What Club Nets does

Club Nets (株式会社クラブネッツ) is a Tokyo-based Japanese DX (digital transformation) company specializing in LINE-platform-based marketing automation, CRM, and customer engagement solutions. Founded in September 2004, the company operates as a wholly-owned subsidiary of SHIFT Corporation (TSE Prime: 3697) following an acquisition on February 1, 2024, and maintains offices in Shibuya (HQ), Osaka, and a Kanazawa systems development lab. Its core platform is +DIRECT (Plus Direct), a proprietary LINE-specific Data Management Platform that synchronizes LINE Official Account UIDs and profile data with clients' existing CRM and customer databases, enabling segment-based push delivery, LINE Login authentication, and real-time API-based integration. The portfolio extends across verticalized SaaS products — CareLoop (nursing care CDP), CoNnect Board (energy/gas billing digitalization), CN FuelTech, CN GovTech, CN EdTech, CN MedTech — plus a 20-year-old regional common-point network (CN Point) with roughly 5 million members across 70+ regional bases as of January 2015.

The company monetizes through tiered SaaS subscriptions (+DIRECT standard/Lite/Premium, LINK MINI package and customization plans, vertical-specific packages), transaction fees on recurring payment processing via KakinNets, LINE advertising spend management, and professional services for onboarding and campaign operations. Distribution combines a 300+ regional sales-partner network for localized SMB reach, dedicated enterprise field-sales teams for energy, nursing care, government, and education verticals, and a product-led self-service motion via LINK MINI and the newly launched DO!DX! brand (April 2026) targeting restaurants and salons. Pricing is largely quote-based; selected packages carry deep launch discounts including first-year-free LINE Restaurant Plus and up-to-75%-off LINE Beauty Plus campaigns funded jointly with LINE Yahoo. The customer base spans enterprise and SMB segments across at least nine verticals with named logos including SMBC Group entities, UC Card, ISHIBAN Group, Daiwa House Financial, Nagasaki Prefecture, and Takaoka Town.

Technical architecture relies on PHP (Laravel), JavaScript, and Python on AWS cloud, with Oracle Cloud Infrastructure backing the +DIRECT DMP for security and scalability. The company holds ISO/IEC 27001 (since January 2024), Privacy Mark, and Premier-tier LINE Yahoo Partner certifications across Technology, Store Promotion, and Sales Partner categories continuously from 2022 to 2026, in addition to a Best LINE Official Account Growth Award for H2 2025. Club Nets absorbed subsidiary Value One in December 2024 and is led by President Ashina Shinya (appointed November 2025), succeeding Tomiya Hitoshi. Capital stands at ¥302.63 million.

Name

Club Nets

Legal name

株式会社クラブネッツ

Website

https://clubnets.jp

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Club Nets is a Tokyo-based Japanese LINE-platform DX company offering verticalized SaaS (CRM, billing, engagement) and a regional common-point network for SMB and enterprise clients across energy, nursing care, government, education, beauty, and restaurant verticals, now operating as a SHIFT Group subsidiary.

Ownership category

akta.pro rank

Product category

Marketing & Customer Engagement SaaS

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

akta.pro secondary industries

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

Keywords

• LINE marketing platform
• Digital transformation solutions
• Customer data platform
• Loyalty program management
• Messaging API integration

