vanHaren

What vanHaren does

vanHaren schoenen b.v. is a Dutch footwear and accessories retailer operating an omnichannel business focused exclusively on the Netherlands. The company sells branded and in-house footwear, clothing, and accessories for women (dames), men (heren), and children (kinderen) through vanHaren.nl, a network of physical retail stores across the country, and dedicated iOS/Android mobile applications. Core product categories span sneakers, sandals, boots, pumps, loafers, ballerinas, slippers, and sports footwear, alongside clothing, bags, wallets, hats, scarves, gloves, socks, sunglasses, and shoe care accessories. The catalog combines international third-party brands including adidas, Nike, FILA, Skechers, PUMA, New Balance, VANS, ESPRIT, Reebok, Converse, and Crocs with the in-house or exclusive Graceland label and children-focused brands such as Vty and elefanten.

The underlying technology stack comprises a standard e-commerce platform with integrated inventory management, online payment processing supporting iDEAL, Klarna, PayPal, and credit cards, and a Click & Collect fulfillment system that links online orders to in-store pickup. The storefront holds Thuiswinkel Waarborg and Trusted Shops certifications for Dutch consumer protection compliance and is documented at WCAG 2.2 Level AA for web accessibility. No public API, SDK, or developer platform is exposed.

Commercially, vanHaren runs a direct-to-consumer retail model with unit pricing ranging from €9.99 for entry-level slippers and sandals to €89.99 for premium sneakers, supported by seasonal promotions offering up to 50% discount, free shipping above €24.90, next-day delivery for orders placed before 21:00 on workdays, and a 30-day return policy. The vanHaren PLUS (H+) loyalty program provides members with exclusive Topdeal pricing typically 14-20% below standard retail. The company is a private Dutch limited liability company headquartered at van Liemptstraat 10, 5145 RB in Waalwijk, Netherlands, and is identified through product labeling and partnership data as part of the Deichmann SE group, Europe's largest shoe retailer.

Name

vanHaren

Legal name

vanHaren schoenen b.v.

Website

https://vanharen.nl

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

101–250 employees

Short description

vanHaren is a Netherlands-based omnichannel footwear retailer selling branded and in-house shoes, clothing, and accessories for women, men, and children through vanHaren.nl, physical stores, and mobile apps, supported by the H+ loyalty program.

Ownership category

akta.pro rank

Headquarters

HQ city

Waalwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail footwear and accessory sales: One-time purchase model for shoes and accessories across women's, men's, and children's categories. Products include sneakers, sandals, boots, loafers, pumps, ballerinas, and related accessories like bags and hats. Revenue generated through physical retail stores and e-commerce transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

vanHaren is a Dutch footwear and accessories retailer that sells shoes, clothing, and accessories for women, men, and children through a network of physical stores in the Netherlands and an online store at vanHaren.nl. The retailer offers a paid loyalty program called vanHaren PLUS (H+) and a Click & Collect service that lets customers order online and pick up in store.

