Danna-Gracey

What Danna-Gracey does

Danna-Gracey is a Florida-based independent insurance brokerage that operates as a specialized division of Risk Strategies (legal entity RSC Insurance Brokerage, Inc.). Founded in 2001 and headquartered in Delray Beach with a Miami office, the firm is dedicated solely to placing insurance coverage for Florida physicians, healthcare practices, nurse practitioners, and behavioral health providers. Its product portfolio is anchored by medical malpractice (medical professional liability) insurance and workers' compensation, and extends across cyber liability, employment practices liability (EPLI), business owner's policy (BOP), regulatory and investigatory coverage, medical directorship coverage, business overhead expense, IME/expert witness coverage, long-term care, term life, group health, PEO services, and personal lines (property, marine, fine art, aviation, flood). The firm also distributes healthcare compliance programs through Total Compliance Solutions and runs a series of Risk Purchasing Groups (RPGs) that enable Florida medical specialty practices to collectively bargain for malpractice coverage.

The firm does not describe a proprietary technology platform; its core technology is the brokerage and risk management practice itself, delivered by a small specialist team. It works with an extensive appointed-carrier shelf that includes The Doctors Company, MedPro Group, NORCAL, Coverys, CURI, AMS, FMMJUA, Praxis, Admiral, CNA, Evanston, GenStar, Hallmark, Lexington, Lloyd's, OneBeacon, Scottsdale, Travelers, and AmTrust. For nurse practitioners, the firm operates the Superior Nurse Practitioner Insurance Solutions (SNPIS) sub-brand, endorsed by the Florida Association of Nurse Practitioners (FLANP) and underwritten through CM&F/Medical Protective (a Berkshire Hathaway company rated A.M. Best A++ Superior).

Revenue is generated primarily through commissions from carriers on placed policies (subscription/recurring, billed annually), with free coverage analyses as a customer acquisition tool. Go-to-market is direct, sales-led, and relationship-driven: phone-based quoting (800.966.2120, 888.777.7173), online quote and COI request forms, on-site 'Custom Lunch n' Learns' at practices and medical societies, content marketing through the company blog and newsletter, and society-level endorsement partnerships. Customer segments are organized by vertical (Florida physicians/healthcare providers as primary; nurse practitioners and behavioral healthcare providers as secondary), and the firm's three named leaders — Managing Director Matt Gracey, SVP Tom Murphy, and Medical Malpractice Specialist William Gompers (35+ years healthcare experience, GWU M.A. in Healthcare Management) — anchor the practice.

Name

Danna-Gracey

Legal name

RSC Insurance Brokerage, Inc.

Website

https://dannagracey.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Danna-Gracey is a Florida-only insurance brokerage and division of Risk Strategies that places medical malpractice, workers' compensation, and ancillary coverage for Florida physicians, healthcare practices, nurse practitioners, and behavioral health providers via a multi-carrier appointed network.

Ownership category

akta.pro rank

Product category

Medical Malpractice Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Healthcare Professional Liability (Med Mal) (FSAJAGAE), Professional Liability (E&O) (FSAJAGAC)

Keywords

• Medical malpractice insurance
• Healthcare insurance brokerage
• Workers compensation insurance
• Cyber liability insurance
• Physician risk management

Headquarters

HQ city

Delray Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Brokerage Commissions: Revenue generated through commissions from multiple insurance carriers for placing medical malpractice, workers' compensation, and other insurance products for Florida healthcare providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Danna-Gracey is an independent insurance brokerage that places medical malpractice, workers' compensation, and related insurance coverage for Florida physicians and healthcare providers. Operating as a division of Risk Strategies (legal entity RSC Insurance Brokerage, Inc.), it analyzes clients' current coverage and shops multiple top-rated carriers to deliver tailored medical professional liability, workers' comp, cyber liability, EPLI, and other practice insurance solutions at no charge for the analysis.

Product overview

Danna-Gracey is an insurance agency that operates as a boutique insurance product portfolio under Risk Strategies, specializing exclusively in insurance coverage placement for Florida's physicians and healthcare providers. The core offerings center on Medical Malpractice Insurance and Workers' Compensation Insurance, supplemented by specialized add-on modules including Cyber Liability Insurance, Employment Practices Liability Insurance (EPLI), Regulatory/Investigatory Coverage, Medical Directorship Coverage, and Business Overhead Expense Coverage. The agency also provides supplemental insurance products including Long Term Care, Term Life, Group Health, and Personal Lines coverage. The portfolio includes a nurse practitioner-specific sub-brand (SNPIS) endorsed by FLANP, and educational services such as Custom Lunch n' Learns and Compliance Programs. The agency works with multiple insurance carriers to provide coverage options and utilizes Risk Purchasing Groups (RPGs) for collective bargaining.

Differentiator

Problem solved

Functional benefit

Brands

• Superior Nurse Practitioner Insurance Solutions (SNPIS): Professional liability insurance purchasing program created and endorsed by the Florida Association of Nurse Practitioners (FLANP) for nurse practitioners.

Products and services

• Medical Malpractice Insurance

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• The Doctors Company (TDC)coreChannel Partner/ Reseller/ DistributorTop malpractice insurance carrier that Danna-Gracey works with to provide coverage options for Florida physicians.
• MedPro GroupcoreChannel Partner/ Reseller/ DistributorA.M. Best A rated carrier providing medical malpractice coverage through Danna-Gracey for Florida healthcare providers.
• NORCAL GroupcoreChannel Partner/ Reseller/ DistributorMedical malpractice insurance carrier partner providing coverage options for Florida physicians.
• CoveryscoreChannel Partner/ Reseller/ DistributorMedical malpractice insurance carrier partner providing coverage options for Florida physicians.
• CURIcoreChannel Partner/ Reseller/ DistributorMedical malpractice insurance carrier partner providing coverage options for Florida physicians.
• AMS (American Medical Security)coreChannel Partner/ Reseller/ DistributorMedical malpractice insurance carrier partner providing coverage options for Florida physicians.
• FMMJUA (Florida Medical Malpractice Joint Underwriting Association)coreChannel Partner/ Reseller/ DistributorJoint underwriting association providing malpractice coverage options for Florida physicians.
• AmTrustcoreChannel Partner/ Reseller/ DistributorWorkers' compensation insurance partner offering potential dividend of up to 24.8% under the AmTrust program for Florida practices.
• Florida Association of Nurse Practitioners (FLANP)coreStrategic or Co-development PartnerFLANP Board of Directors endorsed partnership with Danna-Gracey for the Superior Nurse Practitioner Insurance Solutions (SNPIS) professional liability insurance purchasing program, created and endorsed exclusively for FLANP members.
• CM&F/Medical Protective (Berkshire Hathaway)coreChannel Partner/ Reseller/ DistributorA.M. Best A++ (Superior) rated carrier insuring nurses since 1947 and nurse practitioners since 1987. Provides coverage through the SNPIS program for Florida nurse practitioners. Part of Berkshire Hathaway company.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Brown & Brown: National insurance brokerage with dedicated healthcare and medical malpractice capabilities, headquartered in Florida. A particularly relevant regional incumbent given its Florida presence, competing for the same healthcare provider clients as Danna-Gracey.
• Aon: Global professional services firm with a large healthcare industry practice that provides risk management, brokerage, and advisory services to healthcare providers. Overlaps with Danna-Gracey in placing medical malpractice and broader healthcare risk coverage, though at much greater scale.
• Lockton Companies: Largest independent insurance brokerage in the world with a dedicated healthcare practice placing medical malpractice, cyber, and workers' compensation for healthcare providers. Competes for the same high-end physician and healthcare system clients as Danna-Gracey.
• Marsh McLennan: Global insurance brokerage and risk management firm with a substantial healthcare practice serving hospitals, physicians, and life sciences companies. While broader than Danna-Gracey's Florida-focused medical malpractice niche, it competes for the same healthcare provider clients and benefits from scale advantages.
• Arthur J. Gallagher & Co. One of the largest insurance brokerages in the world with a dedicated Healthcare Practice that places medical malpractice, cyber, and workers' comp for healthcare providers. Competes for the same physician and healthcare provider clients as Danna-Gracey but at a national scale.
• Hub International: North American insurance brokerage that has built specialty practices including healthcare and professional liability. Competes for healthcare provider clients and offers similar malpractice placement capabilities, though at a much larger geographic scale than Danna-Gracey.

Others

• ProAssurance: Medical professional liability insurer that also places workers' compensation for healthcare providers. Functions as a carrier counterpart rather than a direct peer, but relevant context for the medical malpractice market in which Danna-Gracey operates.
• The Doctors Company: Largest physician-owned medical malpractice carrier in the US and a key carrier partner of Danna-Gracey. Not a direct competitor but rather a primary supplier of the insurance products Danna-Gracey distributes to its Florida physician clients.

Direct peers

• Risk Placement Services (RPS): Wholesale specialty insurance brokerage and a sister division under Risk Strategies, Danna-Gracey's parent. RPS places medical malpractice, professional liability, and other specialty lines through retail agents, making it a closely related direct peer within the same parent organization.
• Burns & Wilcox: Specialty insurance wholesaler placing professional liability, medical malpractice, and excess/surplus lines. Comparable to Danna-Gracey in its specialty insurance distribution focus, though operating at the wholesale rather than retail level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/medmalexperts

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danna-Gracey