Headquarters

HQ city

Shiba

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Software/SaaS Subscriptions: Monthly/annual subscription fees for DX platforms including +DIRECT (standard, Lite, Premium tiers), LINK MINI, LINE Restaurant Plus, LINE Beauty Plus, CoNnect Board, CareLoop, CN GovTech, CN EdTech. Revenue derived from software licensing and platform access fees, with tiered pricing based on feature scope and store count.
2. Point Program Platform Services: CN Point and V Point platform services provided to businesses for customer loyalty programs. Revenue from system setup, per-transaction fees, and ongoing platform management fees.
3. Payment Processing (KakinNets): Recurring billing and payment collection services for energy utilities, telecom providers, and schools. Revenue from transaction fees on processed payments.
4. Implementation and Consulting Services: Onboarding support, system configuration, menu setup, campaign design, and ongoing operational consulting for LINE Official Account and DX platform clients. Provided as professional services alongside SaaS subscriptions.
5. Digital Marketing / Advertising: LINE advertising campaign management and ad spend handling for clients. Revenue from LINE advertising fees managed on behalf of clients and associated service charges.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Club Nets develops and sells LINE-based digital transformation (DX) SaaS platforms that enable Japanese businesses and municipalities to manage customer relationships, run loyalty/point programs, execute digital marketing campaigns, and digitize billing/operations without building proprietary apps. Its flagship products include the +DIRECT DMP/CRM, LINK MINI mini-app builder, CareLoop nursing-care CDP, CoNnect Board energy billing suite, and vertical-specific DX packages (CN FuelTech, CN GovTech, CN EdTech, CN MedTech).

Product overview

Club Nets operates a platform-plus-modules architecture organized around LINE-based digital marketing and DX solutions. The core LINE product suite spans LINE Official Accounts, LINE Ads, LINE Notification Messages, and the DO!DX! brand encompassing LINK MINI (LINE Mini Apps) and CRM options. The +DIRECT product line (including +DIRECT, +NOTICE, +FRIENDS, +LETTER, +PUT, +CAMPAIGN) extends LINE accounts with DMP, automation, and campaign capabilities. Point services include CN Point (regional common points), CN Prepaid (house prepaid cards), and V Point. The portfolio includes vertical-specific solutions: CareLoop (nursing care CDP), CN FuelTech (energy sector DX), CN EdTech (education DX), CN GovTech (government DX), and CN MedTech (medical appointments). Energy products CoNnect Board (with αView, αRequest, REMOTE), KakinNets (continuous payment), and CoNnect Board for water utilities. Supporting services cover app (matomaru DMP), web development, MEO Cheki, and Wagasha de DOMO recruitment.

Differentiator

Problem solved

Functional benefit

Brands

• DO!DX!（ドゥディーエックス）: LINEを活用した中小企業·店舗向けDX支援ブランド。「LINEでビジネスをアップデート」をタグラインに、顧客の導入ハードルを劇的に下げながら業務改善を実現するサービスを提供。
• CNポイント
• ＋DIRECT（プラスダイレクト）
• CareLoop（ケアループ）
• CN GovTech
• CN EdTech
• CN FuelTech
• LINK MINI
• LINEレストランプラス
• LINEビューティープラス