Product overview

vanHaren is a Dutch footwear and accessories retailer operating as an omnichannel e-commerce platform with physical store locations. The core product offering centers on shoes (schoenen) across diverse categories including sneakers, sandals, boots, pumps, loafers, ballerinas, slippers, and sports shoes for women (dames), men (heren), and children (kinderen). The portfolio extends to clothing (kleding) including sports apparel and casual wear, as well as accessories such as bags, wallets, hats, and shoe care products. The company operates a loyalty program called vanHaren PLUS offering exclusive member deals, and maintains an Online Exclusive product line only available through digital purchasing. Key third-party footwear brands sold include adidas, Nike, FILA, Skechers, PUMA, New Balance, VANS, ESPRIT, Reebok, Memphis One, Converse, Crocs, and children-focused brands like Vty and elefanten. Services include Click & Collect for in-store pickup and Topdeals for promotional pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's footwear and accessories Footwear, clothing, and accessories targeted at women, sold through vanHaren's Dutch physical store network and online at vanHaren.nl.
• Men's footwear and accessories Footwear, clothing, and accessories targeted at men, sold through vanHaren's Dutch physical store network and online at vanHaren.nl.
• Children's footwear and accessories Footwear, clothing, and accessories targeted at children, sold through vanHaren's Dutch physical store network and online at vanHaren.nl.
• vanHaren PLUS (H+) loyalty program Membership-based loyalty program that gives Dutch customers exclusive rewards and benefits when shopping at vanHaren stores and vanHaren.nl.
• Click & Collect service Omnichannel fulfilment service that lets customers order footwear and accessories online at vanHaren.nl and pick them up at a vanHaren retail store in the Netherlands.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Deichmann SEparent_companyOthersDeichmann SE is the parent company of vanHaren schoenen b.v. Products sold on vanHaren.nl list Deichmann SE as the manufacturer. Deichmann is Europe's largest shoe retailer headquartered in Essen, Germany.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scapino: Dutch value footwear and family apparel retailer operating a comparable physical store + e-commerce model targeting Dutch families with affordable branded shoes. Directly competes with vanHaren on price, segment coverage (women, men, children), and assortment breadth of international brands like Nike and Skechers.
• Ziengs Schoenen: Dutch family footwear specialist retailer with physical stores and online presence, targeting women, men, and children across everyday, sports, and formal categories. Closely comparable to vanHaren in family-focused value positioning, brand portfolio, and Dutch domestic market focus.
• Zalando: Europe's largest online fashion platform with a substantial Dutch presence, directly competing for branded footwear demand from women, men, and children. Comparable in multi-brand affordable footwear assortment, free-shipping thresholds, and digital-first customer experience, though Zalando is pure e-commerce with no Dutch store fleet.
• Bristol: Dutch fashion and footwear discounter with widespread Dutch store coverage and value-led assortment of apparel, shoes, and accessories. Comparable to vanHaren in aggressive price positioning, family-segment coverage, and national Dutch footprint, though a broader lifestyle assortment.
• Wehkamp: Major Dutch online department store with a large family footwear and apparel assortment for women, men, and children. Comparable to vanHaren in horizontal Dutch market coverage, multi-brand strategy, frequent promotional pricing, and click-and-collect fulfillment.
• JD Sports: Global sports-fashion retailer operating in the Netherlands with a sneaker-led multi-brand assortment (Nike, adidas, Vans, Puma, FILA) overlapping vanHaren's portfolio. Comparable on athletic footwear focus, youth and family customer base, and omnichannel (store + e-commerce) presence.
• Foot Locker: Global athletic and sneaker specialty retailer with a Dutch store network and strong brand relationships with Nike, adidas, and Puma — all of which vanHaren also stocks. Directly comparable on sneaker-led assortment, youth and family demographics, and brand-aligned retail experience.

Broad incumbents

• HEMA: Dutch mass-market variety retailer with broad household, apparel, and footwear assortment sold through a national store fleet and online. Comparable to vanHaren in Dutch value-retail positioning, omnichannel presence, and family demographic reach, though footwear is only one of many categories at HEMA.
• de Bijenkorf: Dutch premium department store chain stocking branded footwear (including Nike, adidas, and designer labels) alongside apparel and accessories. Comparable to vanHaren in multi-category family-focused Dutch retail and brand portfolio, but positioned upmarket rather than at value price points.
• Deichmann SE: Europe's largest shoe retailer and vanHaren's affiliated parent group, operating thousands of stores across 30+ countries with a similar multi-brand, affordable-footwear model. Directly comparable in assortment philosophy, exclusive-label strategy (e.g., Graceland equivalents), and value-positioning, though at vastly greater scale and geographic breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-rSZ9aD0DOQ0tI4g19PGw
• Facebookfacebook.com/vanharenschoenen
• Instagraminstagram.com/vanharenschoenen
• TikToktiktok.com/@vanharen_schoenen
• Pinterestpinterest.com/vanharen
• LinkedInlinkedin.com/company/van-haren-schoenen-b.v.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vanHaren