What New Moment does

New Moment (legal name: New Moment New Ideas Company d.o.o.) is a full-service integrated creative advertising agency headquartered in Belgrade, Serbia, founded in 1985 by Dragan Sakan. The firm operates 10 offices across 9 Southeastern European markets (Serbia, North Macedonia, Slovenia, Bulgaria, Bosnia and Herzegovina, Montenegro, Albania, Kosovo, and Croatia) with a 250-person team, positioning itself as the largest integrated regional agency network in the Western Balkans and Adriatic region. The company is founder-family owned and run by Dragan Sakan's sons, Žarko Sakan (Managing Director) and Lazar Sakan (Creative Manager), following the founder's death in 2010.

The agency's service portfolio spans seven integrated product lines: Creative Agency Services (advertising, branding, campaign development), PR Agency (20+ professionals, three-time Best PR Agency in Serbia), New Media Ideas (media planning and buying for 50+ clients), Digital Agency (social, influencer, digital strategy across 9 countries), Event Production (1,000+ events organized, including a 16,000-person consumer event), Shopper Marketing & BTL (in-store activations), and Public Sector Projects (donor-funded communication for UNDP, EU institutions, and national governments). Underlying technology is not disclosed; the firm operates as a professional services business with no platform or proprietary product. The agency has won 10 Cannes Lions since 2013 and 100+ international and local awards, making it the most awarded creative agency in the region.

New Moment's business model is professional services: project-based and retainer engagements with enterprise clients and public-sector institutions, priced via custom quotes with no disclosed pricing model. Customer segments include global and regional enterprise brands (Telenor, Coca-Cola, HBO GO, Huawei, H&M, Nike, Land Rover, Air Serbia), consumer/FMCG brands requiring shopper engagement, and government/donor-funded public awareness campaigns. The go-to-market is direct sales-led through regional offices with dedicated account management. The firm claims 500+ brands served over 35 years. Revenue figures are not disclosed, and the firm has no disclosed funding rounds, parent company, or external institutional investors, operating as an independent private company.

Name

New Moment

Legal name

New Moment New Ideas Company d.o.o.

Website

https://newmoment.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

New Moment is a full-service integrated creative advertising agency operating 10 offices across 9 Southeastern European markets, serving global brands (Coca-Cola, Telenor, H&M, Huawei), FMCG clients, and public-sector/donor institutions with creative, digital, PR, media, event, and shopper marketing services.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (54181), Public Relations Agencies (541820), Media Representatives (54184)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Corporate Celebrations & Milestone Events (Anniversaries, Holiday Parties) (MPAGAHAC), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Advertising agency services
• Creative campaign development
• Public relations services
• Media planning buying
• Event production services

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Creative and Marketing Services: Full-service creative agency providing integrated marketing services including creative, digital, PR, media, events, and shopper marketing to enterprise clients across the Balkans region.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

New Moment is a full-service creative advertising and communications agency offering integrated marketing services including creative campaigns, digital strategy and social media, public relations, media planning and buying (via subsidiary New Media Ideas), event production, and shopper marketing / BTL activations. It serves enterprise brands, governments, NGOs, and consumer/FMCG companies across 9 Southeastern European markets through 10 owned offices and a team of approximately 250 people.

Product overview

New Moment is a full-service creative advertising agency operating as a single unified entity offering multiple integrated service lines. The portfolio includes Creative Agency Services (advertising and branding), New Moment PR Agency (media and communications), New Media Ideas (media planning and buying), Digital Agency (social media and digital campaigns), Event Production, Shopper Marketing & BTL, and Public Sector Projects. These services function as interconnected offerings under one agency brand, allowing clients to access creative, digital, PR, media, and event capabilities through a single partner. Founded in 1985, the agency has grown to 10 offices across 9 markets with 250 employees, serving over 500 brands over its 35-year history.

Differentiator

Problem solved

Functional benefit

Brands

• New Media Ideas: Full service media agency providing services for over 50 clients across the Balkans region, combining science and creativity to invest clients' budgets efficiently.

Products and services

• Creative Agency Services
• New Moment PR Agency
• New Media Ideas (Media Agency)
• Event Production
• Digital Agency
• Shopper Marketing and BTL
• Public Sector Projects

Quantifiable outcome

• 10 Cannes Lions won since 2013
• +2 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Publicis Groupe: Global holding company with regional agencies (Leo Burnett, Saatchi & Saatchi, Publicis One) operating across SEE. Comparable because its regional entities pitch the same multinational clients and offer integrated creative, media, digital and PR services at scale.
• Ogilvy: WPP-owned global creative and integrated communications network with established offices across SEE (Belgrade, Sofia, Bucharest, etc.). Directly comparable because it competes for the same multinational brand mandates (Coca-Cola, H&M, Telenor, Huawei) in the Balkans and offers a similarly full-service creative + PR + media model.
• Grey Group: WPP-owned global creative network with Adriatic and Balkan presence via Grey Zagreb and partners. Comparable as a global creative agency competing for the same regional brand assignments.
• DDB Worldwide: Omnicom-owned global creative network with regional offices in SEE. Comparable as an international creative network competing for the same regional and multinational accounts across the Balkans.
• McCann Worldgroup: IPG-owned global network with offices in Belgrade and across SEE. Directly comparable because it competes for the same enterprise creative, digital and PR budgets that New Moment targets across the Balkans.
• BBDO Worldwide: Omnicom-owned global creative network with Balkans affiliates. Comparable because it pursues the same creative, digital and integrated communications work for the same set of multinational clients in SEE.
• Saatchi & Saatchi: Publicis-owned global creative network with regional Balkans presence. Comparable because it pitches and serves the same multinational brand and creative mandates in SEE that New Moment targets.

Direct peers

• Loka (formerly known as Loka Advertising): Independent regional advertising network operating across the Balkans with offices in multiple SEE markets. Directly comparable to New Moment as an independent multi-market regional competitor targeting the same enterprise brands.
• Bruketa&Žinić: Croatia-based award-winning independent creative agency, widely regarded as one of the leading regional shops in the former-Yugoslav area. Highly comparable to New Moment as an independent, multi-award creative agency operating in the SEE market with similar client and talent dynamics.
• Direct Media United: Regional SEE media agency network with offices across the Western Balkans. Directly comparable to New Moment's New Media Ideas subsidiary as a media-agency counterpart for the same client set in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/nmbelgrade
• Facebookfacebook.com/NewMomentBelgrade
• LinkedInlinkedin.com/company/new-moment
• Instagraminstagram.com/new_moment_belgrade
• Xx.com/nmbelgrade

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Moment