Virginia Living
Virginia Living is a privately held Richmond-based regional lifestyle magazine publisher serving Virginia residents and visitors through a bimonthly print edition, digital content site, weekly VL Today newsletter, annual awards programs, and resource directories, generating revenue from subscriptions, advertising, newsstand sales, and merchandise.
- Company typePrivate
- Founded2016
- HeadquartersRichmond, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Virginia Living does
Virginia Living is a privately held regional lifestyle magazine publisher headquartered in Richmond, Virginia, operated by Cape Fear Publishing Co. Inc. The core product is a bimonthly print magazine (six issues per year) covering Virginia's people, food, travel, towns, culture, and outdoors, supplemented by a digital edition and a content website at virginialiving.com. The company has built an annual franchise around the "Best of Virginia" awards (running each year since 2016), additional awards programs (Made in Virginia, Photography Awards, Cutest Pet Photo Contest), and recurring editorial "Top" directories spanning healthcare, real estate, mortgage, retirement, education, and wedding vendors.
The business generates revenue through four streams: tiered consumer subscriptions ($36 for one year, $64 for two years, $85 for three years), single-copy newsstand sales priced at $18.95-$22.95 per issue, advertising partnerships with Virginia-based businesses, tourism entities, restaurants, and hotels, and merchandise sales through the Virginia Living Store e-commerce storefront. The go-to-market motion is sales-led and content-driven: direct subscriptions via mail and online, retail distribution across Virginia, and award programs and resource directories that anchor advertising demand. Distribution combines direct mail, retail newsstand, self-serve digital, and the owned e-commerce site.
The technology stack is standard digital publishing infrastructure — a content management system running the website, plus transactional infrastructure for subscription and e-commerce. No proprietary technology, AI/ML capabilities, patents, external funding, or institutional ownership are disclosed. Leadership is small and editorial-led: Madeline Mayhood serves as Editor-in-Chief and Hope Cartwright as Associate Editor. The company has no public listing, no subsidiaries, no disclosed headcount, and no documented M&A or fundraising activity in the source data.
Virginia Living firmographics
Firmographics- Name
- Virginia Living
- Legal name
- Virginia Living
- Website
- https://virginialiving.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Virginia Living is a privately held Richmond-based regional lifestyle magazine publisher serving Virginia residents and visitors through a bimonthly print edition, digital content site, weekly VL Today newsletter, annual awards programs, and resource directories, generating revenue from subscriptions, advertising, newsstand sales, and merchandise.
- Ownership category
- akta.pro rank
Virginia Living industry classification
Industry- Product category
- Regional Lifestyle Magazine
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
Keywords
Where Virginia Living is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Markets served
Virginia Living business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Magazine Subscriptions: The magazine generates revenue primarily through print and digital subscriptions, with tiered pricing options ranging from 1-year ($36) to 3-year ($85) subscription plans. Subscriptions include 6 bi-monthly issues plus the annual Best of Virginia issue.
- Advertising: Revenue is generated through advertising partnerships with Virginia businesses, tourism entities, restaurants, hotels, and local attractions featured in the magazine and on the website.
- Newsstand Sales: Single copy sales through retail distribution channels including bookstores, convenience stores, and newsstands throughout Virginia.
- Store Products: The Virginia Living Store sells back issues, plaques, and branded merchandise directly to consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 1-Year Subscription - 6 Issues + Best of Virginia |
| Subscription | Multi-year contract | 2-Year Subscription - 12 Issues + Best of Virginia Issues |
| Subscription | Multi-year contract | 3-Year Subscription - 18 Issues + Best of Virginia Issues |
| Unit Pricing | Pay-as-you-go | Single Issue - August 2026 |
| Unit Pricing | Pay-as-you-go | Single Issue - Best of Virginia 2026 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Virginia Living product offering
Product offeringCore offering
Virginia Living publishes a bimonthly regional lifestyle magazine (six print issues per year plus an annual Best of Virginia issue) covering Virginia's people, places, food, travel, towns, culture, outdoors, and history. The publication is sold via print and digital subscriptions (1-year $36, 2-year $64, 3-year $85), retail newsstand distribution, single-issue mail order, and supported by the weekly VL Today email newsletter and the Virginia Living Store e-commerce site selling back issues, plaques, and branded merchandise.
Product overview
Virginia Living is a regional lifestyle magazine offering a print publication (bi-monthly, 6 issues per year plus annual Best of Virginia issue) and digital content through its website. The product portfolio includes the core magazine, the VL Today weekly newsletter, and the annual Best of Virginia and Made in Virginia awards programs. The company also operates an e-commerce store for subscriptions and merchandise. The magazine covers diverse editorial categories including food, travel, towns, culture, outdoors, weddings, and health & wellness, positioning it as a comprehensive guide to Virginia living.
