IPD
IPD is an Australian electrical distribution business unit of ASX-listed IPD Group that distributes and manufactures power distribution, automation, motor control, industrial communications, and energy management products from global brands to data centre, industrial, commercial, and infrastructure customers.
- Company typePrivate
- Founded2005
- HeadquartersSydney, Australia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What IPD does
IPD is an Australian electrical products, solutions, and accessories distributor headquartered at the National Manufacturing and Distribution Centre in Wetherill Park, NSW, operating as the electrical distribution business unit of ASX-listed IPD Group Limited. The company distributes and, in select cases, manufactures a broad portfolio spanning power distribution and protection (busway systems, circuit protection, distribution boards, switchgears), power management and control (UPS, power metering, the Optimise Energy Management System), automation and control (HMIs, PLCs, industrial displays), motors and motor management (variable speed drives, motor protection), industrial communications, hazardous area equipment, enclosures and climate control, EV charging and PV solutions, and lighting. Its product range includes proprietary/own-brand lines such as Powerduct busway systems and the newly launched Powerduct Track high-density busway for data centres, alongside the long-established Techno Modular Switchboard System co-developed with Elsteel over four decades.
IPD's commercial model is multi-brand distribution combined with local Australian manufacturing, selling globally sourced brands (ABB, Emerson, Delta, Red Lion, IDEC, Hirschmann, and others) to industrial, commercial, data centre, EV infrastructure, and hazardous-area customers. Revenue is generated through hardware sales via direct sales (website, phone 1300 556 601, and email), supported by self-service digital channels including the IPDclick account portal and the ipd BUILD configuration tool. The customer base spans enterprise and public infrastructure (e.g., Infrastructure NSW) as well as smaller contractors, with primary segments prioritised in data centres and industrial/manufacturing.
Leadership sits with CEO Michael Sainsbury. The company has 101–250 employees and is privately positioned for day-to-day operations while its parent group remains publicly listed on the ASX, providing institutional capital access. Recent strategic emphasis is on the data centre vertical, evidenced by the Powerduct Track launch in late 2025 and a marquee HVAC partnership with ABB Australia and ECJV on the New Sydney Fish Market redevelopment.
IPD firmographics
Firmographics- Name
- IPD
- Legal name
- IPD Group Limited
- Website
- https://ipd.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- IPD is an Australian electrical distribution business unit of ASX-listed IPD Group that distributes and manufactures power distribution, automation, motor control, industrial communications, and energy management products from global brands to data centre, industrial, commercial, and infrastructure customers.
- Ownership category
- akta.pro rank
Where IPD is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
IPD business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Distribution: IPD distributes electrical products from global brands including ABB, Emerson, Delta, Red Lion, IDEC, and others. Revenue is generated through the sale and distribution of power distribution, automation, motor control, and related electrical products and solutions.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
IPD product offering
Product offeringCore offering
IPD distributes a broad portfolio of electrical products in Australia — including power distribution equipment, industrial automation, motor control, busway systems, industrial communications and energy management solutions — sourced from leading global brands such as ABB, Emerson, Delta, Red Lion, IDEC, Hirschmann and Elsteel. The company complements this distribution offering with proprietary locally manufactured products, notably the Powerduct Track busway system and Techno Modular switchboard systems produced at its Wetherill Park facility, supported by proprietary digital tools (ipd BUILD, IPDclick) for project specification and procurement.
Product overview
IPD is an electrical distribution company offering a broad portfolio of energy management and automation products and solutions. The core offering spans multiple product categories including power distribution and protection (busway systems, circuit protection, distribution boards, switchgears), power management and control (UPS, power metering), automation and control (HMIs, PLCs, industrial displays), motors and motor management (variable speed drives, motor protection), industrial communications (ethernet switches, wireless), enclosures and climate control, EV charging infrastructure, and lighting solutions. IPD distributes products from partner brands including ABB, Delta, Emerson, Hirschmann, Red Lion, and IDEC, while also offering proprietary solutions such as the Techno Modular Switchboard System and Powerduct busway systems. The company provides digital tools like IPDclick for online ordering and IPD BUILD for instant distribution board design and pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- Powerduct Track Proprietary busway power distribution system manufactured locally by IPD at Wetherill Park, used by industrial, commercial, data centre and infrastructure customers requiring flexible high-current power distribution.
- Techno Modular Switchboard Systems Modular switchboard systems (Elsteel partnership), locally integrated at IPD's Wetherill Park facility, for commercial, industrial and infrastructure power distribution applications.
- Variable Speed Drives (ABB, Delta and others) Variable speed drives (VSDs) distributed by IPD from leading manufacturers (including ABB and Delta) for industrial motor control, energy savings and process automation in manufacturing, HVAC and infrastructure.
- Drive in a Box IPD's pre-packaged motor control/drive solution bundling variable speed drive technology with associated components for simplified specification and installation in industrial and commercial motor control applications.
- Terra AC Wallbox EV Charger AC wallbox electric vehicle charger distributed by IPD, targeted at commercial buildings, workplaces and EV infrastructure operators deploying workplace or destination EV charging in Australia.
- ipd BUILD IPD's proprietary online design and configuration tool that allows customers to specify, configure and price electrical and automation products for projects.
- IPDclick IPD's proprietary B2B online account portal enabling registered customers to place orders, access account pricing, track deliveries and manage procurement of electrical products.
- Optimise Energy Management System Energy management system distributed/supported by IPD for monitoring and optimising electrical energy usage in industrial, commercial and infrastructure sites.
- Intelligent Distribution IPD's offering line for intelligent power distribution, integrating digital monitoring and switching capability with traditional distribution equipment for smart industrial and commercial power networks.
