Richmond magazine
Richmond magazine is an independent, locally owned paid-circulation city magazine serving the Richmond, Virginia region, publishing three print titles — Richmond Magazine, R•Home, and Richmond Bride — alongside digital content, six e-newsletters, and custom publishing services for institutional partners. Revenue is generated through advertising, subscriptions, newsstand sales, and contract publishing, with signature annual issues including Top Docs, Best Restaurants, and Best & Worst of Richmond.
- Company typePrivate
- Founded1983
- HeadquartersRichmond, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Richmond magazine does
Richmond magazine is an independent, locally owned paid-circulation city magazine serving the Richmond, Virginia region. Founded in 1983 and operated by Target Communications Inc. under President/Publisher Richard Malkman and Vice President/Controller Elisa Malkman, the publication has operated continuously for more than 40 years. It publishes three print titles — the flagship Richmond Magazine, the bimonthly shelter title R•Home, and the twice-yearly wedding publication Richmond Bride — alongside a six-title e-newsletter portfolio, social channels (Facebook, Instagram, YouTube), and the richmondmagazine.com digital property, which houses content across Food & Drink, News & Features, Arts, Living, R•Home, Bride, and Best of Richmond verticals.
The business is a multi-platform local media company monetized primarily through print and digital advertising supplemented by custom publishing services. Core revenue streams include advertising across the three titles (with separate media kits for each), paid print subscriptions sold through ezsubscription.com, newsstand sales through major Richmond-area retailers (Barnes & Noble, Kroger, Target, Walmart, Whole Foods, Publix, and others), and custom publishing engagements with nine institutional partners including the Virginia Museum of Fine Arts, Richmond Academy of Medicine Alliance, Home Builders Association of Richmond, The Valentine, and Richmond Region Tourism. Signature annual franchises — Best & Worst of Richmond, Top Docs, Top Dentists, Best Restaurants, Real Estate Guide, and Readers' Favorites — anchor demand-generation moments and advertiser showcases throughout the year.
Geographically, the publication is single-DMA, serving the Richmond, Virginia region and surrounding counties from its 1910 Byrd Ave. headquarters. The business operates on a small editorial and production team of 11–50 employees and is explicitly positioned as the region's only locally owned, operated, sourced, produced, and photographed paid-circulation four-color magazine. There are no subsidiaries, no parent company, no funding rounds, and no disclosed investor ownership.
Richmond magazine firmographics
Firmographics- Name
- Richmond magazine
- Legal name
- Target Communications Inc.
- Website
- https://richmondmagazine.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Richmond magazine is an independent, locally owned paid-circulation city magazine serving the Richmond, Virginia region, publishing three print titles — Richmond Magazine, R•Home, and Richmond Bride — alongside digital content, six e-newsletters, and custom publishing services for institutional partners. Revenue is generated through advertising, subscriptions, newsstand sales, and contract publishing, with signature annual issues including Top Docs, Best Restaurants, and Best & Worst of Richmond.
- Ownership category
- akta.pro rank
Richmond magazine industry classification
Industry- Product category
- Regional Magazine Publishing
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
Keywords
Where Richmond magazine is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Richmond magazine business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Print and Digital Advertising: The magazine generates primary revenue through print and digital advertising, with separate media kits for Richmond magazine, R•Home magazine, and Richmond Bride. The publication has served advertisers for over 40 years targeting educated, sophisticated consumers in the Richmond region.
- Custom Publishing: Richmond Magazine partners with organizations including the Virginia Museum of Fine Arts, Richmond Academy of Medicine Alliance, World Pediatric Project, Virginia Wine Expo, American Heart Association, Home Builders Association of Richmond, Richmond Home and Garden Show, The Valentine, Richmond Region Tourism, and Visual Arts Center of Richmond to produce custom publications.
- Subscription Revenue: The magazine generates subscription revenue through paid print subscriptions, available via ezsubscription.com, with the publication being described as the region's only locally owned and operated paid-circulation magazine.
