INNOVI

What INNOVI does

INNOVI (legal name: ASSOCIACIÓ AEI INNOVI), branded as the Clúster Vitivinícola Català, is a non-profit business association founded in 2009 and headquartered at Plaça Àgora, 1 in Vilafranca del Penedès, Catalonia, Spain. It operates as a recognized Agrupación Empresarial Innovadora (AEI) accredited by the Spanish Ministry of Industry, Commerce and Tourism, coordinating innovation activity across the Catalan wine value chain. The cluster serves 90+ member organizations spanning wineries and Cava producers, winegrowers, input suppliers, auxiliary services, distribution, universities, technology centers, and sector associations. Its operating geography is primarily Catalonia—covering Penedès, Priorat, Montsant, Terra Alta, Conca de Barberà, Costers del Segre, Empordà, Alella, and Cava appellations—with selected European project participation through the LIGAWINE consortium.

INNOVI's product and service portfolio centers on collaborative R&D project coordination, technical advisory, training, and digital platforms rather than direct technology licensing. Concrete products include the MORA online grape marketplace (Mercat Online del Raïm, free registration), the Cursos de Poda de Respecte tiered pruning training (priced at €125-€365 depending on tier and member status), and a digital library (Biblioteca) of guides on digitalization, water management, regenerative viticulture, and ecodesign. The cluster also operates the long-running VRIAC experimental vineyard at Lavern (Subirats), which has accumulated approximately 15 years of research data on climate-adapted grape varieties in collaboration with Cellers Albet i Noya, Art Laietà, Celler Josep Pinyol, and Swiss breeder Valentin Blattner.

The revenue model is a hybrid of recurring membership dues, fee-based training and event services, and grant-funded project coordination overhead. Marketing and distribution are direct: field-based member engagement, the innovi.cat platform, and the MORA storefront. Recent strategic activity (2025-2026) includes coordinating 30 innovation projects worth more than €5.8 million, ten cooperative projects in nuclear transition zones, and participation in the founding of the Wine Tourism Innovation Hub of Catalonia. Leadership comprises Mireia Torres (President, Família Torres), Eloi Montcada (Cluster Manager), and Xavier París (Head of Technical Office).

Name

INNOVI

Legal name

ASSOCIACIÓ AEI INNOVI

Website

https://innovi.cat

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

INNOVI is a non-profit Catalan wine sector cluster coordinating R&D, training, and digital platforms for 90+ members across the wine value chain, operating from Vilafranca del Penedès as an AEI-accredited association.

Ownership category

akta.pro rank

Product category

Wine Sector Innovation Cluster Services

NAICS

Grape Vineyards (111332), Wineries (31213)

SIC

Services-Membership Organizations (8600), Services-Management Consulting Services (8742)

akta.pro primary industry

Technical Committees, Working Groups & Expert Panels (BPADANAB)

akta.pro secondary industry

Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK)

Keywords

• Wine cluster services
• Innovation coordination
• Grape marketplace platform
• Viticulture research projects
• Wine industry networking

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cluster Membership Fees: INNOVI operates as a non-profit association (Associació AEI INNOVI) with membership fees from its 90+ member companies across the wine value chain. Membership provides access to collaborative R&D projects, public funding, networking, training, and technological surveillance services.
2. Training Services: The cluster offers training courses including 'Cursos de Poda de Respecte' (respectful pruning courses) with tiered pricing for members and non-members, ranging from €125 to €365 depending on course level and membership status.
3. Event Services: Organization of technical days, workshops, and networking events, some with registration fees and some free, providing knowledge transfer and business opportunity generation for the wine sector.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

INNOVI operates as a non-profit business cluster (AEI - Agrupació Empresarial Innovadora) that drives innovation across the entire Catalan wine value chain. It coordinates collaborative R&D projects, provides access to public funding, facilitates networking between 90+ member organizations, and operates the MORA online grape marketplace connecting grape sellers and buyers. The cluster also delivers technical advisory services, professional training programs (such as respectful pruning courses), and technological surveillance for the wine sector.

Product overview

INNOVI (Clúster Vitivinícola Català) operates as a dynamic wine sector cluster rather than a traditional technology product company. The organization offers a portfolio of services and platforms including the Mercat Online del Raïm (MORA), an online grape marketplace, along with training programs such as the Cursos de Poda de Respecte. INNOVI also provides innovation project coordination, technical office services, and maintains a resource library containing guides and catalogs on wine sector topics including digitalization, water management, ecodesign, and regenerative viticulture. The cluster facilitates networking activities and collaborative R&D+i projects at regional, national, and European levels to enhance competitiveness across the entire Catalan wine value chain.

