Simdustry

What Simdustry does

Simdustry GmbH is a German learning and development (L&D) company that designs and delivers business simulations, transformation journeys, and digital learning programs for corporate leadership and talent development. Its portfolio spans five core simulations—SIMService (service-company finance and strategy), SIMFlex (production-company finance and strategy), SIMTalent (talent management), SIMTeam (team leadership), and SIMSales Retail (retail sales)—delivered either as board-based onsite formats or online versions, alongside 100% tailor-made simulations built around a client's own processes and terminology. The firm complements these with multi-year Transformation Journey programs that bundle simulations, trainings, coaching, and digital elements (Learning Journey App, Talent Portfolio App, Action Tracker), supported by an assessment toolkit (Agility Indicator, Change Indicator, Collaboration Indicator, Empowerment Indicator, Team Performance Indicator, Trust-O-Meter, 360° Feedback, etc.) and personality instruments (Hogan, Insights MDI, Myers-Briggs, DNLA). Its proprietary methodology centers on the 4/7/20 success formula for Highly Interactive Trainings (HIT), framed around anchoring competency beyond the classroom.

The company operates a hybrid go-to-market combining direct enterprise sales with a Licensed Partner Program covering 40+ countries, including three designated Gold Partners (EVOLUTIV Consultants Network, HPO Group, Slingshot). Revenue is generated through one-time simulation development fees (€9,000–€40,000+ per engagement), licensing of ready-to-use simulations with adaptation (up to 60–80% customization), multi-year Transformation Journey programs quoted per scope, and partner-channel royalties. Named enterprise customers span industries such as Financial Services (Paysafe Group), Technology/Manufacturing (FARO Europe), Banking (ABN-Amro Romania), Chemicals (ALTANA, GELITA), Construction (PERI SE), Retail (EDEKA, MediaMarktSaturn), Distribution/Logistics (Abudawood Group), Education (Frankfurt School of Finance & Management), and Automotive (Audi).

Simdustry is headquartered in Sulzbach am Main, Germany, with named Managing Partners Stefanie Flecke and Dirk Fröhlich as founders and Bahaa Hussein leading the MEA/GCC region. The company is privately held, founder-controlled, shows no external institutional funding, and operates with 11–50 employees. Its intellectual property is anchored by the registered SIMDUSTRY® trademark and 20+ years of cumulative methodology and content development.

Name

Simdustry

Legal name

simdustry GmbH

Website

https://simdustry.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Simdustry GmbH is a German L&D firm that designs business simulations, multi-year transformation journeys, and digital learning tools to build leadership, financial acumen, and talent-management capabilities for large enterprise clients across Europe, MENA, Asia, and the Americas.

Ownership category

akta.pro rank

Headquarters

HQ city

Sulzbach Am Main

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Customized Simulation Development: Development of 100% tailor-made business simulations for specific client needs. Pricing ranges from 9,000 to 40,000+ EUR depending on complexity and simulation type (online vs board, static vs flexible).
2. Ready-to-use Simulation Licensing: Licensing of existing simulations with adaptation to client needs. Adaptations can make simulations 60-80% customized.
3. Transformation Journeys & Training Programs: Customized holistic L&D programs combining simulations, trainings, coachings, and digital elements over extended periods (2-3 years)
4. Licensed Partner Program: Partner licensing of simulations and support for design, customization, and implementation of training programs globally

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Simdustry develops and delivers business simulations and customized corporate learning programs for leadership, finance and strategy, talent management, team leadership, and retail sales, deployed both onsite and online. The portfolio combines ready-to-use simulation games (SIMService, SIMFlex, SIMTalent, SIMTeam, SIMSales Retail) with 100% tailor-made simulations, Transformation Journey programs, and a digital learning ecosystem (Learning Journey App, Talent Portfolio App, assessment tools).