Quantifiable outcome
- 25% reduction in CO2 emissions and 5-30% reduction in energy consumption compared to conventional HVAC systems
Companies that use IPD
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles1 record
IPD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
IPD partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- ABB AustraliacoreIPD partnered with ABB Australia to deliver HVAC solutions for the New Sydney Fish Market project. IPD supplied and commissioned over 130 ABB ACH580-01 Variable Speed Drives for the facility's HVAC systems.
- Equilibrium Climatech Joint Venture (ECJV)coreECJV collaborated with IPD and ABB Australia on the New Sydney Fish Market HVAC project, contributing to sustainable infrastructure delivery.
- ABBcoreABB is a key technology partner providing variable speed drives, motor control, and automation products distributed by IPD.
- EmersoncoreEmerson provides programmable automation controllers (PAC), HMI panels, and industrial computing solutions distributed through IPD.
- Delta ElectronicscoreDelta provides UPS (Uninterruptible Power Supply) solutions distributed by IPD for critical power protection applications.
- Red LioncoreRed Lion provides industrial communications and HMI products distributed by IPD, including Graphite series HMIs and Ethernet switches.
- HirschmanncoreHirschmann (Belden company) provides industrial Ethernet and communications solutions distributed by IPD for industrial network applications.
- ElsteelcoreElsteel provides the Techno Modular Switchboard system, which IPD has distributed in Australia for over 40 years.
- IDECmajorIDEC provides HMI panels, PLCs, safety switches, and automation components distributed by IPD.
- IPD Group (ASX-listed parent)coreIPD is a business within the ASX-listed IPD Group, specializing in electrical distribution and service.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
IPD competitors and assessment
Company assessmentBroad incumbents
- ABB Australia: ABB is a key OEM partner of IPD (source of VSDs, switchgear, motor control products) but also operates direct channels in Australia. The partnership is core to IPD but ABB's own distribution arm represents a competitive overlap, especially on large enterprise and infrastructure accounts.
- Schneider Electric Australia: Schneider Electric is a global electrical equipment manufacturer with a major Australian operation offering switchgear, VSDs, and automation. While not a pure distributor, it competes with IPD's distributed brands (particularly in switchboards and motor control) and increasingly sells direct to large customers.
- Siemens Australia: Siemens is a major global OEM with a significant Australian presence in industrial automation, low-voltage switchgear, and motor control. It competes with IPD's automation/HMI offerings (e.g., Emerson, IDEC distributed products) and sells direct to large industrial customers.
- Wesco Australia: Wesco is a global distributor of electrical, communications, and utility products with Australian operations following its 2022 integration of TVH/Rexel-era assets. It competes across many of IPD's industrial communications, switchgear, and data centre categories.
- Eaton Australia: Eaton manufactures and distributes power distribution, UPS, and motor control products in Australia. It competes with IPD-distributed brands like Delta and Schneider across critical power and industrial categories, sometimes via overlapping channel partners.
Direct peers
- Rexel Australia: Rexel is one of the world's largest electrical product distributors with a substantial Australian operation. It directly competes with IPD across industrial, commercial, and data centre customers with a comparable multi-brand product portfolio.
- Lawrence & Hanson: Lawrence & Hanson is a leading Australian electrical and data wholesaler serving contractors and industrial customers. It offers comparable product categories (cabling, lighting, switchgear, automation) to IPD via a similar distributor model.
- NHP Electrical Engineering Products: NHP is an Australian electrical product distributor specializing in power distribution, motor control, and automation. It serves the same industrial and infrastructure customers as IPD with overlapping brands like ABB-adjacent products and similar local manufacturing/distribution capabilities.
- Sonepar Australia: Sonepar is a global electrical wholesaler with a strong Australian presence, distributing switchgear, cabling, lighting, and automation products. It competes head-to-head with IPD across most product categories including power distribution and motor control.
Regional players
- Cromwell Tools / GWA Group (electrical): Cromwell is an Australia/New Zealand-focused industrial and electrical product supplier serving MRO and contractor customers. It overlaps with IPD in industrial electrical and automation products, primarily within the Australasian region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
IPD social profiles
Digital presenceIPD compliance and trust
Trust signalCompliance14 records
IPD financial estimates
Financial estimateRevenue estimate
Valuation estimate
IPD leadership team
Management profileNumber of profiles
Profiles1 record
IPD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IPD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IPD
What does IPD do?
IPD distributes a broad portfolio of electrical products in Australia — including power distribution equipment, industrial automation, motor control, busway systems, industrial communications and energy management solutions — sourced from leading global brands such as ABB, Emerson, Delta, Red Lion, IDEC, Hirschmann and Elsteel. The company complements this distribution offering with proprietary locally manufactured products, notably the Powerduct Track busway system and Techno Modular switchboard systems produced at its Wetherill Park facility, supported by proprietary digital tools (ipd BUILD, IPDclick) for project specification and procurement.
Is IPD a public or private company?
IPD is a private company. It is classified as corporate owned and is currently operating.
When was IPD founded?
IPD was founded in 2005. It employs 101 to 250 people.
Where is IPD based?
IPD is headquartered in Sydney, Australia, in the Oceania region.
How does IPD make money?
One revenue line is on record: product Distribution.
Who are IPD's main competitors?
Broad incumbents on record are ABB Australia, Schneider Electric Australia, Siemens Australia, Wesco Australia and Eaton Australia. Direct peers are Rexel Australia, Lawrence & Hanson, NHP Electrical Engineering Products and Sonepar Australia. Cromwell Tools / GWA Group (electrical) is listed as a regional player.
Does IPD have an API?
No public API is recorded for IPD.