Raw Bistro Pet Fare

Name

Raw Bistro Pet Fare

Legal name

Raw Bistro Pet Fare

Website

https://rawbistro.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Raw and Dehydrated Dog Food

NAICS

Dog and Cat Food Manufacturing (311111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD)

akta.pro secondary industry

Freeze-Dried & Dehydrated Pet Food (AFADAFAD)

Keywords

• Raw dog food
• Frozen pet food
• Dehydrated dog food
• Pet nutrition products
• Rotational diet pet food

Headquarters

HQ city

Cannon Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales (Frozen Raw Dog Food): Consumers purchase frozen raw dog food entrees directly through rawbistro.com. Products are sold in 3 lb, 6 lb, and 18 lb bag sizes across five protein varieties (Beef, Turkey, Chicken, Lamb, Bison). One-time purchase or subscription (Subscribe & Save 5%) options available.
2. Direct E-commerce Sales (Dehydrated Dog Food): Dehydrated dog food entrees and single-ingredient chews sold directly through rawbistro.com in 1 lb and 3 lb bags, with a subscription discount option.
3. Wholesale/ B2B Sales: Products sold to independent pet retailers through regional distributors (Middle West, Northland Natural Pet, IPS South, Wigglebutt) and via Faire wholesale platform for retailers outside distributor territories.
4. eGift Cards: Digital gift cards sold in $25, $50, $100, and $200 denominations, redeemable exclusively on rawbistro.com.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Raw Bistro Pet Fare manufactures and sells premium raw and dehydrated dog food made from human-grade, USDA-inspected meats and certified organic produce. Products are sold directly to consumers via rawbistro.com (one-time and subscription) and wholesale to independent pet retailers across the United States. All recipes are AAFCO-complete for all life stages and formulated under the G.R.O.W. Nutrition system developed with veterinarians and nutritionists.

Product overview

Raw Bistro Pet Fare is a pet food company offering frozen raw and dehydrated dog food products. The product portfolio consists of two primary product lines: Frozen Raw Dog Food (complete and balanced entrées in beef, turkey, chicken, lamb, and bison proteins available in 3 lb, 6 lb, and 18 lb formats) and Dehydrated Dog Food (shelf-stable alternatives available in 1 lb and 3 lb bags). Additionally, the company offers a line of single-ingredient Dehydrated Chews (bison trachea, chicken feet, beef trachea, and sardines), E-Gift Cards, and a subscription service called 'Build a Box' that allows customers to customize protein mixes. All products are manufactured in the company's Cannon Falls, Minnesota facility and are formulated to meet AAFCO standards. A limited-run product line features seasonally available proteins like bison.

Differentiator

Problem solved

Functional benefit

Products and services

• 3 lb Frozen Beef Entree (6-Pack) Frozen raw beef dog food patties made from 100% grass-fed cattle, formulated to meet AAFCO standards for all life stages; 82% beef and 18% organic fruits and vegetables; approximately 24 two-ounce mini-patties per 3 lb bag.
• 3 lb Frozen Turkey Entree (6-Pack) Frozen raw turkey dog food patties made from free-range turkey raised without antibiotics; 81% turkey and 19% organic fruits and vegetables, AAFCO-complete for all life stages.
• 3 lb Frozen Chicken Entree (6-Pack) Frozen raw chicken dog food patties made from free-range chicken raised without antibiotics, blended with organic vegetables and fruits.
• 3 lb Frozen Lamb Entree (6-Pack) Frozen raw lamb dog food patties made from pasture-raised lamb, AAFCO-complete for all life stages.
• 3 lb Frozen Bison Entree (6-Pack, Limited Run) Frozen raw bison dog food patties made from free-range bison; available as a limited-run seasonal product.
• 18 lb Bulk Frozen Boxes (Beef, Turkey, Chicken, Lamb, Bison) Bulk box frozen raw dog food for multi-dog households and high-volume feeders; available in five proteins with free shipping in Ground Zone.
• 3 lb Dehydrated Entrée for Dogs Shelf-stable dehydrated dog food requiring only water addition, using the same recipes as frozen versions with free-range proteins and certified organic produce; two 3 lb bags equal one 18 lb bulk frozen box.
• 1 lb Dehydrated Entrée for Dogs Smaller-portion shelf-stable dehydrated dog food available in all five proteins, including lamb and bison; suitable for smaller dogs or product sampling.
• Dehydrated Bison Entree (Limited Run) Seasonally available shelf-stable dehydrated bison dog food entrée, produced in finite batches from responsibly sourced raw materials.
• Dehydrated Chicken Feet 6 Pack Single-ingredient dehydrated chicken feet for dogs; natural source of glucosamine, chondroitin, and collagen for joint and dental health.
• Dehydrated Beef Trachea 2 Pack Single-ingredient dehydrated beef trachea chew for dogs made from 100% grass-fed cattle; natural source of glucosamine and chondroitin for hip and joint support.
• Dehydrated Bison Trachea 2 Pack Single-ingredient dehydrated bison trachea chew for dogs made from pasture-raised North American bison; natural source of glucosamine and chondroitin for joint support.
• Dehydrated Sardines (Whole Fish) Single-ingredient wild-caught Atlantic sardines dehydrated whole; nutrient-dense treat for dogs and cats with four whole sardines per 3.5 oz jar; no additives or preservatives.
• Raw Bistro eGift Card Digital gift cards in $25, $50, $100, and $200 denominations, redeemable exclusively on rawbistro.com; emailed to recipient after purchase with no expiration date or hidden fees.
• Build a Box Subscription Customizable recurring subscription service letting customers mix and match protein varieties in 1 lb, 3 lb, 6 lb, or 18 lb bags; save 5% on every delivery with skip, pause, or cancel anytime flexibility.

