Adex USA
Adex USA is a five-generation, family-owned ceramic and porcelain tile manufacturer and distributor serving the North American market through a wholesale dealer network, three US distribution centers, and ten-plus coordinated tile collections defined by proprietary hand-glazed finishes.
- Company typePrivate
- Founded1897
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Adex USA does
Adex USA is the North American commercial arm of a five-generation, family-owned ceramic and porcelain tile business whose roots trace to an 1897 factory in Onda (Castellón, Spain) housed in the historic 'El Siglo' building. Operating under the tagline 'Traditional tiles for contemporary people,' the company designs, sources, and distributes hand-glazed ceramic wall tiles and glazed porcelain floor and mosaic tiles to the US market, marketing itself as a portfolio of coordinated collections — including Neri, Studio, Habitat, Levante, Alameda, Horizon, Ocean, Hampton, Mosaic, and Floor — each distinguished by a proprietary glaze family (Solid, Translucent, Multi-Tone, Micro Crackle, Classic Crackle) and a broad shape library (Arabesque, Hexagon, Picket, Tear Drop, Rectangle, Square).
Underlying the product line is a specialty ceramic-manufacturing capability built around proprietary glaze formulations and a coordinated cross-collection design system in which wall-tile lines share aesthetic families and the Floor and Mosaic lines provide complementary surface options for flooring and decorative applications. A Custom Shop service supports bespoke tile orders for project-specific colors, finishes, and configurations. Digital channels include the corporate website with dealer-locator, sample-request, and wishlist functionality, native iOS and Android mobile apps, regional authenticated dealer portals for the East Coast and West Coast, and social/visual presence on Instagram, Pinterest, Facebook, TikTok, and Houzz.
The business model is wholesale-first B2B: tile products are sold by the square foot (sqft) through a recruited network of authorized US dealers, supplied by three Adex-operated distribution centers (HQ/East Coast, Northeast Coast, West Coast). End-consumer engagement (sample requests, wishlist, mobile apps, photo-submission campaigns paying up to $275 per installation) functions as a demand-generation layer that routes conversions back through dealers rather than completing transactions online. The firm is privately held by the founding family, headquartered in Miami, and has 11-50 employees, with no public ownership, external investors, or funding rounds disclosed.
Adex USA firmographics
Firmographics- Name
- Adex USA
- Legal name
- Adex USA
- Website
- https://adexusa.com
- Company type
- Private
- Founded year
- 1897
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adex USA is a five-generation, family-owned ceramic and porcelain tile manufacturer and distributor serving the North American market through a wholesale dealer network, three US distribution centers, and ten-plus coordinated tile collections defined by proprietary hand-glazed finishes.
- Ownership category
- akta.pro rank
Adex USA industry classification
Industry- Product category
- Ceramic and Porcelain Tile
- NAICS
- Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)
- SIC
- Pottery & Related Products (3260)
- akta.pro primary industry
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)
- akta.pro secondary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
Keywords
Where Adex USA is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Adex USA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Tile Product Sales (Unit Pricing by Sqft): Core revenue stream from selling ceramic and porcelain tiles priced and sold by the square foot (sqft). Products are sold through dealers/distributors rather than directly to consumers, making this primarily a B2B wholesale hardware-sales model.
- Sample and Wishlist Request Fulfillment: Revenue-adjacent stream where prospective customers and dealers request product samples via the website or mobile app; drives downstream dealer sales.
- Custom Shop / Bespoke Tile Orders: Made-to-order tile customization service for project-specific color, finish, or configuration requirements; premium/quote-based revenue layered on top of standard catalog sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Quote-based pricing via dealer network, sold per square foot |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Adex USA product offering
Product offeringCore offering
Adex USA designs, manufactures, and distributes ceramic and porcelain tile across more than ten coordinated collections (including Neri, Studio, Habitat, Levante, Alameda, Horizon, Ocean, Hampton, Mosaic, and Floor), finished with proprietary glazes such as Solid, Translucent, Multi-Tone, Micro Crackle, and Classic Crackle. The company sells these tiles by the square foot through an authorized dealer network served by three U.S. distribution centers, and offers a Custom Shop service for project-specific bespoke orders. End consumers engage via sample requests, a "Where to Buy" locator, an iOS/Android mobile app, and the Houzz marketplace profile, while fulfillment is routed through dealers.
