CGTE
Alayan (formerly CGTE) is an Italian CAT Rental Store franchise operating 40+ branches that rents construction equipment, modular structures, power solutions, and event infrastructure to construction, infrastructure, utilities, and event-sector clients across Italy and Spain.
- Company typePrivate
- Founded1995
- HeadquartersVaredo, Italy
- Headcount51–100
- GTM typeB2B
- OfferingServices
What CGTE does
Alayan S.p.A. (formerly CGTE S.p.A., rebranded in October 2024) is an Italian construction equipment rental company headquartered in Varedo (Monza e Brianza, Lombardy) and founded in 1995. The company operates as a CAT Rental Store franchise and rents professional machinery — excavators, aerial platforms, compactors, generators, telehandlers, forklifts, pumps, vehicles, pile drivers, dumpers, and climate-control equipment — across 14 equipment categories. Its operations are organized into four service divisions: the core Alayan | CAT Rental Store brand (general construction and industrial rental), Alayan | Power (energy and temperature control), Alayan | Events (temporary event infrastructure), and Alayan | Modular (prefabricated modular buildings).
The company distributes through a direct-to-customer branch network of 40+ locations across Italy, complemented by online catalog browsing and quote-based request flows. Customer segments include construction companies, infrastructure and utilities operators, renewable-energy developers, event organizers, and green-space managers. Pricing is quote-based, varies by equipment type and duration, and is not publicly disclosed. Alayan holds ISO 9001 quality certification, won the European Rental Association (ERA) Large Rental Company of the Year award in 2025, and maintains sponsorship partnerships with major sports properties including MXGP (Global Supplier), FIM Supermoto, La Vuelta Ciclista, and Motor Ranch VR46.
Alayan is a wholly-owned subsidiary of TESYA S.p.A., a diversified Italian industrial group that also encompasses CGT (Italy), Finanzauto (Spain), STET (Portugal), Teknoxgroup, CLS, CGT Trucks, and Xiber. TESYA exercises direction and coordination over Alayan. Recent strategic activity includes the acquisition of G.L. Noleggi e Servizi S.r.l. in September 2025 (Italian roll-up) and Valquisa in March 2026 (Spain entry), the appointment of Vincent Albasini as CEO in October 2024, and the launch of an Iberia region led by Pedro Torres Michelena. No proprietary technology, patents, or AI/ML capabilities are disclosed; the company's competitive positioning rests on physical fleet, branch density, CAT franchise rights, and group-level scale rather than software differentiation.
CGTE firmographics
Firmographics- Name
- CGTE
- Legal name
- Alayan S.p.A.
- Website
- https://cgte.it
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Alayan (formerly CGTE) is an Italian CAT Rental Store franchise operating 40+ branches that rents construction equipment, modular structures, power solutions, and event infrastructure to construction, infrastructure, utilities, and event-sector clients across Italy and Spain.
- Ownership category
- akta.pro rank
CGTE industry classification
Industry- Product category
- Construction Equipment Rental
- NAICS
- Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial) (TLABAHAF)
- akta.pro secondary industries
- Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD), Street Sweeper & Municipal Service Vehicles Leasing & Rental (TLABAEAK)
Keywords
Where CGTE is headquartered
LocationHeadquarters
- HQ city
- Varedo
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
CGTE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Rental: Rental of construction machines and equipment including excavators, aerial platforms, compactors, generators, modular structures, and vehicles. Revenue is generated through daily/weekly/monthly rental fees based on equipment type and duration.
- Specialist Services: Specialized rental services including Power (energy and temperature control solutions), Events (temporary structures for events), and Modular (prefabricated modular buildings). These customized solutions target specific complex requirements.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
CGTE product offering
Product offeringCore offering
Alayan (formerly CGTE S.p.A.) rents professional construction machines and industrial equipment—including excavators, aerial platforms, compactors, generators, telehandlers, forklifts, pumps, pile drivers, vehicles, modular buildings, and climate control units—to construction firms, contractors, infrastructure operators, event organizers, and industrial customers across Italy, with rental durations spanning daily, weekly, and monthly terms. The offering is delivered through a network of more than 40 direct branches, three specialist service divisions (Alayan Power, Alayan Events, Alayan Modular), and the CAT Rental Store franchise relationship.
Product overview
Alayan (CGTE S.p.A.) operates as a CAT Rental Store franchise and is a machinery and equipment rental company offering professional rental solutions across 14 equipment categories including excavators, aerial platforms, generators, compactors, material handling equipment, vehicles, modular constructions, and climate control systems. The company operates through four main divisions: the core Alayan CAT Rental Store brand serving general construction and industrial needs; Alayan Modular for prefabricated modular structures; Alayan Power for energy and temperature control solutions; and Alayan Events for temporary event infrastructure. With over 40 branches throughout Italy, the company provides both short-term and long-term rental options with specialized services ranging from project design to execution for complex requirements.
