Baymont Inn & Suites

What Baymont Inn & Suites does

Baymont Inn & Suites, operating under the DBA "Baymont by Wyndham," is a midscale hotel franchise brand established in 1973 and headquartered in Parsippany, United States. It is owned and controlled by Wyndham Hotels & Resorts (NYSE: WH) through its legal entity Wyndham Hotel Group, LLC, and operates as one of 25 brands within Wyndham's global portfolio of more than 9,100 hotels across 95 countries. The brand delivers comfortable, value-priced accommodations targeting road-trippers, families, business travelers, and pet owners, with franchisees operating individual properties under Baymont standards.

Baymont's revenue model is franchise-based: the brand monetizes through franchise fees and royalties from independently owned and operated properties rather than direct hotel ownership. It distributes bookings through the Wyndham Hotels & Resorts website, an award-winning mobile app featuring a Road Trip Planner and mobile check-in/checkout, the Wyndham Rewards loyalty program (with co-branded credit card partnerships and a Caesars Entertainment cross-loyalty integration), the Wyndham Business corporate program targeting small and mid-size businesses, third-party online travel agencies, and travel bundles combining hotel stays with flights, cars, and activities. Pricing includes tiered discount programs for AARP, AAA, government/per diem, military/veteran, and senior travelers, alongside Wyndham Rewards member rates offering 15%+ savings.

Underlying technology consists of Wyndham's centralized digital booking platform, mobile app infrastructure, and loyalty data systems shared across all 25 portfolio brands. Specific AI/ML capabilities, brand-level financial disclosure, patent portfolio, and management team detail are not provided in the available source material, and Baymont itself does not appear to operate independent technology development separate from Wyndham's shared platform.

Name

Baymont Inn & Suites

Legal name

Wyndham Hotel Group, LLC

Website

https://baymontinns.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Baymont by Wyndham is a midscale hotel franchise brand owned by Wyndham Hotels & Resorts, operating independently franchised properties that serve value-conscious road-trippers, families, business travelers, and pet owners across the Wyndham global distribution network.

Ownership category

akta.pro rank

Product category

Midscale Hotel Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Franchised/Chain Motels (THAGAFAM)

Keywords

• Midscale hotel franchise
• Hotel accommodations
• Hospitality services
• Hotel loyalty program
• Road trip lodging

Headquarters

HQ city

Parsippany

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Franchise Operations: Baymont operates as a franchise brand under Wyndham Hotels & Resorts, generating revenue through franchise fees from independently owned and operated Baymont properties. The brand benefits from Wyndham's centralized reservation system, loyalty program, and marketing infrastructure.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Baymont Inn & Suites (operated as Baymont by Wyndham) is a midscale hotel franchise brand offering comfortable, value-priced accommodations for road-trippers, families, business travelers, and pet owners. The brand operates as part of Wyndham Hotels & Resorts' portfolio of 25 brands across 95 countries, generating revenue through franchise fees from independently owned and operated properties and leveraging Wyndham's centralized reservation system, Wyndham Rewards loyalty program, and digital booking infrastructure.

Product overview

Wyndham Hotels & Resorts operates a platform of 25 hotel brands spanning multiple market segments. Baymont by Wyndham is a midscale hotel sub-brand featured within this portfolio alongside other brands including La Quinta, Days Inn, Super 8, Howard Johnson, Travelodge, Microtel, Hawthorn Extended Stay, Wingate, AmericInn, Ramada, Wyndham Garden, Trademark Collection, Dolce Hotels & Resorts, Wyndham Grand, Registry Collection Hotels, and extended-stay brands. The company also offers the Wyndham Rewards loyalty program for earning and redeeming points, travel bundles combining hotels with flights and car rentals, and business travel tools through Wyndham Business. A mobile app provides booking, check-in/checkout, and road trip planning features.

Differentiator

Problem solved

Functional benefit

Products and services

• Baymont by Wyndham Hotel Stays Midscale hotel accommodations operated by independently owned franchisees under the Baymont by Wyndham brand. Includes complimentary amenities, pet-friendly rooms at select locations, and family-friendly environments. Targeted at road-trippers, families, business travelers, and value-conscious guests.
• Wyndham Rewards Loyalty Program Award-winning hotel loyalty program enabling members to earn and redeem points across Wyndham's 9,100+ hotels worldwide, with Wyndham Rewards Earner Cards partnerships and an Insider subscription tier.
• Wyndham Business Program Corporate travel program for small and mid-size businesses providing up to 15% off standard rates, extended-stay savings, and booking tools for managing employee travel at Wyndham properties including Baymont.
• Wyndham Travel Bundles Package booking product combining hotel stays with flights, car rentals, cruises, tours and activities, and transfers, with Wyndham Rewards points earned on the total package.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Caesars EntertainmentflagshipGTM or Marketing PartnerWyndham has a strategic partnership with Caesars Entertainment allowing Wyndham Rewards members to earn and redeem points at Caesars Rewards destinations. Members can get up to 25% off and earn 2X points at participating Caesars Rewards destinations.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Holiday Inn Express: IHG's flagship midscale brand, competing with Baymont in roadside and suburban locations across the US. Comparable on limited-service midscale positioning, franchise model, and reliance on a loyalty program (IHG One Rewards).
• Country Inn & Suites by Radisson: Choice Hotels-managed midscale brand (since Radisson Americas transition) targeting families and business travelers in suburban and roadside locations. Comparable on price tier, franchise structure, and guest mix.
• Best Western Plus: Member-based midscale hotel brand with a roadside and family-travel orientation directly overlapping Baymont's core segments. Closely comparable on price point, geographic profile, and independent-operator governance model.
• Comfort Inn / Comfort Suites: Midscale franchised hotel brand under Choice Hotels International, positioned similarly to Baymont in the road-tripper and value-conscious family segment. Closely comparable on price point, franchise model, and guest profile.
• Fairfield by Marriott / Fairfield Inn & Suites: Marriott's select-service/midscale franchise brand competing with Baymont in roadside and suburban markets. Comparable on franchise economics, midscale positioning, and Bonvoy loyalty integration.
• Sleep Inn: Choice Hotels' midscale brand competing with Baymont in roadside corridors on value-conscious leisure travel. Comparable on franchise model, midscale positioning, and target customer profile.
• Quality Inn: Choice Hotels' midscale brand positioned just below Comfort Inn, competing with Baymont on price-sensitive road-tripper demand. Highly comparable on franchise model, midscale tier, and US roadside footprint.
• Hampton by Hilton / Hampton Inn: Hilton's leading limited-service midscale brand and one of the largest competitors to Baymont in the US midscale segment. Highly comparable on price tier, franchise model, and target guest profile.

Broad incumbents

• Holiday Inn: IHG's full-service midscale-upscale brand competing with Baymont for family leisure and group business. Comparable on franchise structure and broad traveler appeal, but offers broader on-site amenities.
• Courtyard by Marriott: Marriott's upscale select-service brand, one tier above Baymont but competing for overlapping business-traveler demand. Comparable on franchise model and corporate-travel demand overlap, but positioned at a higher price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/baymontinns
• Facebookfacebook.com/baymontinns
• Instagraminstagram.com/wyndhamhotels
• TikToktiktok.com/@wyndhamhotels
• LinkedInlinkedin.com/company/baymont-inn-and-suites

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baymont Inn & Suites