Product overview
Adex USA is a traditional ceramic and porcelain tile manufacturer/distributor that presents its offering as a portfolio of coordinated, named tile collections rather than a unified software platform with modules. The core catalog is built around a set of hand-glazed ceramic wall tile lines — including solid-glaze (Neri, Horizon), translucent-glaze (Studio), multi-tone-glaze (Habitat, Levante, Alameda), and crackle-glaze (Ocean, Hampton) finishes — which are complemented by two porcelain lines: the Mosaic collection (glazed porcelain mosaics) and the Floor collection (semi-matte glazed porcelain floor tiles). Together, these collections function as a coordinated system in which the wall-tile lines share aesthetic families and the Floor and Mosaic lines provide complementary surface options for flooring and decorative applications.
Differentiator
Problem solved
Functional benefit
Brands
- Neri: Tile collection.
- Studio
- Habitat
- Levante
- Alameda
- Horizon
- Ocean
- Hampton
- Mosaic
- Floor
Products and services
- Neri Collection Ceramic wall tile collection finished with a solid glaze, including classic neutrals White, Lino, and Black; for designers and homeowners specifying ceramic wall tile.
- Studio Collection Ceramic wall tile collection finished with a translucent glaze, combining a handmade surface with a defined, sophisticated edge, including embossed decos, painted surfaces, and three-dimensional trims; for bathrooms, backsplashes, and accent walls.
- Habitat Collection Ceramic wall tile collection with a multi-tone glaze and undulated finish, available in deep glossy and soft matte finishes across an elegant tone-on-tone palette; for designers specifying blended color variation.
- Levante Collection Ceramic wall tile collection with a multi-tone glaze, including the delicate white hue of Aire, glossy and refined matte finishes, and hand-painted elements; for designers seeking Mediterranean-inspired tonal variation.
- Alameda Collection Ceramic wall tile collection finished with a multi-tone glaze, blending rustic elegance with textured glazes, vibrant palette, and delicate floral motifs; for designers and homeowners seeking warm, decorative wall surfaces.
- Horizon Collection Ceramic wall tile collection with a solid glaze, offering six subtle hues with sleek linear motifs in matte and glossy glazes for visual depth and textural interest; for designers and homeowners seeking modern ceramic wall tile.
- Ocean Collection Ceramic wall tile collection with a micro crackle glaze finish combining typical crackle effects with a unique micro-crackle effect for a reflective yet dimensional surface; for designers and homeowners specifying decorative ceramic wall tile.
- Hampton Collection Ceramic wall tile collection with a classic crackle glaze finish providing a traditional decorative surface; for designers and homeowners seeking traditional, hand-finished ceramic tile.
- Mosaic Collection Glazed porcelain mosaic tile collection, extending Adex USA's offering into small-format, mesh-mounted porcelain mosaics; for designers and homeowners specifying decorative mosaic surfaces.
- Floor Collection Glazed porcelain floor tile line with a semi-matte finish in Squares, Pickets, Hexagons, and Planks, designed to coordinate seamlessly with Adex wall collections; for residential and commercial flooring and interior applications.
- Custom Shop Service Bespoke tile customization service allowing customers to specify custom colors, finishes, or configurations for project-specific requirements; for designers and project owners with non-standard tile specifications.
