Abacus Wealth Partners
Abacus Wealth Partners LLC is a privately held, Santa Monica-based Registered Investment Advisor founded in 1988 with 51-100 employees, providing fee-based investment advisory services to U.S. private wealth clients with a mission-aligned, socially responsible investing focus.
- Company typePrivate
- Founded1988
- HeadquartersSanta Monica, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Abacus Wealth Partners does
Abacus Wealth Partners LLC is a privately held, Santa Monica-based Registered Investment Advisor founded in 1988 with 51-100 employees, providing investment advisory services to private wealth clients in the United States. The firm is founder-led, with co-founders Brenton Kessel and Spencer Sherman still actively involved alongside a COO (Jessica Lu) and a Chief of Innovation (JD Bruce), reflecting an organizational structure that blends legacy advisory leadership with a deliberate push toward innovation.
The firm's strategic positioning emphasizes mission-aligned and socially responsible investing, most visibly demonstrated by a substantial institutional position in the Adasina Social Justice All Cap Global ETF (JSTC) of approximately 21.57%, valued at $56.9 million and increased by 9% in the most recent reporting quarter. This signals both the firm's investment thesis and its role as a flagship institutional partner for values-aligned ETF products.
The business model is fee-based investment advisory, with no public pricing or revenue disclosures available. The firm expanded its advisory practice via the March 2021 acquisition of Robasciotti & Philipson, an undisclosed-amount deal that broadened its client base and likely AUM. No proprietary technology platforms, AI capabilities, or differentiated product lines are described in the available source data, indicating that competitive differentiation rests primarily on the firm's brand, advisor relationships, and values-aligned investment approach rather than technology.
Abacus Wealth Partners firmographics
Firmographics- Name
- Abacus Wealth Partners
- Legal name
- Abacus Wealth Partners LLC
- Website
- https://abacuswealth.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Abacus Wealth Partners LLC is a privately held, Santa Monica-based Registered Investment Advisor founded in 1988 with 51-100 employees, providing fee-based investment advisory services to U.S. private wealth clients with a mission-aligned, socially responsible investing focus.
- Ownership category
- akta.pro rank
Abacus Wealth Partners industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)
- akta.pro secondary industries
- Values-Based/ESG & Impact-Focused RIAs (FSAAACAK), Financial Planning–Led RIAs (FSAAACAB)
Keywords
Where Abacus Wealth Partners is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Markets served
Abacus Wealth Partners business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Abacus Wealth Partners product offering
Product offeringCore offering
Abacus Wealth Partners LLC is a Registered Investment Advisor (RIA) that provides investment advisory and wealth management services to clients in the United States. The firm delivers portfolio management, financial planning, and ongoing advisory support, and also invests in aligned strategies such as the Adasina Social Justice All Cap Global ETF (JSTC), reflecting a values-driven approach to investing.
Product overview
No product information available in source data. The sources contain only financial investment news regarding Abacus Wealth Partners' position in ETFs and industry M&A activity, along with a loading page from abacuswealth.com that yielded no extractable product or service content.
Differentiator
Problem solved
Functional benefit
Products and services
- Investment Advisory Services
- Wealth Management
- Socially Responsible Investing (Adasina JSTC ETF position)
Companies that use Abacus Wealth Partners
Customer profileIdeal customer profiles1 record
Abacus Wealth Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Abacus Wealth Partners partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Abacus Wealth Partners competitors and assessment
Company assessmentDirect peers
- Green Alpha Advisors: Specialist sustainable investment advisor building portfolios around environmental and social criteria. Comparable to Abacus on the values-based/impact investing dimension.
- Buckingham Strategic Wealth: Mid-sized RIA providing goals-based financial planning and wealth management, historically focused on evidence-based investing. Similar mid-market RIA positioning with comparable service mix to Abacus.
- Natural Investments: Values-based/ESG-focused RIA serving individuals and institutions with sustainable and impact portfolios. Directly comparable to Abacus's demonstrated ESG investing conviction via JSTC.
- Wolff Financial Advisors: Boutique independent RIA providing personalized financial planning and investment management to HNW clients. Comparable in scale, fee-based model, and full-service offering to Abacus.
- Mariner Wealth Advisors: Mid-sized, full-service independent RIA offering comprehensive wealth management to HNW individuals and families. Closely comparable to Abacus in scale, service breadth, and fee-based business model.
Emerging players
- Aspiration: Sustainability-focused financial services firm offering investment and banking products targeted at ESG-conscious consumers. Adjacent peer that competes for values-aligned HNW and mass-affluent clients.
Broad incumbents
- Cetera Financial Group: Large network of independent RIAs and broker-dealer advisors providing wealth management. Operates in the same independent advisory category but at significantly greater scale than Abacus.
- Edelman Financial Engines: Large national RIA combining traditional financial planning with a digital advice platform. Broad incumbent with overlapping wealth advisory capabilities but at much greater scale than Abacus.
- United Capital Financial Partners: Large wealth management firm (now part of Goldman Sachs) offering financial planning and private wealth services. Comparable service offering but broader institutional scale than Abacus.
- Creative Planning: One of the largest independent RIAs in the U.S., offering comprehensive wealth management. Operates in the same full-service RIA category as Abacus but at significantly greater scale and breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Abacus Wealth Partners social profiles
Digital presenceAbacus Wealth Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Abacus Wealth Partners leadership team
Management profileNumber of profiles
Profiles4 records
Abacus Wealth Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Abacus Wealth Partners M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Abacus Wealth Partners
What does Abacus Wealth Partners do?
Abacus Wealth Partners LLC is a Registered Investment Advisor (RIA) that provides investment advisory and wealth management services to clients in the United States. The firm delivers portfolio management, financial planning, and ongoing advisory support, and also invests in aligned strategies such as the Adasina Social Justice All Cap Global ETF (JSTC), reflecting a values-driven approach to investing.
Is Abacus Wealth Partners a public or private company?
Abacus Wealth Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Abacus Wealth Partners founded?
Abacus Wealth Partners was founded in 1988. It employs 51 to 100 people.
Where is Abacus Wealth Partners based?
Abacus Wealth Partners is headquartered in Santa Monica, United States, in the North America region.
Who are Abacus Wealth Partners's main competitors?
Direct peers on record are Green Alpha Advisors, Buckingham Strategic Wealth, Natural Investments, Wolff Financial Advisors and Mariner Wealth Advisors. Aspiration is listed as an emerging player. Broad incumbents are Cetera Financial Group, Edelman Financial Engines, United Capital Financial Partners and Creative Planning.
Does Abacus Wealth Partners have an API?
No public API is recorded for Abacus Wealth Partners.
What industry is Abacus Wealth Partners in?
Abacus Wealth Partners's product category is Wealth Management. Its primary akta.pro industry code is FSAAACAA, Comprehensive/Full-Service RIAs & Independent Wealth Managers, with a secondary code of FSAAACAK, Values-Based/ESG & Impact-Focused RIAs. Its NAICS code is 523940 and its SIC code is 6282.