Name

Modern Farmer

Legal name

Epic Gardening, Inc.

Website

https://modernfarmer.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Agricultural Media

akta.pro primary industry

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

akta.pro secondary industry

Agricultural Production & Farm Operations (EDAOAOAA)

Keywords

• Agricultural journalism
• Farming media
• Food equity content
• Sustainable agriculture
• Digital publishing

Headquarters

HQ city

Hudson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising: Modern Farmer operates a digital advertising business, partnering with Raptive (CMI Marketing, Inc.) for advertising placement. Raptive collects and uses data for advertising purposes on the Modern Farmer platform. The company also uses Google Analytics for website analytics and Shopify for transaction processing.
2. Newsletter / Subscription: Modern Farmer generates engagement through its weekly newsletter, 'Modern Farmer Weekly,' delivered via email to subscribers. Readers can subscribe through the platform. The company also offers text message marketing opt-ins.
3. E-commerce / Merchandise: Modern Farmer operates an online store powered by Shopify, selling merchandise. Transaction and payment processing is handled directly by Shopify on the company's behalf.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Modern Farmer is a nonprofit digital media publication that publishes editorial content covering farming, food systems, sustainable agriculture, and conscious consumption via its website (modernfarmer.com), a weekly email newsletter, and a Shopify-powered merchandise store. Content includes articles, how-to guides, investigative reporting, editorial series, and a Solutions Hub, distributed freely with revenue generated through advertising, newsletter sponsorships, and merchandise sales.

Product overview

Modern Farmer is a nonprofit digital media publication covering farming, food, and agriculture topics. The core product is its website content platform publishing articles, series, and editorial formats (How To, On The Ground, Spotlight On, Meet the Modern Farmer). The publication offers a weekly newsletter subscription and features a Solutions Hub section for actionable food system innovations. Content is distributed through multiple channels including social media and partnerships, with revenue generated through advertising and an online store powered by Shopify.

Differentiator

Problem solved

Functional benefit

Products and services

• Modern Farmer Content Platform (modernfarmer.com)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• Epic GardeningcoreGTM or Marketing Partner · 1 January 2025In 2025, Modern Farmer was acquired by Epic Gardening, combining Epic Gardening's extensive experience and resources with Modern Farmer's storytelling legacy. The merger creates a hub for readers passionate about food origins. Epic Gardening operates the Modern Farmer platform and handles underlying business operations including technology infrastructure and advertising (via Raptive).
• Acceso ImpactcoreOthers · 1 January 2022In 2022, Modern Farmer transitioned to a non-profit model and secured a relationship with Acceso Impact, a US 501(c)(3) non-profit organization, to provide fiscal sponsorship and operational support. This relationship enables Modern Farmer to accept charitable donations and operate as a nonprofit.
• Raptive (CMI Marketing, Inc.)coreGTM or Marketing PartnerModern Farmer is affiliated with Raptive (d/b/a CMI Marketing, Inc.) for the purposes of placing advertising on the Site. Raptive collects and uses certain data for advertising purposes. This is Modern Farmer's primary advertising monetization partner.
• ShopifysupportingTechnology or IntegrationModern Farmer uses Shopify to power its online store. Shopify handles transaction and payment processing on Modern Farmer's behalf. Shopify's privacy policy governs the data collected in connection with store transactions.
• Google AnalyticssupportingTechnology or IntegrationModern Farmer uses Google Analytics to understand how customers use its website. Google Analytics tracks user activity, page views, navigation paths, and email engagement. Users can opt out of Google Analytics tracking.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Food Tank: Nonprofit focused on food system journalism, research, and events; comparable in editorial focus on sustainable agriculture and food equity, and in operating as a nonprofit media outlet.
• Civil Eats: Nonprofit digital publication covering food policy, agriculture, and sustainable food systems; comparable in mission, audience (food-conscious readers and policy advocates), and editorial format to Modern Farmer.
• Grist: Nonprofit environmental journalism outlet covering food systems, climate, and sustainability; comparable as a mission-driven, donation-supported media brand serving overlapping sustainability-conscious readers.
• Hobby Farms: Digital publication targeting small-scale and hobby farmers with how-to and lifestyle content; comparable in audience and editorial format covering small-farm practices and rural lifestyles.
• The Counter: Nonprofit investigative journalism outlet covering the U.S. food system; comparable in editorial format (investigative, solutions-oriented) and nonprofit, food-systems audience.

Broad incumbents

• Epic Gardening: Parent company and adjacent gardening/homesteading content brand; directly comparable as a digital media platform serving gardening and food-growing audiences with how-to content, video, and merchandise.
• Mother Earth News: Long-running print and digital publication covering homesteading, organic farming, and sustainable living; comparable in audience (small farmers, gardeners, food-conscious readers) and editorial content mix.
• Successful Farming: Established agriculture media brand from Meredith/Dotdash covering commercial farming; comparable in audience overlap with farmer readers, though skewing larger-scale and more commercial than Modern Farmer.
• Eater: Large-scale food media brand covering food culture and restaurants; comparable as a digital food publication, though with a primarily culinary rather than farming/agriculture focus.

Emerging players

• Rodale Institute: Nonprofit research and education organization focused on regenerative organic agriculture; comparable as a nonprofit publishing educational content to farmers and food-systems advocates, overlapping with Modern Farmer's Solutions Hub.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ModFarm
• Facebookfacebook.com/ModernFarmerMedia
• LinkedInlinkedin.com/company/modern-farmer-media
• Instagraminstagram.com/modfarm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Farmer