TruePoint Laser Scanning

What TruePoint Laser Scanning does

TruePoint Laser Scanning, headquartered in Toledo, Ohio, is a 3D laser scanning and reality capture firm serving architecture, engineering, and construction (AEC) clients. Founded in 2011 and acquired by GPRS (Ground Penetrating Radar Systems, LLC) in 2022, it operates as a brand within GPRS's nationwide Reality Capture division alongside the more recently acquired Existing Conditions. Service offerings span 3D laser scanning, point cloud delivery, 2D CAD drafting, 3D BIM modeling, 3D photogrammetry, WalkThru 3D virtual tours, Progressive Capture (ProCap) progress documentation, TruBuilts as-builts, drone-based ortho-mosaic and 3D mesh generation, BOMA measurements, utility locating and concrete scanning. Its core technology stack is built on advanced LiDAR-based Leica 3D laser scanners capturing millions of points at 2-4mm accuracy, paired with GIS visualization through the proprietary SiteMap platform and patent-pending WalkThru 3D virtual tour technology.

The business model is professional services, project-based, and quote-driven. Pricing varies with project size, scope, structural complexity, site access, required standards, and final deliverables (CAD, BIM, point clouds, virtual tours, drone-derived assets), and is not publicly disclosed. Go-to-market is enterprise field sales: GPRS mobilizes local Project Managers nationwide within one to two days, supported by a direct website funnel with "Request a Quote" and "Schedule Service" entry points, virtual presentations, and case-study content targeting AEC professionals. Primary customer segments include architecture/engineering/construction firms, with additional verticals in power and utilities (e.g., substation upgrades), data centers, education, oil and gas, telecommunications, historic preservation, and sports/entertainment venues. Customers cited include Acrisure Stadium, Tufts University Data Center, an electrical substation, and the Blackburn Lab relocation of a historic St. Elizabeth Hospital structure. According to the firm, TruePoint (as part of GPRS) is the largest dedicated Reality Capture Company in the United States, with 800+ team members and 2,400+ projects completed in 2025.

Leadership is headed by President Ryan Hacker; the broader GPRS structure and geographic footprint, including a Toledo headquarters, are inherited through the acquisition. The operating status is "acquired," and ownership commentary confirms a wholly-owned subsidiary position under GPRS with no disclosed venture capital or private equity backing.

Name

TruePoint Laser Scanning

Legal name

Ground Penetrating Radar Systems, LLC

Website

https://truepointscanning.com

Company type

Private

Founded year

2022

Operating status

Acquired

Headcount range

11–50 employees

Short description

TruePoint Laser Scanning is a Toledo, Ohio-based 3D laser scanning and reality capture firm, acquired by GPRS in 2022. It delivers LiDAR-based scanning, BIM and CAD modeling, virtual tours, and as-built documentation primarily to architecture, engineering, and construction clients across the United States.

Ownership category

akta.pro rank

Product category

3D Laser Scanning & Reality Capture Services

NAICS

Surveying and Mapping (except Geophysical) Services (54137), Surveying and Mapping (except Geophysical) Services (541370)

SIC

Optical Instruments & Lenses (3827), Photographic Equipment & Supplies (3861)

akta.pro primary industry

3D Scanning Hardware (Handheld, Desktop, Long-Range, In-Line) (IMAAAHAA)

Keywords

• 3D laser scanning
• Reality capture
• BIM modeling
• LiDAR scanning
• As-built documentation

Headquarters

HQ city

Toledo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. 3D Laser Scanning Services: Professional services revenue from providing 3D laser scanning using LiDAR technology to capture existing conditions for architecture, engineering, and construction projects. Delivered as point clouds, 2D CAD drawings, 3D BIM models, virtual tours, and other formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

TruePoint Laser Scanning provides LiDAR-based 3D laser scanning and reality capture services for the architecture, engineering, and construction (AEC) industry. The company captures precise spatial data using advanced 3D laser scanners and delivers it as point clouds, 2D CAD drawings, 3D BIM models, virtual tours, and other deliverables via its proprietary SiteMap GIS platform. Operating as part of GPRS's nationwide network since its 2022 acquisition, TruePoint delivers construction-grade as-built documentation with 2-6mm accuracy.