Differentiator
Problem solved
Functional benefit
Brands
- Alayan | Power: Specialist service for industry, with targeted solutions for energy, thermal control and more.
- Alayan | Events
- Alayan | Modular
Products and services
- Alayan | CAT Rental Store Core B2B rental offering of professional machines and equipment for construction, infrastructure, industrial, and event applications, distributed through over 40 direct branches across Italy under the CAT Rental Store franchise.
- Alayan | Modular Rental of prefabricated modular buildings and containers for temporary workspace, site offices, and operational facilities.
- Alayan | Power Specialist rental of energy and thermal control equipment—including generators, chillers, heaters, and air conditioners—for industrial sites and projects.
- Alayan | Events Rental of temporary power, climate control, modular structures, and specialized equipment dedicated to sports events, concerts, television productions, conventions, and corporate events.
- Excavators Rental Rental of excavators including mini crawlers for earthmoving, trenching, and excavation work on construction sites.
- Backhoes and Loaders Rental Rental of backhoes (pale e terne) and loaders for digging, loading, and earthmoving tasks on construction and infrastructure sites.
- Aerial Work Platforms Rental Rental of aerial work platforms including scissor lifts for elevated work access at construction, maintenance, and event sites.
- Material Handling Equipment Rental Rental of telehandlers, forklifts, and pallet trucks for material handling operations on construction and industrial sites.
- Compactors and Asphalt Cutters Rental Rental of compactors and asphalt cutters for road construction, surfacing, and maintenance applications.
- Generators, Compressors, and Lighting Towers Rental Rental of generators, compressors, and lighting towers for on-site power supply, compressed air, and illumination at construction, event, and industrial sites.
- Pumps Rental Rental of pumps for fluid transfer and dewatering applications on construction and infrastructure sites.
- Vehicles Rental Rental of vehicles including semi-trailers with ramps for transport logistics and on-site material movement.
- Modular Buildings Rental Rental of modular buildings and containers for temporary workspace, site offices, and operational facilities on construction and event sites.
- Green Maintenance Equipment Rental Rental of green maintenance equipment including chippers for landscaping, vegetation management, and environmental maintenance work.
- Renovation and Maintenance Equipment Rental Rental of equipment for renovation and maintenance work including demolition hammers and similar small machinery.
- Temperature Control Equipment Rental Rental of air conditioners, chillers, heaters, and fans for climate and temperature control on construction, event, and industrial sites.
- Dumpers and Sprayers Rental Rental of dumpers and sprayers (nebulizzatori) for material transport and dust suppression on construction sites.
- Pile Drivers Rental Rental of pile drivers (battipalo) for foundation work and construction piling applications.
Companies that use CGTE
Customer profileSegments4 records
Ideal customer profiles4 records
CGTE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CGTE partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and flagship.
- FIM (Fédération Internationale de Motocyclisme)coreAlayan is Official Partner of the FIM Supermoto World Championship, providing equipment rental solutions for the international motorsport event.
- MXGP (FIM Motocross World Championship)coreAlayan is Official Global Supplier of MXGP for 2025 and 2026 seasons, providing equipment for the motocross world championship events.
- Motor Ranch VR46minorAlayan is Official Partner of Motor Ranch VR46, the motocross ranch founded by Valentino Rossi.
- G.L. Noleggi e Servizi S.r.l.minorAlayan acquired G.L. Noleggi e Servizi S.r.l., continuing its growth and consolidation strategy in the Italian rental market.
- La Vuelta CiclistacoreAlayan was Official Supplier for La Vuelta Ciclista 2025, one of cycling's three Grand Tours, providing equipment for the race.
- ANCE GiovanicoreAlayan has an active collaboration with ANCE Giovani (Young Entrepreneurs of the National Association of Builders) focused on innovation and the future of the construction industry.
- PlayMoreminorAlayan partnered with PlayMore for an inclusive future initiative, demonstrating corporate social responsibility.
- ValquisaminorAlayan acquired Valquisa to strengthen its presence in Spain, expanding the company's geographic footprint beyond Italy.
- TESYA GroupflagshipAlayan (CGTE) is part of the TESYA Group, an international equipment rental and services group. TESYA exercises direction and coordination over Alayan S.p.A. The group includes CGT (Italy), Finanzauto (Spain), STET (Portugal), Teknoxgroup, CLS, CGT Trucks, and Xiber.