Quantifiable outcome

• Dogs fed raw food produce 50–75% smaller, firmer stools compared to kibble-fed dogs, due to higher digestibility
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, minor and flagship.

• Middle WestcoreChannel Partner/ Reseller/ DistributorRegional wholesale distributor for Raw Bistro products, covering Midwest territory. Independent pet retailers in the Midwest region source Raw Bistro products through Middle West.
• Northland Natural PetcoreChannel Partner/ Reseller/ DistributorRegional wholesale distributor for Raw Bistro products. Supplies independent pet retailers in its coverage territory.
• IPS SouthcoreChannel Partner/ Reseller/ DistributorRegional wholesale distributor for Raw Bistro products, covering southern U.S. territory.
• WigglebuttcoreChannel Partner/ Reseller/ DistributorRegional wholesale distributor for Raw Bistro products.
• FaireminorChannel Partner/ Reseller/ DistributorOnline wholesale marketplace. For independent pet stores located outside the four regional distributors, Raw Bistro partners with Faire to enable wholesale ordering.
• Karen Becker DVMflagshipStrategic or Co-development PartnerWorld-renowned proactive, integrative wellness veterinarian and co-author of New York Times bestseller 'The Forever Dog.' Dr. Becker co-authored Raw Bistro's G.R.O.W. Nutrition formulas and provides ongoing endorsement and educational content for the brand.
• Steve BrownflagshipStrategic or Co-development PartnerRenowned formulator of meat-based diets for dogs and cats, researcher, author of three books on canine nutrition, and developer of the Canine and Feline Diet Formulator program. Dubbed 'the balanced-diet guy,' Steve Brown collaborated with Raw Bistro to formulate the G.R.O.W. Nutrition recipes.

Scale indicators5 records

Direct peers

• Stella & Chewy's: Stella & Chewy's is a direct competitor in the frozen raw and freeze-dried dog food category, offering raw-coated kibble, frozen patties, and meal mixers. Highly comparable to Raw Bistro across product format, target customer (premium/health-conscious dog owners), and DTC + independent retail distribution.
• Primal Pet Foods: Primal is one of the largest U.S. frozen raw pet food manufacturers, producing frozen and freeze-dried formulas for dogs and cats in multiple proteins. Directly comparable to Raw Bistro across product format (frozen raw patties), customer base (health-conscious pet owners), and DTC/specialty retail distribution.
• Open Farm: Open Farm is a premium pet food brand emphasizing humanely sourced, traceable ingredients (grass-fed beef, wild-caught fish) across raw, kibble, wet, and treats. Direct competitor to Raw Bistro in the premium/raw, ingredient-transparency segment with overlapping customer base.
• Nature's Variety (Instinct): Nature's Variety's Instinct brand is a major raw and freeze-dried pet food line sold through mass and specialty retail. Comparable to Raw Bistro in raw/freeze-dried format and protein rotation approach, though at much broader scale and retailer penetration.
• Smallbatch Pets: Smallbatch produces frozen raw pet food in limited-ingredient, regionally-sourced recipes sold DTC and through independent pet retailers. Closely comparable to Raw Bistro's positioning around ingredient sourcing transparency, AAFCO compliance, and small-batch premium production.
• Vital Essentials: Vital Essentials is a freeze-dried raw pet food brand selling raw food, freeze-dried entrees, and single-ingredient chews (trachea, organs). Comparable to Raw Bistro's dehydrated chews line directly and to the broader raw/dehydrated product portfolio.
• Northwest Naturals: Northwest Naturals manufactures freeze-dried and frozen raw dog and cat food using USDA-sourced meats. Comparable premium raw positioning and DTC plus specialty/wholesale distribution, overlapping protein lineup and pet food safety focus.
• Answers Pet Food: Answers produces fermented raw dog food, frozen raw, and bone broth with a focus on whole-food, limited-ingredient formulations. Comparable to Raw Bistro in target customer (raw-feeding owners) and DTC/specialty retail channel mix.
• Darwin's Natural Pet Products: Darwin's produces fresh, raw, shelf-stable, and biometic raw pet food sold via direct subscription. Comparable to Raw Bistro's DTC subscription model, raw format focus, and premium positioning, though with a more delivery-centric approach.

Broad incumbents

• Champion Petfoods (Orijen / Acana): Champion Petfoods is a premium kibble and freeze-dried/raw-inclusive pet food manufacturer behind Orijen and Acana. A broad incumbent in the premium/ingredient-led space that competes for the same health-conscious dog owner, though primarily via kibble rather than frozen raw.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/rawbistro
• Facebookfacebook.com/rawbistro
• Instagraminstagram.com/rawbistro
• Xx.com/rawbistro

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raw Bistro Pet Fare