Product overview

GPRS operates as a unified Reality Capture platform offering 3D laser scanning and photogrammetry services as the core technology, with SiteMap serving as the proprietary cloud-based GIS visualization platform for data storage and management. The portfolio comprises multiple integrated service modules including point cloud services, BIM modeling, 2D CAD drawings, 3D photogrammetry, virtual tours (WalkThru 3D and TruView), Progressive Capture for construction progress documentation, TruBuilts for as-built documentation, drone surveys, ortho-mosaic imagery, and BOMA measurements. These services deliver data in formats including point clouds, CAD drawings, BIM models in Revit/Navisworks, 3D meshes (FBX/STL/OBJ/PLY), and virtual tours via Matterport or TruView, all accessible through the SiteMap platform. The company also offers complementary services including utility locating and concrete scanning for comprehensive above and below-ground visualization.

Differentiator

Problem solved

Functional benefit

Brands

• SiteMap: Cloud-based GIS visualization software that stores point clouds, CAD drawings, Revit models, utility maps, and virtual tours in a geospatially accurate digital environment.

Products and services

• 3D Laser Scanning / Reality Capture
• SiteMap GIS Platform
• Point Cloud Services
• 3D BIM Modeling
• 2D CAD Drawings
• 3D Photogrammetry Services
• WalkThru 3D Virtual Tours
• Progressive Capture (ProCap)
• Drone Survey Services
• Utility Locating Complete subsurface locating and visualization of utilities and underground features with 99.8%+ accuracy, delivered as CAD drawings, GPS-enabled utility maps, or 3D models.
• Concrete Scanning Concrete scanning to capture accurate markings including post-tension cables, rebar, conduit, and embedments for safe cutting, coring, drilling, and anchoring.
• 3D Mesh Generation 3D mesh generation from LiDAR point clouds in FBX, STL, OBJ, and PLY formats for complex geometries in CAD environments, used in historic preservation and digital replication.
• BOMA Measurements Precise BOMA building measurement services and floor plan services supporting lease area analysis, rent escalations, space allocation, and property valuation.

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• GPRS (Ground Penetrating Radar Systems)coreStrategic or Co-development Partner · 1 January 2022GPRS acquired TruePoint Laser Scanning, LLC in 2022, expanding GPRS's ability to Visualize The Built World for the architecture, engineering, and construction (AEC) industry. TruePoint operates as part of GPRS's Reality Capture division.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Reconstruct: Digital twin platform for facility and construction management using reality capture inputs — emerging competitor aiming to own the same as-built visualization and facility management layer.

Direct peers

• Matterport: Provides 3D capture and virtual tour technology for real estate, construction and facilities — directly overlapping with TruePoint's WalkThru 3D Virtual Tours and point cloud offerings for AEC and facility management customers.
• OpenSpace: Automated 360° construction progress capture and documentation platform targeting the same AEC customers, competing for the same reality capture and as-built documentation budget.
• DroneDeploy: Reality capture platform using drones and ground imagery to produce maps, 3D models and orthomosaics for construction and infrastructure — overlapping with TruePoint's drone survey and ortho-mosaic services.
• Pix4D: Photogrammetry and drone-mapping software used to generate point clouds, orthomosaics, and 3D models — comparable to TruePoint's photogrammetry, drone survey and ortho-mosaic service modules.
• FARO Technologies: Designs and sells 3D laser scanning hardware and offers reality capture services for AEC and industrial markets — directly comparable in scanning accuracy, deliverables, and end customers.

Broad incumbents

• Trimble: Broad AEC and geospatial portfolio including scanning hardware, field software, and BIM tools — competing for the same construction surveying and as-built documentation workflow.
• Leica Geosystems (Hexagon): Supplies the Leica 3D laser scanners that power TruePoint's services, and sells its own reality capture software and surveying solutions to AEC, surveying, and geospatial customers globally.

Others

• Esri: Dominant GIS platform provider; SiteMap's geospatial foundation parallels the ArcGIS ecosystem and Esri is the strategic alternative for AEC asset visualization and digital twin workflows.
• ClearEdge3D: Specialty modeling software (EdgeWise, Verity) that converts point clouds into BIM-ready models — an enabling technology peer that complements or substitutes portions of TruePoint's BIM modeling service.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GPRSinccom
• YouTubeyoutube.com/channel/UClCZspkzT3krITbgtb6a58g
• Facebookfacebook.com/525080134174893
• LinkedInlinkedin.com/company/gprs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TruePoint Laser Scanning