- Newsstand Sales: Magazine generates revenue through newsstand sales at partner vendors including Barnes & Noble, Kroger, Target, Walmart, Whole Foods, Publix, and other retailers throughout the Richmond region.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription pricing not publicly disclosed on website |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Richmond magazine product offering
Product offeringCore offering
Richmond magazine is a regional lifestyle publication that produces a flagship monthly print and digital magazine covering the Richmond, Virginia area, along with the shelter magazine R•Home and the wedding publication Richmond Bride. The company sells consumer subscriptions, newsstand copies, and digital access while earning the majority of its revenue from advertising sales to local and regional businesses. It also offers custom publishing services that produce editorial content on behalf of client organizations.
Product overview
Richmond magazine operates a multi-platform media portfolio centered on its flagship Richmond Magazine publication, supplemented by two dedicated sub-brands: R•Home (a bimonthly shelter magazine) and Richmond Bride (a seasonal wedding publication). The company also offers e-newsletter subscriptions across six categories, signature annual guide issues (Top Docs, Best Restaurants, Best & Worst), and custom publishing services for partner organizations. The portfolio is built on print and digital content covering Richmond region's news, arts, dining, real estate, health, and lifestyle topics.
Differentiator
Problem solved
Functional benefit
Brands
- R•Home: Richmond's only locally owned, sourced, produced and photographed shelter magazine highlighting new-construction, renovation and restoration projects, accessories for the home and ideas for entertaining.
- Richmond Bride
Products and services
- Richmond magazine (flagship)
- R•Home
- Richmond Bride
- Best of Richmond Annual Guides
- Custom Publishing Services
- Richmond magazine Email Newsletters
Companies that use Richmond magazine
Customer profileSegments1 record
Ideal customer profiles3 records
Richmond magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Richmond magazine partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Virginia Museum of Fine ArtscoreRichmond Magazine has teamed up with the Virginia Museum of Fine Arts to produce custom publications, leveraging the magazine's editorial expertise to create content for the cultural institution.
- Richmond Academy of Medicine AlliancecoreCustom publishing partnership to produce materials for the medical community alliance, supporting their communications needs through Richmond Magazine's production capabilities.
- World Pediatric ProjectminorPartnership to produce custom publications supporting the organization's mission to help children in the Caribbean and Central America access specialized medical care.
- Virginia Wine ExpominorCustom publishing collaboration for the annual Virginia Wine Expo event, creating promotional and commemorative materials.
- American Heart AssociationminorCustom publishing partnership producing materials for American Heart Association initiatives in the Richmond region.
- Home Builders Association of RichmondcoreOngoing partnership to produce custom publications for the Home Builders Association of Richmond, supporting their member communications and marketing efforts.
- Richmond Home and Garden ShowminorCustom publishing partnership for the annual Richmond Home and Garden Show, creating event-related content and materials.
- The ValentinecoreCustom publishing collaboration with The Valentine (Richmond's museum of history and culture) to produce publications highlighting Richmond's history and culture.
- Richmond Region TourismcorePartnership with Richmond Region Tourism to produce custom publications promoting tourism and visitation to the Richmond region.
- Visual Arts Center of RichmondminorCustom publishing partnership with the Visual Arts Center of Richmond to create content supporting their artistic programming and community engagement.
- Books A MillioncorePrimary newsstand partner vendor where Richmond Magazine is available for purchase in the checkout aisles and/or main magazine aisle.
- Fresh MarketcorePrimary newsstand partner vendor offering Richmond Magazine at their Richmond area store locations.
- Barnes & NoblecoreMajor retail newsstand partner distributing Richmond Magazine at Barnes & Noble locations in the Richmond region.
- KrogercoreMajor grocery chain newsstand partner distributing Richmond Magazine at Richmond area Kroger locations.
- TargetcoreRetail newsstand partner distributing Richmond Magazine at Target stores in the Richmond region.
- WalmartcoreRetail newsstand partner distributing Richmond Magazine at Walmart locations in the Richmond region.
- Whole FoodscoreNatural foods retailer newsstand partner distributing Richmond Magazine at Whole Foods locations in the Richmond region.
