driver. The others are vehicle Sales - Pre-Owned Vehicles, vehicle Leasing, service and Maintenance, parts and Accessories Sales and financing and Loan Services.
Who are Danbury's main competitors?
Garavel Chrysler Jeep Dodge Ram is listed as a direct peer. Broad incumbents are AutoNation, Lithia Motors, Sonic Automotive, Group 1 Automotive, Asbury Automotive Group, Penske Automotive Group and Berkshire Hathaway Automotive. Emerging players are CarMax and Carvana.
Does Danbury have an API?
No public API is recorded for Danbury.