Proshare Nigeria
Proshare Nigeria is a Lagos-based digital financial media and market intelligence platform delivering news, research, and market data on Nigerian and African capital markets to individual investors, financial institutions, and MSMEs via subscriptions, report sales, and advertising.
- Company typePrivate
- Founded2006
- HeadquartersIsheri, Nigeria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Proshare Nigeria does
Proshare Nigeria is an independent digital financial media and market intelligence platform headquartered in Lagos, Nigeria, serving investors, financial institutions, and small businesses active in Nigerian and African capital markets. The company operates a unified content platform spanning a news portal (Business, Market, Economy, Technology, Regulators, Finance, MSMEs), a WEB-TV video channel, TheAnalyst podcast, an Expert Columnists section, and a premium tier branded Proshare Confidential. Underlying technology includes real-time data aggregation via an Economic Dashboard tracking inflation, exchange rates, GDP, PMI, and market capitalization, plus a Stock Data Platform covering NSE-listed equities, NASD unlisted securities, global and African markets, fixed income, commodities, and currencies. The Exchange Rates product delivers Naira pricing against major global and regional African currencies.
The company monetizes through three primary streams: recurring subscription revenue via Individual Price Plans for premium content and reports, transactional revenue from the Report Central marketplace for sector and analyst research publications, and digital media/advertising revenue across web-TV, podcasts, and articles. GTM is a product-led, content-first motion in which free news and market data drive top-of-funnel engagement, with conversion to paid subscribers and report buyers. The platform is distributed primarily through its owned website at proshare.co with self-serve onboarding, supplemented by a multi-channel social media presence on Facebook, Instagram, X, LinkedIn, and YouTube, plus email newsletters, webinars, and virtual events. Specific pricing, headcount, revenue, and ownership details are not publicly disclosed.
Proshare Nigeria firmographics
Firmographics- Name
- Proshare Nigeria
- Legal name
- Proshare Nigeria
- Website
- https://proshareng.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Proshare Nigeria is a Lagos-based digital financial media and market intelligence platform delivering news, research, and market data on Nigerian and African capital markets to individual investors, financial institutions, and MSMEs via subscriptions, report sales, and advertising.
- Ownership category
- akta.pro rank
Proshare Nigeria industry classification
Industry- Product category
- Financial Research and Market Intelligence
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Marketing Research and Public Opinion Polling (541910)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Services-Advertising (7310)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Proshare Nigeria is headquartered
LocationHeadquarters
- HQ city
- Isheri
- HQ country
- Nigeria
- HQ region
- Africa
Offices1 record
Markets served
Proshare Nigeria business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Subscription Revenue: Subscription-based model where users pay for premium content access including reports, analysis, and exclusive market insights through Individual Price Plans
- Report Sales: Sale of financial reports, sector reports, analyst reports, and market research publications through the Report Central marketplace platform
- Digital Media Content: Content-based revenue through web-TV, podcasts, and article monetization with potential sponsored content and advertising integration
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Subscription Plan |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Proshare Nigeria product offering
Product offeringCore offering
Proshare Nigeria operates a digital financial information platform that publishes news, in-depth analysis, and proprietary research on the Nigerian and African capital markets. Its sellable offerings include a paid reports marketplace (Report Central), a market and economic data platform (Data Central and the Economic Dashboard), a stock data service with exchange-rate tracking, a web-TV video channel, podcasts, columnist content, and a premium research product (Proshare Confidential). Revenue is generated primarily through subscription plans, paid report purchases, and advertising/sponsored content.
Product overview
Proshare Nigeria operates a unified financial news, research, and market intelligence platform for the Nigerian and African capital markets. The core offering is a news portal delivering content across Business, Market, Economy, Technology, WEB-TV, Regulators, Finance, MSMEs, Events, Reports, and Podcast categories. The platform integrates multiple content delivery mechanisms including web articles, video (WEB-TV), podcasts, and downloadable reports. Key products include Report Central/Marketplaces for research publications, Data Central for financial market data, a Stock Data Platform, and Subscription Plans for premium content access. The site also provides Exchange Rates tracking, Columnists for expert opinions, and Proshare Confidential for premium market intelligence.
