ITfacto

What ITfacto does

ITfacto is a French B2B media, marketing, and communications specialist serving ETI (mid-sized enterprises) and Grands Comptes (large accounts) across functions including IT, HR, Finance, Export, Sales, and Logistics. The company operates 12 exclusive online B2B media platforms — Le Monde Informatique, CIO, Distributique, IT Tour, Cybermatinées, Enjeux DAF, Enjeux RH, Enjeux Logistique, Le MOCI, Enjeux Marketing, MyFrenchStartup, and Trophées de la Distribution — collectively reaching 600,000+ unique visitors per month, and is a member of the IDG global IT press network. Its core services include digital and multichannel lead generation, Account-Based Marketing (ABM), event management and production, brand content production, prospecting and qualification, and sales territory animation, all built on a proprietary contact database centered on the top 30,000 French companies.

The business runs on a sales-led, enterprise-focused GTM targeting decision-makers at French mid-sized and large enterprises. ITfacto employs 160+ professionals and accompanies 420 clients annually, delivering approximately 1,300 media, marketing, and communication programs and 1,148 qualified projects per month. Revenue is generated through quote-based, subscription-style annual engagements with volume and quality guarantees on leads, content, and campaign delivery. The company is privately held as ITFacto SAS, headquartered at 14 Boulevard Poissonnière in central Paris, with Nicolas Beaumont as Président, and was recognized in 2023 with the Gold Leadgen Prize at the Rencontres Internationales du Marketing.

Name

ITfacto

Legal name

ITFacto SAS

Website

https://corp.itfacto.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

ITfacto is a French B2B media, marketing, and communications specialist that operates 12 exclusive online media platforms and delivers lead generation, ABM, events, and content services to ETI and Large Account clients across IT, HR, Finance, and other functions.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Media Buying Agencies (541830), Broadcasting and Content Providers (516)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• B2B media platforms
• Lead generation services
• Account-based marketing
• Marketing automation
• Brand content production

Headquarters

HQ city

Puteaux

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Media and Content Services: B2B media platforms and branded content production services for ETI and Large Accounts audiences. Services include visibility, online interactions, brand content with associated promotion.
2. Lead Generation Programs: Digital and multichannel lead generation services with guaranteed volume and quality commitments. Includes ABM, digital leadgen, and multi-channel campaigns.
3. Event Services: Event solutions with ROI support for client events as well as turnkey event production including business detection capabilities.
4. Project Qualification Services: B2B specialist teams qualify all types of projects in ETI and Large Account environments with results-oriented engagement.
5. Annual Client Programs: Year-round client accompaniment with nearly 1300 media, marketing and communication programs delivered annually across 420 clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

ITfacto creates and delivers integrated media, marketing, and communication programs targeting ETI (mid-sized companies) and Large Accounts (Grands Comptes) in France. The company operates 12 dedicated B2B online media platforms reaching 600,000+ monthly unique visitors and delivers digital lead generation, Account-Based Marketing (ABM), event services, brand content, and B2B project qualification backed by guaranteed volume and quality commitments.