Product overview

SIMDUSTRY is a provider of business simulations and digital learning solutions, offering both ready-to-use and fully customized products. The core portfolio centers on business simulation games (SIMService for service companies, SIMFlex for production companies, SIMTalent for talent management, SIMTeam for team leadership, SIMSales Retail for retail sales) that can be delivered online or face-to-face. These simulations are complemented by Transformation Journeys — holistic L&D programs combining modular trainings with coaching. The offering also includes Digital Learning Journeys (app-based), Highly Interactive Trainings (HITs), and an ecosystem of digital tools including the Talent Portfolio App, Learning Journey App, Action Tracker, assessment tools suite (Agility Indicator, Change Indicator, Collaboration Indicator, etc.), and personality indicators (Hogan, Insights MDI, Myers-Briggs, DNLA). Customers can choose between ready-to-use simulations (adaptable 60-80% to company needs) or 100% tailor-made simulations.

Differentiator

Problem solved

Functional benefit

Brands

• SIMService: Business Simulation on Finance & Strategy for Service Companies, also used as a Development Center Tool.
• SimFlex
• SimTalent
• SimTeam
• SimSales Retail®
• HIT (Highly Interactive Trainings)
• Talent Portfolio App
• Learning Journey App
• SIMDUSTRY® Action Tracker
• Agility Indicator
• Change Indicator
• Collaboration Indicator
• Empowerment Indicator
• Engagement Booster
• Project Indicator
• Project Quick-Check
• Team Performance Indicator
• Trust-O-Meter
• Stakeholder Communication Feedback
• Value Indicator
• 360° Feedback

Products and services

• SIMService Business simulation that immerses participants in finance and strategy decision-making for service-sector companies; used in leadership and development programs for corporate clients such as Paysafe Group.
• SIMFlex Business simulation focused on finance and strategy for production and industrial firms, available in standard and compact formats; used in leadership programs for clients such as FARO Europe, GELITA, and ALTANA.
• SIMTalent Simulation that allows participants to experience talent management decisions, used as a module inside corporate leadership and high-potential development programs.
• SIMTeam / SimTeam Online Simulation focused on team leadership challenges and team management skills, offered as face-to-face and online versions for managers and team leaders.
• SIMSales Retail Retail-focused business simulation with board, customer profiles, event cards, and question cards to train sales employees and Sales Business Partners in retail sales efficiency and customer engagement.
• Tailor-Made Simulations Fully customized business simulations replicating a client's own processes, business events, employee/customer profiles, and strategic goals using company-specific terminology and branding; priced EUR 9,000 to EUR 40,000+ per engagement.
• Transformation Journeys Holistic, multi-year corporate learning and development programs combining business simulations, modular trainings, coaching, and digital tools; typically quote-based and tailored to client transformation goals.
• Digital Learning Journeys App- and web-based digital learning journeys with customized e-learning elements, digital reminders, and knowledge snippets used to sustain learning between simulation events.
• HIT (Highly Interactive Trainings) Highly Interactive Training concept built on the proprietary 4/7/20 success formula, deployed as a structured training format for L&D audiences.
• Talent Portfolio App Mobile application supporting talent portfolio management and tracking of development actions for HR and L&D teams.
• Learning Journey App App-based tool that accompanies learners through structured learning journeys, delivering reminders, content snippets, and progress visibility.
• SIMDUSTRY Action Tracker Digital sustainability tool for tracking implementation of actions and commitments made during learning programs and simulations.
• Assessment Tools Suite Suite of feedback and assessment instruments including Agility, Change, Collaboration, Empowerment, Engagement, Project, Team Performance, Trust, Stakeholder Communication, Value, Feedback Time, and 360° Feedback indicators, used within Simdustry programs.
• Personality Indicators Licensing Licensed administration of established personality and behavioral assessments including Hogan, Insights MDI, Myers-Briggs, and DNLA within Simdustry programs.
• Specialized Leadership Simulations Additional specialized simulation topics including Leadership in the VUKA world, New Work Leadership, Intercultural Leadership, Corporate Health Management, Change Management, and industry-specific simulations for Shipping and Banking.
• Licensed Partner Program Global licensing program that grants certified L&D partners rights to deliver SIMDUSTRY simulations and Transformation Journeys in their local markets, with design, customization, and implementation support.