Products and services

• +DIRECT (Plus Direct) Club Nets' proprietary LINE-specific Data Management Platform (DMP) and CRM that synchronizes LINE Official Account user UIDs and profile data in real-time, enables advanced segmentation, PUSH delivery by segment, integration with existing customer databases, LINE Login authentication, and real-time API-based system linkage. Targets businesses and municipalities running LINE Official Accounts at scale.
• LINK MINI LINE Mini App builder platform enabling businesses to create mini apps with packaged features (point cards, membership cards, reservations, campaigns, store search, payment, reminder notifications) in as few as 3 steps without coding. Offers both package (fixed feature set) and full customization plans for SMB and enterprise customers.
• CN Point (CNポイント) Regional common point program enabling consumers to earn and redeem points across participating CN partner stores in various industries (restaurants, retail, services). Operated by ~5 million members across 70+ regional bases in Japan. Targets local businesses wanting cross-store loyalty without building proprietary infrastructure.
• CN Prepaid (CNプリペイド) Charge-type house prepaid card issuance service enabling businesses to offer their own branded prepaid card with CN platform backend support. Targets retailers and service businesses wanting branded stored-value cards without building payment infrastructure.
• CareLoop (ケアループ) Nursing care industry Customer Data Platform using LINE as the communication layer to digitize user registration, automate billing notification delivery, enable remote acknowledgment of important documents, and facilitate family-to-facility communication. Integrates with third-party nursing care software (CareViewer, CareTree, N-SYSTEM-Care, Mamorukun Cloud) via CSV/API. Targets nursing care facilities, home care agencies, and daycare centers.
• CoNnect Board (コネクトボード) Energy industry DX package encompassing Web invoice service (αView), remote reminder/online payment collection (αRequest), online gas exhibition (REMOTE), and LINE integration for billing/customer communication. Expanded to water utilities in 2025. Targets cost reduction and paperless operations for gas/energy companies.
• CN FuelTech (シーエヌフューエルテック) Gas/energy industry DX service providing LINE-integrated online communication with chat bot auto-response, reservation forms, calendar booking, pre-visit reminders, and survey-based segment delivery. Targets LP gas distributors, city gas companies, and energy retailers.
• CN GovTech (シーエヌガブテック) Government/municipal DX platform built on LINE providing segment-based information delivery, damage reporting, disaster preparedness features (shelter search, congestion status, emergency broadcast forwarding), chatbot for FAQs, calendar-based reservation (including COVID vaccination), and resident management database integration. Targets city/town governments, prefectures, and public sector organizations.
• CN EdTech (シーエヌエドテック) Education sector DX platform integrated with LINE offering chat bot for inquiries, calendar-based event/exam interview reservations, segment-based messaging, and custom rich menus for schools and prospective students. Targets schools, universities, and educational institutions.
• CN MedTech (シーエヌメドテック) Cloud service for general hospitals supporting appointment scheduling, improving patient access and administrative efficiency via LINE-based reservation and notification workflows.
• LINE Restaurant Plus (LINEレストランプラス) Restaurant-specific LINE mini app package combining LINE Official Account, CRM, mobile ordering, and POS/handheld device integration. Enables table ordering, payment, and post-visit surveys via LINE without app downloads or membership registration. Targets QSR, izakaya, and specialty dining operators.
• LINE Beauty Plus (LINEビューティープラス) Hair salon-specific LINE package with built-in reservation mini app, CRM, and automated reminder notifications. Targets repeat customer acquisition and no-show reduction for beauty businesses.
• KakinNets (カキンネット) Recurring payment processing service for utilities, telecom operators, and school administrators. Supports subscription billing, payment collection automation, and customer retention optimization. Revenue earned on transaction fees.
• matomaru DMP service enabling unified management of app, email, and LINE promotional activities, customer data, and analytics in one platform. Targets retail chains and distributors wanting cross-channel campaign management.
• +PUT NFC tag solution allowing users to access preset digital content by tapping their smartphone. Enables physical-to-digital customer engagement touchpoints for retail, events, and venue-based marketing.
• MEO CHEKI Google Business Profile management and analytics tool for local businesses. Enables MEO (Local SEO) ranking tracking, multi-location management, review monitoring, and competitor analysis.
• SH-AI-N (シャイン) AI concierge (virtual humanoid digital staff) co-developed with Nanoconnect. Provides 24/7 customer query handling for energy companies via LINE and company websites, addressing contract inquiries, payment changes, and appointment scheduling.
• Wagasha de DOMO (ワガシャ de DOMO) Recruitment support service providing article creation and posting management to maximize job applications at low cost. Targets SMBs struggling with employer branding and candidate attraction.
• REMOTE Online exhibition service hosted in a virtual space using web technology. Reduces costs for exhibition space and personnel, enabling location-independent events. Targets trade show organizers, energy sector sales events, and corporate marketing.
• DO!DX! (ドゥ!ディーエックス!) Unified SMB-focused DX brand built on LINE. Tagline 'Update your business with LINE'. Encompasses LINK MINI mini apps, CRM options, +DIRECT, and industry-specific packages (LINE Restaurant Plus, LINE Beauty Plus) to enable low-barrier business DX for SMBs and stores.
• LINE Official Account Service LINE Official Account setup and operational support service enabling businesses and local governments to connect with customers via LINE. Includes account creation, content planning, and ongoing management.
• LINE Ads (LINE広告) Advertising delivery service within the LINE app enabling businesses to reach LINE's user base through targeted ads. Includes campaign planning, media buying, and performance management.
• Web System Development (WEBシステム開発) Custom web system development services using technology cultivated through CN Point platform development. Targets businesses requiring bespoke web applications tied to CN platform integrations.

