Legamaster

What Legamaster does

Legamaster International B.V. is a Netherlands-based manufacturer of professional visual communication products, operating as the dedicated visual communication division of edding AG, the German marking-and-writing-instruments group. The company originates from the merger of LEGA (Amsterdam, 1956) and planMASTER (Hamburg, 1965) and now operates from headquarters in Lochem with regional entities in Germany (Ahrensburg) and Belgium.

The product portfolio spans two integrated categories. The digital solutions range includes the EVOLVE and EXPLORE interactive touchscreen series, the DISCOVER professional display line, accompanying whiteboarding/annotation software, and accessories such as OPS computers, mounting systems, and Wi-Fi antennas. The traditional writing surfaces category includes PREMIUM PLUS, PREMIUM, and UNITE whiteboards, glassboards, flipcharts, magic-charts, pinboards (WALL-UP, BOARD-UP), and the ELEMENTS acoustic desk-divider system. The Playroom sub-brand extends the offering into Design Thinking facilitation tools and creative workshop kits. The PiDB product information database provides datasheets, mounting instructions, certificates, and media for the full assortment.

Legamaster sells primarily through a dealer and reseller network spanning more than 50 countries, with a direct e-commerce storefront (shop.legamaster.com) for accessories and spare parts. A Device as a Service (DaaS) offering converts hardware sales into 24-, 36-, or 48-month rental contracts that bundle installation, maintenance, upgrades, and end-of-life recycling. The customer base is structured around three verticals — Education, Corporate, and Trainers & Coaches — served via sector-specific solutions pages, a multilingual Knowledge Hub, and integrations with Microsoft Teams, Cisco Meeting Server, Gynzy, JPL Telecom, and other collaboration partners. Sustainability credentials include ISO 9001, ISO 14001, FSC, PEFC, and EU Ecolabel certifications, with participation in the 1% for the Planet initiative under the edding Group.

Name

Legamaster

Legal name

Legamaster International B.V.

Website

https://legamaster.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Legamaster International B.V. is the visual communication division of edding AG, manufacturing interactive touchscreens (EVOLVE/EXPLORE), professional displays (DISCOVER), whiteboards, and acoustic solutions for education, corporate, and trainer/coach customers across 50+ countries via dealers and a DaaS rental model.

Ownership category

akta.pro rank

Product category

Visual Communication Equipment

NAICS

Audio and Video Equipment Manufacturing (334310), Audio and Video Equipment Manufacturing (3343), Consumer Electronics and Appliances Rental (532210), Electronics and Appliance Retailers (44921)

SIC

Household Audio & Video Equipment (3651), Electronic Components & Accessories (3670), Office Furniture (2520)

akta.pro primary industry

Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF)

akta.pro secondary industries

Electronics Rental, Leasing & Subscription (Refurbished/Pre-Owned) (CRACAJAI), Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG)

Keywords

• Visual communication products
• Interactive touchscreens
• Whiteboard solutions
• Presentation equipment
• Office display systems

Headquarters

HQ city

Lochem

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware product sales: Sale of physical presentation and visual communication products including touchscreens, professional displays, whiteboards, glassboards, flipcharts, magic-charts, pinboards, acoustic panels, accessories, mounting systems, and spare parts. Revenue is generated through dealer/reseller networks and direct e-commerce for accessories.
2. Device as a Service (DaaS) / Hardware rental: Rental/hardware-as-a-service model offering professional hardware use with lifecycle management, maintenance, and structured recycling. Contract terms typically range from 24 to 48 months. Combines with existing customer hardware where possible.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Legamaster manufactures and sells professional visual communication hardware including interactive touchscreens (EVOLVE and EXPLORE series), professional digital signage displays (DISCOVER series), whiteboards, glassboards, flipcharts, Magic-Charts, acoustic pinboards, desk dividers, workshop solutions, and supporting accessories and software. The company also offers a Device as a Service (DaaS) rental model with installation, maintenance, and end-of-life recycling, distributing primarily through a dealer and reseller network in 50+ countries plus a direct e-commerce shop for accessories.

Product overview

Legamaster is a professional visual communication company offering a comprehensive portfolio of presentation and collaboration products. The core offering spans digital solutions (interactive touchscreens including EVOLVE and EXPLORE series, professional displays like DISCOVER, accompanying software, and accessories/computing) and traditional writing surfaces (whiteboards such as PREMIUM PLUS and UNITE, glassboards, flipcharts, and Magic-Charts). Additional solutions include acoustic and pinning products (WALL-UP, BOARD-UP, ELEMENTS desk dividers), workshop solutions, board essentials, and paperware. The company also provides PiDB (product information database platform) and DaaS (Device as a Service) for flexible hardware procurement. A sub-brand Playroom offers creative facilitation tools. Products serve education, corporate, and training sectors with minimal 2-year guarantees and distribution in over 50 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Playroom: Creative tools and design thinking methodology products including THINK FLIP paper pads, ESSENTIALS creative boxes, and workshop solutions
• PiDB