Quantifiable outcome

• More than 85% of Talent Program participants of Generation 1 & 2 have had at least one career move since the program; 60% of Generation 3 moved on to new responsibilities; 75% of group key positions filled with internal candidates
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Eight partnerships are on record, tiered gold partner, core and minor.

• EVOLUTIV Consultants Networkgold partnerChannel Partner/ Reseller/ DistributorGold Partner (2021) for licensed delivery of SIMDUSTRY simulations in Romania. CEO Gheorghe Andries has certified trainers for 7 different simulations from SIMDUSTRY, representing a source of differentiation on the Romanian learning market.
• HPO Groupgold partnerChannel Partner/ Reseller/ DistributorGold Partner (2021) for simulation programs on strategy, leadership and management. Director Doug Hung reports SIMDUSTRY has deep expertise and a sterling reputation across Europe, Asia and Americas.
• Slingshotgold partnerChannel Partner/ Reseller/ DistributorGold Partner (2021) for licensed delivery of SIMDUSTRY simulations.
• Ute Roehl TrainervermittlungcoreChannel Partner/ Reseller/ DistributorLong-standing cooperation partner. CEO Ute Roehl reports SIMDUSTRY simulations are fun with in-depth learning, and appreciates the international applicability with trainers worldwide.
• ECOPSY ConsultingcoreChannel Partner/ Reseller/ DistributorPartner Stas Koulikov reports SIMDUSTRY offers high quality products with precise business simulation and strong learning impact, with ongoing support and atmosphere of trust.
• Franklin CoveyminorStrategic or Co-development PartnerFeatured partner logo on website indicating collaboration or integration in learning solutions.
• Frankfurt School of Finance & ManagementcoreImplementation/ SI/ Consulting PartnerSIMDUSTRY serves as sub-provider to Frankfurt School of Business for the PERI International Talent Program since 2016. Frankfurt School recommends SIMDUSTRY to companies seeking comprehensive development programs.
• CLI Challenge Learning InternationalminorChannel Partner/ Reseller/ DistributorReference customer for customized simulation development, specifically for Marquardt organization.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BTS Group AB: A global leader in business simulations and strategy execution programs for enterprise leadership development. Directly comparable business simulation portfolio and enterprise L&D target market, but operating at significantly larger scale.
• Celemi: Swedish-origin provider of business simulations and learning experiences for corporate strategy, finance, and leadership. Overlaps directly with Simdustry's SIMService/SIMFlex finance and strategy simulations and similar consultative sales motion.
• Stratx (Palladium): Provider of strategy execution simulations and Balanced Scorecard experiential learning tools. Comparable in using business simulations to anchor strategic thinking and leadership capability, with a global consulting-led delivery model.
• Eagle's Flight: Canada-based experiential learning company delivering business simulations and training events (e.g., Eagle's Flight DiSC-based simulations). Directly comparable in immersive, facilitator-led business simulations for corporate leadership development.
• Paradigm Learning: Developer of business simulations (e.g., Project Management In Living Color, Business Insights) for corporate training. Comparable product approach: game-based simulations sold to enterprise L&D buyers with facilitator-led delivery.
• The Regis Company: UK-based provider of bespoke business simulations and experiential learning programs for leadership and management development. Closely aligned in offering custom simulation builds combined with L&D partner networks.
• Wilson Learning: Global provider of corporate training and learning solutions, including leadership and sales enablement programs. Comparable as a methodology-driven enterprise L&D provider with multinational delivery.

Broad incumbents

• FranklinCovey: Large-scale leadership and organizational performance training franchise (7 Habits, etc.). Already a featured partner on Simdustry's site. Overlaps at the leadership development layer but offers broader content and a global licensee network rather than simulations specifically.
• Development Dimensions International (DDI): Major incumbent in leadership assessment and development programs for large enterprises. Competes for the same HR/L&D budget on leadership pipelines and talent development, but at significantly larger scale and with assessment-led rather than simulation-led offerings.
• Korn Ferry: Global organizational consulting firm with a substantial leadership and talent development practice. Comparable on the talent development buyer conversation, especially executive and high-potential programs like Simdustry's Transformation Journeys.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/simdustry

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simdustry