Quantifiable outcome

• Stores adopting LINE Restaurant Plus can achieve first year effectively free (¥0) under LINE Yahoo campaign terms with 2-year commitment, reducing upfront DX investment
• +3 more outcomes

Named customers15 records

Segments9 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability4 records

Feature12 records

Partnerships

15 partnerships are on record, tiered major, core and minor.

• 株式会社アルバイトタイムス (Ath Tai Times)majorGTM or Marketing Partner · 11 June 2026Co-hosted webinar series addressing gas industry hiring challenges using LINE DX and recruitment strengthening. Joint marketing to gas sector SMBs.
• データシステム株式会社 (Data System Corporation)coreTechnology or Integration · 15 April 2026System integration between Data System's hot spring facility management system '泉客万来' and Club Nets' +DIRECT platform via API. Enabled digital membership cards on LINE for お湯むすび facility, with automatic customer data synchronization and point system integration.
• 株式会社BPORTUS (SMBC Group)coreStrategic or Co-development Partner · 6 March 2026Strategic partnership with SMBC Group's BPORTUS for combined LINE utilization and BPO solutions targeting nursing care, education, and other operational verticals. Aims to fundamentally solve field operational challenges through DX.
• 三井住友カード株式会社 (Sumitomo Mitsui Card Corporation)coreStrategic or Co-development Partner · 6 March 2026Collaboration on LINE-based collection and payment DX for corporate clients. Club Nets' +DIRECT integrated with Sumitomo Mitsui Card's payment infrastructure to enable one-stop settlement services via LINE Official Accounts.
• 株式会社ナノコネクト (NanoConnect) — SH-AI-NcoreStrategic or Co-development Partner · 13 February 2024Joint development and sales of 'SH-AI-N' AI concierge service using virtualoid (digital staff) avatars for customer service automation in energy/utilities. Targeting 30 companies in first year, 100 companies by year 3.
• 株式会社グッドツリー (Good Tree)majorTechnology or Integration · 26 December 2023CSV data integration between CareLoop and ケア樹 (Keiju) cloud nursing care system. First integration use case: web billing data from ケア樹 delivered to family members via CareLoop LINE/mail notification. BCP-focused cloud system with iPad support.
• 株式会社トライハッチ (Try Hatch / Vector Group)coreTechnology or Integration · 21 December 2023Integration between +DIRECT (LINE DMP) and 'MEO CHEKI' (Google Business Profile management tool). Enables joint package service for unified management of LINE Official Accounts and Google Business Profiles from a single CMS. Try Hatch is a subsidiary of Vector (TSE Prime: 6058).
• 株式会社ナノコネクト (NanoConnect)coreStrategic or Co-development Partner · 3 October 2023Co-development of AI chatbot 'SH-AI-N (シャイン)' for energy and gas sector customer service DX. Combines Club Nets' LINE customer data and vertical market expertise with NanoConnect's LinKa conversational AI platform. First year target: ~30 companies; 3-year target: ~100 companies.
• 日本KAIGOソフト株式会社 (Japan KAIGO Soft)majorTechnology or Integration · 7 March 2023API integration between CareLoop (nursing care CDP) and CareViewer (AI care record software). Auto-delivers care record information to family members via LINE/mail. Reduces on-site care administrative burden by automating family communication.
• 株式会社インタートラスト (Inter Trust)majorTechnology or Integration · 7 March 2023Integration of CareLoop with まもる君クラウド (Mamoru-kun Cloud) nursing care software. Enables care facility information to be delivered to families via CareLoop LINE/mail channel. Future plans include two-way communication via LINE for care notebooks and direct messaging.
