Barnard-Griffin

Name

Barnard-Griffin

Legal name

Barnard Griffin Inc.

Website

https://barnardgriffin.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (312130), Wineries (31213), Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

akta.pro secondary industries

Fine Wine & Luxury Spirits Retail (CRANABAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Washington winery
• Wine production
• Wine club
• Tasting room
• Columbia Valley wines

Headquarters

HQ city

Richland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through tasting rooms, wine club memberships, and online ordering with direct shipping. Wine club offers three tiers with recurring shipments 3 times per year.
2. Wholesale Distribution: Wholesale distribution through authorized distributors in 28 U.S. states including AK, AZ, CA, CO, D.C., FL, GA, ID, IL, IA, MA, MI, MN, MO, MT, NV, NM, NY, NC, OH, OR, PA, SC, TN, TX, VA, WA, WI and WY.
3. Wine Club Memberships: Three wine club tiers generating recurring revenue: Reserve Club ($200/release, 3x/year), Reserve White ($100/release, 3x/year), and Reserve by Design ($350-500/release, 3x/year). Members receive discounts on wine purchases ranging from 15-25%.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Barnard Griffin is a family-owned Washington State winery founded in 1983 that produces and sells premium Columbia Valley wines through a portfolio of Signature (value-oriented blends) and Reserve (premium single-vineyard) lines. The company distributes wines directly to consumers via three tasting rooms, a three-tier wine club, online ordering with shipping to 28 states, and through wholesale distributors to trade accounts.

Product overview

Barnard Griffin Winery offers a portfolio of Washington State wines organized into two main tiers: the Signature line (core wines blending Columbia Valley vineyard lots) and the Reserve line (premium wines from specific vineyard sites). Additional categories include Rosé, Sparkling, Canned wines, Sweet, and Fortified wines. The winery operates three wine clubs (Reserve Club, Reserve White Club, Reserve by Design Club) offering direct-to-consumer recurring shipments with exclusive access to limited-production wines. Physical experiences include tasting rooms in Richland, Vancouver Waterfront, and Woodinville, plus the db Studio fused glass art studio. Special events and international wine tours round out the experiential offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Reserve Wines: Premium wine line featuring limited production wines crafted from specific vineyard sites with a sense of place.
• Signature Wines
• The Dodo
• Reserve Club
• Reserve White Wine Club
• Reserve by Design Club
• db Studio

Products and services

• Reserve Reds Premium red wines from Barnard Griffin's Reserve line, crafted from carefully selected vineyard sites with extended aging in French oak barrels. Targeted at wine enthusiasts seeking high-end Washington reds.
• Reserve Whites Premium white wines from the Reserve collection featuring limited-production varietals with priority access for club members. Targeted at white wine enthusiasts.
• Signature Wines The core wine line blending lots from multiple Columbia Valley vineyards to create Barnard Griffin's signature Washington style. Targeted at consumers seeking quality, accessible everyday wines.
• Rosé, Sparkling and Cans

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Beaver Bark Gift & Garden CenterminorStrategic or Co-development PartnerCollaborative partner for terrarium workshops hosted at Barnard Griffin Winery. Beaver Bark leads the creative workshop component while Barnard Griffin provides the venue and wine service.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Hogue Cellars: Established Washington winery where founder Rob Griffin served as Head Winemaker immediately before founding Barnard Griffin. Direct historical lineage and overlapping varietal portfolio make this a uniquely relevant peer for evaluating winemaking continuity and style.
• Walla Walla Vintners: Family-owned Washington winery producing premium estate wines through DTC and limited wholesale. Comparable mid-sized profile, similar club-and-tasting-room economics, and direct overlap on premium red blend positioning.
• Hedges Family Estate: Family-owned Washington winery on Red Mountain AVA with a similar multi-generational story, DTC tasting room model, and focus on premium Bordeaux-style red blends. Operates in one of Barnard Griffen's primary sourcing AVAs.
• Chateau Ste. Michelle: Washington State's flagship winery and Barnard Griffin's most prominent regional competitor. Both produce Columbia Valley wines sold through tasting rooms, wine clubs, and national wholesale, though Ste. Michelle operates at far larger scale with broader varietal and price-tier coverage.
• Woodward Canyon: Multi-generational family winery in Walla Walla Valley producing premium Washington wines. Comparable in size, ownership structure, and emphasis on estate and vineyard-designate wines sold through tasting room and allocation-based wine club.
• King Estate Winery: Large Oregon estate winery combining restaurant, tasting room, and wine club DTC operations with national wholesale distribution. Similar multi-channel strategy with comparable tasting room experience-driven customer engagement model.
• Willamette Valley Vineyards: Publicly-traded Oregon winery with a similar DTC and wine club emphasis and comparable mid-sized production footprint. Useful comparable for evaluating wine club economics and DTC margins in the Pacific Northwest.
• L'Ecole No 41: Family-owned Walla Walla Valley winery with a comparable three-generation heritage story, premium-tier focus, and similar DTC and distributor-led go-to-market. Closely matches Barnard Griffen's Reserve-positioning strategy and wine-club-driven revenue mix.
• Sokol Blosser Winery: Multi-generational Oregon family winery with deep DTC and wine club operations. Comparable to Barnard Griffin in family heritage storytelling, sustainability positioning, and tasting-room-anchored consumer engagement model.

Emerging players

• Cayuse Vineyards: Boutique Walla Walla AVA producer famous for high-demand Rhône-style wines and an allocation-only wine club. Comparable in Columbia Valley terroir focus but operates at lower volume and with significantly higher scarcity-driven pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/BarnardGriffin
• LinkedInlinkedin.com/company/barnard-griffin

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barnard-Griffin