Products and services

• EVOLVE Series Touchscreens Interactive touchscreen displays designed for meeting room and classroom collaboration, featuring touch-enabled digital collaboration, built-in software, and connectivity for hybrid meetings. Includes the EVOLVE DYNAMIC Touchdisplay launched in 2025-06.
• EXPLORE 2 Touchscreen Interactive touchscreen display successfully deployed in education settings such as Brockenhurst College, supporting digital learning and interactive classroom experiences.
• DISCOVER 3 Professional Display Professional display combining professional display technology with digital signage innovation, targeting corporate digital signage applications and wayfinding.
• Whiteboards (PREMIUM PLUS, PREMIUM, UNITE) Traditional and mobile whiteboards with enamel steel and lacquered steel surfaces in various sizes and configurations for office and educational use. Includes EU Ecolabel certification.
• Glassboards Premium glass writing surfaces offering a modern aesthetic for professional meeting spaces with magnetic and writable properties.
• Flipcharts Portable flipchart easels with paper pad holders for presentations and brainstorming sessions in meeting rooms and training environments.
• Magic-Charts Self-adhesive reusable chart sheets in rolls, ideal for workshops and creative sessions, available in creative boxes with markers.
• WALL-UP Acoustic Pinboards Large-format acoustic wall panels combining sound absorption with pinning surfaces, available in multiple colors and orientations.
• BOARD-UP Acoustic Pinboards Compact acoustic pinning tiles in various sizes for desktop and wall mounting applications.
• ELEMENTS Desk Dividers Modular desk divider panels available in transparent, acoustic, and whiteboard finishes for office partitioning and workspace organization.

Quantifiable outcome

• Minimal 2-year product guarantee across the entire product range

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• The MinistryminorStrategic or Co-development Partner · 27 October 2025Legamaster partners with The Ministry to deliver collaborative solutions. The nature of the partnership involves co-developed or co-branded offerings in the meeting room and collaboration space.
• WeCreateSpaceminorChannel Partner/ Reseller/ Distributor · 26 May 2025WeCreateSpace provides co-working and collaborative spaces for ideas, exchange, and personal growth. Legamaster supplies display and visual communication solutions for these environments.
• LyrecominorChannel Partner/ Reseller/ Distributor · 25 April 2022Lyreco is a B2B office supplies partner distributing Legamaster products as part of a sustainable partnership. The collaboration emphasizes Legamaster's sustainability credentials in the office supplies market.
• Now Connected Co-workingminorChannel Partner/ Reseller/ Distributor · 6 December 2021Partnership with Now Connected Co-working spaces, providing Legamaster display and presentation solutions to co-working environments.
• edding AGcoreOthersLegamaster is the visual communication division/brand of edding AG, the leading manufacturer of high-quality marking and writing instruments. As part of the edding Group, Legamaster shares in the group's sustainability initiatives including the 1% for the Planet commitment. edding AG is headquartered in Hamburg/ Germany and owns subsidiaries across multiple countries globally.
• Kolok AGminorChannel Partner/ Reseller/ DistributorOfficial Swiss distribution partner for Legamaster products. Kolok AG handles sales, distribution, and customer support for Swiss market at Biberenzelgli 21, CH-3210 Kerzers. Tel: 031 996 24 24.
• 1% for the PlanetminorOthersLegamaster is a supporter of the 1% for the Planet initiative, committing to environmental giving as part of the edding Group's sustainability strategy. Focuses on regenerative future initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SMART Technologies: SMART is a direct competitor in interactive displays and SMART Board whiteboards, serving exactly the same education and corporate meeting-room use-cases that Legamaster targets with EVOLVE/EXPLORE series and PREMIUM PLUS boards.
• Promethean World: Promethean is a direct peer in ActivPanel interactive displays and classroom educational software, competing head-on for the same school and college budgets that drive Legamaster's education segment.
• Avocor: Avocor is a direct peer in collaboration touchscreens for enterprise meeting rooms, and a recently-announced Legamaster technology partner — overlapping product lines and channel make the two direct competitors.
• Newline Interactive: Newline Interactive manufactures interactive displays and whiteboard software for education and corporate meeting spaces, directly competing with Legamaster's EVOLVE and DISCOVER product lines across European dealer channels.
• BenQ: BenQ's interactive Flat Panel displays (and DuoBoard) compete directly with Legamaster's EVOLVE Series for corporate meeting-room and classroom installations in Europe.
• ViewSonic: ViewSonic's ViewBoard interactive displays and commercial-grade signage overlap Legamaster's DISCOVER Series professional display offerings for enterprise and education customers.
• Quartet (ACCO Brands): Quartet is a direct peer in traditional whiteboards, glassboards, and presentation products, serving the same office and education channels with comparable board essentials and writing surfaces.

Broad incumbents

• Microsoft (Surface Hub / Teams Rooms): Microsoft Surface Hub and the broader Teams Rooms hardware program compete with Legamaster's EVOLVE Series at the high end of enterprise meeting-room installations, driven by Microsoft-led software standards.
• Cisco (Webex Board / Devices): Cisco's Webex Board and collaboration devices compete with Legamaster's interactive displays while Cisco's conferencing platform is one of Legamaster's integration partners — making it both a competitor and an ecosystem tie-in.
• Samsung Electronics (Flip / Interactive Display): Samsung's Flip digital flipchart and larger interactive displays compete across both the writing-surface and professional-display categories in which Legamaster operates, backed by Samsung's display panel scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LegamasterNL
• YouTubeyoutube.com/c/LegamasterBV
• Facebookfacebook.com/WavesAndLegamaster
• LinkedInlinkedin.com/company/legamaster-international
• Instagraminstagram.com/legamaster_international

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legamaster