- PublixminorGrocery chain newsstand partner distributing Richmond Magazine at Publix locations in the Richmond region.
- Quirk HotelminorCommunity partner providing distribution of Richmond Magazine at their Richmond hotel location.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Richmond magazine competitors and assessment
Company assessmentDirect peers
- Philadelphia Magazine: Independent regional city magazine covering Greater Philadelphia with dining, arts, weddings, and shelter sub-brands — highly comparable in sub-brand strategy, advertising mix, and locally-owned operating model.
- Washingtonian: Independently-owned regional city magazine covering the Washington D.C. metro with dining, arts, real estate, and 'Top Doctors' style signature issues — directly comparable business model, vertical mix, and signature franchise strategy.
- Style Weekly: Alternative weekly and local culture publication serving the Richmond region — directly competing for Richmond-area readers and advertising dollars in dining, arts, and news coverage.
- Boston Magazine: Regional city magazine serving Greater Boston with dining, arts, weddings, and home verticals plus 'Top Docs' annual issue — directly mirrors Richmond Magazine's franchise and sub-brand portfolio.
- Atlanta Magazine: Independent regional city magazine covering metro Atlanta with dining, arts, weddings, and lifestyle verticals — comparable in scope, advertising-driven model, and locally-owned private structure.
- Charlotte Magazine: Independent city magazine serving the Charlotte, NC region with similar dining, arts, real estate, and lifestyle editorial mix — directly comparable mid-sized regional city magazine.
Others
- Metro Publisher: CMS platform provider used by Richmond Magazine to power its website — adjacent infrastructure provider rather than a competitor; relevant for understanding the company's technology stack dependency.
Broad incumbents
- Martha Stewart Living: National lifestyle brand spanning home, entertaining, weddings, and food — directly comparable in R•Home and Richmond Bride sub-brand verticals at much larger national scale.
- Southern Living: National lifestyle magazine covering Southern U.S. dining, travel, and home — overlaps in editorial verticals (food, home, travel) and competes for regional advertiser attention, though at significantly broader scale.
Regional players
- Virginia Living: Statewide Virginia lifestyle magazine covering dining, travel, and home across the Commonwealth — overlaps with Richmond Magazine's audience and advertiser base at a broader geographic scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Richmond magazine social profiles
Digital presenceRichmond magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Richmond magazine leadership team
Management profileNumber of profiles
Profiles4 records
Richmond magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Richmond magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Richmond magazine
What does Richmond magazine do?
Richmond magazine is a regional lifestyle publication that produces a flagship monthly print and digital magazine covering the Richmond, Virginia area, along with the shelter magazine R•Home and the wedding publication Richmond Bride. The company sells consumer subscriptions, newsstand copies, and digital access while earning the majority of its revenue from advertising sales to local and regional businesses. It also offers custom publishing services that produce editorial content on behalf of client organizations.
Is Richmond magazine a public or private company?
Richmond magazine is a private company. It is classified as family owned and is currently operating.
When was Richmond magazine founded?
Richmond magazine was founded in 1983. It employs 11 to 50 people.
Where is Richmond magazine based?
Richmond magazine is headquartered in Richmond, United States, in the North America region.
How does Richmond magazine make money?
Four revenue lines are on record. Print and Digital Advertising is the primary driver. The others are custom Publishing, subscription Revenue and newsstand Sales.
Who are Richmond magazine's main competitors?
Direct peers on record are Philadelphia Magazine, Washingtonian, Style Weekly, Boston Magazine, Atlanta Magazine and Charlotte Magazine. Metro Publisher is listed as an others. Broad incumbents are Martha Stewart Living and Southern Living. Virginia Living is listed as a regional player.
Does Richmond magazine have an API?
No public API is recorded for Richmond magazine.
What industry is Richmond magazine in?
Richmond magazine's product category is Regional Magazine Publishing. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAN, Arts, Culture & Literary Magazines. Its NAICS code is 51312 and its SIC code is 2721.