Product overview

ITfacto is a French B2B media, marketing, and communications specialist serving ETI (mid-sized enterprises) and Large Account segments. The company operates 12 dedicated online B2B media platforms (Le Monde Informatique, CIO, Distributique, IT Tour, Cybermatinées, Enjeux DAF, Enjeux RH, Enjeux Logistique, Le MOCI, Enjeux Marketing, MyFrenchStartup, and Trophées de la Distribution) reaching 600,000+ unique visitors per month. Their core service portfolio includes digital and multichannel lead generation, Account-Based Marketing (ABM), event management, brand content production, sales network animation, and B2B prospecting and qualification services—all backed by their proprietary data infrastructure of 30,000+ French company contacts and guaranteed service volume commitments. The company serves 420+ annual clients and delivers 1,148+ qualified projects per month through a team of 160+ professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Monde Informatique Online B2B media platform addressing DSI/IT decision-makers; one of 12 ITfacto-operated B2B media properties.
• CIO Online B2B media platform targeting CIO and IT leadership audiences.
• Distributique Online B2B media platform addressing IT distribution and technology professionals and decision-makers.
• Enjeux DAF Online B2B media platform focused on finance and CFO/DAF audiences within ETI and large enterprises.
• Enjeux RH Online B2B media platform targeting HR directors and HR professionals within ETI and large enterprises.
• Enjeux Logistique Online B2B media platform addressing logistics and supply chain management professionals in ETI and large enterprises.
• Le MOCI Online B2B international trade and commerce media platform covering DAF, Export, Logistics, Marketing, and RH audiences.
• Enjeux Marketing Online B2B media platform focused on marketing professionals and marketing strategy within ETI and large enterprises.
• MyFrenchStartup Online B2B media platform covering startups across logistics, marketing, and startup segments.
• IT Tour Online B2B technology event and media platform bringing innovation coverage to IT professionals.
• Cybermatinées Online B2B cybersecurity media platform and event series addressing IT security decision-makers.
• Trophées de la Distribution Annual B2B awards event and media property celebrating distribution and IT channel innovation.
• Lead Generation Services Digital and multichannel lead generation programs feeding marketing automation systems and commercial teams, targeting ETI and large accounts across IT, HR, Finance, Export, Sales, and Logistics functions.
• Account-Based Marketing (ABM) Targeted ABM campaigns mapping and influencing key decision-makers within large enterprise accounts.
• Event Services Event organization and support including ROI-associated event support, turnkey event production, and business opportunity detection at events.
• Brand Content Production Expert content production including op-eds, expert opinions, webcasts, and roundtables with associated promotional reach across media platforms.
• Prospecting and Project Qualification Dedicated B2B specialist team continuously qualifying projects within ETI and large enterprise environments for handoff to client marketing and sales teams.
• Data and Contact Infrastructure Extended contact database centered on the top 30,000 French companies, supporting targeted B2B outreach with 600,000+ monthly unique visitors across media properties.

Named customers14 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• IDG (International Data Group)coreStrategic or Co-development PartnerITfacto is a member of the IDG network, the world's leading IT and innovation press group. This partnership provides ITfacto with global distribution reach, credibility in the technology media space, and access to IDG's international audience and resources for B2B marketing initiatives targeting IT decision-makers.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TechTarget: TechTarget operates a network of B2B technology media sites and a purchase-intent data platform that powers demand-generation campaigns for enterprise tech vendors. Closely mirrors ITfacto's combination of owned B2B tech media, intent data, and qualified-lead delivery.
• Foundry (formerly IDG Communications): Foundry is the rebranded B2B media arm of IDG, operating IT decision-maker publications including CIO.com, CSO, and InfoWorld. It is directly comparable to ITfacto as a sibling entity in the IDG network operating B2B IT media properties and demand-generation services.
• NetMediaEurope: NetMediaEurope is a European B2B IT media group operating properties including Le Monde Informatique, CIO, and Silicon.fr. Directly comparable to ITfacto as a fellow operator of French and European B2B IT decision-maker publications.

Broad incumbents

• Havas: Havas is a French-headquartered global communications group offering creative, media, and data services. Comparable as a French-rooted full-service agency operating at significantly larger scale across enterprise B2B and B2C campaigns.
• Publicis Groupe: Publicis is one of the largest global advertising and marketing services groups, with dedicated B2B and ABM capabilities across media, content, and technology. Overlaps with ITfacto's integrated media + ABM + content offering but at vastly greater scale and geographic reach.
• Informa Tech: Informa Tech is a global B2B technology events, media, and research business within Informa Group. Comparable to ITfacto as a large-scale B2B tech events/media operator with overlapping capabilities in trade shows, content, and demand generation.
• Haymarket Media: Haymarket is a global B2B media group operating across multiple verticals with branded content, events, and marketing services. Comparable to ITfacto's vertical-media-and-events model but at materially greater scale and breadth.

Emerging players

• Demandbase: Demandbase is a leading B2B account-based marketing platform combining intent data, advertising, and sales orchestration. Comparable to ITfacto's ABM and IP-tracking-driven demand generation services but delivered as a SaaS platform.
• 6sense: 6sense is a B2B revenue intelligence and ABM platform that uses intent data to identify and prioritize in-market accounts. Adjacent to ITfacto's qualification and ABM services, competing for the same enterprise marketing budgets with a tech-first approach.

Regional players

• Bizzdesign: Bizzdesign is a European B2B enterprise software and services company operating adjacent to ITfacto's ETI/Large Account segment in the DACH and Benelux regions. Comparable in serving enterprise transformation buyers through content, events, and demand-gen, though primarily outside France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/itfacto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITfacto