BriMark
BriMark Builders is a privately held Neenah, Wisconsin-based hotel construction and turn-key development contractor serving franchise developers and property owners of select-service and economy brands across 20+ U.S. states.
- Company typePrivate
- Founded2018
- HeadquartersNeenah, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What BriMark does
BriMark Builders, LLC is a privately held hotel construction and development contractor headquartered at 980 American Drive, Neenah, Wisconsin. Founded in 2018 and operating with a small core staff (1-10 disclosed employees), the company specializes in new-build hotel construction, hotel renovations, rebranding, and Property Improvement Plans (PIPs) for select-service and economy hotel brands. Its service portfolio spans the full hotel development lifecycle — site selection, conceptual budgeting, equity and financing assistance, municipal approvals and permitting, franchise securing, design, construction, FF&E (Furniture, Fixtures & Equipment) and OS&E (Operating Supplies & Equipment) procurement and installation, landscaping, signage, and post-construction monitoring — packaged primarily as a turn-key offering for franchise developers and property owners.
BriMark's go-to-market is enterprise field sales: the firm targets hotel owners, developers, and franchisors through direct engagement with brand representatives, an in-house Vice President of Development, a Franchise Development lead, and an online Bid Opportunities portal that captures inbound interest from FF&E/OS&E suppliers and subcontractors. Its relationship base includes franchise systems such as Cobblestone Hotel Group, RedRoof, Choice Hotels brands (EconoLodge, Comfort Inn & Suites, Sleep Inn), Wyndham brands (Hawthorn Suites, Baymont Inn & Suites), AmericInn, Boarders Inn & Suites, Riverstone & Suites, and AmeriVu Inn & Suites. Project execution spans at least 20 U.S. states across the Midwest, Southeast, Mountain West, Southwest, Northeast, and West.
The firm operates as an LLC with no disclosed parent company, external investors, funding rounds, or ownership changes. Revenue is generated through professional services fees tied to individual construction and renovation projects, with pricing handled via project-specific bids rather than published rate cards. The company's competitive positioning rests on multi-brand franchise compliance expertise and the ability to coordinate the full development stack under one contract rather than on any disclosed proprietary technology, software platform, or AI capability.
BriMark firmographics
Firmographics- Name
- BriMark
- Legal name
- BriMark Builders, LLC
- Website
- https://brimarkbuilders.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BriMark Builders is a privately held Neenah, Wisconsin-based hotel construction and turn-key development contractor serving franchise developers and property owners of select-service and economy brands across 20+ U.S. states.
- Ownership category
- akta.pro rank
BriMark industry classification
Industry- Product category
- Hotel Construction and Renovation Services
- NAICS
- Nonresidential Building Construction (2362)
- SIC
- General Bldg Contractors - Nonresidential Bldgs (1540)
- akta.pro primary industry
- Design-Build / EPC General Contracting (IMAFAAAD)
Keywords
Where BriMark is headquartered
LocationHeadquarters
- HQ city
- Neenah
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BriMark business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hotel Construction Services: BriMark generates revenue through hotel construction and renovation project fees. Services span from initial site planning and conceptual budgeting through property opening, including full design and construction, FF&E procurement and installation, and property improvement plans.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
BriMark product offering
Product offeringCore offering
BriMark Builders is a hotel construction, development, and renovation contractor offering end-to-end services for new hotel builds and property improvements. The firm coordinates site selection, conceptual budgeting, design, construction, FF&E/OS&E procurement and installation, rebranding/Property Improvement Plans (PIPs), and post-construction monitoring for hotel owners, developers, and franchise brands primarily in the U.S. Midwest.
Product overview
BriMark is a hotel development and renovation service company offering a comprehensive suite of services for new hotel construction and existing property improvements. The core offering consists of Hotel Construction Services (new builds from site planning through opening) and Hotel Renovation Services (renovations with rebranding and PIP support). The Turn-Key Hotel Development service serves as the umbrella offering that bundles Site Selection, Financing Assistance, Municipal Approvals, Construction Plans, Franchise Arrangement, FF&E/OS&E installation, Landscaping, Signage, and Post-Construction Monitoring. The company primarily serves midwest hotel properties and works with well-known hotel brands throughout the region.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Construction Services
- Hotel Renovation Services
- Turn-Key Hotel Development
- Site Selection and Planning Services
- Financing and Equity Assistance Services
Companies that use BriMark
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
BriMark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BriMark partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Cobblestone Hotel GroupcoreCobblestone Hotel Group is a primary hotel brand partner. BriMark has completed numerous new hotel construction projects for Cobblestone across multiple states including Alabama, Arizona, Arkansas, Colorado, Idaho, Illinois, Indiana, Iowa, Kansas, Minnesota, Nebraska, North Dakota, Ohio, Oklahoma, Pennsylvania, Texas, Utah, Washington, Wisconsin, and Wyoming.
