Life Planning Partners

What Life Planning Partners does

Life Planning Partners, Inc. is a privately held, fee-only fiduciary financial planning firm headquartered at 6550 St. Augustine Road, Suite 302, in Jacksonville, Florida. Founded in 2004, the firm operates as a boutique ensemble practice staffed by two CERTIFIED FINANCIAL PLANNER professionals and one Chartered Financial Analyst, including Chief Investment Officer Tim Utecht. The firm is registered with the U.S. Securities and Exchange Commission as an investment adviser and is a member of the National Association of Personal Financial Advisors (NAPFA).

The firm's core offering is comprehensive financial life planning, covering goal planning, cash flow management, tax planning, estate planning, insurance analysis, and investment management. Investment management is implemented through a passive, diversified philosophy executed primarily via Fidelity custody, with clients accessing accounts through Fidelity.com and the firm's dedicated Wealth eMaplan (EMA) client portal. The practice runs on standard industry tooling — eMoney for planning, Salesforce for CRM, and Wealth eMaplan for client-facing account and document access — and is supported by a content engine of blog posts, quarterly newsletters, and educational webinars.

The business model is fee-only: clients pay the firm directly, and the firm does not accept commissions, referral fees, or third-party compensation. The firm is a horizontal player serving individuals and families seeking holistic planning, with services segmented across mid-market households. As of the most recent disclosures, the firm is not accepting new clients and refers prospective clients to NAPFA's Find an Advisor directory, indicating a capacity-constrained, maintenance-oriented posture. The firm has no disclosed funding, no M&A activity, no subsidiaries, and no parent company; it is independently owned and operated by its principals.

Name

Life Planning Partners

Legal name

Life Planning Partners, Inc.

Website

https://lifeplanningpartners.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Life Planning Partners is a Jacksonville, Florida-based, fee-only fiduciary financial planning firm founded in 2004, serving individuals and families with comprehensive financial life planning, investment management via Fidelity, and ensemble-style CFP/CFA advisory services.

Ownership category

akta.pro rank

Product category

Financial Planning Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Portfolio Construction & Asset Allocation Advisory (FSAEAAAC), Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD), Estate & Legacy Planning Advisory (FSAEAAAG)

Keywords

• Financial life planning
• Investment management
• Retirement planning
• Estate planning
• Tax planning

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Fee-Only Financial Planning: Life Planning Partners operates as a fee-only fiduciary planning firm. They are paid directly by their clients and do not accept commissions, referral fees, or compensation from any other sources. This model provides unbiased financial life planning with a client-centered relationship.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Life Planning Partners is a fee-only fiduciary financial planning firm that delivers comprehensive financial life planning services covering goal planning, cash flow, tax, estate, insurance, and investment advice. The firm operates as an ensemble practice staffed by CERTIFIED FINANCIAL PLANNER™ professionals and a Chartered Financial Analyst, providing individualized advice and implementation support, with investments custodied at Fidelity.

Product overview

Life Planning Partners is a boutique fee-only fiduciary financial planning firm offering comprehensive financial life planning services as its core product, along with passive investment management through diversified portfolios. The firm provides client access via an online portal (EMA/emaplan), and delivers ongoing client engagement through a financial planning blog and quarterly newsletters. The ensemble firm delivers individualized advice across goal planning, cash flow, tax, estate, insurance, and investment areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Life Planning Services Fee-only fiduciary financial life planning delivering comprehensive, individualized advice across goal planning, cash flow, tax, estate, insurance, and investments, with implementation support, provided by an ensemble of CERTIFIED FINANCIAL PLANNER™ professionals.
• Investment Management Passive, diversified portfolio management using small and large company funds, international holdings, and individual bonds, delivered under a fiduciary framework with custody at Fidelity.
• Client Portal (Wealth eMaplan) Dedicated online financial portal giving clients access to their accounts, Vault documents, and consolidated financial information through a wealth management platform.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• FidelitycoreTechnology or IntegrationLife Planning Partners uses Fidelity as the investment platform for their clients. Clients access their accounts through Fidelity.com and the firm manages investments through Fidelity IRA accounts. The partnership provides investment custody and account management services.
• National Association of Personal Financial Advisors (NAPFA)minorChannel Partner/ Reseller/ DistributorLife Planning Partners is a member of NAPFA (National Association of Personal Financial Advisors). When not accepting new clients, they refer prospects to NAPFA's 'Find an Advisor' directory to locate other fee-only financial planning firms.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Facet Wealth: Facet Wealth is a fee-only digital financial planning firm serving individuals and families with comprehensive planning advice, comparable in service mix (goal, tax, retirement, investment planning) and fee-only fiduciary model to Life Planning Partners.
• Ronald Blue Trust: Ronald Blue Trust is a fee-only Christian-based financial advisory firm providing comprehensive wealth management, tax, estate, and investment planning — directly overlapping LPP's multi-discipline life planning offering under a similar fee-only fiduciary framework.
• Pure Financial Advisors: Pure Financial is a fee-only RIA delivering comprehensive financial planning and retirement-income-focused advice, comparable in fiduciary model and planning-centric offering to Life Planning Partners.
• Abacus Wealth Partners: Abacus Wealth Partners is a fee-only financial planning and investment management firm offering holistic planning across investing, tax, and estate — closely matching LPP's ensemble-style comprehensive planning model.
• Modera Wealth Management: Modera is a fee-only financial planning and wealth management firm serving individuals and families with comprehensive planning advice — directly comparable to LPP in business model, fee-only structure, and holistic planning scope.
• Buckingham Strategic Wealth: Buckingham is a national fee-only RIA offering comprehensive financial planning and evidence-based investment management, comparable to LPP in fiduciary orientation, planning breadth, and passive investment philosophy.

Broad incumbents

• Carson Wealth: Carson Group operates a large RIA platform providing financial planning, investment management, and coaching to advisors and clients, overlapping LPP's planning and investment offerings as a much larger, multi-office incumbent.
• Creative Planning: Creative Planning is one of the largest independent fee-only RIAs, offering comprehensive financial planning, tax, estate, and investment services. It is a scaled incumbent in the same fee-only comprehensive planning category as Life Planning Partners.
• Mariner Wealth Advisors: Mariner is a large national RIA providing comprehensive financial planning, investment, tax, and estate services, overlapping LPP's service mix as a scaled fee-only incumbent.

Emerging players

• NewWave Financial Planning: NewWave is a smaller fee-only financial planning practice offering comprehensive planning services to individuals, similar in boutique scale and planning-only orientation to Life Planning Partners.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/life-planning-partners-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Planning Partners