Blue Design

What Blue Design does

Blue Design (also branded as Blue - sight, sound, sense) is a Philadelphia-based, privately held creative production studio that has operated for over 15 years as a B2B provider of animated and live-action visual content. The studio serves advertising agencies (Red Tettemer, Wunderman, Dudnyk, Machinery, Allen & Gerritsen, Neiman, Havit, Tattoo Projects, Saatchi & Saatchi) and direct brand and healthcare clients, delivering projects across television, web, mobile, virtual reality, augmented reality, and sound experiences. Its customer base spans healthcare/pharma (AstraZeneca, Repatha, Takhzyro, Respimat, Zilretta, BCBS state plans, Johns Hopkins Advantage MD), entertainment and sports (MLB, Philadelphia Eagles, Philadelphia 76ers, Golden Nugget, Valley Forge Casino, Sheetz), technology (Google, Ricoh, Olympus, Odessa), and cultural and government organizations (Barnes Foundation, Mystic Aquarium, Arrive Alive Delaware, Comcast, Temple University).

The studio's core technology stack is built around in-house production capabilities spanning pre-production, on-location shooting, editorial, 2D and 3D animation, motion graphics, 3D modeling, compositing, visual effects, and original audio scoring and mix. Differentiated capabilities include hybrid 2D/3D animation techniques (toon shaders, parallax effects, custom 3D rigging), photo-real 3D product modeling, and a specialized pharmaceutical video practice covering mechanism-of-action animations, medical device instructions, and patient education content requiring strict regulatory compliance. Service lines are organized into four product categories on the company's website: Production Services, Animation Services, Healthcare & Pharma Video Production, and DRTV (Direct Response Television) Production, supplemented by VR, AR, and sound experience offerings.

Revenue is generated through project-based professional services engagements quoted on a per-project basis, with business acquired primarily through regional advertising agency partnerships and direct brand outreach. The firm is privately held, employs 11-50 staff at its 2311 Wallace Street, Philadelphia headquarters, and operates without disclosed outside funding, M&A activity, or subsidiary structure. Its award stack includes Mid-Atlantic Emmy, Telly, American Advertising ADDY, IABC Silver Quill, PIMA, and Philly Gold recognitions, and the studio produced the Philadelphia Ad Club ADDY Awards main show for nearly a decade, reflecting established regional industry credibility.

Name

Blue Design

Website

https://bluedesign.tv

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Design is a Philadelphia-based B2B creative production studio that delivers animated and live-action visual content (TV, web, mobile, VR, AR, sound) for advertising agencies, healthcare/pharma brands, sports organizations, and cultural institutions, with a specialized pharma video practice.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Motion Graphics & Titling (2D/3D, Broadcast Graphics) (MPADAGAD)

akta.pro secondary industries

Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG), CG Asset Creation (Modeling, Texturing, Lookdev, Rigging) (MPAHABAE), Post-Production Facilities & Suites (Edit/Color/Sound Stages) (MPADAGAI)

Keywords

• Video production services
• Animation production
• Healthcare video production
• Direct response television
• Motion graphics

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Production Services: Project-based production services for advertising agencies and brands, including pre-production, live-action shooting, animation, post-production, and delivery. Revenue is generated on a project-by-project basis through agency commissions or direct brand engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Blue Design is a full-service creative production studio that produces live-action video, 2D and 3D animation, motion graphics, direct-response television spots, and sound/audio content for advertising agencies and brand clients. The studio has particular depth in pharmaceutical and healthcare video production, including mechanism of action animations, patient education videos, and medical device instructional content subject to regulatory compliance. Projects span TV, web, mobile, virtual reality, augmented reality, and sound experiences, delivered end-to-end from pre-production through final mix.

Product overview

Blue Design is a Philadelphia-based creative studio providing a unified suite of visual creative services rather than a discrete software product. Their core offerings include Production Services (live action video production), Animation Services (2D/3D animation with motion graphics and compositing), Healthcare & Pharma Video Production (specialized pharmaceutical and medical device content), and DRTV Production (direct response television advertising). Additional capabilities span Virtual Reality content, Augmented Reality experiences, and Sound Experiences (original scores and sound design). The studio approaches every project as a moving piece of art, serving clients across TV, web, mobile, and emerging media platforms.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Delivered 8 motion GFX pieces for Ricoh in less than a year, parlaying initial project into ongoing client relationship
• +2 more outcomes

Named customers42 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hornet Inc. Boutique animation and motion graphics studio producing award-winning commercial, branded, and short-form content for agencies and brands — similar size, craft focus, and agency-channel GTM.
• Renegade Animation: Independent animation studio producing 2D/3D animation for commercials, branded content, and series — comparable small-studio footprint and agency-driven project model.
• MOCEAN: Los Angeles-based motion graphics, animation, and design studio serving advertising agencies and brands — comparable scale, similar agency-driven B2B model, and overlapping broadcast/DRTV capabilities.
• Gentleman Scholar: Creative animation and motion design studio producing commercials, branded content, and design-driven short films for agencies and brands — comparable boutique scale, hybrid live-action/animation capabilities, and agency relationships.
• Random42 Scientific Communication: Scientific and medical animation studio producing MOA, mechanism of disease, and medical device explainer content for global pharma and biotech clients; competes with Blue for healthcare/pharma video production budgets.
• Perception: Specialized medical animation and scientific storytelling studio producing MOA animations, patient education, and pharma launch content for top-tier healthcare clients — the closest direct competitor to Blue Design's pharma vertical.
• Hybrid Medical Animation: Medical animation studio focused on MOA videos, patient education, and pharmaceutical storytelling — direct overlap with Blue Design's healthcare/pharma product line and client base.
• Block & Tackle: Boutique creative studio specializing in animation, motion graphics, and design for advertising and broadcast — directly comparable in size, craft focus, and B2B agency-channel distribution.

Broad incumbents

• Bento Box Entertainment: Larger animation production studio offering 2D/3D animation, broadcast graphics, and commercial content; overlaps with Blue's animation and DRTV capabilities but at significantly greater scale and with broader service lines.

Emerging players

• XVIVO Scientific Animation: Scientific and medical animation studio producing MOA, mechanism of disease, and educational content for pharma, biotech, and academic clients — competes in the same pharma-vertical niche as Blue Design's healthcare/pharma product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_bluedesign
• Facebookfacebook.com/bluevisualeffects
• LinkedInlinkedin.com/company/blue-visual-effects

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Design