- RedRoofcoreRedRoof is a national hotel brand partner. BriMark has worked on RedRoof Inn projects including the Charlestown, IN location.
- EconoLodgecoreEconoLodge is a Choice Hotels brand partner. BriMark has completed hotel projects for EconoLodge including the Des Moines, IA location.
- AmericInncoreAmericInn is a hotel brand partner with multiple Wisconsin and Minnesota locations where BriMark has provided construction services.
- Comfort Inn & SuitescoreComfort Inn & Suites is a Choice Hotels brand. BriMark has completed construction projects for Comfort Inn locations in Wisconsin and Utah.
- Sleep InncoreSleep Inn is a Choice Hotels brand. BriMark has completed construction projects for Sleep Inn locations including Wisconsin Rapids, WI.
- Hawthorn SuitescoreHawthorn Suites is a Wyndham brand. BriMark has completed construction projects for Hawthorn locations including Oshkosh, WI.
- Baymont Inn & SuitescoreBaymont Inn & Suites is a Wyndham brand. BriMark has completed construction projects for Baymont including San Angelo, TX.
- Boarders Inn & SuitescoreBoarders Inn & Suites is a hotel brand. BriMark has completed construction projects for Boarders locations including Ripon, WI.
- AmeriVu Inn & SuitesminorAmeriVu Inn & Suites is a regional hotel brand. BriMark has completed projects for AmeriVu including Crookston, MN.
- Riverstone & SuitesminorRiverstone & Suites is a hotel brand. BriMark has completed construction projects for Riverstone including Chippewa Falls, WI.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
BriMark competitors and assessment
Company assessmentDirect peers
- R.D. Olson Construction: California-based general contractor specializing in hotel and resort construction and renovation. Directly comparable to BriMark as a turn-key hospitality builder serving major brand franchisors with new-build and PIP expertise.
- BBL Construction Services: New York-based hospitality-focused general contractor delivering hotel new construction, renovation, and PIP work for brand operators. Matches BriMark's hotel-only scope and brand-partner model.
- D.F. Pray Construction: Specialty contractor focused on hotel and restaurant construction across the Eastern US. Comparable to BriMark in targeting franchise brands with multi-site new build and renovation programs.
- O'Connell Construction Group: Mid-market hospitality-focused construction manager active in new-build and renovation work for hotel brands. Closely matches BriMark's niche focus on franchise-driven hotel projects.
- Encore Construction: Regional hospitality construction specialist focused on hotel new builds and renovations for franchise brands. Directly comparable to BriMark in scale, segment focus, and brand-partner approach.
Broad incumbents
- W.E. O'Neil Construction: Established national general contractor with a dedicated hospitality practice delivering hotels and resorts. Larger and broader than BriMark, but competes for the same brand-led hotel development work.
- The Haskell Company: Large design-build firm with a hospitality construction vertical serving branded hotels. Comparable on design-build delivery and brand-franchise relationships, though much larger and more diversified.
- Level 10 Construction: Full-service general contractor with significant hospitality and hotel renovation experience across the Western US. Competes with BriMark for branded hotel new builds and PIP programs.
- Choate Construction Company: Southeast US general contractor with an active hospitality portfolio including hotels and resorts. Comparable on franchise-brand hotel delivery but operates at materially larger scale than BriMark.
- Manhattan Construction Company: National general contractor with a hospitality construction practice serving major hotel brands. Comparable on delivery model and franchise relationships, though considerably larger and more diversified.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BriMark social profiles
Digital presenceBriMark financial estimates
Financial estimateRevenue estimate
Valuation estimate
BriMark leadership team
Management profileNumber of profiles
Profiles5 records
BriMark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BriMark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BriMark
What does BriMark do?
BriMark Builders is a hotel construction, development, and renovation contractor offering end-to-end services for new hotel builds and property improvements. The firm coordinates site selection, conceptual budgeting, design, construction, FF&E/OS&E procurement and installation, rebranding/Property Improvement Plans (PIPs), and post-construction monitoring for hotel owners, developers, and franchise brands primarily in the U.S. Midwest.
Is BriMark a public or private company?
BriMark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BriMark founded?
BriMark was founded in 2018. It employs 1 to 10 people.
Where is BriMark based?
BriMark is headquartered in Neenah, United States, in the North America region.
How does BriMark make money?
One revenue line is on record: hotel Construction Services.
Who are BriMark's main competitors?
Direct peers on record are R.D. Olson Construction, BBL Construction Services, D.F. Pray Construction, O'Connell Construction Group and Encore Construction. Broad incumbents are W.E. O'Neil Construction, The Haskell Company, Level 10 Construction, Choate Construction Company and Manhattan Construction Company.
Does BriMark have an API?
No public API is recorded for BriMark.
What industry is BriMark in?
BriMark's product category is Hotel Construction and Renovation Services. Its primary akta.pro industry code is IMAFAAAD, Design-Build / EPC General Contracting. Its NAICS code is 2362 and its SIC code is 1540.