Differentiator
Problem solved
Functional benefit
Products and services
- Virginia Living Magazine Bimonthly regional lifestyle magazine publishing six print issues per year (plus the annual Best of Virginia issue), celebrating Virginia's people, places, food, travel, towns, culture, outdoors, and history. Offered in print and digital editions, sold via subscriptions, newsstand, and single-issue mail order.
- VL Today Newsletter Weekly email newsletter distributed to subscribers featuring Virginia's top stories and the best things to eat, drink, see, and do across the state.
- Virginia Living Store E-commerce storefront at virginialivingstore.com selling current and back issues of Virginia Living magazine, plaques, banners, decals, and branded merchandise directly to consumers.
Companies that use Virginia Living
Customer profileSegments4 records
Ideal customer profiles2 records
Virginia Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Virginia Living partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Virginia Living competitors and assessment
Company assessmentDirect peers
- Texas Monthly: Long-running regional magazine covering Texas politics, culture, food, and travel. Closely comparable to Virginia Living as a single-state lifestyle publication with a strong editorial brand, annual rankings, and awards programs (e.g., Best of Texas BBQ).
- Garden & Gun: Bimonthly lifestyle magazine covering Southern food, travel, sport, and culture. Closely comparable to Virginia Living in publication cadence, regional lifestyle focus, print-plus-digital subscription model, and awards programs (e.g., Made in the South).
- Midwest Living: Regional lifestyle magazine from Dotdash Meredith covering food, travel, and homes across the Midwest. Comparable to Virginia Living in editorial format and regional subscription model, though at broader geographic scale.
- Yankee Magazine: Regional lifestyle magazine covering New England food, travel, and culture. Comparable to Virginia Living as a single-region subscription magazine with print + digital + e-commerce store and annual best-of awards.
- Baltimore Magazine: Regional lifestyle magazine serving the Baltimore/Mid-Atlantic area, covering dining, culture, real estate, and travel. Comparable to Virginia Living in regional focus, ranked professional resources, and mid-Atlantic advertising base.
- Southern Living: The flagship regional lifestyle magazine for the American South covering food, travel, homes, and culture. Directly comparable to Virginia Living in editorial format, subscription model, and advertising-driven regional coverage, though at a multi-state scale.
- Coastal Virginia Magazine: Regional lifestyle magazine focused on coastal Virginia, covering dining, travel, and local culture. Highly comparable to Virginia Living as a fellow Virginia-focused lifestyle publication serving overlapping readers and advertisers.
- Richmond Magazine: Monthly city/regional lifestyle magazine based in Richmond, Virginia. Directly comparable as a hyper-local Virginia lifestyle publication covering dining, culture, and people with a sales-led subscription and advertising model.
Broad incumbents
- Sunset Magazine: Long-standing Western U.S. lifestyle magazine covering travel, food, gardening, and homes. Adjacent incumbent in the regional lifestyle category with overlapping content categories but broader Western territory.
Emerging players
- Blue Ridge Country: Bimonthly regional magazine covering the Blue Ridge Mountains and Appalachian Virginia/North Carolina. A partial-overlap niche lifestyle title with shared geography and audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Virginia Living social profiles
Digital presenceVirginia Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virginia Living leadership team
Management profileNumber of profiles
Profiles2 records
Virginia Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virginia Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virginia Living
What does Virginia Living do?
Virginia Living publishes a bimonthly regional lifestyle magazine (six print issues per year plus an annual Best of Virginia issue) covering Virginia's people, places, food, travel, towns, culture, outdoors, and history. The publication is sold via print and digital subscriptions (1-year $36, 2-year $64, 3-year $85), retail newsstand distribution, single-issue mail order, and supported by the weekly VL Today email newsletter and the Virginia Living Store e-commerce site selling back issues, plaques, and branded merchandise.
Is Virginia Living a public or private company?
Virginia Living is a private company. It is classified as corporate owned and is currently operating.
When was Virginia Living founded?
Virginia Living was founded in 2016. It employs 11 to 50 people.
Where is Virginia Living based?
Virginia Living is headquartered in Richmond, United States, in the North America region.
How does Virginia Living make money?
Four revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising, newsstand Sales and store Products.
Who are Virginia Living's main competitors?
Direct peers on record are Texas Monthly, Garden & Gun, Midwest Living, Yankee Magazine, Baltimore Magazine, Southern Living, Coastal Virginia Magazine and Richmond Magazine. Sunset Magazine is listed as a broad incumbent. Blue Ridge Country is listed as an emerging player.
Does Virginia Living have an API?
No public API is recorded for Virginia Living.
What industry is Virginia Living in?
Virginia Living's product category is Regional Lifestyle Magazine. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAN, Arts, Culture & Literary Magazines. Its NAICS code is 51312 and its SIC code is 2721.