Quantifiable outcome
- 464 SKUs within a single Studio collection
- +2 more outcomes
Companies that use Adex USA
Customer profileSegments3 records
Ideal customer profiles3 records
Adex USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
Adex USA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HouzzminorAdex maintains a brand presence and product listings on Houzz, a major home design and remodeling platform. The relationship functions as a discovery and lead-generation channel that connects Adex with designers and homeowners actively researching tile. Strategic importance is minor relative to the core dealer network.
Scale indicators6 records
Recent moves6 records
Adex USA competitors and assessment
Company assessmentBroad incumbents
- MSI (M S International): Large US distributor and importer of tile, natural stone, and flooring products with a coast-to-coast distribution footprint. Comparable product category (ceramic/porcelain tile) and dealer-driven distribution model, but at significantly larger scale and broader assortment.
- American Olean: Established US ceramic and porcelain tile brand (owned by Mohawk Industries) serving residential and commercial channels through dealers. Comparable core product (ceramic tile sold via dealer network) and overlapping customer base of designers and contractors.
- Marazzi USA: Major ceramic and porcelain tile brand owned by Mohawk Industries, offering wall and floor tile collections for residential and commercial projects. Directly comparable product lines (ceramic/porcelain wall and floor tile sold through dealers), but with a much larger catalog and broader price-point coverage than Adex.
- Daltile: Largest US ceramic tile manufacturer and distributor, part of Mohawk Industries. Sells a broad range of ceramic and porcelain tile across residential and commercial channels. Highly comparable product category and distribution model, but operates at vastly greater scale and price breadth than Adex's artisan focus.
Direct peers
- Bedrosians Tile & Stone: Family-owned US tile and natural stone distributor and manufacturer with showrooms across the US. Directly comparable as a multi-generational, family-operated tile business serving designers and dealers with ceramic, porcelain, and stone assortments.
- Emser Tile: US ceramic and porcelain tile manufacturer and distributor with a national dealer network and broad collection portfolio including hand-look and artisan finishes. Closest direct peer to Adex in terms of channel model (dealer-driven) and product breadth across wall, floor, and mosaic tile categories.
- Crossville Inc.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Adex USA social profiles
Digital presenceAdex USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adex USA leadership team
Management profileNumber of profiles
Adex USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adex USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adex USA
What does Adex USA do?
Adex USA designs, manufactures, and distributes ceramic and porcelain tile across more than ten coordinated collections (including Neri, Studio, Habitat, Levante, Alameda, Horizon, Ocean, Hampton, Mosaic, and Floor), finished with proprietary glazes such as Solid, Translucent, Multi-Tone, Micro Crackle, and Classic Crackle. The company sells these tiles by the square foot through an authorized dealer network served by three U.S. distribution centers, and offers a Custom Shop service for project-specific bespoke orders. End consumers engage via sample requests, a "Where to Buy" locator, an iOS/Android mobile app, and the Houzz marketplace profile, while fulfillment is routed through dealers.
Is Adex USA a public or private company?
Adex USA is a private company. It is classified as family owned and is currently operating.
When was Adex USA founded?
Adex USA was founded in 1897. It employs 11 to 50 people.
Where is Adex USA based?
Adex USA is headquartered in Miami, United States, in the North America region.
How does Adex USA make money?
Three revenue lines are on record. Tile Product Sales (Unit Pricing by Sqft) is the primary driver. The others are sample and Wishlist Request Fulfillment and custom Shop / Bespoke Tile Orders.
Who are Adex USA's main competitors?
Broad incumbents on record are MSI (M S International), American Olean, Marazzi USA and Daltile. Direct peers are Bedrosians Tile & Stone, Emser Tile and Crossville Inc..
Does Adex USA have an API?
No public API is recorded for Adex USA.
What industry is Adex USA in?
Adex USA's product category is Ceramic and Porcelain Tile. Its primary akta.pro industry code is IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring, with a secondary code of CRAIAGAA, Tile & Stone Specialty Retail. Its NAICS code is 327110 and its SIC code is 3260.