• 株式会社North HandmajorTechnology or Integration · 7 March 2023Integration of CareLoop with N-SYSTEM-Care (nursing record system). CareLoop delivers N-SYSTEM-Care care records and billing data to families via LINE/mail. Also enables digital billing via CareLoop.
• 株式会社SHINKOmajorChannel Partner/ Reseller/ Distributor · 7 March 2023Joint sales partnership for CareLoop to nursing care facilities nationwide. SHINKO brings 60+ branch network and relationships with 10,000+ care facilities and 20,000+ care products. Club Nets provides the customer engagement/CDP layer via LINE.
• LINE雅虎株式会社 — Technology PartnershipcoreTechnology or Integration · 1 December 2017Long-standing LINE technology partner with Premier-level certification across multiple years (2022-2026). Access to LINE Messaging API, LINE Mini App development, LINE notification messaging, and LINE developer support ecosystem.
• 日本オラクル株式会社 (Oracle Japan)coreTechnology or Integration · 1 December 2017Oracle Cloud Infrastructure (OCI) chosen as the cloud backbone for +DIRECT DMP platform, providing security and scalability for LINE-based CRM operations. Announced at Oracle Modern Cloud Day Tokyo 2019.
• 名古屋オーシャンズ株式会社 (Nagoya Oceans)minorGTM or Marketing Partner · 6 June 2016Fan service enhancement using CN Point loyalty program integrated with official fan club website. Points awarded for match attendance and merchandise purchases, redeemable at partner venues.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• NAVICUS Co., Ltd. One of Japan's largest LINE Yahoo Premier Partners offering LINE marketing, DX support, and advertising agency services — directly comparable to Club Nets as a LINE-specialist marketing/DX firm with similar vertical expansion strategy.
• Members Co., Ltd. Leading LINE marketing/CRM agency in Japan operating +BASE and related LINE CRM/DMP products with similar Premier Partner status and SMB-focused LINE DX offerings comparable to Club Nets' LINK MINI and +DIRECT portfolio.
• Studio Alt Co., Ltd. LINE Premium Partner operating FANSQUARE and LINE CRM/DMP tools for community-driven marketing, serving very similar SMB and mid-market LINE Official Account use cases as Club Nets.
• Faith Inc. Japanese digital marketing agency with deep LINE and SNS marketing expertise, including point program and CRM services that overlap with Club Nets' CN Point and +DIRECT offerings.
• TRYETING Inc. LINE Premium Partner providing AI-driven marketing automation and LINE messaging tools — directly competitive in the LINE-based DX and CRM segment where Club Nets operates.
• KNOTS Co., Ltd. LINE-focused digital marketing agency offering CRM, advertising, and DX support services to Japanese enterprises and SMBs in overlapping verticals like retail and F&B.

Broad incumbents

• ADWAYS Inc. Listed Japanese digital advertising and marketing company with LINE-based affiliate, CRM, and advertising offerings — a broader incumbent with overlapping LINE ecosystem positioning but wider portfolio.
• Salesforce, Inc. Global CRM/CDP platform whose Marketing Cloud and Data Cloud compete for the same enterprise customer data and engagement budget as Club Nets' +DIRECT DMP, especially for multi-channel use cases beyond LINE.
• Septeni Holdings Co., Ltd. Japanese digital advertising holding group with LINE agency operations and broader marketing services — a larger incumbent overlapping with Club Nets in digital advertising and LINE-based marketing services.
• Digital Holdings Inc. Major Japanese digital marketing services group with significant LINE advertising and CRM capabilities, comparable to Club Nets as a broader marketing services incumbent with deeper resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Nets