Differentiator
Problem solved
Functional benefit
Products and services
- Proshare News Portal
- Report Central (Marketplaces)
- Data Central (Stock Data Platform)
- Economic Dashboard
- Exchange Rates Service
- WEB-TV
- Podcast Services
- Columnists
- Proshare Confidential
Companies that use Proshare Nigeria
Customer profileSegments3 records
Ideal customer profiles2 records
Proshare Nigeria technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Proshare Nigeria partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cookie and Advertising Technology Partnersminor1725 partners referenced in cookie consent banner - these are advertising and technology vendors that provide cookies and tracking technologies for website operations, advertising delivery, and analytics. This includes Google Ad Tech Providers and various third-party vendors for advertising, analytics, and functional website operations.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Proshare Nigeria competitors and assessment
Company assessmentBroad incumbents
- Bloomberg: Global financial data, news, and analytics giant. Comparable in combining news, market data, and research, but operates at vastly larger scale, includes a terminal product, and serves global institutional clients Proshare targets.
- Reuters: Global financial news and data provider with deep institutional reach. Comparable in delivering financial news, market data, and analyst coverage; Proshare is a localized, prosumer-tilted counterpart.
- S&P Capital IQ: Institutional financial data and research platform. Comparable in providing structured market data and research, though its primary customers are institutional rather than the SMB/retail base Proshare addresses.
- Financial Times: Global financial news and analysis publication with subscription model. Comparable in monetizing financial journalism via subscriptions and in serving sophisticated investors, though at a global premium tier.
- Investing.com: Global financial data and news platform with broad asset coverage (FX, commodities, equities). Comparable through its free data + subscription model and coverage of African markets including Nigeria.
Direct peers
- BusinessDay Nigeria: Nigerian business and financial news publication covering markets, economy, and corporate Nigeria. Competes directly with Proshare for informed Nigerian investors and institutional readers.
- Nairametrics: Nigerian financial news and research platform covering markets, economy, and personal finance. The closest direct competitor, sharing audience (Nigerian investors) and content formats (articles, reports, data).
Emerging players
- Stears: Nigerian data and business intelligence company offering proprietary data, research, and news. Closely comparable to Proshare's data/research product orientation and Nigerian focus.
Regional players
- Premium Times: Nigerian investigative news outlet with business and economy coverage. Competes for the same Nigerian news audience and ad budgets as Proshare, though broader in topical scope.
- TheCable: Nigerian online news publication with coverage of business, economy, and policy. Overlaps with Proshare's news content categories and shares a Nigerian audience, though less financial-markets-specialized.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Proshare Nigeria social profiles
Digital presenceProshare Nigeria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proshare Nigeria leadership team
Management profileNumber of profiles
Proshare Nigeria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proshare Nigeria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proshare Nigeria
What does Proshare Nigeria do?
Proshare Nigeria operates a digital financial information platform that publishes news, in-depth analysis, and proprietary research on the Nigerian and African capital markets. Its sellable offerings include a paid reports marketplace (Report Central), a market and economic data platform (Data Central and the Economic Dashboard), a stock data service with exchange-rate tracking, a web-TV video channel, podcasts, columnist content, and a premium research product (Proshare Confidential). Revenue is generated primarily through subscription plans, paid report purchases, and advertising/sponsored content.
Is Proshare Nigeria a public or private company?
Proshare Nigeria is a private company. It is classified as unknown and is currently operating.
When was Proshare Nigeria founded?
Proshare Nigeria was founded in 2006. It employs 11 to 50 people.
Where is Proshare Nigeria based?
Proshare Nigeria is headquartered in Isheri, Nigeria, in the Africa region.
How does Proshare Nigeria make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are report Sales and digital Media Content.
Who are Proshare Nigeria's main competitors?
Broad incumbents on record are Bloomberg, Reuters, S&P Capital IQ, Financial Times and Investing.com. Direct peers are BusinessDay Nigeria and Nairametrics. Stears is listed as an emerging player. Regional players are Premium Times and TheCable.
Does Proshare Nigeria have an API?
No public API is recorded for Proshare Nigeria.
What industry is Proshare Nigeria in?
Proshare Nigeria's product category is Financial Research and Market Intelligence. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5131 and its SIC code is 2731.