Differentiator

Problem solved

Functional benefit

Products and services

• Mercat Online del Raïm (MORA)

Quantifiable outcome

• Coordinated 30 innovation projects worth more than €5.8 million euros for the Catalan wine sector
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Escola d'Enoturisme de Catalunya (School of Wine Tourism of Catalonia)coreStrategic or Co-development Partner · 29 June 2026INNOVI participates in the first working day to build the future Wine Tourism Innovation Hub of Catalonia, jointly organized with the School of Wine Tourism. Xavier París and Eloi Montcada from INNOVI actively moderated two working tables to gather sector input on enotourism innovation challenges.
• Tech Tourism ClustercoreStrategic or Co-development PartnerCollaborating partner in the Wine Tourism Innovation Hub of Catalonia initiative, bringing together wine sector and tourism technology expertise.
• ACCIÓcoreStrategic or Co-development PartnerGovernment agency for enterprise competitiveness (Departament d'Empresa i Treball de la Generalitat de Catalunya) collaborating on nuclear transition zone projects and wine tourism innovation hub, providing funding and strategic support.
• Barcelona Travel HubminorStrategic or Co-development PartnerSource of inspiration for the Wine Tourism Innovation Hub of Catalonia initiative, providing conceptual framework and best practices.
• Eurecat Girona - Oficina Acelera PymecoreStrategic or Co-development PartnerEurecat's SME Acceleration Office partners with INNOVI to provide free technology diagnosis, neutral advisory services, and guidance on available economic aid for digital transformation. Jointly organizing ERP implementation workshops.
• ENEO d'ImpresascoreStrategic or Co-development PartnerCo-organizer of the ENEO Meeting Penedès 2026, a major annual wine sector conference on viticulture, enology, and market trends. INNOVI actively participates with members as speakers and attendees.
• VINSEUM (Museu de les Cultures del Vi de Catalunya)minorStrategic or Co-development PartnerWine Museum of Catalonia co-organizing the ENEO Meeting Penedès 2026, contributing cultural and historical perspective to wine sector innovation discussions.
• Cellers Albet i NoyacoreStrategic or Co-development PartnerLeading Catalan winery and VRIAC project organizer, collaborating on resistant grape variety research. Hosts the VRIAC professional day 2026 at experimental vineyard in Lavern.
• Art LaietàcoreStrategic or Co-development PartnerVRIAC project co-organizer contributing to climate-adapted grape variety research and field trials.
• Celler Josep PinyolcoreStrategic or Co-development PartnerVRIAC project co-organizer contributing to resistant grape variety research and innovation in the Catalan wine sector.
• Valentin BlattnercoreTechnology or IntegrationSwiss vine breeder providing expertise in resistant grape varieties for the VRIAC project, bringing international viticultural innovation to Catalan vineyards.
• LIGAWINE Project ConsortiumcoreStrategic or Co-development PartnerEuropean wine innovation project collaboration launching an open call to support wine innovation across Europe with focus on less developed regions, providing funding for small innovation projects.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Plataforma Tecnológica del Vino (PTV): Spain's national wine technology and innovation platform; directly comparable as a wine-sector R&D and innovation coordinator serving wineries, research centers, and suppliers — overlapping closely with INNOVI's mandate at national rather than regional scale.

Broad incumbents

• CIVB - Conseil Interprofessionnel du Vin de Bordeaux: French interprofessional wine body coordinating the Bordeaux wine industry across production, research, and promotion; comparable as a broader wine industry council with overlapping member-services and R&D coordination functions, though operating at higher scale and geographic scope.
• Wine Australia: Australian wine industry statutory body funding R&D, marketing, and innovation for the Australian grape and wine sector; comparable function (sector-wide R&D coordination and cluster enablement), with broader geographic and promotional mandate.
• Wines of South Africa (WOSA): South African wine industry collective promoting and developing the country's wine sector; comparable as an industry-wide body that combines member representation, R&D enablement, and promotion — though more marketing-weighted than INNOVI's innovation-cluster mandate.
• ViniPortugal: Interprofessional wine body representing Portugal's wine industry, coordinating promotion, R&D, and member services; comparable as a national-level counterpart with overlapping mission around cluster development and sectoral innovation.
• Federación Española del Vino (FeVi): Spanish national wine industry federation representing wineries before government and EU institutions; comparable as a sector-wide representative body in the same country as INNOVI, with shared members (wineries) but broader advocacy rather than innovation-cluster focus.
• Federvini: Italian federation of wine, spirits, and vinegar producers serving as the national industry association; comparable as a sector-wide representative body in another major European wine economy with overlapping R&D and policy coordination roles.

Regional players

• New Zealand Winegrowers: New Zealand's national wine industry organization representing growers and producers, running R&D, sustainability, and market development programs; comparable in function to INNOVI as a sector body serving wineries and growers in a single producing country, with a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/clusterinnovi
• YouTubeyoutube.com/channel/UCrJ5naGb2asjy1QSvr6GX1Q
• LinkedInlinkedin.com/company/clusterinnovi
• Instagraminstagram.com/clusterinnovi

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INNOVI