- Caterpillar (CAT)flagshipAlayan operates as a CAT Rental Store, providing rental solutions for Caterpillar equipment and machines. This partnership provides access to the CAT equipment brand and standardized rental processes.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
CGTE competitors and assessment
Company assessmentDirect peers
- Speedy Hire: UK-listed equipment rental and services provider operating across construction, infrastructure, and industrial segments. Closely comparable in business model (multi-category rental with specialist services), customer profile, and the mix of owned-and-hired equipment.
- Riwal: Netherlands-based specialist in aerial work platforms and telehandler rental across Europe. Directly competes with Alayan's aerial platform and material-handling rental lines with similar customer types (construction, infrastructure, events).
- Kiloutou: Major French equipment rental operator with a sizable Italian footprint and comprehensive construction, public works, events, and modular offerings. Directly comparable in product breadth, customer mix, and multi-segment specialization.
- Mateco: Pan-European equipment rental specialist focused on aerial work platforms, forklifts, telehandlers, and modular space. Operates in Italy and Iberia and competes head-to-head in the same product categories (aerial platforms, material handling, modular) that anchor Alayan's catalog.
- Finanzauto: Spanish Caterpillar dealer and equipment solutions provider within TESYA Group. Strongly relevant given shared ownership, overlapping product categories, and Alayan's just-completed Spanish expansion via the Valquisa acquisition.
- Boels Rental: One of Europe's largest equipment rental companies (Netherlands-headquartered), with broad construction, industrial, aerial platform, and modular fleet offerings and a direct presence in Italy. Closest analog for Alayan's pan-segment construction equipment rental model.
- CGT Edilizia: Italian Caterpillar-aligned equipment and service provider, also part of TESYA Group. Operates in adjacent/overlapping construction equipment and rental categories in Italy, sharing the group platform, parent governance, and CAT-aligned ecosystem.
Broad incumbents
- Ashtead Group (Sunbelt Rentals): FTSE-listed parent of Sunbelt Rentals, operating one of the largest North American equipment rental fleets with trans-Atlantic reach. Overlaps with Alayan in core construction and industrial equipment categories and serves as a global benchmark for the rental-over-ownership model.
- United Rentals: World's largest equipment rental company (US-listed). Operates broadly across the same product categories (aerial platforms, earthmoving, power, modular) as Alayan, though with much greater scale and capability breadth.
- Herc Holdings: US-based, NYSE-listed heavy equipment rental major with growing European presence. Offers overlapping aerial, material handling, and construction equipment categories, with broader financial scale and digital capabilities than Alayan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CGTE social profiles
Digital presenceCGTE compliance and trust
Trust signalCompliance1 record
CGTE financial estimates
Financial estimateRevenue estimate
Valuation estimate
CGTE leadership team
Management profileNumber of profiles
Profiles2 records
CGTE subsidiaries and ownership
Company hierarchySubsidiaries2 records
CGTE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CGTE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CGTE
What does CGTE do?
Alayan (formerly CGTE S.p.A.) rents professional construction machines and industrial equipment—including excavators, aerial platforms, compactors, generators, telehandlers, forklifts, pumps, pile drivers, vehicles, modular buildings, and climate control units—to construction firms, contractors, infrastructure operators, event organizers, and industrial customers across Italy, with rental durations spanning daily, weekly, and monthly terms. The offering is delivered through a network of more than 40 direct branches, three specialist service divisions (Alayan Power, Alayan Events, Alayan Modular), and the CAT Rental Store franchise relationship.
Is CGTE a public or private company?
CGTE is a private company. It is classified as corporate owned and is currently operating.
When was CGTE founded?
CGTE was founded in 1995. It employs 51 to 100 people.
Where is CGTE based?
CGTE is headquartered in Varedo, Italy, in the Europe region.
How does CGTE make money?
Two revenue lines are on record. Equipment Rental is the primary driver. The others are specialist Services.
Who are CGTE's main competitors?
Direct peers on record are Speedy Hire, Riwal, Kiloutou, Mateco, Finanzauto, Boels Rental and CGT Edilizia. Broad incumbents are Ashtead Group (Sunbelt Rentals), United Rentals and Herc Holdings.
Does CGTE have an API?
No public API is recorded for CGTE.
What industry is CGTE in?
CGTE's product category is Construction Equipment Rental. Its primary akta.pro industry code is TLABAHAF, Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial), with a secondary code of TLABAFAD, Cranes & Heavy Lifting Equipment Rental/Leasing. Its NAICS code is 53241 and its SIC code is 7359.