Identidad Digital
Identidad Digital is a small Buenos Aires-based IT services firm offering custom web development, mobile app development, and technology consulting to mid-market and enterprise clients in Argentina, primarily accessed via agency channel partners Webar and Tango Modem.
- Company typePrivate
- Founded2018
- HeadquartersBelgrano, Argentina
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Identidad Digital does
Identidad Digital is a privately held Argentine IT services firm headquartered in the Belgrano neighborhood of Buenos Aires (Vuelta de Obligado 2341, 7ºD, CABA). The company was founded in 2013 (per firmographics) with the website copyright dated 2018, and operates with a team of 1–10 people led by founders Federico Roiffe, Gustavo Marra, and Lucas Grzina. It delivers three core service lines: mobile application development, web development, and strategic technology consulting, positioned under the tagline 'technology thought for people.'
The company's technical stack is conventional LAMP/web-stack tooling — HTML5, CSS3, PHP, Laravel, and MySQL — with no proprietary frameworks, products, or AI capabilities disclosed. An ISO 9001 mark is displayed on the website, though certification scope and status are not specified. The customer base is concentrated in mid-market and enterprise Argentine and international brand clients including Viel Automotores, Doritos (PepsiCo), Buchanan's, Golomax, Delverde, Kinderland, Naked Turtle, EdRising, Jaclo, and Tree Life, with several engagements delivered through agency partners Webar and Tango Modem.
Identidad Digital generates revenue through professional-services, project-based engagements — quote-based custom web development, mobile app builds, e-commerce platforms, SEO/SEM work, and strategic consulting — under a direct sales model augmented by agency channel partnerships. There is no disclosed pricing, no public funding, no institutional investors, and no recurring revenue mechanics (subscriptions, retainers, or product ARR). The company is independently owned and operates exclusively in Argentina.
Identidad Digital firmographics
Firmographics- Name
- Identidad Digital
- Legal name
- Identidad Digital
- Website
- https://identidad-digital.com.ar
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Identidad Digital is a small Buenos Aires-based IT services firm offering custom web development, mobile app development, and technology consulting to mid-market and enterprise clients in Argentina, primarily accessed via agency channel partners Webar and Tango Modem.
- Ownership category
- akta.pro rank
Identidad Digital industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)
Keywords
Where Identidad Digital is headquartered
LocationHeadquarters
- HQ city
- Belgrano
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
Identidad Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Custom Software Development: Identidad Digital generates revenue through custom web development and mobile application development projects. Services include design, frontend and backend programming, SEO, SEM, and consulting services for long-term strategic technology decisions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Identidad Digital product offering
Product offeringCore offering
Identidad Digital is an Argentine technology services firm that designs and builds custom mobile applications, custom websites and e-commerce platforms, and provides strategic technology consulting for mid-market and enterprise clients. Engagements cover the full project lifecycle including design, front-end and back-end programming (HTML5, CSS3, PHP, Laravel, MySQL), SEO, SEM, and long-term strategic technology planning.
Product overview
Identidad Digital is a technology company offering three core service lines: Mobile Apps development, Web Development, and Strategic Consulting. The company positions itself as 'technology thought for people,' emphasizing both technical excellence and active listening to client needs. Their portfolio includes client projects such as Viel Automotores, Doritos campaigns, Golomax E-Commerce, Delverde, Naked Turtle, EdRising, Buchanan's, Jaclo, Tree Life, and Kinderland E-Commerce. They partner with agencies including Webar and Tango Modem for various projects.
Differentiator
Problem solved
Functional benefit
Companies that use Identidad Digital
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles2 records
Identidad Digital technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Identidad Digital partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- WebarminorIdentidad Digital works with Webar agency as a development partner for client projects. They collaborated on the Doritos '¿Seguís o te bajás?' campaign website.
- Tango ModemminorIdentidad Digital works with Tango Modem agency as a development partner for client projects. They collaborated on the Naked Turtle brand website.
Recent moves3 records
Expansion highlights3 records
Identidad Digital competitors and assessment
Company assessmentDirect peers
- BairesDev: Argentina-based software development outsourcing firm offering custom web and mobile development for enterprise clients globally. Direct peer because it shares the same Buenos Aires origin, custom development model, and enterprise brand clientele, though it operates at vastly larger scale.
- Rootstrap: Argentina-origin software development agency providing custom web, mobile, and digital product engineering for mid-market and enterprise clients. Directly comparable service offering, technology stack emphasis, and target customer profile.
- Aerolab: Latin America-based digital product design and development studio focused on UX-driven web and mobile experiences. Direct peer in scale and craft-driven positioning, serving similar enterprise and brand clients with custom digital products.
Broad incumbents
- Globant: Globally scaled Argentine IT services and digital transformation company headquartered in Buenos Aires. Operates in the same category with overlapping web/mobile development capabilities but at vastly greater scale and with proprietary AI and platform offerings beyond pure services.
- Huge: Global digital experience agency delivering strategy, design, and engineering for enterprise brands. Comparable because it produces the same type of campaign websites, e-commerce platforms, and brand digital experiences that Identidad Digital delivers, but with broader geographic reach and larger engagements.
- R/GA: Global advertising and digital experience agency with deep roots in creative, design, and connected product development. Comparable to Identidad Digital because its portfolio includes exactly the kind of campaign websites and brand digital experiences (e.g., Doritos-class work) that Identidad delivers, but at global scale and with in-house delivery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Identidad Digital social profiles
Digital presenceIdentidad Digital compliance and trust
Trust signalCompliance1 record
Identidad Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Identidad Digital leadership team
Management profileNumber of profiles
Profiles3 records
Identidad Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Identidad Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Identidad Digital
What does Identidad Digital do?
Identidad Digital is an Argentine technology services firm that designs and builds custom mobile applications, custom websites and e-commerce platforms, and provides strategic technology consulting for mid-market and enterprise clients. Engagements cover the full project lifecycle including design, front-end and back-end programming (HTML5, CSS3, PHP, Laravel, MySQL), SEO, SEM, and long-term strategic technology planning.
Is Identidad Digital a public or private company?
Identidad Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Identidad Digital founded?
Identidad Digital was founded in 2018. It employs 1 to 10 people.
Where is Identidad Digital based?
Identidad Digital is headquartered in Belgrano, Argentina, in the Latin America region.
How does Identidad Digital make money?
One revenue line is on record: custom Software Development.
Who are Identidad Digital's main competitors?
Direct peers on record are BairesDev, Rootstrap and Aerolab. Broad incumbents are Globant, Huge and R/GA.
Does Identidad Digital have an API?
No public API is recorded for Identidad Digital.
What industry is Identidad Digital in?
Identidad Digital's product category is Custom Software Development Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAHAEAL, Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting. Its NAICS code is 541511 and its SIC code is 7371.